07 04 12 14 nielsen topline

NIELSEN RETAIL SALES

OJ, GJ and OJ/GJ Beverages

Monthly Topline ReportReport #7 of 2013-14 season

(4 weeks ending 04/12/14)

Florida Department of Citrus

Economic & Market Research

Florida Department of Citrus - Economic and Market Research 605 East Main Street • P.O. Box 9010 • Bartow, FL 33831-9010 Phone: 863-537-3959 • Fax: 877-352-2487 www.fdocgrower.com

Week Ending 04/12/14

Report 7 of 13/14 Season

GALLONS PRICE DOLLARS GALLONS PRICE DOLLARS

Total OJ -6.8% 0.5% -6.4% -5.3% -0.1% -5.5%

Ref NFC OJ -3.1% -1.4% -4.5% -1.7% -1.6% -3.3%

Ref Recon OJ -10.8% 1.3% -9.6% -9.2% 0.0% -9.2%

Total GJ -10.1% 1.1% -9.1% -10.2% 2.0% -8.4%

Ref NFC GJ -8.0% -1.4% -9.2% -6.0% -1.6% -7.5%

Shelf Stable GJ -16.0% 6.4% -10.6% -20.0% 9.4% -12.5%

OJ Drinks -7.0% 3.8% -3.5% -8.7% 3.7% -5.3%

OJ Blend Drinks 10.4% -6.3% 3.4% 0.9% -2.0% -1.2%

GJ Cocktail -6.7% 3.5% -3.4% -7.5% 5.4% -2.5%

Source: Nielsen. xAOC = Expanded All Outlets Combined. xAOC data consists of POS data for U.S. grocery stores doing $2 million and greater annual sales, drug stores doing $1 million and greater annual

sales, mass merchandisers (like Target), Walmart, club (Sam's and BJ's), dollar stores (Dollar General, Family Dollar and Fred's), and military/DECA.

• At $6.23/gallon, average OJ price at retail is up 0.5% year-over-year.

• NFC OJ gallon sales are down 3.1% for the period and Recon OJ gallon sales are down 10.8%.

Grapefruit Juice (GJ) at xAOC:

• Total GJ gallon sales are down 10.1% and dollar sales are down 9.1% for the period.

• Average GJ price at retail is $7.05 per gallon and has been relatively flat for one year.

Expanded All Outlets Combined (xAOC) - Nielsen Retail Sales Summary

4 WEEKS ENDING 04/12/14 SEASON YEAR-TO-DATE

This is the seventh report of the 2013-14 season.

Orange Juice (OJ) at xAOC:

• Total OJ gallon sales are down 6.8% and dollar sales are down 6.4% for the period.

Florida Department of Citrus

Economic & Market Research

Florida Department of Citrus - Economic and Market Research 605 East Main Street • P.O. Box 9010 • Bartow, FL 33831-9010 Phone: 863-537-3959 • Fax: 877-352-2487 www.fdocgrower.com

of 14

Report Ending Date: 04/12/14

Issue Date: 04/28/13

04/13/13 10/26/13 11/23/13 12/21/13 01/18/14 02/15/14 03/15/14 04/12/14 2012-13 2013-14 % Change

NFC OJ

Gallons 24.87 23.69 24.29 26.68 29.23 26.74 25.81 24.09 -3.1% 183.68 180.53 -1.7%

Price/Gal ($) 7.31 7.14 7.12 7.06 7.15 7.14 7.19 7.21 -1.4% 7.26 7.14 -1.6%

Revenues ($) 181.90 169.27 172.84 188.46 208.98 190.83 185.44 173.78 -4.5% 1,333.94 1,289.59 -3.3%

RECON OJ

Gallons 17.03 15.37 15.30 15.81 17.18 16.11 15.67 15.20 -10.8% 121.88 110.63 -9.2%

Price/Gal ($) 4.75 4.79 4.79 4.82 4.84 4.80 4.85 4.81 1.3% 4.81 4.81 0.0%

Revenues ($) 80.85 73.62 73.30 76.16 83.14 77.29 76.00 73.05 -9.6% 586.84 532.57 -9.2%

Refrigerated OJ

Gallons 41.90 39.06 39.59 42.49 46.40 42.85 41.48 39.29 -6.2% 305.56 291.16 -4.7%

