07 yahoo flickr nyc 012314 530pm group 3 mid to low buyers

8/12/2019 07 Yahoo Flickr NYC 012314 530pm Group 3 Mid to Low Buyers

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Project Name: Yahoo Flickr

Location: San Francisco

Date: 1/23/14

Time: 5:30mSe!ment: "ro# 3

$a%e a seat& ' think (e ha%e one !#) that*s st#ck in tra++ic& So (e*ll j#st lea%e one

seat +or him, hoe+#ll) he can +in- his (a)& 't is reall) .ri!ht in here& No joke& So i+

Frank en-s # comin!, .rin! him on in& ell, (elcome& ' ha%e to sa) a h#!e thank

)o# to all o+ )o#& e onl) ori!inall) ha- these !ro#s sche-#le- +or T#es-a) ni!ht

(hen that h#!e storm hit& n- (e reall) areciate )o#r mo%in! aro#n- )o#r

sche-#les an- makin! toni!ht haen& Yo# !#)s are amain!&

Youre welcome.

Thank )o#& e*re %er) (e (ere almost 'ND'L67 (hen (e hear- that rett)

m#ch e%er)one co#l- still come, so that*s +antastic& So, has an)one -one a +oc#s

!ro# .e+ore8 T(o eole8 Let me tell me a little .it (hat it*s a.o#t& So it*ll take

)o# t(o ho#rs& The time +lies .) 9ca#se (e ha%e so man) +#n thin!s to talk a.o#t&

#t ' -on*t kno( i+ )o#*%e seen a room like this& There*s microhones j#st .eca#se

(e are recor-in! the con%ersation to-a)& n- that*s mainl) .eca#se ' -on*t (ant to

.e scram.lin! tr)in! to take notes the (hole time& ' can j#st act#all) listen to (hat

)o# ha%e to sa), an- it*s more enjo)a.le +or the (hole !ro#& n- then also ' ha%e

some collea!#es that are (atchin! in the .ack room& This is a t(o(a) mirror& n-

the)*re j#st listenin! in, an- i+ )o# ha%e some interestin! thin!s to sa) the) mi!ht

(rite -o(n some ;#estions& n- '*ll .e checkin! (ith them +rom time to time j#st tosee i+ an)thin! )o# sa) is interestin!, the) (ant to e


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07 Yahoo Flickr NYC 012314 530pm Group 3

recr#ite- )o# all, )o# all ha%e %er) -i++erent (alks o+ li+e, )o#*re -oin! )o# ha%e

-i++erent ro+essions& The one thin! )o# ha%e in common is o+ co#rse #rchasin!

hoto stock& e -i- that +or a reason& >#st .eca#se it*s nice to ha%e -i++erent

oinions& n- there mi!ht .e times in o#r !ro# (here e%er)one a!rees, an- that*s

!reat& n- there mi!ht .e times (here e%er)one -isa!rees& n- that*s !reat too&9?a#se (e (ant )o#r most honest, #+ront +ee-.ack& That*s (hat*s most hel+#l& So

that*s reall) it& So since (e ha%e so m#ch time to!ether, let*s start o++ (ith

intro-#cin! each other& e can !o aro#n- an- i+ )o# co#l- j#st sa) intro-#ce

)o#rsel+& =a).e tell #s a.o#t (here )o# li%e in Ne( York& That*s al(a)s interestin!

to hear& n- (hat )o# -o +or a li%in!& hat makes )o# .#) hoto stock8

Sure. Im Sean !aller". I no lon#er li$e in New York. I %

So )o# comm#te in8

No& I 'on( commu(e ei(her. I li$e in New )er*e" an' I work all o$er (he worl'. So % I(ra$el +or a li$in#. Im a con*ul(an(. I work in pharmaceu(ical*. ,n' I u*e pho(o*&("picall" (he"re in promo(ional mailin#* (ha( I 'o& o+ m" we-*i(e. , per*onal -lo# (ha( Iha$e. ,n' I al*o u*e (hem in clien( mailin#* (ha( I 'o& which are proec(/*peci+ic. So onceI comple(e a proec(& I crea(e pho(o minu(e* o+ a par(icular mee(in# or *e**ion& an' (hen Icrea(e an eecu(i$e *ummar"& (ha( I incorpora(e pho(o* (ha( I purcha*e online (o re+lec(*ome o+ (he (alkin# poin(* a( (he *e**ion* (hem*el$e*.

That*s %er) interestin!& So (hat makes )o# act#all) .#) a hoto stock8 For the

(e.site an- s#ch, that makes sense, .#t

For (he mee(in#* I 'on( wan( (o nece**aril" (ie (hin#* -ack (o *peci+ic 'i*cu**ion poin(*.So I like (o #raphicall" 'epic( i(. I+ I 'o a *(ra(e#ic plannin# *e**ion wi(h a % I work inpharmaceu(ical*& *o i+ I 'o a *(ra(e#ic plannin# *e**ion wi(h a #roup who i* in neurolo#"&I 'on( wan( (o nece**aril" ha$e& *a"& a -ran'e' i(em in*i'e (he % I 'on( wan( (o u*e a-ran'e' ima#e (ha( came +rom (heir we-*i(e& (ha(* *or( o+ (ack". So a lo( o+ (ime* Illpurcha*e a pho(o (ha( ma"-e re+lec( *ome o+ (he poin(* o+ % (ha( we (alke' a-ou(& or*ome(hin# *peci+ic (ha( % *peci+ic ra(her (han (hin#* (ha( I % *ome(ime* I (ake pic(ure*'urin# (he *e**ion* ca*uall". + par(icipan(* workin#. I+ i(* *ome(hin# $er" *peci+ic& an'(hen i(* appropria(e& Ill inclu'e (ho*e. (herwi*e Ill -u" pic(ure* (o re+lec( (ha(in+orma(ion.

Thanks&

!i& Im llen. I al*o li$e in New )er*e"& al(hou#h I wa* -orn in rookl"n. I ha$e (oalwa"* a'' (ha(. ,G!68 I ha$e (wo ki'* an' Im a ournali*(& an' one o+ (he(hin#* (ha( I 'o i* I wri(e *e$eral -lo#*. ,n' *o I purcha*e *(ock u*uall" u*( (o illu*(ra(epo*(*. ecau*e I ne$er pu( up *ome(hin# wi(hou( a pho(o. ,n' % well& I u*e ima#e* o+ m"own chil'ren in m" po*(*. I 'on( alwa"* ha$e (he ri#h( *(u++& or I 'on( ha$e a recen(

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pho(o& le(* *a" (ha(* rele$an(& *o Ill u*e *(ock ima#e* +or (ha(. r i+ Im wri(in# a new*/" po*(& (hen Ill ha$e (o +in' *(ock ima#e*.

That*s reall) cool&

Im a$en rownin#& I li$e in i$er'ale& New York. Im a proec( mana#er +or a+inancial +irm. Im in human re*ource*. I ("picall" u*e pho(o *(ock +or pre*en(a(ion*& a*well a* m" home li+e. I will u*uall" -u" % purcha*e pho(o* an' (hen *en' (hem in (o ha$e(hem pu( on can$a*e* +or m" hou*e.

So )o# -o .oth8

Yeah.

!i& m" name* ,n'rea. I li$e in 9anha((an. ,n' Im wha( I call a ki(chen coun*elor&

which woul' -e like a heal(h coach. ,n' Im a career chan#er& an' I u*e' (o -e apho(o#rapher. So I u*e m" *kill* a* a pho(o#rapher& m" $i*ual *kill* *(ill& *o I u*e % I (ake*ome o+ m" own pic(ure* +rom m" -lo#& -u( I al*o& *ince I 'on( ha$e all (he ima#e* % I'on( % i+ i(* win(er an' Im (alkin# a-ou( % i+ I wro(e in a new paper (o'a"& a*para#u* %"ou know& I can +in' *(ock *ho( or cer(ain +oo' #roup (hin#*. Ill u*e (ho*e& an' (hen-ecau*e I ha$e a $i*ual -ack#roun'& people *(ill know a-ou( me& an' *o I$e -een hire' (o'o % look +or % (o -e a pho(o e'i(or& like on a -ook acke(& (o help a -u*" ar( 'irec(or a( apu-li*hin# compan". r I wa* u*( 'oin# a li((le o- +or *omeone wi(h a *(ore& an' (he"were lookin# (o 'o a new -rochure& an' *o (he" % *ince (he" knew I ha' a $i*ualpho(o#raph" -ack#roun'& (he" a*ke' me (o +in' all (he ima#e* +or (hem. So % (ha(* i(.

So all -i++erent

,ll 'i++eren( %

reas that*s !reat&

!i& Im 6on" Nikolachek ph8. Im a +reelance ar( 'irec(or. I 'o mo*(l" e'i(orial.9a#a:ine 'e*i#n. ,n' a lo( o+ (he *maller piece* +or (he ma#a:ine* I work +or (en' (oha$e *(ock pho(o#rapher in*(ea' o+ a**i#nmen(*& u*( (o cu( 'own on co*(. 6he compan"will (r" (o con(rol co*(* -" u*in# *(ock ima#e*. ,n' *o % -u( u*in# *(ock pho(o#raph" +or+oo' i* % "ou #e( a pre((" 'ecen( arra" o+ ima#e* online. ;herea* "ou mi#h( no( -e a-le

(o u*( alwa"* ha$e (he mone" on han' (o #o pho(o#raph i(. So %

So (hat, +or a t)ical )o# !#)s !a%e a little .it o+ .ack!ro#n- aro#n- some o+ the

rojects that are ca#sin! )o# to #se hoto stock& hat*s the t)ical t#rnaro#n-

time8 $o( ;#ickl) -o )o# #s#all) nee- an ima!e8

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,lmo*( imme'ia(el". In a couple o+ 'a"*. I 'on( like (o le( (hin#* % i+ Im *en'in#*ome(hin# (o a clien(& i+ I ha$e a *e**ion on 9on'a"& m" per*onal 'ea'line (ha( I *e( +orm"*el+. 6ha( +ollowin# 9on'a"& I nee' (o ha$e *ome(hin# (an#i-le (o pu( in (heir han'*&in (erm* o+ *ome ou(pu(. ,n' i+ Im #onna inclu'e pho(o#raph*& (ha(* #onna nee' (o -e

wi(hin (he (ime +rame. 6ha( nee'* (o -e 'one.

I' *a" ma"-e i( 'epen'*. For home& i(* reall" pre((" much a( m" lei*ure. u( +or work I("picall" like (o ha$e pre*en(a(ion* 'one wa" -e+ore (heir 'ue 'a(e. So I woul' nee' i(pro-a-l" wi(hin (he +ir*( (wo 'a"* o+ me recei$in# (he proec( (ha( I ha$e (o compile.

6wo 'a"*.

