08 - comark - lentschst.formazione.ilsole24ore.com/a/roadshowice/genova/atti/08-coma… ·...
TRANSCRIPT
![Page 1: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/1.jpg)
MARKETING INTERNAZIONALE
MARKETING VENDITA
![Page 2: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/2.jpg)
ANALISI PRIMASTRATEGIA
PIANOD’AZIONE
VENDITA NUOVASTRATEGIA
PIANOD’AZIONE
UN METODO PER LE PMI
![Page 3: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/3.jpg)
CANALI DI DISTRIBUZIONE
MERCATIESTERI
ANALISI DI MASSIMA
![Page 4: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/4.jpg)
PRIMA STRATEGIA E PIANO D’AZIONE
ANALISI DEI MERCATI
OBIETTIVO
![Page 5: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/5.jpg)
SCELTA DEL/DEI
MERCATI
PRIMA STRATEGIA E PIANO D’AZIONE
![Page 6: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/6.jpg)
SCELTA DEI CANALI DI
DISTRIBUZIONE
B2BGROSSISTI
GDO SPECIALIZZATA
PRIMA STRATEGIA E PIANO D’AZIONE
![Page 7: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/7.jpg)
Trattativa commerciale
Raccolta informazioni di mercato
VENDITA
RIDEFINIZIONE DELLA
STRATEGIA E DEL PIANO
D’AZIONEPASSO/PASSO
![Page 8: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/8.jpg)
“Fare marketing mentre si vende”
VENDITA
![Page 9: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/9.jpg)
![Page 10: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/10.jpg)
![Page 11: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/11.jpg)
![Page 12: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/12.jpg)
![Page 13: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/13.jpg)
.. la presenza sui Paesi maturi con alta crescita e facile approccio garantendosi una copertura geografica, per canali e per prodotti:
CONSOLIDARE ..
![Page 14: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/14.jpg)
.. ad affrontare i Paesi con alta crescita e alta difficoltà di
approccio:
PREPARARSI ..
CINA (+12%)BRASILE (+11,3%)RUSSIA (+9,4%)
![Page 15: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/15.jpg)
.. mercati di prossima generazione in relazione
al settore/prodotto di appartenenza:
ESPLORARE ..
![Page 16: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/16.jpg)
CRITICITÀ
![Page 17: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/17.jpg)
Collaborazione tra
PUBBLICO PRIVATO
CONCLUSIONI
![Page 18: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/18.jpg)
CONCLUSIONI
FARE E NON SPIEGARE COSA FARE
E SCOMMETTERSI SUI RISULTATI
![Page 19: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/19.jpg)
CONCLUSIONI
consapevolezza che l’internazionalizzazione è un processo necessario, molto complesso e che offre risultati a medio/lungo termine
![Page 20: 08 - COMARK - Lentschst.formazione.ilsole24ore.com/a/roadshowice/Genova/atti/08-COMA… · Microsoft PowerPoint - 08 - COMARK - Lentsch Author: CCAREGW01 Created Date: 1/21/2015 10:19:32](https://reader035.vdocuments.mx/reader035/viewer/2022071103/5fdd0c28b4bb894be1408be7/html5/thumbnails/20.jpg)
Dr. Massimo Lentsch
Co.Mark SpA
Parco Scientifico Tecnologico Kilometro RossoCentro delle Professioni
Via Stezzano 87 24126Bergamo
tel. +39 035 233337 fax. +39 035 217837