Price/Gal ($) 6.27 6.22 6.22 6.23 6.30 6.26 6.30 6.28 0.2% 6.29 6.26 -0.4%

Revenues ($) 262.74 242.89 246.14 264.61 292.12 268.12 261.45 246.83 -6.1% 1,920.77 1,822.16 -5.1%

Frozen OJ

Gallons 2.11 1.80 1.82 2.13 2.18 1.93 1.86 1.73 -18.1% 16.18 13.45 -16.9%

Price/Gal ($) 4.70 4.86 4.93 4.95 4.96 4.89 4.86 4.88 3.8% 4.72 4.90 4.0%

Revenues ($) 9.92 8.74 8.98 10.54 10.81 9.43 9.05 8.43 -15.0% 76.30 65.98 -13.5%

Shelf Stable OJ

Gallons 0.06 0.06 0.06 0.06 0.05 0.05 0.06 0.05 -9.5% 0.41 0.39 -5.4%

Price/Gal ($) 8.45 8.47 8.75 8.74 8.80 8.76 8.73 8.85 4.7% 8.54 8.72 2.1%

Revenues ($) 0.51 0.51 0.49 0.49 0.45 0.48 0.50 0.48 -5.3% 3.52 3.40 -3.4%

Total Orange Juice

Gallons 44.07 40.92 41.47 44.68 48.63 44.83 43.40 41.07 -6.8% 322.16 305.00 -5.3%

Price/Gal ($) 6.20 6.16 6.16 6.17 6.24 6.20 6.24 6.23 0.5% 6.21 6.20 -0.1%

Revenues ($) 273.17 252.14 255.61 275.64 303.38 278.03 271.00 255.74 -6.4% 2,000.60 1,891.54 -5.5%

Most recent four-week-period is preliminary

2013-14 STD: 09/29/13 - 04/12/14

2012-13 STD: 09/30/12 - 04/13/13

Florida Department of CitrusORANGE JUICE SALES

Expanded All Outlets Combined (xAOC)NIELSEN SCANTRACK

(Gallons and Revenues in Millions)

Four Weeks Ending % Change Latest 4

weeks vs. Similar

4 weeks Year Ago

Season-to-Date

Source: Nielsen. xAOC = Expanded All Outlets Combined. xAOC data consists of POS data for U.S. grocery stores doing $2 million and

greater annual sales, drug stores doing $1 million and greater annual sales, mass merchandisers (like Target), Walmart, club (Sam's and

BJ's), dollar stores (Dollar General, Family Dollar and Fred's), and military/DECA.


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xAOC

Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010

(863) 537-3999

http://www.fdocgrower.com of 14

04/13/13 10/26/13 11/23/13 12/21/13 01/18/14 02/15/14 03/15/14 04/12/14 2012-13 2013-14 % Change

NFC GJ

Gallons 0.84 0.77 0.77 0.76 0.84 0.83 0.80 0.78 -8.0% 5.90 5.55 -6.0%

Price/Gal ($) 7.64 7.42 7.37 7.36 7.39 7.41 7.50 7.53 -1.4% 7.54 7.43 -1.6%

Revenues ($) 6.45 5.72 5.69 5.62 6.18 6.12 6.02 5.85 -9.2% 44.52 41.19 -7.5%

RECON GJ

Gallons 0.08 0.07 0.08 0.07 0.08 0.07 0.08 0.07 -3.0% 0.52 0.51 -2.3%

Price/Gal ($) 6.21 6.19 5.77 6.10 6.21 6.27 6.37 6.40 3.0% 6.05 6.19 2.3%

Revenues ($) 0.47 0.41 0.43 0.42 0.48 0.47 0.48 0.47 -0.1% 3.16 3.16 -0.1%

Refrigerated GJ

Gallons 0.92 0.84 0.85 0.83 0.91 0.90 0.88 0.85 -7.6% 6.42 6.06 -5.7%

Price/Gal ($) 7.52 7.33 7.23 7.26 7.29 7.31 7.41 7.43 -1.1% 7.42 7.32 -1.3%

Revenues ($) 6.91 6.13 6.12 6.04 6.65 6.59 6.50 6.32 -8.6% 47.68 44.35 -7.0%

Frozen GJ

Gallons 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 -8.6% 0.22 0.19 -11.2%