I ha$e no 'ea'line per *e ei(her& ecep( (ha( I po*( e$er" mornin#& an' *o Im wri(in# i((he ni#h( -e+ore. I nee' (he ima#e ri#h( awa"& an' I nee' in*(an( #ra(i+ica(ion& #st to !et the (hole e#st

c#rio#s that (hat are some o+ )o#r most -i++ic#lt times +in-in! the ima!e that )o#

nee-8 Do )o# ha%e an) e


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(hether it*s +or a .ook jacket or +or ersonal st#++, ' (ant it to look more e-itorial&

@r the client (ants it more e-itorial&

n)one else +eel that the sta!e-, (hat )o#*re sa)in! stock ose-8 n).o-) else +eel

that8

Yeah. 6ha( happen* a lo(. ,n' al*o "ou kin' o+ ha$e an i'ea in "our hea'. + wha( "ouwoul' like (he ima#e (o look like. ,n' i+ "ou coul' ha$e *omeone pho(o#raph i( i(' -eone (hin#& -u( % "ou ha$e (ha( i'ea in "our hea'& an' "ou #o *earchin# +or % I wa* lookin#+or IN,>I8 recen(l". ,n' "oure lookin# +or *ome(hin# (ha(* *(rai#h( an' whi(e&an' (hi* 'oe*n( ei*(. $er"(hin#* -en( or % an' i( 'oe*n( *or( o+ +i( (he wa" "ou kin' o+woul' like i( (o %

Some(ime* I +in' (ha( "ou mee( (he *peci+ic*. I ha' a $er" *peci+ic cri(eria (ha( Im (r"in#(o i*ola(e& like i+ Im lookin# +or a #roup o+ ph"*ician* *i((in# aroun' a (a-le like (hi*&

ha$in# a 'i*cu**ion& I can +in' (ha(. ,n' I *(ru##le& -ecau*e i( *eem* (herell -e *omeelemen( o+ i( (ha( ma" no( nece**aril" -e appropria(e +or m" u*e& an' ma"-e ei(her (he"appear (oo *(a#e'& or appear (o -e in % in (he worl' (ha( I ei*( in& (he" 'on( % I (r" (owork an' no( crea(e 'e-a(e. u( ra(her crea(e heal(h" 'i*cour*e amon#*( par(icipan(*. So a*i(ua(ion like (hi* i* ac(uall" no( i'eal. ?eople a( a roun' (a-le i* aw+ul& -ecau*e +acin#each o(her& we crea(e 'e-a(e ra(her (han i+ we *a( in a row. So I (r" (o +in' people *i((in#in a (hea(er. Some(ime* (ho*e *peci+ic* "ou can *(um-le wi(h. r "ou can +in' @0 percen(o+ wha( "oure lookin# +or& an' "ou nee' (o make a *acri+ice in (he 20ercent&

So ho( are )o# +in-in! to !et that seci+ic i-ea that*s in )o#r hea-, ho( are )o#

searchin!8 re )o# #ttin! ke) (or-s, are )o# -oin! certain +ilters8

Ae" wor'*.

Ae" wor'*.

I *pell i( ou( a* much a* po**i-le an' *ee wha( come* ou(. ,n' (hen "ou -e#in (o a'u*(an' chan#e i( a* nece**ar". I+ I ("pe in eac(l" wha( Im lookin# +or an' I #e( no(hin#&(hen I know (ha( I pro-a-l" nee' (o a'u*(& or *kew (he wor'*& (he ac(ual IN,>I8(ha( Im u*in#.

I (hink i(* har' (hou#h. I mean when "ou know "oure lookin# +or -ee(* or a*para#u*&

"oure #onna +in' a -unch o+ choice*& -u( when "ou ha$e a more amorphou* nee'& like %I wa* wri(in# *ome(hin# a-ou( (he camara'erie "ou +in' in *ocial me'ia when "oure aparen(. ,n' *o I ("pe' B*ocial me'ia& which i* a $er" -roa' (erm& in(o (he *earch& an' I#o( *o man" 'i++eren( ("pe* o+ ima#e*& a lo( o+ which were reall" chee*". ,n' +inall" I+oun' *ome(hin#. u( I ha' (o (hen % in*(ea' o+ (he *i(e helpin# me -e((er (hink o+concep(uall" wha( (ha( coul' -e& I ha' (o (hen in m" hea' (hink oh& ma"-e I coul' +in' ake"-oar' wi(h a hear( ke" on i(. I ha' (o (hink on (ha(. I( 'i'n( lea' me (here ea*il". So

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*ome(ime* when (here* a more % )o# -on*t ha%e a clear i-ea o+ (hat )o# (ant, an-)o#*re hoin! that the site (ill lea- )o# in the ri!ht -irection, it*s not that simle&

Does an).o-) else ha%e that, (here )o#*re lookin! +or somethin! a .it more

a.stract8 9?a#se )o# ha%e the real seci+ic thin!s, .#t the a.stract thin!s too8 ' seesome han-s&

I ac(uall" +in' mo*( o+ (he *i(e* (en' (o ha$e (ha( *or( o+ a-*(rac( % like "ou ha$e people(ha( ac(uall" #o ou( an' (he" make up 100 hear(/*hape' ke"* +or (heir compu(er ke"-oar'.,n' i(* (he momen( o+ *ome-o'" % i( wa* an i'ea (ha( *ome-o'" ha'& an' (hen "ou #oan' "ou % "oure lookin# +or Bke"-oar'& an' (hen *u''enl" "ou #e( all (he*e *or( o+ % (hei'ea. I( (en'* (o -e a lo(. 6he wor' (ha( "ou wan(& $er" *peci+ic % an- )o# ha%e )o#rhea- sort o+ (rae- aro#n- a seci+ic i-ea& 't*s har- to +in- it, .eca#se ro.a.l) it

-oesn*t e


7/55


"ett)&

iS(ock.

"ett) 'ma!es&

Flickr i* a #oo' one (oo.

Flickr& n- ho( are )o# #sin! Flickr8 's that like creati%e commons, or

,c(uall" % i(* +unn"& I ac(uall" u*e' Flickr (o'a". I wa* lookin# +or a par(icular ima#e o+a *(ack o+ -u*ine** -ook*. u( I wan(e' -u*ine** -ook* wi(h ac(ual (i(le*. ,n' I wen( (oGe((" Ima#e* an' wha( I +oun' a( Ge((" Ima#e* wa* all *or( o+ *(upi'. I( wa* all -ook*(ha( *ai' B-u*ine** on (hem& an' wha( I reall" wan(e' wa* curren(& ac(ual % a pic(ure o+ a

*(ack o+ curren(& ac(ual -u*ine** (i(le*. ,n' I +oun' one a( Flickr. I +oun' % I (r" (o *earch% Ill (r" (o u*e (he *ame *earch +or +our or +i$e 'i++eren( *ource*. I+ I 'on( like wha( Im*eein#& or u*( (o #e( % i+ I 'on( ha$e a *oli' $i*ion in m" min' o+ eac(l" wha( I wan(.Ill *earch (hrou#h (here an' *croll (hrou#h& -ecau*e "ou #e( $er" 'i++eren( pic(ure* +romeach& o-$iou*l". ,n' *ome are -e((er +or cer(ain (hin#* (han o(her*. ,n' I$e +oun' (ha(wi(h a-*(rac( *peci+ici("& when I reall" wan( *ome(hin# $er" *(ran#el" *peci+ic& -u( weir'in m" own (hou#h(*& I +in' (ha( Flickr i* ("picall" (he -e*(& -ecau*e "ou #e( u*er* who u*((hrow (hin#* up (here. I mean people pu( % in-i%i-#als #t tho#san-s o+ !oo+) ict#res# there, an- )o# can +in- some interestin! thin!s&

6llen, ' see )o# shakin! )o#r hea-8

I lo$e Flickr % ' mean it*s +ree&

Do )o# #se the creati%e commons8

I 'o. ,n' Ill o+(en 'ou-le/'ip. Ill look a( Shu((er*(ock or iS(ock. ,n' (hen Ill al*o looka( Flickr an' *ee wha(* (here. #st the inter+ace itsel+

too& '+ )o# co#l- hel me j#st #n-erstan- the -i++erent +r#strations )o#*re ha%in!

+or each so#rce that )o#*re #sin!, that (o#l- .e !reat& So (hat '*m thinkin! (e

co#l- -o is i+ )o# co#l- j#st !ra. a Post't a- an- a marker& 'n the mi--le here& '

hoe (e ha%e eno#!h& n- i+ )o# co#l- j#st (rite -o(n a +r#stration on one Post't&

nother +r#stration on another Post't& n- then i+, a+ter(ar-s, i+ )o# co#l- come

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# an- lant it (here )o# +eel the +r#stration is& '+ )o# +eel (ith "ett) 'ma!es,

search ho( is it there8 >#st so ' can #n-erstan- (hich one ma).e has a more

+r#stratin! search, or i+ it*s more rice)& The +ilters& hat else8 The clarit) in

a)ments, some.o-) mentione- the) ha- some s#.scrition& ' (as callin! this +or

the other !ro#s the %entin! .oar-& Since )o#*re -ealin! (ith this so +re;#entl)& e!et all the +r#strations o#t& 'ND'L67 t the other !ro# the) (ere

'ND'L67

I( #oe* *o +a*(.

;ha( i+ "ou ha$e (he *ame +ru*(ra(ion +or (wo *i(e*E

Yo# co#l- j#st #t it ri!ht in the mi--le& $o( it*s -i++erent ma).e +or each one&

as ' missin! an) so#rces8 ere those +o#r -i- those co%er it all8

Foo'*(ock.

Foo-stock& That makes sense +or -o (e ha%e all the +r#strations8 e can a-- as

(e !o thro#!h too& So ' (ant to start +or "ett) there*s a lot& ' j#st (ant to +i!#re

o#t +rom the !ro#, is e%er)one here #sin! "ett), or

No.

No& ho*s #sin! "ett)8 n- is "ett) like a main so#rce8 Do )o# +in- )o#*re #sin!

"ett) more +re;#entl) than others, or

6ha(* m" *econ' op(ion. Fir*( i* Shu((er*(ock& (hen m" *econ' op(ion i* Ge((".

So (e ha%e here '*m j#st !onna rea- thro#!h them too sta!e-& ' -on*t +in- (hat

'*m lookin! +or +ast eno#!h& Aer) slick an- sta!e- ima!es& Fake& $a%e to ha%e

acco#nt 'ND'L67& Lo(res& n- searches .roa- an- rice)& So ' see a lot here

a.o#t this (hole sta!e- an- +ake& Do )o# +eel comare- to the other so#rces, -o )o#

+eel that more (ith "ett)8

Ye*.

Yeah.

I (hink Shu((er*(ock i* compara-le in *(a#e'.

e*ll a-- that too, sta!e-&

;ell a lo( o+ (hem ha$e (he *ame ima#e*.

@


9/55


Yeah %

6he"re (he *ame pho(o#rapher* o$er an' o$er. e(ween man" o+ (he *(ock % i+ "ou wen((o iS(ock. You wan( *ome(hin#& "ou +in' i( in iS(ock. You coul' al*o +in' i( on Ge((". So

a lo( o+ (he *(u++ %

So (o#l- that .e a +r#stration +or )o#8

I( limi(* (he choice*& "eah. ,n' 'epen'in# on who* le** epen*i$e& which one "ou ha$ean accoun( +or& (he ma#a:ine i* #onna *or( o+ 'ri$e how "ou #e( % (hich one )o# !o to+or the ima!es& So it -oes limit the choice o%erall&

lso ' see here, search is .roa-8

I(* (oo -roa' *ome(ime*& I (hou#h(. *peciall" in Ge((" Ima#e*. I+ "ou pu( in

Ba*para#u*. You mi#h( #e( 75 (o 100 pa#e*. ecau*e a*para#u* mi#h( appear on pla(e*an' *(u++. ,n' *o "ou ha$e (o keep on workin# (he % )o#r search -o(n& @%er an- o%er&

' see )o# shakin! )o#r hea-, n-rea&

6o(all" (rue. ;i(hin (ha( *earch& le(* *a" i(* a*para#u*. ,c(uall" % it*s +#nn)& ' (astalkin! a.o#t asara!#s& L"$T6B7

sara!#s is j#st the 'ND'L67 o+ the -a), ri!ht8

6here woul' -e *o man" $aria(ion* on (he *ame ima#e o+ a*para#u*& +or eample. I(* like

(ha( *ame % (he *ame pho(o#rapher ha* 15 $aria(ion*& an' i(* u*( % (ha(* no( wha( Imlookin# +or. So I +in' (ha( (here* no( enou#h $arie(" *ome(ime* wi(hin i(. I meana*para#u*& (here are a lo( (hou#h.

I( will -e. From ima#e (o ima#e % ?B@SSTLC7

% (hat )o#*re lookin! +or&

So not eno#!h %ariet)& Lots o+ the same ima!e& ' hear- +rom some eole that that*s

sometimes a !oo- thin!8

Yeah. Some(ime* i(* a #oo' (hin#.

