071010 how global is the global internet morganti

IBBT SMIT studies on media, information and telecommunication

How Global is the GlobalInternet?The Myth of the Global InternetSymposium - ECREA VUB

[email protected]

Titel van de presentatie10/10/2007 | pag. 2

Aims of the Presentation

• To have an insight about the real “globality” ofthe Global Internet and to share some points forfurther reflection

• To start mapping the complexity of thepolitical economy of the Net by:– Undergoing a first technical actors analysis– Observing Paths of content production and

consumption– Assessing what regions and cultures are developing

into important Net players

IBBT SMIT studies on media, information and telecommunication


Critical Questions I

• How global is a global medium if theinfrastructure of connectivity is unevenlydistributed and no healthy competition existsamongst infrastructure providers, websoftware and hardware vendors?

• How global is the Global Internet if its contentproduction and consumption and its cultural-linguistic soul is dominated by three or fourmajor countries?


Critical Questions II

• How global is the Global Internet if the maintools for retrieving information are a small setof shareholder-driven enterprises?


Structure of the Presentation

1) Geography and topology of the Net

2) Net (Technical) Players

3) Users, Language and Content


Topology & Geography of theGlobal Net I

The Internet• Packets switching• TCP/IP --> network of networks• Root Nameservers, Routers, Nameservers, Backbones,

IXPs, and ISPs• Internet protocols: IPv4 (232) and IPv6(2128)• gTLDs and CC• Client - server architecture

The Web• Client - server• Web browser


Topology & Geography of theGlobal Net II

Internet = Scale Free Network


Topology & Geography of theGlobal Net III

In continent Out continentCentral Core

Tubes


Net Players I

Web Server Software


Net Players II

• Web Browser Software/OS Platform


Net Players III

• Internet Heavyweights


Net Players IV

Net heavyweights key partnerships

Search engine, video, instant messagingIM interoperabilityMVNOIM interoperabilityWireless VoIPMobile Music serviceGoogle ToolbarDSL PortalMobile InternetMobile Search

Google - AOLMSN - Yahoo!Yahoo! - SBC - CingularMSN - VodafoneSkype - E-PlusiTunes - CingularGoogle -SUNYahoo! - BellSouthGoogle - T-MobileGoogle - Opera

Partnership DescriptionCompanies


Users, Languages &Content I

Internet Penetration


Users, Languages &Content II

Top 30 Highest Internet Penetration Rate


Users, Languages &Content III

Top 20 Highest Number Internet Users


Users, Languages &Content IV


Users, Languages &Content V


Users, Languages &Content VI

Internet Traffic report


Users, Languages &Content VII


Users, Languages &Content VIII


Users, Languages &Content IX

Web Content by LanguageEnglish 68.4%

Japanese 5.9%

German 5.8%

Chinese 3.9%

French 3.0%

Spanish 2.4%

Russian 1.9%

Italian 1.6%

Portuguese 1.4%

Korean 1.3%

Other 4.6%

Total Web pages: 313 B


Users, Languages &Content X

Internet Consumption Quotient GLOBAL PRESENCE

STRONG WEAK STRONG WEAK

Export Enclaves Content

Consumers

Global Traders Internet Islands

Costa Rica

Ecuador

Egypt

Haiti

India

Indonesia

Jordan

Kenya

Paraguay

Peru

Saudi Arabia

Thailand

United Arab Emirates

Bolivia

Chile

Colombia

Estonia

Hungary

Japan

Malaysia

Morocco

Philippines

Poland

Singapore

Slovakia

Spain

Sri Lanka

Viet Nam

Argentina

Austria

Belgium

Brazil

Canada

Czech Republic

Denmark

France

Germany

Greece

Ireland

Italy

Netherlands

New Zealand

South Africa

Switzerland

Turkey

United Kingdom

United States

Venezuela

Australia

China

Finland

Iceland

Israel

Mexico

Norway

Portugal

Russia

South Korea

Sweden

WEAK WEAK STRONG STRONG

DOMESTIC PRESENCE


Users, Languages &Content XI

Top 20 Countries in terms of CONE an CC DomainsJuly 1998 January 2001

Country % of

World

Per

Capita

% of

World

Per

Capita

United States 49.2 6.08 42.3 52.68

United Kingdom 7.0 3.93 12.4 69.76

Germany 7.6 3.05 10.3 41.70

Canada 4.9 5.32 3.5 38.06

South Korea 0.8 0.57 3.3 24.06

Netherlands 1.9 4.07 2.4 51.24

Italy 1.8 1.01 2.1 12.08

France 2.0 1.11 2.0 11.60

Japan 1.9 0.48 1.8 4.65

Brazil 2.1 0.43 1.3 2.71

Australia 1.0 1.78 1.3 23.78

Argentina 0.2 0.17 1.1 10.78

China 0.7 0.02 1.1 0.30

Spain 1.0 0.80 1.1 8.93

Denmark 2.0 12.30 0.9 55.97

India 0.3 0.01 0.9 0.31

Switzerland 2.2 10.00 0.7 35.03

Austria 0.7 2.98 0.7 28.01

Sweden 1.9 7.02 0.6 23.90

Hong Kong, China 0.6 3.35 0.6 29.87


Users, Languages &Content XII

Number of CONE and CC Domains per 1000 Population


Users, Languages &Content XIII

Nielsen/NetRating (2004):

Top 5 search destinations =Google, Yahoo!, MSN Search,AOL Search, Ask JeevesMost of them use the same, often 3rd party, search

tool:Inktomi & LookSmartand/or show cross-similar results


Critical Questions I

• How global is a global medium if the infrastructureof connectivity is unevenly distributed and no healthycompetition exists amongst infrastructure providers,web software and hardware vendors?

• How global is the Global Internet if its contentproduction and consumption and its cultural-linguistic soul is dominated by three or four majorcountries?


Critical Questions II

• How global is the Global Internet if the maintools for retrieving information are a small setof shareholder-driven enterprises?

071010 how global is the global internet morganti

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