Price/Gal ($) 4.43 4.62 4.55 4.57 4.54 4.55 4.53 4.58 3.4% 4.43 4.56 3.0%

Revenues ($) 0.14 0.12 0.12 0.12 0.13 0.13 0.13 0.13 -5.6% 0.97 0.89 -8.5%

Shelf Stable GJ

Gallons 0.40 0.32 0.31 0.31 0.34 0.34 0.35 0.34 -16.0% 2.89 2.31 -20.0%

Price/Gal ($) 5.90 6.42 6.42 6.43 6.42 6.48 6.42 6.28 6.4% 5.86 6.41 9.4%

Revenues ($) 2.39 2.05 1.99 1.99 2.19 2.21 2.23 2.13 -10.6% 16.92 14.81 -12.5%

Total Grapefruit Juice

Gallons 1.35 1.18 1.18 1.17 1.28 1.27 1.25 1.22 -10.1% 9.53 8.56 -10.2%

Price/Gal ($) 6.97 7.02 6.95 6.98 6.99 7.03 7.07 7.05 1.1% 6.88 7.01 2.0%

Revenues ($) 9.44 8.30 8.24 8.15 8.98 8.94 8.86 8.58 -9.1% 65.57 60.05 -8.4%


2013-14 STD: 09/29/13 - 04/12/14

2012-13 STD: 09/30/12 - 04/13/13




GRAPEFRUIT JUICE SALESExpanded All Outlets Combined (xAOC)



weeks vs. Similar

4 weeks Year Ago

Season-to-Date


xAOC


(863) 537-3999


04/13/13 10/26/13 11/23/13 12/21/13 01/18/14 02/15/14 03/15/14 04/12/14 2012-13 2013-14 % Change

OJ Drinks 0-39.99%

Gallons 1.88 1.72 1.62 1.57 1.59 1.60 1.61 1.69 -10.2% 13.36 11.39 -14.7%

Price/Gal ($) 3.67 3.82 3.85 3.88 3.86 3.87 3.95 3.98 8.5% 3.65 3.89 6.5%

Revenues ($) 6.91 6.56 6.25 6.08 6.13 6.17 6.36 6.73 -2.5% 48.76 44.29 -9.2%

OJ Drinks 40-99.99%

Gallons 1.79 1.61 1.62 1.74 1.92 1.89 1.86 1.76 -1.7% 12.52 12.40 -0.9%

Price/Gal ($) 7.27 7.07 7.08 6.96 7.21 7.15 7.09 7.13 -1.9% 7.25 7.10 -2.1%

Revenues ($) 13.01 11.38 11.48 12.12 13.87 13.52 13.16 12.54 -3.6% 90.78 88.07 -3.0%

OJ Drinks - % not stated

Gallons 0.20 0.17 0.16 0.15 0.18 0.16 0.16 0.15 -23.5% 1.44 1.13 -21.4%

Price/Gal ($) 3.76 4.21 4.34 4.53 4.41 4.27 4.29 4.46 18.5% 3.79 4.36 14.8%

Revenues ($) 0.75 0.71 0.70 0.69 0.78 0.69 0.69 0.68 -9.3% 5.47 4.94 -9.8%

Total OJ Drinks

Gallons 3.87 3.50 3.41 3.46 3.69 3.65 3.63 3.60 -7.0% 27.32 24.93 -8.7%

Price/Gal ($) 5.34 5.34 5.41 5.46 5.63 5.59 5.57 5.54 3.8% 5.31 5.51 3.7%

Revenues ($) 20.67 18.14 18.43 18.88 20.78 20.39 20.21 19.96 -3.5% 145.01 137.29 -5.3%

OJ BL Drinks

Gallons 16.80 16.40 15.42 14.54 16.30 17.14 17.89 18.55 10.4% 115.22 116.24 0.9%

Price/Gal ($) 3.17 3.04 3.05 3.09 2.99 2.99 3.03 2.97 -6.3% 3.08 3.02 -2.0%

Revenues ($) 53.20 49.83 47.03 44.87 48.70 51.18 54.24 55.03 3.4% 354.98 350.88 -1.2%

OJ BL (100% Juice)

Gallons 3.42 2.96 3.00 3.09 3.44 3.54 3.38 3.36 -1.6% 22.23 22.78 2.5%

Price/Gal ($) 6.83 6.86 6.81 6.76 6.82 6.86 7.04 6.94 1.5% 6.87 6.87 0.1%

Revenues ($) 23.36 20.30 20.47 20.91 23.45 24.30 23.79 23.33 -0.1% 152.64 156.55 2.6%