Then ' see here, ' can*t +in- (hat '*m lookin! +or +ast eno#!h& Tell me a.o#t that&

I woul' *earch an' I woul' pu( in % +or in*(ance& I wa* lookin# up cherr" -lo**om*. Ihappen (o lo$e (ha( par(icular (ree. ,n' when I *earche' i(& *o man" came up (ha( i( u*(wa*n( ui(e wha( I wa* lookin# +or& an' i( wa* u*( % Im $er" impa(ien(. ,n' I wan( (o


10/55


+in' (hin#* ri#h( awa". I 'on( like (o (ake m" (ime wi(h (hin#*. ,n' i( u*( % i( wa* *o %(here wa* *o much (ha( came on. ,n' i( wa* u*( % i( wa*n( eac(l" wha( I wa* lookin#+or. I wa* lookin# +or a 'e*i#ne' pic(ure o+ one par(icular -ranch o+ (he (ree an' (he re*(o+ (he (ree +a'e' ou(& (o kin' o+ *how a li((le % I 'on( know wha( i(* calle'& -u( % I

wan(e' (ha( -ranch (o *(an' ou(&


11/55


'o *(rike me a* a li((le -i( more epen*i$e (han % cer(ainl" on Shu((er*(ock. u( I (hink(ha( when "ou #e( (ho*e % (he *maller ima#e*& (ho*e 20& 30 'ollar one*& I (hink (he"re all% +rom m) oinion, ' think the)*re all rett) close in rice&

So Sh#tterstock, (e ha- the rice (as comin! # as an iss#e& So ' think

I pu( price. ecau*e +or a "ear* *u-*crip(ion i(* 700an- some o-- -ollars& ' j#st thinkthat*s a lot +or hotos like that& 6seciall) i+ '*m j#st #sin! them +or (ork or #ttin!

them on a can%as& ' -on*t (ant to !o thro#!h that kin- o+ mone)& eca#se +or that

kin- o+ mone) ' co#l- ro.a.l) !et a ict#re j#st a#tomaticall) on there (itho#t

ha%in! to .#) it, rint it, #t it, sen- it in& So )eah, ' -o think it*s a .it rice)& Bi!ht

no( ' ha%e a acka!e (ith them, 2 -ollars a month +or t(o hotos& 't -oesn*t

so#n- like a lot, .#t i+ )o# reall) a-- it #, at the en- o+ the )ear it is& 't*s a lot (hen

)o# a-- it # all to!ether& hen )o#*re !oin! .) an- )o#*re j#st a)in!, )o# reall)

-on*t realie ho( m#ch it reall) is costin!& #t at the en- o+ the -a) it*s a lot&

nrelia.le search, too, also came # as Sh#tterstock& $o( a.o#t that8

I(* *ome o+ wha( we were (alkin# a-ou( -e+ore& -u( i+ "ou pu( in a -roa' (erm& "oure#onna #e( a lo( o+ pa#e*& an' (hen "oure u*( *pen'in# a lo( o+ (ime clickin# (hrou#h eachone. ,* "ou were (alkin# I wa* (hinkin# i( woul' -e reall" help+ul i+ when "ou pu( in a-roa' *earch (erm& ano(her win'ow poppe' up (ha( #a$e "ou a li*( o+ re+ine' *u##e*(ion**o i( coul' #e( "ou (hinkin#. Im no( alwa"* *ome-o'" like 6on"& who* (hinkin#& I nee'(he a*para#u* lookin# (hi* wa". I 'on( know wha( Im lookin# +or *ome(ime*. I ha$e a-roa' i'ea. ,n' I nee' i'ea*. So (ha( woul' help me *earch -e((er.

=ore e


12/55


123 S(ock 'oe* (ha( al*o. 6he" ha$e % where (he" ha$e a lo( o+ Illu*(ra(or +ile*. ,'o-eIllu*(ra(or +ile*. ,n' (he" will come up. You look +or B*hiel' or *ome(hin# like (ha(.Youll #e( a lo( o+ e(raneou* (hin#* (ha( mi#h( no( %

n- then +or Flickr here (e ha%e ;#alit) isn*t as !oo- an- searchin! isn*t al(a)s as

it sho#l- .e&

So (he uali(" % *ome(ime* "ou #e( % wi(h Flickr& "oure #onna #e( *(uck % i(* no( alwa"*pro+e**ional/uali(" pic(ure* in m" opinion. You #e( (hin#* (ha( people ha$e (aken& an'"oure #onna #e( a (ree *(uck in (he -ack#roun' (ha( "ou 'on( nece**aril" wan(. >e*pi(e(he +ac( (ha( (he"re +ree& *ome(ime* i(* no( wor(h i(. ecau*e an hour o+ m" (ime +iin# a*(upi' pic(ure i* no( wor(h (he *a$in#* o+ H1.5 or [email protected]& wha(e$er I woul'$e pai'+rom ano(her place (o -u" a *imilar ima#e. 6ha(* (he onl" (hin# % Flickr "ou #o((a (akewi(h a #rain o+ *al(. Some(ime* "ou #e( -eau(i+ul *(u++ (ha(ll work ou( per+ec(l". ,n' i(*

+ree& an' i(* ea*"& an' i(* 'one. (her (ime*& (hen "ou #o((a crop ou( a ca(* +oo( (ha(* in(he -ack#roun'& or a weir' plan( (ha( 'oe*n( -elon# (here. You ne$er reall" know. ,n'*earchin# #e(* (o -e a pro-lem wi(h Flickr. I$e +oun' (ha( a* *oon a* I #e( (hin#* (ha( are(o(all" o++/-a*e& (ha( *ome-o'" mi*in(erpre(* wha( (heir pic(ure i* reall" a-ou(& an' willpu( i( in (he (i(le. ,n' (hen "ou look a( i(& an' "oure like& wh" (he hell 'i' (he" call (ha(*uch/an'/*uch when i( ha* no(hin# (o 'o wi(h (ha(E

r "oure *earchin# +or a can'" -owl an' (here* a #roup name' Bcan'" -owl who*(a##e' hun're'* o+ pho(o* Bcan'" -owl. ,G!68 Youre lookin# (hrou#h all (he#roup pho(o*. ;hich i*n( unin(ere*(in#& -u( % i( wa*(e* (ime.

Flickr i* 'e+ini(el" a (ime *uck. 9uch more *o (han& *a" %

I+ "ou 'on( wan( (o pa" %

u( (he" 'o *e( up (heir home pa#e wi(h *or( o+ lu*ciou* pho(o#raph*. 6he" (r" (o a((rac("ou an' pull "ou in wi(h (he*e *or( o+ pho(o#raph* o+ (he #ala". ,n' "oure like oh&mu*( -e #rea(. ,n' "ou *(ar( #oin# (hrou#h i(. I( 'oe* (ake "ou hour* upon hour*. ecau*e(here are no common& *or( o+ % i( 'oe*n( *eem like (here i* a common +il(er +or #e((in# ri'o+ Bcan'" -owl people. Compare' (o %

For the +irst three that (e (ere reall) talkin! a.o#t, "ett), iStock an- Sh#tterstock

oh, .) the (a), (as there an)thin! +or iStock8 n) +r#strations8

I ha$e % I pu( mine in (he mi''le&


13/55


Chee*"& no( enou#h $arie(".

'*m (on-erin! (e*re talkin! a lot a.o#t the searchin!& hat a.o#t the +ilters8

hat +ilters are imortant to )o#8 Filters meanin! )o# co#l- create a +ilter .)

hoto orientation, )o# co#l- +ilter .) a!e, -emo!rahic

For me& pho(o orien(a(ion ha* -ecome impor(an(& -ecau*e i(* % I u*e' (o alwa"* wan($er(ical pic(ure*& -u( now wi(h *ome o+ (he -lo# (empla(e* % I u*e Suare*pace& an'e$er"-o'" 'oe* (he lon# hori:on(al *(re(ch ima#e*. ,n' I +in' i(* reall" har' (o +in'pic(ure* (o u*e in (ha( *or( o+ +orm i+ (he"re ol'er. 6he newer pic(ure* are *ho( muchwi'er. So I +in' I ha$e a har' (ime wi(h (ha(.

Do )o# !#)s +in- that (hat a.o#t -o )o# (ant to .e a.le to search .) the t)e o+

li!htin! in the hoto8

6"pe o+ li#h(in#E 9eanin# %

I+ (here* a na(ural& a +la*h %

No( +or m" ama(eur purpo*e*. I(* no( a -i# 'eal (o me.

6ha(* %

I(* *ome(hin# (ha( woul' -e % i(' cer(ainl" -e& in m" opinion % (ha( woul' cer(ainl" -enice (o ha$e. u( no( man'a(or". I( woul'n( make me % i+ Ge((" Ima#e* ha' (ha( an'Shu((er*(ock 'i'n(& i( woul'n( *hi+( m" -u*ine** (o Ge((" Ima#e* u*( -ecau*e o+ (ha(

+il(er. I coul' *a" (ha(. 6he orien(a(ion I woul' *a" more *o& -ecau*e (he orien(a(ion i*help+ul. 6here are (ime* where I ha$e a *peci+ic *pace (ha( I nee' (o occup" wi(h anima#e. ,n' i( nee'* (o #o one wa" or (he o(her& an' I 'on( wan( (o :oom in& I 'on( wan((o crop i(. I' ra(her -e a-le (o (ake i( an' *hi+( i( *li#h(l". So -ein# a-le (o +il(er -" (ha(orien(a(ion i* nice.

hat*s the t)ical sie that )o#*re .#)in!8 The me!ai


14/55


So smaller sometimes is .etter&

Yeah&


15/55


this (o#l- .e .ase- on searches in the Flickrstock& So somethin! mi!ht .e ortraits

or streets or sk)scaes, an- that (o#l- .e .ase- all j#st on the -ata& So i+ a lot o+

eole are searchin! on the sk)scaes, that (o#l- come # in the o#lar themes&

So it*s reall) o#lar themes .ase- on ho( eole are searchin!& No( tren-in!

collections& This (o#l- sho( # .) the Flickr comm#nit) (o#l- %ote on thesecollections& n- (hiche%er one ha- the most likes, it (o#l- sho( # on this +irst

a!e& n- this a!e (o#l- .e #-atin! +re;#entl) as (ell&

>o "ou mean (he people who are -u"in# (he *(u++E

>#st the comm#nit)& The Flickr comm#nit)&

u( no( (he % 'i' "ou *a" % (ho -i- )o# sa) ori!inall) icks the ict#res8

The c#rator&

So i(* no( -" (he cura(orE

No& The c#rator (ill create the collection, .#t it (ill onl) -isla) .) the %otes& 't*s

rett) m#ch the tren-in!, so that (a) )o# reall) kno( (hat*s

So an"one (ha( ha* an accoun( wi(h Flickr will -e a-le (o $o(e on (he pho(o*E

=mhmm&

?u( a like.

n- that*s j#st ho( the) (o#l- )o# co#l- o+ co#rse see more collections& #t the

ones that (o#l- come # on the +irst a!e (o#l- .e that& '+ )o# co#l- (rite -o(n

some j#st initial tho#!hts& e*ll talk a.o#t it a little .it more& n- '*m !onna sho(

)o# the a-%ance- search ne#st

I (hink i(* an a((rac(i$e homepa#e. I(* en#a#in#& i(* reall" well lai' ou(.

hat -o )o# +inen!a!in!8

6he la"ou(. I(* $er" *imple an' ea*" (o #e(. (her *i(e*& (he"re u*( no( a* #oo'/lookin#.I like (ha( a-ou( i(.

6he pho(o* pop. I( *eem* *imple (o *earch.

15


16/55


I (hou#h( i( wa* a $er" nice re'e*i#ne' lan'in# pa#e. u( I 'on( know i+ I' -e (he ri#h(au'ience +or i(. I coul' *ee m" 'au#h(er ha$in# a much more % woul' u*e (hi* *or( o+(hin#& -u( +or work purpo*e* I 'on( know i+ I woul' ha$e a nee' +or i(.

6ha( wa* m" o(her reac(ion. ac(l" (he *ame. ;hen I come (o a *i(e& I 'o know wha( Inee'. I 'on( reall" care (ha( much a-ou( wha(* (ren'in#& wha(* popular. ;hen I nee' apho(o o+ (wo ki'* umpin# on a -e'& (hi* i*n( #onna help me in par(icular& *o %

a*icall" i( look* $er" nice& an' I un'er*(an' (ha( in cer(ain circum*(ance* i+ "ou #o (herewi(hou( an i'ea& (he" u*( 'on( know wha( (he" nee'& an' (he" coul' % (he" woul' +in'(ha( (he (ren'in# an' popular woul' *(eer (hem one wa" $er*u* (he o(her. u( +or me& (he(hin# (ha( wa* mo*( prac(ical i* (ha( nice clean % (ha( *imple *earch -ar.


