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VISUAL BUSINESS ANALYSIS

IIBA INNOVATION CHALLENGE – JUNE 18 2013

BRAD HATHAWAY

INTERNATIONAL ACCOUNT EXECUTIVE

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AGENDA

• Major Technology Trends

• Focus on Big Data

• SAS for Big Data

• Focus on Data Visualization & Exploration

• SAS Visual Analytics

• Conclusions

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MAJOR TECHNOLOGY TRENDS

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MAJOR

TECHNOLOGY

TRENDS

Infrastructure

HW Costs

Big Data

Cloud

In-Memory

Event

Streaming

& Real Time

Mobile data

Generation

& Information

Consumption

Data

Exploration

& Visualization

DWH &

Analytics

Appliances

Data Governance

Data Management

Data Quality

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Event

Streaming

& Real Time

Data Governance

Data Management

Data Quality

MAJOR

TECHNOLOGY

TRENDS

INTERRELATED & FOCUS AREA

Infrastructure

HW Costs

Big Data

Cloud

In-Memory

Mobile data

Generation

& Information

Consumption

Data

Exploration

& Visualization

DWH &

Analytics

Appliances

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FOCUS ON: DATA VISUALIZATION & EXPLORATION

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VISUALIZATION THE EYES HAVE IT

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DATA

VISUALIZATION WHAT IS DATA VISUALIZATION?

LIF

E E

XP

EC

TA

NC

Y

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DATA

VISUALIZATION NOW MORE THAN EVER!

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DATA

VISUALIZATION WHAT DATA VISUALIZATION DOES FOR BUSINESSES

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DATA DISCOVERY WHAT ARE BUSINESS STARTING TO DO WITH IT?

There will come a time when

the traditional BI platform will

not be needed anymore!

Self-service, fast, interactive,

visual, unconstrained data

access will be the norm!

Add new capabilities today

and steadily replace old

platforms! Note – Only the content within the box above is from Gartner

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SAS FOR DATA VISUALIZATION

SOLUTIONS AND USE CASES

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SAS®

VISUAL

ANALYTICS BUSINESS VISUALIZATION DRIVEN BY ANALYTICS

EXPLORATION AND

VISUALISATION POWER OF ANALYTICS RAPID DELIVERY OF

MOBILE INSIGHTS

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SAS® VISUAL

ANALYTICS

A SINGLE SOLUTION FOR FAST AND INTELLIGENT DECISIONS

Central Entry Point Integration Role-based Views

MOBILE BI DATA BUILDER EXPLORER DESIGNER

• Distribute interactive

reports on traditional

channels like the Web

or on mobile devices

like Android or iPad

• Analyze data from

different sources

• Create calculated

columns

• Load data

• Free exploration and

visualization of data

from different sources

• Apply complex

analytics

• Create intuitive

representations of

data to distribute

insight discovered

using the VA Explorer

in visual dashboards

SAS® LASR™ ANALYTIC SERVER

ADMINISTRATOR

• Monitor SAS® LASR™

Analytic server

• Load/Unload data

• Manage security

SAS

VA

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SAS® FRAUD

FRAMEWORK FRAUD ANALYTICS FLOW

Operational Data Sources

Exploratory Data Analysis & Transformation

Fraud Data Staging

Alert Generation Process

Intelligent Fraud Repository

Learn and Improve

Cycle

Business Rules Alert Administration

Analytics

SAS® Social Network Analysis

Anomaly Detection

Predictive Modeling

Network Rules

Network Analytics

Alert Management & Bi / Reporting

Case Management External Data

Internal Data

Entities

Transactions

SAS

VA

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DATA

VISUALIZATION A NEW ERA OF FAST

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DATA

VISUALIZATION THE SUCCESS EQUATION

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CONCLUSIONS

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Your data is a corporate asset. And it’s trying to tell you things!

With Data Visualization and Exploration tools you can easily find out what

that is – and more besides. And with SAS Visual Analytics that something

becomes actionable and monitorable over time – and in real time, no matter

the size of the data.

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SAS® VISUAL

ANALYTICS TRY IT NOW!!

HEAD NODE DATA NODE

http://www.sas.com

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THANK YOU!

BRAD.HATHAWAY@SAS.COM