GJ Cocktail

Gallons 0.92 0.81 0.81 0.81 0.87 0.88 0.91 0.86 -6.7% 6.45 5.97 -7.5%

Price/Gal ($) 5.34 5.68 5.58 5.56 5.58 5.58 5.50 5.53 3.5% 5.29 5.57 5.4%

Revenues ($) 4.94 4.62 4.53 4.51 4.86 4.93 5.02 4.77 -3.4% 34.09 33.24 -2.5%

GJ BL (100% Juice)

Gallons 0.22 0.13 0.14 0.14 0.16 0.16 0.16 0.16 -26.7% 1.63 1.05 -35.5%

Price/Gal ($) 5.36 5.99 5.97 6.02 5.95 6.05 6.14 6.09 13.8% 5.28 6.03 14.2%

Revenues ($) 1.20 0.80 0.82 0.82 0.96 0.94 0.98 1.00 -16.6% 8.60 6.33 -26.4%


2013-14 STD: 09/29/13 - 04/12/14

2012-13 STD: 09/30/12 - 04/13/13




LESS THAN 100% OJ & GJ BEVERAGESExpanded All Outlets Combined (xAOC)




weeks vs. Similar

4 weeks Year Ago

Season-to-Date

xAOC


(863) 537-3999




04/13/13 10/26/13 11/23/13 12/21/13 01/18/14 02/15/14 03/15/14 04/12/14 2012-13 2013-14 % Change

NFC OJ

Gallons 23.12 22.07 22.49 24.79 27.18 24.84 23.87 22.31 -3.5% 170.85 167.55 -1.9%

Price/Gal ($) 7.39 7.21 7.19 7.14 7.22 7.21 7.26 7.29 -1.4% 7.33 7.22 -1.6%

Revenues ($) 170.93 159.21 161.71 177.01 196.35 178.97 173.36 162.74 -4.8% 1,252.81 1,209.35 -3.5%

RECON OJ

Gallons 15.59 14.11 14.00 14.50 15.86 14.80 14.32 13.93 -10.7% 111.77 101.53 -9.2%

Price/Gal ($) 4.67 4.71 4.71 4.74 4.77 4.72 4.76 4.71 0.9% 4.74 4.73 -0.1%

Revenues ($) 72.76 66.41 66.01 68.74 75.74 69.82 68.20 65.61 -9.8% 529.68 480.52 -9.3%

Refrigerated OJ

Gallons 38.71 36.18 36.49 39.29 43.05 39.64 38.19 36.25 -6.4% 282.62 269.08 -4.8%

Price/Gal ($) 6.29 6.24 6.24 6.25 6.32 6.28 6.32 6.30 0.1% 6.31 6.28 -0.4%

Revenues ($) 243.68 225.62 227.71 245.75 272.09 248.79 241.55 228.35 -6.3% 1,782.49 1,689.87 -5.2%

Frozen OJ

Gallons 2.00 1.71 1.73 2.03 2.09 1.84 1.77 1.64 -17.9% 15.37 12.82 -16.6%

Price/Gal ($) 4.75 4.91 4.99 5.00 5.01 4.94 4.91 4.95 4.1% 4.77 4.96 4.1%

Revenues ($) 9.51 8.42 8.62 10.17 10.45 9.09 8.72 8.13 -14.5% 73.27 63.59 -13.2%

Shelf Stable OJ

Gallons 0.05 0.06 0.05 0.05 0.05 0.05 0.05 0.05 -6.0% 0.38 0.36 -4.2%

Price/Gal ($) 8.82 8.71 8.97 9.04 9.13 9.20 9.03 9.07 2.8% 8.88 9.01 1.5%

Revenues ($) 0.48 0.49 0.47 0.47 0.44 0.46 0.47 0.46 -3.4% 3.36 3.27 -2.7%

Total Orange Juice

Gallons 40.77 37.95 38.27 41.37 45.18 41.53 40.02 37.94 -6.9% 298.37 282.26 -5.4%

Price/Gal ($) 6.22 6.18 6.19 6.20 6.26 6.22 6.27 6.25 0.4% 6.23 6.22 -0.1%

Revenues ($) 253.67 234.54 236.81 256.39 282.98 258.33 250.75 236.94 -6.6% 1,859.11 1,756.73 -5.5%


2013-14 STD: 09/29/13 - 04/12/14

2012-13 STD: 09/30/12 - 04/13/13

Florida Department of CitrusORANGE JUICE SALES

Food, Drug, Mass + WalmartNIELSEN SCANTRACK


Source: Nielsen. FDM+Walmart data consists of POS data for U.S. grocery stores doing $2 million and

greater annual sales, drug stores doing $1 million and greater annual sales, mass merchandisers (like

Target), and Walmart.