17/55


6he"' -e *(ill (heme' (hou#h& like -roa' (hin#* people are -u"in#.

I(* pro-a-l" (rick" (o +in' cohe*i$e 'a(e on (he*e popular (heme*&


18/55


wa"*. I+ "oure (r"in# (o +in' an in(ere*(in# pic(ure +or Face-ook& "oure #onna #o (oFlickr. u( i+ Im pa"in# +or *ome(hin#& I nee' *ome(hin# $er" *peci+ic. Im no( u*( (here(o -e 'i*(rac(e' -" a pic(ure o+ #ol' 'o(* or *ome(hin# like (ha(. Im #oin# (here +or a $er"*peci+ic nee'& an' (he *u##e*(ion*& while (he"re help+ul an' in(ere*(in# +or people (ha(

nee' (ha(& I (hink +or people (ha( are u*in# i( pro+e**ionall"& (he" won( nece**aril" +in'(ha( % I can *a" (ha( I 'on( +in' (ha( $er" help+ul. I can *a" i( look* nice. I (hink (ha( (he*i(e look* A. ,n' I know (ha( *ome o+ (he o(her *i(e* ha$e *ome(hin# *imilar& -u( I al*o'on( +in' i( par(icularl" u*e+ul +or (ha(. So %

So let*s !o to the search& ' j#st .e+ore ' -o that, -o these collections an- o#lar

themes -eter )o# +rom

No. I(* no( %

No.

I( woul' 'i*(rac( me. I mean ano(her *ocial me'ia (emp(a(ion& (o % reall"& I mi#h( #e(*ucke' in(o (hi* *(u++.

u( I woul'n( wan( (o u*e (he pic(ure (ha( e$er"-o'" el*e i* u*in#.

;ell (ha(* (he o(her (hin#.

I woul' u*e i( in re$er*e *or( o+. 6o *ee wha(* (ren'in#& an' (hen I woul'n( u*e i(&-ecau*e I 'on( wan( (o pu( (ha( on m" -lo# i+ e$er"-o'" el*e i* u*in# (ha( pic(ure. I+ i(*on Face-ook an' i(* a #rea( *ho( o+ a'ora-le animal* in % i(* 'i++eren( when "ou *hare

on %

,c(uall" a %

"oo- i-ea&

So let me sho( )o# here, the search& The search this is the a-%ance- search a!e&

So comin! on )o#*- .e a.le to +ilter .) hoto orientation, .) hotos, %i-eos& For a

color& Yo# can +ilter .) rice, sie& Yo# can also e


19/55


I like (he la"ou(. I like (he +ac( (ha( "ou can *earch -" color& price& an' epan'e' pool. r-" #en'er. I (hink (ha(* reall" #oo'& woul' 'e+ini(el" narrow 'own "our *earch ui(e a-i(. I like (ha( i( ha* (he 'rop/'own menu wi(h (he $i'eo*& illu*(ra(ion an' pho(o#rapher. Ial*o like (he colla#e o+ pic(ure* (ha( pop up on (he ri#h(/han' *i'e& an' "ou coul' al*o *(ill

(weak i( % a-j#st it to narro( it -o(n +or )o#r search& ' like that&

n- all these hotos (o#l- .e none o+ them are croe-& This is their ori!inal

shae an- sie&

No& I (hink (ha(* #oo'. You wan( (o know wha( "oure pricin# ou( +ir*( -e+ore "oupurcha*e i( an' hi( % pu( i( in "our car(.

I reall" like (ha( i( incorpora(e' re#ular Flickr. I (hink (ha(* a #rea( -ene+i(& *o I coul' *eei+ (here* *ome(hin# I coul' #e( in crea(i$e common* or wha( -e((er pro'uc( I coul' #e( -"pa"in#. 6ha(* help+ul.


20/55


So this is !oin! into a-%ance- search .) color& Yo# can see all 'ND'L67& n-

then )o# can 'ND'L67 So (hat (ere the tho#!hts o+ that8

I like' (ha( B*earch la**o (hin#. 6ha(* pre((" cool.

I like' *eein# a lo( o+ re*ul(* a( once. $en i+ (he"re minu*cule.

ein# a-le (o :oom in an' ou( +rom (ho*e lar#er re*ul(* i* help+ul. You #e( a *en*e o+ (hecolor* an' (he (onali(" %

Yo# -on*t ha%e to click e%er) a!e&

That ' a!ree&

That*s smart&

6


21/55


22/55


Cool.

Yeah.

Do )o# ha%e an)thin! to a--8

No& I (hink e$er"-o'" *ai' pre((" much % ' like ho( it*s or!anie-&

So let me j#st sho( )o# no( a checko#t a!e& So here*s the checko#t& n- this is

ho( the checko#t (o#l- look& So here )o# ha%e )o#r ima!e that )o# clicke- on, that

)o#*re thinkin! o+ .#)in!& n- )o# (o#l- .e a.le to see the -i++erent sies an- the

-i++erent rices er sie& There*- .e a stan-ar- an- e


23/55


6hi* *eem* % a lo( o+ (hi* *eem* pre((" *(an'ar'. I ne$er u*e *ocial me'ia +or *harin#& *o I'on( know i+ (ha(* *(an'ar'. I a-*olu(el" lo$e (ha( i'ea. ,n' I u*e i( % ' (as thinkin!maon .e+ore )o# sai- it& n- ' #se that +eat#re on maon a lot (hen '*m st#ck

+i!#rin! else (hat to .#)&

lso another thin! to a-- is i+ )o# (ere to si!n in )o# co#l- !o thro#!h all this

(hole rocess (itho#t si!nin! in& #t i+ )o# (ere to +#ll) re!ister, )o# co#l- !et a

co) o+ this (itho#t the (atermark& So (hat certain sites (ill let )o# onl)

-o(nloa- a (atermarke- %ersion& This (o#l- not ha%e a (atermark& n- the

reason (h) is .eca#se )o# +#ll) re!istere-, so Flickr can track (hat )o# -o(nloa-

an- -o a#-its& So the) still rotect the hoto!raher, .#t )o# !et that ima!e an- )o#

-on*t ha%e to -eal (ith the (atermark i+ )o# (ant to share it (ith a client&

e+ore "ou purcha*e i(E

=mhmm&

eall"E ,n' (hen (he"ll (rack "ou 'own i+ "ou % let*s sa) )o# !o ahea- an- #t it on)o#r .lo!, an- )o# -i-n*t a) +or it, the)*ll +in- )o#&

Yeah, there*- .e a#-its e%er) so o+ten& So the hoto!raher (o#l- still .e rotecte-,

(hich is one reason +or the (atermark&

So (he"' (ru*( % interestin!& That*s -i++erent&

'*- ima!ine it*s a lo(DP' %ersion, so it (o#l-n*t .e #se- to rint&

>#st somethin! )o# co#l- !et to sho( the client, i+ the)*re a)in!& Like )o# sai-, i+

)o# ha%e client .#-!ets )o#*re (orkin! (ith, )o# mi!ht ha%e to !et there&

6ha(* han'". 6ha(* +an(a*(ic.

n) other tho#!hts8 @n the checko#t a!e8 So then ' (ant to sho( )o# the one link

that ' (as ointin! to on the checko#t a!e& The hoto!raher 'ND'L67&

6ha( one* -eau(i+ul.

So this o%er here so this (o#l- .e the contri.#tor*s, hoto!raher*s a!e& n-(hat this (o#l- consist o+ is a little .it o+ a -escrition o+ the hoto!raher an-

(hat their +oc#s is, i+ the) ha%e certain +oc#ses& There (o#l- .e all their hotos on

there, the) (o#l- ha%e their al.#ms, like i+ the) ha%e -i++erent t)es o+ al.#ms, ho(

the) or!anie their ict#res, that (o#l- all .e in the al.#m section& 't (o#l- ha%e

ho( man) +ollo(ers an- ho( man) that the)*re +ollo(in!& n- then (ith this, )o#

co#l- also +ollo( this hoto!raher& So i+ )o# (ant to (atch their (ork&

23


24/55


Cool.

6ha(* #rea(. 6ha(* reall" #rea(.

6hi* i* *o pho(o#rapher/+rien'l". I 'on( (hink an"-o'" el*e ha* an"(hin# like (hi*.

s a .#)er, (hat -o )o# !#)s think o+ the hoto!raher ort+olio8

I(* help+ul in m" *en*e& -ecau*e a lo( o+ (ime* wha( Im lookin# +or i* $er" (hema(ic or$er" *peci+ic& an' I +in' (ha( (here are commonali(ie* in wha( % (he pho(o#rapher *a"* Ill(ake a *erie* o+ pic(ure*& (he"re all rela(e' (o *ome(hin# (ha( I 'o. ,n' i(* han'" (o+ollow (hem (o *a" % i+ I #o on (here& i+ I #o on(o (hi* we-*i(e& I can *ee all (he mo*( recen(pic(ure*. ,n' ma"-e (he" 'o ha$e *ome(hin# *imilar (ha( I ha' in min' +or a 'i++eren(proec( or +or a 'i++eren( i'ea. So (ha(* help+ul.

u( Flickr ha* % ' #se that +eat#re on Flickr& There*s a hoto!raher (ho ' like herict#res, (ho -oes a lot o+ chil-ren*s hoto!rah) an- -oes it creati%e commons&

n- ' al(a)s !o to her a!e an- look& #t this is cleaner an- neater than that& 't*s

%er) aealin!& n- it*s easil) .ro(sa.le&

' (ant to take )o# !#)s thro#!h (hat ' (as talkin! a.o#t earlier, (hich is the

li!ht.o


25/55


)o# (ant to share the li!ht.oon( worr". 9" ei#h(/"ear/ol' ac(uall" %

hat are )o# !#)s thinkin! a.o#t the +ar ri!ht si-e8 @+ the li!ht.o


26/55


I(* ea*ier -u( more a'$ance'. 6ha(* wha(* in(ere*(in#. 6he" mana#e' (o keep i( u*er/+rien'l"& -u( i( ha* op(ion* (ha( I ha$en( *een. ,n' i(* reall" more a((rac(i$e (han all o+(he o(her one*.

u( i(* ea*" (o +i#ure ou(. 6o *omeone (ha( 'oe*n( reall" know (he *"*(em* an'we-*i(e*& i(* ea*" +or (hem (o u*( +i#ure i( ou(.

