07 reiss schmidt-eccp_day 2_ecc 2012

European Cluster Collaboration Platform (ECCP)

Where the platform comes from and where it goes to.

What is the potential of the ECCP and its MoUs? How do cluster organizations currently help

SMEs to become more international? How to move forward?

European CommissionEnterprise and Industry

Background description

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Survey: Largest European survey among cluster organisations and cluster policy makers; 420 participants Outcome: There was a need for clusters to network even beyond national borders to develop their full potential for the benefit of their SMEs. Solution: A online collaboration tool fostering cooperation between both clusters and their SMEs all over Europe and beyond.


The History of ECCP

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Innovation Platform Knowledge Platform

Cluster Library

Regional Framework Conditions

Collaboration Platform

www.clusterobservatory.eu

Cluster organisation /

Cluster member profiles

Cluster Mapping

Online

Collaboration Platform

Cluster organisation

benchmarking

Marketplace EU projects

Sectoral communities and

information


Status quo: ECCP now part of ECM

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Key figures on ECCP

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April 2012 • 1340 registered users (30 +) • 621 cluster org. registered (15 +) • 40.979 visitors (since launch) • 43 communities • 353 documents in library • 181 events


The potential of ECCP

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Survey (1)

• 167 users joined the survey (14.6 % of all registered users!)

• Do you see – on a medium term – ECCP being a useful tool to foster collaboration between European clusters and clusters from BRAZIL?

I totally agree

21,92%

I agree 37,67%

I partly agree 30,82%

I disagree 8,90%

I totally disagree 0,68%

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Survey (2)

…SME members on the map – find suitable partners for collaboration within Europe?

I totally agree 38,41%

I agree 40,24%


I disagree 6,71%


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Survey (3)

…SME members on the map – find suitable partners for collaboration globally?

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I totally agree 19,25%

I agree 33,54%


I disagree 11,80%



Outlook: SME-internationalization through clusters; paving the way (1)

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MoUs, events, documents, threads, international projects, matchmaking events (coming soon)

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Mapping of clusters -globally

• A tool to find suitable clusters •A tool to find their SMEs (under construction)


Outlook: SME-internationalization through clusters; paving the way Mapping of SMEs through clusters

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Crowdsourcing (e.g integration of the customer) An approach used successfully by Procter & Gamble, Dell or Starbucks

Outlook: Users might take over the market research, the product development or the product design => the customer might decide which product will be produced (The customer is king)

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Crowdsourcing: Example

• Key Message: Rob McEwen is the Founder, Chairman and CEO of Goldcorp. Shared his company’s proprietary geological

data so that people all over the world could do the gold prospecting for him. • Problem: Low performance but high costs to produce one once of gold • Solution: Triggering a new gold rush by issuing an extraordinary challenge. He put all his company’s geological data

(which went back as far as 1948) into a file and shared it with the whole world. McEwen hoped that outside experts would tell him where to find the next six million ounces of gold. In return he offered $575,000 in prizes to the participants with the best methods.

• People from different sectors participated • Outcome: In all more than 110 sites were identified and 50% of these were previously unknown to the company. Of

these new targets, more than 80 per cent yielded significant gold reserves. McEwen believes that this collaborative process cut two, maybe three years off the company’s exploration time. And the worth of this gold has so far exceeded $6 billion in value. The prize money was only a little over half a million dollars, so it was a fantastic value for money investment, and much cheaper than continuing with unproductive exploratory drilling. 26.04.2012 15


Definition of CROWDSOURCING the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers

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More than 80% of all innovation are a recombination of existing knowledge (Schumpeter 1937) Prof. Franke:

Fairness is the key to make crowdsourcing a real success!

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European CommissionEnterprise and Industry 26.04.2012 17

Fairness and trust: The Corner stones

of success

Goals

Increase competitiveness

Access to innovation

Support international activities

(export)

Focus: Needs of SMEs

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ECG can bid for EU funding for activities/projects. E.g. the extension of the European Cluster Collaboration Platform

ECG creates own legal structure (German “Verein”) and

governance structure

TCI Secretariat provides administrative support as to TCI interest groups/contact points

ECG can offer platform for collaboration and continue

relevant ECMC services (European Cluster Manager of the Year

Award, etc.)

TCI – Global Network

European Cluster Managers’ Club (ECMC)

Other European Cluster Networks

Act

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ies

Org

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>>Looking forward meeting you on ECCP Thank you very much for your attention!

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Join now!

www.clustercollaboration.eu

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Contact & Information

Christoph Matthias Reiss-Schmidt Project Manager (EU-projects) Clusterland Oberösterreich GmbH

Tel: +43 732 79810-5157 Fax: +43 732 79810-5110 Mobile: +43 664 8186586 christoph. [email protected] www.clusterland.at Clusterland Oberösterreich GmbH supports cluster and network initiatives. It promotes innovation through cooperation and competence in order to enhance the competitiveness of enterprises. All Rights reserved, especially the rights to copy, to distribute or to translate. No part of the slides may be reproduced, copied or distributed in any form or by any means without prior written permission of Clusterland Oberösterreich GmbH.

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http://www.clusterland.at/


BACKUP Tool to foster collaboration

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Collaboration with Brazil

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Collaboration with China

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Collaboration with India

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Collaboration with Japan

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Collaboration with Korea

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Collaboration with Tunesia

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Collaboration with the USA

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Visibility

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Mapping feature

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Finding project partners

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Find (develop) project ideas

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Finding/receiving news

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Finding key events

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Discussions

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Use of message board

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SME members - finding partners within Europe

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SME members - finding partners globally

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07 reiss schmidt-eccp_day 2_ecc 2012

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