Four Weeks Ending


% Change Latest 4

weeks vs. Similar 4

weeks Year Ago

Season-to-Date

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FDM+Walmart

Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010

(863) 537-3999


04/13/13 10/26/13 11/23/13 12/21/13 01/18/14 02/15/14 03/15/14 04/12/14 2012-13 2013-14 % Change

NFC GJ

Gallons 0.84 0.77 0.77 0.76 0.83 0.82 0.80 0.77 -8.0% 5.86 5.51 -6.0%

Price/Gal ($) 7.65 7.44 7.38 7.38 7.40 7.42 7.52 7.55 -1.4% 7.56 7.44 -1.6%

Revenues ($) 6.42 5.70 5.66 5.59 6.15 6.09 5.99 5.82 -9.3% 44.31 41.01 -7.5%

RECON GJ

Gallons 0.08 0.07 0.08 0.07 0.08 0.07 0.08 0.07 -3.0% 0.52 0.51 -2.3%

Price/Gal ($) 6.21 6.19 5.77 6.10 6.21 6.27 6.37 6.40 3.0% 6.05 6.19 2.3%

Revenues ($) 0.47 0.41 0.43 0.42 0.48 0.47 0.48 0.47 -0.1% 3.16 3.16 -0.1%

Refrigerated GJ

Gallons 0.91 0.83 0.84 0.83 0.91 0.90 0.87 0.84 -7.6% 6.38 6.02 -5.7%

Price/Gal ($) 7.53 7.34 7.24 7.27 7.30 7.33 7.42 7.45 -1.2% 7.44 7.33 -1.4%

Revenues ($) 6.88 6.11 6.09 6.01 6.63 6.56 6.47 6.29 -8.6% 47.47 44.17 -7.0%

Frozen GJ

Gallons 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 -8.3% 0.21 0.19 -10.6%

Price/Gal ($) 4.43 4.62 4.56 4.57 4.54 4.55 4.54 4.58 3.4% 4.43 4.57 3.0%

Revenues ($) 0.13 0.12 0.12 0.12 0.13 0.13 0.13 0.13 -5.2% 0.95 0.88 -8.0%

Shelf Stable GJ

Gallons 0.40 0.31 0.31 0.31 0.34 0.34 0.34 0.33 -15.5% 2.83 2.28 -19.6%

Price/Gal ($) 5.93 6.43 6.42 6.43 6.42 6.48 6.42 6.28 6.0% 5.87 6.41 9.3%

Revenues ($) 2.35 2.02 1.97 1.97 2.16 2.19 2.20 2.10 -10.5% 16.61 14.60 -12.1%


Gallons 1.34 1.17 1.17 1.16 1.27 1.26 1.24 1.21 -9.9% 9.43 8.49 -10.0%

Price/Gal ($) 6.99 7.03 6.97 6.99 7.01 7.04 7.07 7.06 1.0% 6.90 7.02 1.9%

Revenues ($) 9.37 8.25 8.18 8.10 8.92 8.88 8.80 8.52 -9.0% 65.04 59.64 -8.3%


2013-14 STD: 09/29/13 - 04/12/14

2012-13 STD: 09/30/12 - 04/13/13

Season-to-DateFour Weeks Ending




Food, Drug, Mass + Walmart(Gallons and Revenues in Millions)


GRAPEFRUIT JUICE SALES

% Change Latest 4

weeks vs. Similar 4

weeks Year Ago

FDM+Walmart


(863) 537-3999


04/13/13 10/26/13 11/23/13 12/21/13 01/18/14 02/15/14 03/15/14 04/12/14 2012-13 2013-14 % Change

OJ Drinks 0-39.99%

Gallons 1.75 1.57 1.49 1.43 1.46 1.46 1.47 1.55 -11.5% 12.42 10.43 -16.0%

Price/Gal ($) 3.71 3.87 3.91 3.94 3.93 3.94 4.01 4.03 8.7% 3.69 3.95 7.0%

Revenues ($) 6.48 6.10 5.81 5.66 5.74 5.75 5.89 6.24 -3.8% 45.85 41.17 -10.2%

OJ Drinks 40-99.99%

Gallons 1.74 1.59 1.60 1.72 1.90 1.87 1.84 1.74 0.0% 12.26 12.25 0.0%

Price/Gal ($) 7.31 7.08 7.09 6.97 7.22 7.16 7.11 7.16 -2.1% 7.28 7.12 -2.2%

Revenues ($) 12.69 11.26 11.36 12.00 13.74 13.39 13.04 12.43 -2.1% 89.17 87.21 -2.2%