Last thin! ' (ant to sho( )o# 'ND'L67 here& There*s t(o (a)s o+

aroachin! this (hole i-ea o+ Flickrstock& @ne (o#l- .e the searate site that '

sho(e- )o#& nother (o#l- .e !ettin! to stock ima!es thro#!h Flickr& So thro#!h

Flickrstock like ' sai-, )o# !o an- )o# onl) see stock hoto!rah)& Yo# can then

eoe* i( ha$e (o -e one or (he o(herE Coul'n( (he" ha$e -o(hE

I 'on( know. I mi#h( *(ar( o++ on Flickr


27/55


)u*( a re#ular %

Yes& eca#se )o# co#l- e%en !o so +ar as makin! )o#r li!ht.o< (itho#t re!isterin!&

Yo#*- j#st not e%en si!ne- in& Yo# (o#l- still )o# (o#l- ha%e a (atermark on

that ict#re too&

No& I (hink i(* help+ul.

ell, thanks& This is reall) hel+#l& Take a seat .ack -o(n& '+ )o#*- like to !et #

anha%e some stan-in! time, some sittin! time makes it more +#n& So ' ha%e

another i-ea that ' (ant to r#n .) )o#& 't*s calle- (hat (e*re !onna call it is j#st

+or the #roses to-a) is calle- Ere;#est to license& n- (hat this (o#l- .e is i+

)o# re;#est a hoto so ri!ht no(, )o# ha%e Flickr or )o# ha%e the stock& #t

ima!ine i+ )o# (ere on Flickr, )o# co#l- !et an almost realtime resonse +rom a

hoto!raher, an- the) co#l- a#thorie an- %eri+) the sale same -a)& So this isn*t

creati%e commons& ?reati%e commons o+ co#rse )o# can #se +or +ree& #t there*salso #.lic ima!es on Flickr& That sometimes )o# ha%e to talk )o# ha%e to sen- a

note to the hoto!raher an- make s#re it*s @C to #se& @r )o# mi!ht ha%e to .#)

that hoto +rom the hoto!raher& So (hat Ere;#est to license (o#l- .e a.o#t is

that )o# co#l- !et a realtime resonse +rom a hoto!raher to sa) (hat the rice

(o#l- .e, an- )o#*- .e a.le to make that transaction ri!ht a(a)& So (hat (o#l- .e

haenin! in the .ack!ro#n- is the hoto!raher (o#l- .e sa)in!, E@C, it*s @C to

sell this& ' j#st nee- the re;#est to sell or license it& ' nee- a re;#est& n- the) kin-

o+ set some rice arameters .e+orehan-, so that the (hole transaction can !o

;#icker& n- j#st to !i%e )o# some .ack!ro#n-, ' -on*t think an).o-) in the !ro#

has, .#t i+ )o# (ere to -o it ri!ht no( thro#!h Flickr contact a hoto!raher

sometimes that rocess can take a +e( -a)s& So Ere;#est to license is almost like arealtime, one-a)

I(* au(oma(e'E Youre no( ac(uall" in(erac(in# wi(h (he pho(o#rapher. 6he pho(o#rapheri* in (he -ack#roun'& *e( parame(er* (o *a" "ea or na" in (erm* o+ wha(e$er "ourne#o(ia(ion %

Yeah& hat (ill haen is that hoto!raher (o#l- !et an email or te


28/55


,n' 'o (he" % i* i( *peci+icall" (o pro(ec( (he ri#h(* o+ (he pho(o#rapher& or %

'n essence, it*s reall) j#st another ool o+ hotos& So )o# ha%e )o#r stock hotos,

)o# ha%e )o#r creati%e commons, an- their le%el o+ ;#alit) o+ co#rse is -i++erent&eca#se all the license- hotos are !onna .e aro%e- thro#!h a c#rator& So this is

almost a ool in .et(een, (here )o# mi!ht see a license- a hoto that )o# (ant to

.#), an- the hoto!raher is not makin! )o# can*t j#st take it an- #se it #.licl)&

Yo# (o#l- ha%e to ask +or their ermission& @r )o# ha%e to .#) it& This is j#st

makin! that rocess +aster, an- j#st allo(in! another ool o+ hoto!rahs to come

)o#r (a) as a .#)er&

I #ue** i(' -e a'$an(a#eou* +or (he pho(o#rapher. ecau*e I woul'n( wai( a 'a" +or*omeone (o #e( -ack (o me. In an hour& hour or (wo& (he"' re(urn (heir phone call. I+ i(*a reall" cool pic(ure Ill wai( (he -u*ine** 'a"& -u( Im no( #onna 'ra# much +ur(her (han

(ha(.

So one-a) t#rnaro#n-8 $o( -oes that so#n-8

ne -u*ine**. 6ha( ei#h(/hour % -ecau*e -" (he en' o+ (he 'a" "ou ha$e (o make (hechoice o+ whe(her "oure #oin# (o %

6he (urnaroun' (ime ha* (o -e *hor(er.

I(* pro-a-l" a #oo' (hin# +or (he pho(o#rapher (o ha$e. I 'i'n( reali:e (ha( (here wa* (ha(% (ha( (here coul' -e (ha( much o+ a la# (ime in cer(ain pho(o#raph*. n Flickr. I 'i'n(

reali:e (ha( (here wa* (ha( much on 'i++eren( (hin#*.

n- c#rrentl) ri!ht no( (ith Flickr, some o+ the hoto!rahers aren*t keein! an

e)e on their email, thinkin! that some.o-) (ants to .#) it& n- that*s the iss#e&

Shor(er woul' make *en*e (oo.

>#st a ;#estion& ' remem.er earlier )o# (ere talkin! a.o#t sometimes )o# ha%e a

little .it o+ e


29/55


u( i( can( -e like "oure wai(in# +or *omeone (o an*wer (heir per*onal email*. I+ "oure'oin# *ome(hin# an' "ou wan( (o u*e (ha( pic(ure& (hen i(* #onna (ake (hem (hree or +our'a"* (o #e( (o (heir email. ecau*e (he" 'on( #o (o (heir email all (he (ime -u( (he" po*((he pic(ure*. You can( % i(* no( $er" #oo' -u*ine**.

So )o# (o#l- nee- that -a)& That -a) +or s#re&

You woul' nee' *ome *or( o+ re*pon*e& whe(her Flickr (ake* con(rol o+ (he ima#in# ri#h(*(o (he (hin#& (hen ha* (he pho(o#rapher* alrea'" *i#ne' o++ on licen*in# (heir pho(o#raph*a( a cer(ain price or a cer(ain ran#e or a cer(ain u*a#e. ,n' (he" can *a" A or no(. u( i+"oure #onna ha$e (o wai( +or *omeone (o #e( (o (heir per*onal email % i+ "oure on$aca(ion %

' !otcha& So (hat no( that (e kin- o+ talke- thro#!h (hat the site (o#l- +eel like,

the li!ht.oI8 ha$e (ime (o 'o (hi*. u( I al*o am impre**e' -"*ome o+ (he inno$a(i$e concep(*. 6he new le$el (he"$e (aken *(ock (o& *eemin#l".

I(* a #rea( -ran'. I (ru*( Flickr. 6alk a-ou( or#anic& Flickr wa* (he ori#inal or#anic *ource+or +in'in# pho(o*. r one o+ (hem. I(* a (ru*(e' name& an' I -elie$e' in wha( (he" were'oin# when (he" *(ar(e'. ,n' I (hink I (ru*( (ha( (he" coul' (ake (hi* (o a *mar(er le$el(han *ome o+ (he o(her *(ock *i(e*.

I(* a na(ural e$olu(ion in m" opinion. I+ YahooJ ha' a 'i++eren( -ran' (ha( (he"

a**ocia(e' wi(h& i( woul' nece**aril" make *en*e. u( Flickr& i(* a na(ural e(en*ion. I('oe*n( *eem ou( o+ le+( +iel'. I+ i( wa* YahooJ ,uc(ion* wi(h pic(ure*& (ha( woul'n(*eem na(ural. I( woul'n( make *en*e. I 'on( (hink i(* +ar o++ (he mark.

$o( -o )o# think this )o# j#st sa( a mock#, so this is a little to#!h& #t ho( -o

)o# think this +eels in comarison to the other so#rces )o#*re #sin!8

Cleaner& *impler. 9ore a((rac(i$e.

Gi$e* me more op(ion*.

=ore otions8

9ore op(ion*& 'e+ini(el".

n- (hat -o )o# mean .) more otions8 hat are some o+ the thin!s that oe-

into

2


30/55


9ore op(ion* a* +ar a* "our *earchin#. I( narrow* i( 'own. I like (ha(. ,n' I like (he +ac((ha( i( *how* "ou who (he pho(o#rapher i*& an' o(her pho(o*.


31/55


some o+ the +eat#res& Some o+ them (e to#che- on an- some o+ them (e -i-n*t& #t

the)*re relate- to (hat*s imortant (hen searchin!& >#st -i++erent +eat#res that

(o#l- .e a%aila.le on Flickrstock& ' (as thinkin! it (o#l- .e !reat i+ (e co#l-

searate into teams& =a).e )o# !#)s )o# three co#l- come to!ether, an- )o# t(o&

n- j#st sort them in (hat*s most imortant to )o# as a team, some(hat imortant,an- least imortant& So j#st little .#ckets, )o# co#l- j#st line them on the ta.le& @ne

thin! that*s interestin! that (e -i-n*t to#ch on )et an- ' (ant to eo "ou (ell wha( "oure willin# (o pa"E ecau*e %

Yes& Yo#*- sa) (hat )o#*re (illin! to a), an- )o#*- ha%e m#ltile hoto!rahers

ro%i-in! that&

6ha(* a #rea( op(ion.

n- ho( it (o#l- (ork is once )o# sa) ' (ant this ima!e, '*m !onna .#) this, then

the transaction haens& So )o#*ll see that on here, re;#estin! a .rie+, an- that*s

(hat that means& So '*ll !i%e )o# !#)s a +e( min#tes&

;ell pu( (ha( one in (he mi''le. 6ha(* no( impor(an(. ?ho(o* (ha( are popular an'(ren'in#E

No.


32/55


;ell pu( (ha( (here % CSS6,A8

I+ "ou wan( (o (ake a $er(ical an' make i( hori:on(al %

>ownloa' ima#e*. Ill pu( % i(* help+ul. *peciall" i+ "ou %

;ha( 'oe* (ha( meanE

?urcha*e *in#le an' mul(iple ima#e* % (ha( one I ha' wa* a ue*(ion mark.

>o "ou a#ree wi(h (ha(.

Yeah % CSS6,A8

Ge( ri' o+ (ha( #en'er % (ho*e +il(er elemen(*. I wanna pu( (ha( one in (he mi''le.Some(ime* I nee' %

I 'on( nee' (ha(& *o (ha(* no( impor(an(. 6ha(* no( impor(an(.

6ha(* a wack" one. I un'er*(an' i+ "ou %

6ha(* no( impor(an(.

;ell ac(uall" no&


33/55


6ha( coul' -e % IN,>I8 (he pho(o#rapher %

I( 'epen'*. 6ha(* a ue*(ion where % CSS6,A8 6ha(* a pain in (he a** an' I 'on(wan( (o 'o i(.

So pu( (ha( in (he mi''le. I a#ree -ecau*e % pu( (ha( %

6ha( ha* (o -e ea*".

,n' (ha(* no( %

No( a( all.

6ha(* no( *o impor(an( (o me.

;hi(e *pace % no& I 'on( (hink o+ orien(a(ion when I (hink o+ (ha(.

No& (ha(* % orien(a(ion i* hori:on(al or %

?or(rai( or lan'*cape.

e(* pu( (ha( one % -" color % -u( (ha(*& "ou ha$e (o ha$e (ha(. CSS6,A8

No( impor(an( (o me.

NoE

YouE

For me i( woul' -e $er" impor(an(.

;ell I can *ee "ou mi#h( -e %

I can *ee wi(h cer(ain clien(*& (ha( "ou woul' wan( licen*e' pho(o* onl".

;ell& i+ "oure 'oin# -lo# *(u++ %

No& -lo# I 'on( care& -u( i+ "oure 'oin# a -ook acke(& plannin# (he pho(o& I' wan( (omake *ure i(* a licen*e' pho(o.

>i*co$er -" #en'er %

,c(uall" I u*( ha' (ha( i**ue& an' (ha( wa* % I wan(e' (o %

33


34/55


Ain' o+ wha( "oure lookin# +orE

Yeah. I (o(all" % an' I wa* lookin# +or %

Same (hin#.

I ha' (ha( % (ha(* all impor(an(.

6ho*e are all impor(an(E

Yeah.

>i*co$er -" orien(a(ionE

No.

eue*( a licen*eE

Ye*.

6ha(* #onna -e reall" 'i++icul(& le( me (ell "ou.

ne/click *hoppin#E

Yeah.

No& no. I 'on( like i( (o ha$e m" cre'i( car' in+orma(ion. ook wha( (he" u*( 'i' (o6ar#e(.

u( (ha( wa* onl" one purcha*e. I(* no( like (he" ha' "our in+orma(ion on +ile. I( wa*when "ou *wipe'& (he" ha' *ome(hin# in (he *"*(em (ha( 'ownloa'e' "our in+orma(ion.

u( (he #u" wa* in (he compu(er *"*(em& an' he wa* cop"in# all (he *(u++&


35/55


;e 'on( know wha( (ha( mean*.