Gallons 0.19 0.17 0.16 0.15 0.18 0.16 0.16 0.15 -20.9% 1.39 1.13 -18.9%

Price/Gal ($) 3.83 4.22 4.34 4.54 4.41 4.27 4.29 4.46 16.5% 3.86 4.36 12.9%

Revenues ($) 0.74 0.71 0.69 0.68 0.77 0.69 0.69 0.68 -7.8% 5.37 4.92 -8.5%

Total OJ Drinks

Gallons 3.68 3.33 3.25 3.30 3.54 3.49 3.46 3.43 -6.6% 26.07 23.81 -8.7%

Price/Gal ($) 5.42 5.42 5.50 5.55 5.72 5.68 5.66 5.63 4.0% 5.38 5.60 4.0%

Revenues ($) 19.92 18.06 17.85 18.34 20.25 19.83 19.62 19.34 -2.9% 140.39 133.30 -5.1%

OJ BL Drinks

Gallons 14.87 14.61 13.71 12.85 14.46 14.97 15.67 16.35 10.0% 101.63 102.64 1.0%

Price/Gal ($) 3.11 2.99 3.00 3.05 2.94 2.94 2.99 2.92 -6.1% 3.02 2.97 -1.7%

Revenues ($) 46.22 43.73 41.10 39.15 42.55 43.99 46.81 47.70 3.2% 307.30 305.03 -0.7%

OJ BL (100% Juice)

Gallons 3.20 2.77 2.82 2.92 3.27 3.35 3.15 3.17 -0.9% 20.76 21.46 3.4%

Price/Gal ($) 6.84 6.88 6.82 6.75 6.83 6.87 7.06 6.95 1.6% 6.87 6.88 0.1%

Revenues ($) 21.86 19.06 19.24 19.75 22.33 23.03 22.27 22.02 0.7% 142.73 147.69 3.5%

GJ Cocktail

Gallons 0.76 0.67 0.67 0.67 0.73 0.74 0.76 0.72 -4.3% 5.31 4.97 -6.3%

Price/Gal ($) 5.64 5.97 5.84 5.82 5.83 5.83 5.76 5.77 2.3% 5.52 5.83 5.6%

Revenues ($) 4.26 4.02 3.94 3.92 4.26 4.31 4.38 4.17 -2.1% 29.31 28.99 -1.1%

GJ BL (100% Juice)

Gallons 0.21 0.12 0.13 0.13 0.15 0.15 0.15 0.15 -24.9% 1.50 0.98 -34.8%

Price/Gal ($) 5.45 6.12 6.05 6.11 6.02 6.14 6.24 6.18 13.3% 5.35 6.12 14.4%

Revenues ($) 1.12 0.76 0.78 0.78 0.91 0.89 0.93 0.96 -14.9% 8.05 6.00 -25.4%


2013-14 STD: 09/29/13 - 04/12/14

2012-13 STD: 09/30/12 - 04/13/13




Four Weeks Ending

LESS THAN 100% OJ & GJ BEVERAGESFood, Drug, Mass + Walmart(Gallons and Revenues in Millions)


% Change Latest 4

weeks vs. Similar 4

weeks Year Ago

Season-to-Date

FDM+Walmart


(863) 537-3999




04/13/13 10/26/13 11/23/13 12/21/13 01/18/14 02/15/14 03/15/14 04/12/14 2012-13 2013-14 % Change

NFC OJ

Gallons 17.77 16.81 16.98 18.73 20.55 18.86 17.90 16.66 -6.2% 131.64 126.49 -3.9%

Price/Gal ($) 7.42 7.23 7.22 7.17 7.27 7.24 7.31 7.37 -0.6% 7.33 7.26 -1.0%

Revenues ($) 131.85 121.50 122.60 134.26 149.34 136.45 130.89 122.89 -6.8% 965.10 917.93 -4.9%

RECON OJ

Gallons 10.93 9.89 9.69 10.03 11.02 10.29 10.02 9.90 -9.4% 77.61 70.85 -8.7%

Price/Gal ($) 4.63 4.66 4.69 4.72 4.77 4.69 4.75 4.69 1.4% 4.71 4.71 -0.1%

Revenues ($) 50.57 46.05 45.44 47.31 52.61 48.28 47.58 46.44 -8.2% 365.81 333.70 -8.8%

Refrigerated OJ

Gallons 28.70 26.70 26.67 28.76 31.57 29.15 27.93 26.56 -7.4% 209.25 197.34 -5.7%

Price/Gal ($) 6.36 6.28 6.30 6.31 6.40 6.34 6.39 6.37 0.3% 6.36 6.34 -0.3%

Revenues ($) 182.43 167.55 168.04 181.57 201.95 184.73 178.47 169.33 -7.2% 1,330.91 1,251.64 -6.0%

Frozen OJ

Gallons 1.39 1.26 1.26 1.49 1.54 1.35 1.31 1.21 -13.4% 10.66 9.40 -11.9%

Price/Gal ($) 5.07 5.05 5.15 5.16 5.16 5.07 5.04 5.08 0.3% 5.09 5.11 0.3%

Revenues ($) 7.05 6.34 6.47 7.67 7.93 6.85 6.59 6.13 -13.1% 54.27 47.98 -11.6%

Shelf Stable OJ

Gallons 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 1.6% 0.35 0.34 -1.1%

Price/Gal ($) 9.01 8.84 9.04 9.09 9.18 9.26 9.10 9.14 1.4% 9.02 9.09 0.8%

Revenues ($) 0.44 0.46 0.45 0.45 0.42 0.44 0.45 0.45 3.0% 3.12 3.11 -0.3%

Total Orange Juice

Gallons 30.14 28.01 27.98 30.30 33.15 30.55 29.28 27.82 -7.7% 220.26 207.08 -6.0%

Price/Gal ($) 6.30 6.23 6.25 6.26 6.34 6.29 6.34 6.32 0.3% 6.30 6.29 -0.2%

Revenues ($) 189.91 174.35 174.95 189.69 210.30 192.02 185.51 175.90 -7.4% 1,388.31 1,302.73 -6.2%


2013-14 STD: 09/29/13 - 04/12/14

2012-13 STD: 09/30/12 - 04/13/13

Source: Nielsen. Food data consists of POS data for U.S. grocery stores doing $2 million and greater annual

sales.

Florida Department of CitrusORANGE JUICE SALESFOOD ($2MM+ GROCERY)

NIELSEN SCANTRACK




weeks vs. Similar

4 weeks Year Ago

Season-to-Date

Eco

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Food


(863) 537-3999


04/13/13 10/26/13 11/23/13 12/21/13 01/18/14 02/15/14 03/15/14 04/12/14 2012-13 2013-14 % Change

NFC GJ

Gallons 693.74 635.99 635.97 629.16 693.84 684.24 661.05 637.25 -8.1% 4,914.42 4,577.51 -6.9%

Price/Gal ($) 7.75 7.52 7.46 7.48 7.48 7.50 7.60 7.66 -1.2% 7.63 7.53 -1.3%

Revenues ($) 5,377.46 4,780.44 4,747.37 4,706.36 5,192.11 5,132.52 5,026.36 4,878.41 -9.3% 37,483.78 34,463.57 -8.1%

RECON GJ

Gallons 75.43 66.25 75.04 68.92 76.60 74.77 75.97 73.16 -3.0% 522.49 510.70 -2.3%

Price/Gal ($) 6.21 6.18 5.77 6.10 6.21 6.27 6.37 6.40 3.0% 6.05 6.19 2.3%

Revenues ($) 468.60 409.69 433.25 420.22 475.42 468.91 483.97 468.21 -0.1% 3,161.24 3,159.67 0.0%

Refrigerated GJ

Gallons 769.18 702.24 711.02 698.09 770.44 759.00 737.01 710.42 -7.6% 5,436.91 5,088.21 -6.4%

Price/Gal ($) 7.60 7.39 7.29 7.34 7.36 7.38 7.48 7.53 -1.0% 7.48 7.39 -1.1%

Revenues ($) 5,846.06 5,190.13 5,180.63 5,126.58 5,667.53 5,601.43 5,510.33 5,346.62 -8.5% 40,645.02 37,623.24 -7.4%

Frozen GJ

Gallons 12.46 10.73 10.86 11.16 11.74 12.14 11.94 11.86 -4.8% 86.88 80.43 -7.4%

Price/Gal ($) 5.04 5.14 5.12 5.13 5.09 5.10 5.07 5.15 2.1% 5.07 5.11 0.9%

Revenues ($) 62.83 55.19 55.56 57.27 59.75 61.87 60.52 61.12 -2.7% 440.19 411.28 -6.6%