.ilit) to #rchase sin!le an- m#ltile ima!es8

;ha( 'oe* (ha( meanE

Yo# can .#) .atches& So )o# -on*t ha%e to .#) them one .) one8 Yo# co#l- j#st

select the ones )o# (ant an- .#) !et one rint

i'eo* an' illu*(ra(ion*E

So (hree 'i++eren( % CSS6,A8

;h" woul'n( "ouE ;here on ear(h woul'n( "ou %

't*s reall) j#st to #n-erstan- the interest ?B@SSTLC7

I+ "ou 'i'n( ha$e (he a-ili(" (o -u" mul(iple % i( woul' -e like no( -ein# a-le (o pu( anor'er on ,ma:on. CSS6,A8 I(* no( % I woul' no( u*e i( i+ i( 'i'n( ha$e (ha(& -u( i(u*( *eem* *or( o+ +ar/+e(che'.

,-ili(" (o crea(e a -rie+ wa* %

ere there an) others that (ere con+#sin!8 9?a#se (e -i-n*t !o into each

rien(a(ion. rien(a(ion (o u* mean* po*i(ion& like hori:on(al or $er(ical& no( amoun( o+whi(e *pace or color.

an'*cape or por(rai(. No( nece**aril" color or whi(e -alance or (hin#* like (ha(& -ecau*e(hi* % I 'on( in(erpre( (ha( a* orien(a(ion.

So )o#*re thinkin! lan-scae, ortrait, all that& #t (hat a.o#t there are

I+ "ou #o( ri' o+ (hi* an' u*( % i+ "ou #o( ri' o+ (hi* *(a(emen( an' u*( pu( i( a* (ha(& Iwoul' *(ill pu( i( in (ha( ca(e#or".

hat is imortant to still ha%e8 Yo# kno( ho( sometimes )o# -on*t (ant theasara!#s

;hi(e -ack#roun'.

Yo# (ant a normal not normal, .#t a non(hite .ack!ro#n- ict#re& o#l- that

matter8

35


36/55


6here are (ime* where (ha( 'oe* come in(o pla".

Yeah.

,n' i+ (ha( wa* wha( "oure (hinkin#& i+ "ou #e( % (he amoun( o+ whi(e *pace& a#ain& (ha(woul' -e % i+ "ou pu( i( a* (hi*& "ou mi#h( call i( *ha'in#& -ack#roun'& (hen I woul' mo$e(ha( in(o here.

So let*s hear (hat (e*%e .een -oin!, it*s .een reall) interestin!, is to comare

(hat*s imortant (ith each !ro#& So let*s ha%e )o# !#)s start (ith (hat*s

imortant& n- let*s see ho( that comares to (hat )o# ha%e& n- (hat some o+ the

eole ha%e .een -oin! is j#st kin- o+ la)in! it all o#t, 9ca#se sometimes it*s har- to

remem.er (hat )o# #t in the imortant .#cket&

So le(* *a" % we$e #o( pho(o* (o -e 'i*co$ere' -" color an' -lack an' whi(e. 6ha(* *or(o+ % e$en(uall" I woul' ima#ine (ha( "ou' ha$e (o ha$e (ha(. (herwi*e how woul' "ou% pho(o* (o -e 'i*co$ere' -" *i:e or la"ou(. I almo*( pu( a couple o+ (he*e % in m" min'& Ipu( (he*e a* % i+ "ou 'i'n( ha$e (he*e& "ou woul' -e a( a 'i*a'$an(a#e. 6hi* 'oe*n( #i$e"ou an" compe(i(i$e a'$an(a#e. 6he*e are all %

9u*(/ha$e*.

?rereui*i(e* o+ *ome(hin# (ha( *ell* pic(ure*. r an"(hin#. 6hi* i* *li#h(l" 'i++eren(& (hea-ili(" +or one/click *hoppin#. ;e pu( (ha( a* a % (ha(* a nice (hin# (o ha$e. ?ho(o* (ha(are a cer(ain price or price ran#e. ,#ain& I almo*( pu( (ha( ri#h( here& ma"-e hal+wa" in

-e(ween. 6ha(* reall" *or( o+ % a#ain& i+ "ou 'i'n( ha$e (ha( i( woul' -e *(ran#e. ?ho(o*(o -e 'i*co$ere' -" $i*ual *imilari("& pho(o* like (hi* oneE 6ha(* kin' o+ nice. Ill*(ruc(ure (he*e *o (ha( (hi* %

This is +antastic&

Sorr" i(* #onna -e -ehin' +or "ou& -u( %

@h, ' can

So a-ili(" (o *earch +or licen*e' an' non/licen*e' ma(erial a( (he *ame (ime. 6o me& (ha(*

% I woul' pu( (ha( hi#h up on (ha( li*(. You can cer(ainl" correc( me i+ Im *peakin# +or(wo o+ u*& -u( % *o choo*in# -e(ween pho(o*& $i'eo* an' illu*(ra(ion*. ,n' (ha(* al*o$er" nice (o ha$e. Some(ime* "ou 'on( wan( a car(oon 'rawin# o+ a -ook& I wan( (heac(ual pic(ure o+ a -ook. ,n' our la*( one we ha' wa* a-ili(" (o +a$ori(e& -ookmark& an'*hare pho(o* "ou in(en' (o -u". IN,>I8 I wa* (hinkin# i( woul' -e like (ha(.

3D


37/55


I+ were #roupin# -" mu*(/ha$e*& choo*in# -e(ween pho(o*& $i'eo* an' illu*(ra(ion* i*like a -a*ic (hin# (ha( e$er" *i(e ha* now& *o (ha(* %

' like ho( )o# !#)s sai- these are .asics, m#stha%es, an- some o+ these are j#st

reall) imortant& #t so ho( -i- that comare to (hat )o# !#)s ha-8 The mostimortant&

So *houl' we *ee where we %

Yeah, let*s see ?B@SSTLC7

So we like' (o +ea(ure (he pho(o* +rom a *peci+ic pho(o#rapher. I(* no( a mu*(/ha$e& -u( %

6ha(* pro-a-l" a new one.

So price ran#e& *o we a#ree' (here. Choo*in# -e(ween pho(o*& $i'eo* an' illu*(ra(ion*.i*ual *imilari("E

Yes, )o# !#)s ha- that& Photos like this one8

Yup.

ookmark an' *hare pho(o* "ou in(en' (o -u".

That (as a -o#.le, )es&

,-ili(" (o ea*il" reue*( (o licen*e a non/licen*e' ph"*ical pho(o $ia email.

That*s -i++erent&

6ha(* a li((le 'i++eren(.

This is a.o#t one*s a.o#t search an- one*s a.o#t re;#estin!&

h& we ha' a ca$ea( (o (ha(. I ha' a +la*h on (hi* one (ha( (hi* ha* (o -e ea*". ;i(hou( (ha(proce** -ein# ea*" %

Yeah& we -o(h %

$o( a.o#t the (a) ' -escri.e- it earlier8 That it*- .e one -a), )o#*- j#st #t )o#r

re;#est in, an- then

S(ill 'oe*n( %

37


38/55


,#ain& (he proce** % *o i+ Im #onna nee' (o $er-ali:e eac(l" wha( I wan( an' wha( I %an' how (ha(* #onna % i+ (ha(* a canne' (hin# where Im #onna -e a-le (o click a -u((on(o reue*( licen*e& (hen (ha(* %

Then it*s @C&

Yeah& -u( I 'on( wanna *(ar( #oin# in(o *eman(ic* wi(h *ome-o'".

ell, (hat (ere )o# !#)s thinkin! (hen )o# #t it as most imortant8 ere )o#

(antin! somethin! similar, or 9ca#se this one (as a more imortant one&

I( wa* u*( % i(* an ea*" (hin# i+ "ou wan( (o *hare i( wi(h a clien( or +rien'. 6hen (he*e.6ha(* in(ere*(in#& "ou #u"* 'i'n( pu( % *o (he con(en( (hin#& (o 'i*co$er (hem -" a#e&race& an' #en'er& I (hou#h( (ha( wa* % i+ "oure 'ealin# wi(h a lo( o+ people *ho(*& I u*((hou#h( i( wa* % I know when I u*e (hem& I +in' (ha( $er" %

;e pu( (ha( a* a mi''le onl" -ecau*e +or u* i( 'i'n( %

u( (ho*e aren( % (he #en'er "ou #e( a lo( o+ +il(er* +or& -u( "ou 'on( #e( i( +or a#e orrace. 6he" (en' (o a$oi' (hem. 6he" (en' (o a$oi' (ho*e (wo& -ecau*e %

'*m j#st takin! a ict#re o+ this, in case )o#*re (on-erin!&

You *houl' (ake i( +rom (hi* wa".

You *houl' (urn (he camera up*i'e/'own.

6ha(* #oo'.

Let*s see (hat

,-ili(" (o *earch +or licen*e' pho(o* onl". r'er hi*(or". ;e u*( (hou#h( (ha( wa* a #oo'+ea(ure.

@r-er histor)&

9a"-e no( (he mo*( impor(an(& -u( %

here -i- or-er histor) +all +or )o# !#)s8

o((om pile. !ere.

nl" -ecau*e I 'on( nece**aril" ha$e (o in$oice % mo*( o+ (he (hin#* (ha( I 'o are % I-uil( in(o wha( Im 'oin#& I 'on( i(emi:e m" -illin# (o nece**aril" re+lec( pho(o#raph" %

3@


39/55


Cri(ical +or -u*ine**& -u( no( +or %

No( in m" -u*ine**.

,n' no( +or u*( ama(eur.

,-ili(" (o purcha*e *in#le or mul(iple ima#e*.

That*s one o+ the .asic ones&

6ha(* u*( a real -a*ic *or( o+ %

!ere* "our pic(ure.

So (hat (as least +or )o# !#)s8

Shoul' I rea' (hem& or "ou wan( me (o la" (hem ou(E ?ho(o* (ha( are (he newe*( %

Yo# can #t them

?ho(o* (ha( are (he newe*(&


40/55


6ha( wa*n( impor(an(. ,-ili(" (o *earch +or licen*e' pho(o* onl" wa*n( impor(an( +or ourpurpo*e*& -u( we un'er*(an' wh" i( woul' -e. ,-ili(" (o *ee or'er hi*(or"& *ame (hin#.9a"-e impor(an( +or cer(ain -u*ine**e*. ,-ili(" (o keep pho(o* one "ear (o re/'ownloa'a* nee'e'. No( impor(an(.

I *a$e (hem.

For u*& -u( i+ "oure 'oin# hu#e $olume*& i( coul' ma"-e %

Youre -u"in# (hou*an'* o+ pic(ure*.

This one8 't*s not imortant, .#t ' hear- eole sometimes sa) oh, ' mislace- the

hoto an- ' j#st (ant to .e a.le to access it& ' ai- +or it&

I can % I keep (hem in m" 'ownloa'* +ile. I u*( *earch (ha(. I+ (hi* ma'e i( *uper ea*"&

"eah& I #ue**& -u( i(* no( (ha( o+(en (ha( (ha( happen*. I u*e % I per*onall" u*e a pho(oonce an' (ha(* i(. I 'on( *a$e (hem. So %

u( I coul' *ee in o(her in*(ance* wi(h % I -elon# (o (hi* a**ocia(ion an' Im in char#e o+(heir we-*i(e& an' i+ we ha' (o purcha*e a *(ock pho(o& I coul' *ee % o(her people nee' (hepho(o *ome(ime*& an' no-o'" can +in' i(& *o i( woul' -e nice (o ha$e acce** (o i(& an' %

In cer(ain circum*(ance*& 'e+ini(el"& u*( % (hi* i* per*onal& *o no. For me.

No, that makes sense&

?ho(o* (ha( are popular an' (ren'in#& *ol' or -ookmarke'. I( wa* wha( ,n'rea wa* *a"in#-e+ore. Some(ime* "ou reall" 'on( wan( (he pho(o (ha( e$er"-o'" i* u*in#. You wan(*ome(hin# uniue or *pecial. So (ha( wa*n( *o impor(an(. ,n' a#ain& i( -oil* 'own (o "ounee' wha( "ou nee'& who care* wha(* (ren'in#E So % an' (hen pho(o* +rom a *peci+icpho(o#rapherE No( nece**aril"& I can *ee i(* help+ul& -u( % we were *a"in# (hi* -e+ore(oo& i+ "ou nee' na(ure ima#er" an' "ou know (ha( pho(o#rapher 'oe* (ha(& (ha( coul' -ehelp+ul& -u( no( +or u*.

6hi* % oh& (hi* i* onl" % (o me (hi* i* onl" per(inen( i+ i(* *ome-o'" (ha( I can *a$e a* a+a$ori(e pho(o#rapher& (ha(* 'i++eren(. u( i+ "ou ha$e i( ca(e#ori:e' -" pho(o#rapher&(ha(* no( % (ha( 'oe*n( help me. I+ I ha$e a #u" (ha( I +in' who (ake* *peci+ic pic(ure* o+

(hin#* (ha( are per(inen( (o m" -u*ine**& (hen "e*& (ha(* $er" u*e+ul. u( u*( #i$e me a#roupin# o+ )oe Smi(h an' o- ,pple& who (ake pic(ure* o+ (hin#* (ha( I 'on( care a-ou(&I 'on( nee' (hem. I in(erpre(e' (ha( % (ha( wa* a li((le IN,>I8 (ha( I in(erpre(e'.

$o( a.o#t )o# !#)s, +or )o#r .ottom o+ the list8

,-ili(" (o *earch +or licen*e' an' non/licen*e' a( (he *ame (ime.

40


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The ne(est as (ell&

6ha(* 'i++eren(. 6ha(* +unn". See& we pu( (ha( a* one o+ our mo*( impor(an(& an' (ha(*

"our lea*( impor(an(.

ell, )o# !#)s j#st ha- license-& Aers#s searchin! +or .oth& ' think )o# sai- the

a.ilit) to search +or license-

;ell& mo*( o+ (he pho(o#raph* are no( licen*e'. I(* no( a % (he*e are ou( o+ people*pho(o#raph* +rom (heir iClou'& i(* no( % mo*( o+ (hem are no( pro+e**ionalpho(o#rapher*& no( %

6o'a". I 'on( (hink % -u( in (hi* % (ha(* (o'a". I (hink (hi* i* a 'i++eren( % (ha(* #onnamake a 'i++erence wi(h (hi*. 6hi* i* #onna -e pre'ominan(l" licen*e' pho(o*& wi(h (he

incorpora(ion o+ non/licen*e'. ,n' *o I in(erpre(e' (hi* % *o wi(h (ha( in min'& (ha(* wh"we % (ha(* wh" I inclu'e'& (ha(* wh" we pu( (o -e a-le (o *earch -" %

No, that makes sense& n- that*s (h) (e (ant to #n-erstan- (hat*s most

imortant& Searcha.ilit), to +in- license-, to +in- .oth&

I( 'epen'* on (he price 'i++eren(ia(ion -e(ween (he (wo al*o.

Yo# j#st -on*t ha%e that iece )et&

Yeah.

,-ili(" (o *hare wi(h o(her*.

Less imortant8

Yeah. 6ha(* no(hin#.

;e 'on( min' emailin#.

,-ili(" (o 'o one/click *hoppin#.

@neclick shoin!8

,n' 6on" -rou#h( up (he whole 6ar#e( (hin#& *o % "ou 'on( wan( %

@h, ' -on*t think ' hear- that, ' (as in the .ack room&

41


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43/55


a''& i( nee'* (o -e co*(/e++ec(i$e +or me& -u( % (ha(* (o *a" (ha( I 'on( nece**aril" cheapou( i+ i(* (he appropria(e piece. 6he appropria(e (hin# +or (he appropria(e piece.

So here ' ha%e t(o -i++erent ricin! an!les& @tion one is a .asic license& .asic

license is ' also ha%e an e


44/55


I+ "oure onl" (hink a-ou( %

I 'on( reall" care %

6he rela(ion*hip wi(h (he pho(o#rapher % ,G!68 6he rela(ion*hip wi(h (hepho(o#rapher (oo.

Im no( 'i*re*pec(in# (he pho(o#rapher a( all. u( Im u*( *a"in#.

u( when "ou 'o -u" (he*e (hin#*& "ou ha$e (o (hink i(* more o+ a % (here* a lar#eror#anic we- (ha( happen*. ne o+ (he (hin#* (hou#h& pho(o#raph"& we$e (ouche' on (ha(pho(o#rapher* are reall" no( #i$en a* much re*pec( an"more. ,n' (he curren( (hin#&


45/55


So this is more like cherr)ickin!&

I( woul' -e wa" more *elec(i$e. I( woul' % which coul' in (urn make me 'ra# (he proce**

'own. ,n' coul' in (heor" make me u*e (he *er$ice le**. So %

hat are )o# !#)s thinkin! a.o#t these rices8

I(* reall" (ou#h +or me& -ecau*e I *ee -o(h *i'e* o+ (he *(or"& an' % a* *omeone who wa*a pho(o#rapher& (hi* i* wh" Im ou( o+ -u*ine**. I(* -ecau*e (he price* are *o low. u((hen a* *omeone who u*e* pho(o#raph"& I 'on( wan( (o pa" a lo( o+ mone" ei(her. So %

So (hat -o )o# think o+ these8 's this somethin! )o# !o +or, +or the 2 or H8

I+ Im pu((in# i( on a -lo#& I 'on( wan( (o *pen' much % on m" per*onal -lo#& I 'on(

wan( (o *pen' 2 'ollar* on m" per*onal -lo#.

n a *in#le ima#e.

i#h(& on a *in#le % -u( i+ i( wa* +or *ome(hin# more impor(an(& i+ I wa* makin# a-rochure& or Im workin# wi(h a clien( +or *ome(hin#& (ha(* *uper cheap. I mean& (ha(*-e"on' cheap.

So +or a lea+let&

Yeah. 6ha( woul' -e reall" % +or a -ook acke(& +rom a pu-li*her& (ha( woul' -e like

#i$in# i( awa". 6ha( woul' -e % an' (he pho(o#rapher make* no mone" o++ o+ (ha(. ,n'pu-li*hin# companie* make a lo( o+ mone"& or (he" u*e' (o.

No( *o much.

6he" *(ill 'o. 6here* onl" like (hree companie* le+(& ri#h(E ;ha(e$er. So (he" can a++or'(o *pen' more. So i(* (ou#h. ecau*e i( 'epen'* on (he en' u*e.

r i+ i(* *ome(hin# (ha( I reall" nee'& an' i+ i( reall" nail* wha( Im lookin# +or& (hen "e*.


46/55


6ha(* #rea( %

"ett) or Sh#tterstock, (hich is aro#n- 20 to 40& So the .#)ers (o#l- a) this, the)

(o#l- !et 51 ercent, an- that*s ho( it (o#l- translate& n- j#st somethin! '

think )o# e%en mentione- earlier, 6llen, this seems +oc#se- to(ar- hoto!raherstoo& The)*re takin! the ro+ile a!e an- s#ch& So this is (hat the) (o#l- .e !ettin!&

Does that imact )o#r ercetions o+ the rice at all8

6ha(* % i+ I wa* *pen'in# *ome-o'" el*e* mone"& (ha( woul' impac( m" 'eci*ion (o #ohere. Ye*. Spen'in# m" own mone"& a* a -lo##er& i( *(ill 'oe*n( make a 'i++erence.

,#ain& a* a *olo prac(i(ioner I wan( e$er"one (o make mone". Im +ine wi(h (ha(. ,* I *ai'% "ou *ai' -e+ore& "ou (alke' a-ou( lookin# +or (ha( cherr" -lo**om -ranch. I+ "ou +oun'(ha( cherr" -lo**om -ranch here& "ou' pa" 2 'ollar* +or i(.

Yeah. I woul'.

I+ i( wa* a #oo'/uali(" (hin# +rom a well/known or up/an'/comin# pho(o#rapherE Im(he *ame wa". I+ I reall" +oun' wha( I nee'e'& I woul' 'o i(. u( I woul'n( *pen' a*+reel" wi(h (hi*& e$en (hou#h knowin# (ha( i(* 51 percen( (o (he pho(o#rapher& I *(illwoul'n( *pen' a* +reel" a* I woul' wi(h (he le** epen*i$e op(ion*.

That makes sense& That*s reall) hel+#l& ' j#st (ante- to share that (ith )o# in case

it ha- an) so ' ha%e a +e( thin!s # here, an- ' j#st (ant )o# to hel me sort them&

So j#st thin!s in min- that )o# kee in min- (hen )o#*re thinkin! a.o#t rice

an- a.ilit) to enter )o#r cre-it car- in .#lk +or cre-it& '*m j#st !onna #t these all

o#t here, an- ' (ant )o# to hel me or!anie (hat*s most imortant, less imortant&

Cre'i( car' in -ulkE

For cre-it, that means one o+ those thin!s (e (ere talkin! a.o#t, j#st so that )o#r

cre-it car-*s entere-

h& oh. 6he one/click *hoppin#E

Yes& Somethin! like that& Lo(er rice& Cno(in! ho( man) times others ha%e

#rchase- the ima!e& Peace o+ min- that the ima!e is cleare- an- release-, that )o#

(on*t !et that hone call& Not (orr)in! a.o#t e


47/55


So (o#l- that !o to the to8

Ye*.

I 'on( e$en know i+ (ha( -elon#* on (he li*( (here. I+ "ou 'on( know (he % I woul' ne$eru*( *elec( an ima#e an' no( know (he price un(il checkou(.

>#st to kno( it earlier in the rocess %ers#s later& ?B@SSTLC7 So )o# (o#l-

kno( m#ch more earl) on

6ha( woul' -e help+ul.

That (o#l- .e hel+#l& hat else sho#l- !o to the to8

ower price.

Lo(er rice&

For me.

;ha(* (ha( mean (ha( (here woul' -e $ariou* pricin# +or 'i++eren( pho(o#raph*E r i* i(u*( a #eneral 2E

There (o#l- still .e the -i++erent rices +or sie, .#t )o# (o#l- kno( that

So (he *i:e % -u( (here* no( #onna -e a *cale or a ran#e o+ price* +or 'i++eren( ima#e*.

6ha(* al*o *or( o+ *(ran#e. So one me#a-"(e i* uniue in (ha( a lo( o+ (ho*e *mallerima#e* can -e 1.2& 1.D. So i+ (he" now -reak in(o (ha( (hre*hol'& an ima#e (ha( woul' -e %a *mall ima#e +rom Shu((er*(ock i* now #onna -e a( (he D.D me#a-"(e& 7 'ollar price on(hi* % on Flickr* *i(e. You *ee wha( I meanE 6he *i:in# i* a mi*nomer. 6ha( 'oe*n(nece**aril" % i( 'oe*n( accura(el" repre*en( wha( an ima#e ma" -e.

ell, (hat (e*re reall) tr)in! to +in- o#t is j#st kno(in! ' kno( (hat )o#*re

tr)in! to sa), are there !oin! to .e -i++erent rices er ima!e, er sie8 #t this is

reall) j#st -o )o# (ant to kno( it ahea- o+ time8 $o( earl) in the rocess is rice

;ell& -a*icall" i(* alwa"* #onna -e "our -a*ic one me#a-"(e. I( 'oe*n( ma((er wha(ima#e "ou pick.

That is the rices on

$er" ima#e i* #onna % CSS6,A8

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;ha( 'oe* hi#her uali(" meanE

$i!her ;#alit) is reall) j#st the lar!er i


49/55


6ha(* no( impor(an( (o me& -u( ma" -e impor(an( (o o(her*.

So no( ' ha%e j#st one +inal thin!& n- this is kin- o+ a +#n acti%it) that e%er)one*s

reall) .een enjo)in!& hat ' (ant )o# to -o, no( ha%in! all this in+ormation, is in

)o#r same teams that )o# -i- )o#r sortin!, ' (ant )o# to #ll to!ether a itch +orFlickrstock8

ike a (a#lineE

Yeah, like a little sales thin!& #t )o# -on*t ha%e to -o it on )o#r o(n& 9?a#se ' ha%e

all this in+ormation +or )o# here& So these are -i++erent ta!lines& So essentiall) (hat

(e*re tr)in! to +in- o#t is (hat*s reall) imortant to )o#& So i+ )o# ha- a +i%e

min#te con%ersation (ith some.o-), )o# reall) (ante- to !et them to si!n # +or

Flickrstock tomorro(& hat +rom this list, (hat thin!s are the most critical8 So

let me !i%e )o# those

6he ele$a(or pi(ch.

The ele%ator itch, e


50/55


I (hink (here* a couple (ha( are pro-a-l" %

u( (ha(* more impor(an(.

I 'on( know i+ were reuire' % i+ we ha$e (o *(ick wi(h one ei(her. I (hink (wo o+ (hem %I (hink (hi* i* % +or me& i(* no( (ha( % (ha( i* 'i++eren(.

I( i* 'i++eren(. So I u*( %

Yeah& C an' ,* #oo'.

,n' "ou nee' (o *i#n up (omorrow % CSS6,A8 ,n' (hen ma"-e A i* ano(her'i++eren( oneE

Yeah. 6ha( i* 'i++eren(. CSS6,A8

I ha$e @K02.

;here 'o "ou hail +romE

I li$e in an'er$ille. $er -" %

So "ou ha$e (o (ake ?enn % no& "ou (ake Gran' Cen(ral.

No& I (ake ?enn S(a(ion& I #o((a %

>o "ou wan( (o (ake a ca- wi(h meE

I (ake ?enn 'own (o& wha( 'o "ou call % "eah. ;ha( (ime %

Im no( walkin#. I(* (oo col'.

Yeah& i(* col'. I wa* (hinkin# a-ou( #oin# (o (he #"m %

I walke' here.

I walke' (oo.

I walk e$er"where.

I( 'epen'*. I #o( a 7K45 an' I #o( a @K11& *o %

You coul' walk +or (he @K11.

50


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>o "ou wan( a % CSS6,A8

u( I u*uall" wear mine. 6ha(* (he Fi(-i(E

I ha$e a pe'ome(er& I +or#o(.

Im #onna -reak 10&000 on (he wa" -ack& *o % (ha(ll -e % CSS6,A8

u( "ou know wha(E I( i* (oo col'.

I 're** +or i(. ;i(h (ha( in min'& *o % where 'o "ou li$e in New )er*e"E

In n#lewoo'E

h& m" collea#ue li$e* in n#lewoo'.

;ho* "our collea#ueE

!er name i* ,lana IN,>I8. She* % her hu*-an' i* (he *uperin(en'en( o+ *chool+or li:a-e(h.

I 'o no( know her name. I(* no( (ha( -i# o+ a place. I(* no( % a cer(ain ("pe o+ % "ouknow wha( I meanE I(* like 2@&000 people& *o %

She* #o( ki'*. She* #o( (wo 'au#h(er*.

So (he"re *a"in# i(* no( complica(e'& *o (he"re *a"in# (ha( woul' -e %

h& "oure a mana#emen( con*ul(an(E

Yeah. u( Im al*o % in m" work& I 'o mo'era(ion an' +acili(a(ion. I 'o plannin# an' Iu*e a $er" *imilar +orma( (o (he*e car'* (o *(ruc(ure 'i*cu**ion* an' *(i(ch (hem all(o#e(her. I 'o a *imilar eerci*e (o (hi*.

h& IE Num-er IE e((er IE

@h, )a)& Yo#*re ha%in! a let*s !et )o#, 9ca#se (e*%e !ot three min#tes le+t&?B@SSTLC7 So (e*ll these !#)s !otta !ra. a train reall) ;#ick, so (e*ll let

them (e can -o this ;#ickl) tho#!h& So Flickrstock ro%i-es

,& a u*e+ul (ool (o $i*uall" *earch while -ein# a-le (o *earch a li((le le**. >i++eren( i* C&con(en( i* +re*h& ori#inal& an' e'#ier (han Shu((er*(ock& Ge((" Ima#e*& e( ce(era& -u( weal*o like' ). 51 percen( *hare' wi(h pho(o#rapher*. ,n' i+ we were allowe' a (hir'& we

51


52/55


like' A. Cura(e' collec(ion* (o *(imula(e "our crea(i$e proce**. ,n' (hen "ou nee' (o *i#nup (omorrow wa* . Simple licen*e (ha(* ea*" (o un'er*(an'& pricin# (ha(* no(complica(e'. 6ran*paren(& hi#h $alue compare' (o compe(i(ion. So (ha(* & *orr".

>#st ' reall) (ant to j#st ;#ickl) the -i++erent +irst (as content, (hich makessense .ase- on (hat (e (ere talkin! a.o#t& The 51 ercent s#rrise- me a little .it&

ecau*e % I mean now (ha( "ou *ai' i(& i( 'oe* 'i++eren(ia(e (he *i(e.

6he ue*(ion wa*n( impac(+ul.

6he ue*(ion wa* wha(* 'i++eren( +rom o(her *i(e*. ,n' (ha(* % (ha( i* 'i++eren(.

6ha( i* 'i++eren(.

In (ha( *en*e. I(* no( *ome(hin# (ha(* nece**aril" (ha( impac(+ul +or me. ,n' i(**ome(hin# I care a-ou(& I 'on( wan( people (o % I 'on( like (he o(her companie* onl"pa"in# 20 percen( when i(* % -u( (ha( i* $er" 'i++eren(.

,n' (here are o-$iou*l" o(her (hin#* on (hi* li*( (ha( are 'i++eren(. u( (ha(* u*( reall"appealin#.

hat a.o#t the c#rate- collection8 ' mean, (e talke- a.o#t that .ein! nice to ha%e,

an- .#t then it*s comin! thro#!h as -i++erent&

I(* 'i++eren(. I( *eem* pre((" 'i++eren( % "ou a*ke' u* wha( wa* 'i++eren(& no( wha( we

like'.

No, no, this is !reat&

I* i( 'i++eren(ia(e'& or mo*( o+ (he compe(i(ion (ha( i* %

>i++eren(.

I+ "ou a*ke' i+ (ha(* an a'$an(a#e& (ha( woul' -e a $er" 'i++eren( an*wer. u( (ho*e are'i++eren(ia(e'.

This makes it -i++erent +rom

I( 'oe* make i( 'i++eren(.

n) tho#!hts on (hat the) #lle- to!ether8 Let*s hear )o#rs reall) ;#ick& n- i+

)o# ha%e to -ash, it*s totall) +ine& Let*s start (ith Flickrstock ro%i-es&

52


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;e cho*e & *imple licen*e* (ha( i* ea*" (o un'er*(an'& licen*e (ha(* no( complica(e'&(ran*paren(& an' hi#h $alue compare' (o compe(i(ion. ,n' (hen we cho*e C& con(en( i*+re*h& ori#inal& e'#ier (han Shu((er*(ock& Ge((" Ima#e*& e( ce(era. 6hen we cho*e I +or (he(hir'. i#h( (o licen*e +ea(ure work in real/(ime& *o a pho(o#rapher can *impl" uploa' (o

Flickr a* +ir*( *(ep an' recei$e in(ere*( +rom -u"er*& au(hori:e $eri+ie' *ale* *ame 'a".

'*m c#rio#s a.o#t '& hat ma-e )o# !#)s +eel that that*s a #sh to si!n #

tomorro(8 The ri!ht to license8

ecau*e % (he (urnaroun' (ime. I(* +a*(er. I(* a clo*er (urnaroun' (ime.

hen (e talke- a.o#t it .e+ore, )o# (ere like, E6h& e -on*t kno(& #t )o# think

it*s somethin! that co#l- #sh eole8

Yeah. I (hink *o.

' +eel like there*s somethin! on the ti o+ )o#r ton!#e, Ton)& Yo#*re a.o#t to so

the ri!ht to license co#l- reall) #sh an- it*s not j#st the t#rnaro#n- time8 ?o#l-

it .e an)thin! else8

ecei$in# in(ere*( +rom -u"er*E >epen'in# on "our ("pe o+ work& "our line o+ work. 6orecei$e in(ere*( +rom -u"er*& (ha( mi#h( -e in(ri#uin# +or *omeone.

,n' i(* al*o *ome(hin# (ha( i* en(icin# (o a pho(o#rapher who mi#h( wan( (o u*e i( +or*(ock. 6o pu( % (o *u-mi( *(u++ (o (hem when (he" *ee *ome(hin# like (ha(.

No, no, that*s reall) hel+#l& That*s !reat, !#)s& (esome& ell, )o# !#)s (ereamain!& ' can*t thank )o# eno#!h& '+ ' co#l- j#st ask )o# to lea%e )o#r home(ork&

n- i+ )o# co#l- (rite )o#r name on the notea-s& 9?a#se ' see some o+ )o# jotte-

-o(n a +e( thin!s& '*- lo%e to ha%e )o#r name on )o#r initial notes an- reactions&

n- thank )o# !#)s so m#ch +or -oin! them, ' reall) areciate it& Thank )o#, !#)s&

Yo#r +ee-.ack (as reall), reall) hel+#l& ?B@SSTLC7

!ere "ou #o. Nice (o mee( "ou& (ake care e$er"one.

Nice to meet )o#&

6ake care.

"oo-ni!ht& Fantastic& Sa+e tra%els home&

6hank*& "ou (oo.

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't*s %er) col- o#t there& #n-le #& @h, er+ect, ' ha%e )o#r sticker& Yo# #t it

that*s %er) e++icient&

IN,>I8

't*s so +ast, it*s j#st aer& n- it (as all (orth it&

6hank* *o much.

$a%e a !oo- ni!ht&

You (oo.

;ha( (rain are "ou (akin#E

I (ake (he D 'own (o roa'wa"/a+a"e((e& chan#e (o (he F (rain& walk o$er (o (he F (rain.

You ha$e *ome op(ion*& 'on( "ou.

Im +lei-le.

Normall" I walk& -u( i(* (oo col'.

;here are "ou walkin#E

6he D (rain. I #o (o Gran' Cen(ral.

h& "ou were *a"in# "ou' walk homeE

Yeah& normall" I woul' walk. I(* col'.

I( i* *o col'.

I u*( wan( %

I(* win(er. I(* *uppo*e' (o -e col'.

I a#ree.

I(* *unn"& -u( I hear' i(* more col' (han normal.

You know wha(E ,c(uall"& I #rew up aroun' here& an' (hi* i* pre((" normal.IN,>I8 )u*( all (he (ime.

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9a"-e well #e( *ome warm moi*(ure (ha( %

,n' ac(uall"& +or (he la*( +ew win(er*& whene$er we #o( *now& i(* alwa"* -een (he re*ul(o+ a norea*(er. Comin# up +rom IN,>I8. ;in' comin# +rom %

6ha(* ri#h(.

,n' (hi* "ear& (he (wo *(orm* (ha( we ac(uall" ha' ha$e ac(uall" emana(e' +rom (he we*(an' come acro** (he coun(r". ;hich i* how i( u*e' (o -e. So i(* like -ack (o normal. No&-u( i(* (rue. I( chan#e*. So "ou ei(her #e( hurricane win'* cau*in# "our *now& or % *owhere are "ou +romE

Im ori#inall" +rom 9ichi#an& -u( Im li$in# in , ri#h( now. So % CSS6,A89ichi#an we ha$e *ome rou#h& rou#h win(er*. From (he lake*& (he lake* u*( makee$er"(hin# col'.

Youre reall" col'.

u( (he onl" (hin# (ha(* 'i++eren( a-ou( 9ichi#an& "ou #e( in "our warm car. You 'on(walk.

9" cou*in* were u*( here +rom 9ichi#an an' (ha(* eac(l" wha( % i( wa* *nowin# when(he" came here& an' (he"re like& B;ere no( u*e' (o walkin# in (he *now. ;e u*( #e( inour car. ,G!68

$a%e a !oo- ni!ht&

You (oo.

$ello& $o(*s it !oin!8

"oo-, ho(*s it !oin! +or )o#8

The !ro# (as !oo-&

The li!hts are kickin! #&

The !ro#s are !oo-& The !ro# (as !oo- to-a), ' think&

Yeah, ' think the) (ere&

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07 yahoo flickr nyc 012314 530pm group 3 mid to low buyers

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