Shelf Stable GJ

Gallons 280.53 219.62 221.80 220.60 243.46 238.08 243.25 246.22 -12.2% 1,980.95 1,633.04 -17.6%

Price/Gal ($) 6.28 6.88 6.79 6.81 6.79 6.92 6.82 6.61 5.3% 6.20 6.80 9.6%

Revenues ($) 1,761.39 1,510.15 1,505.45 1,502.07 1,652.48 1,646.51 1,659.02 1,627.66 -7.6% 12,289.35 11,103.35 -9.7%


Gallons 1,062.17 932.59 943.68 929.85 1,025.64 1,009.22 992.20 968.50 -8.8% 7,504.74 6,801.68 -9.4%

Price/Gal ($) 7.22 7.24 7.14 7.19 7.20 7.24 7.29 7.26 0.6% 7.11 7.22 1.6%

Revenues ($) 7,670.28 6,755.47 6,741.64 6,685.92 7,379.76 7,309.82 7,229.87 7,035.40 -8.3% 53,374.56 49,137.88 -7.9%


2013-14 STD: 09/29/13 - 04/12/14

2012-13 STD: 09/30/12 - 04/13/13


sales.

(Gallons and Revenues in Thousands)

GRAPEFRUIT JUICE SALESFOOD ($2MM+ GROCERY)



weeks vs. Similar

4 weeks Year Ago

Season-to-Date

Food


(863) 537-3999


04/13/13 10/26/13 11/23/13 12/21/13 01/18/14 02/15/14 03/15/14 04/12/14 2012-13 2013-14 % Change

OJ Drinks 0-39.99%

Gallons 1,320.63 1,189.84 1,118.84 1,076.55 1,117.46 1,116.81 1,145.93 1,235.44 -6.5% 9,252.37 8,000.87 -13.5%

Price/Gal ($) 3.83 3.99 4.04 4.09 4.07 4.05 4.09 4.05 5.8% 3.82 4.05 6.2%

Revenues ($) 5,052.25 4,744.86 4,523.23 4,404.99 4,544.45 4,523.28 4,688.88 5,000.71 -1.0% 35,305.86 32,430.40 -8.1%

OJ Drinks 40-99.99%

Gallons 1,337.96 1,186.24 1,167.76 1,312.83 1,447.93 1,411.67 1,356.26 1,275.95 -4.6% 9,321.88 9,158.64 -1.8%

Price/Gal ($) 7.35 7.20 7.24 7.02 7.24 7.16 7.24 7.32 -0.4% 7.28 7.20 -1.0%

Revenues ($) 9,839.21 8,543.66 8,458.46 9,210.38 10,476.30 10,103.06 9,825.39 9,342.29 -5.1% 67,829.58 65,959.53 -2.8%


Gallons 188.47 166.16 158.08 148.98 173.73 148.02 146.41 142.11 -24.6% 1,357.83 1,083.49 -20.2%

Price/Gal ($) 3.86 4.22 4.34 4.54 4.41 4.22 4.24 4.42 14.7% 3.89 4.34 11.7%

Revenues ($) 726.82 701.04 686.08 676.50 766.94 625.14 620.92 628.55 -13.5% 5,280.79 4,705.17 -10.9%

Total OJ Drinks

Gallons 2,847.06 2,542.23 2,444.68 2,538.36 2,739.12 2,676.50 2,648.61 2,653.50 -6.8% 19,932.08 18,242.99 -8.5%

Price/Gal ($) 5.49 5.50 5.59 5.63 5.76 5.70 5.71 5.64 2.9% 5.44 5.65 3.9%

Revenues ($) 15,618.28 13,820.53 13,667.76 14,291.87 15,787.68 15,251.48 15,135.19 14,971.55 -4.1% 108,416.22 103,095.09 -4.9%

OJ BL Drinks

Gallons 8,965.44 8,868.00 8,493.51 7,788.69 8,619.12 8,926.11 8,953.54 9,116.81 1.7% 61,627.65 60,765.79 -1.4%

Price/Gal ($) 3.05 2.94 2.92 3.02 2.94 2.93 3.01 3.01 -1.3% 2.94 2.97 1.1%

Revenues ($) 27,349.13 26,048.89 24,793.90 23,549.36 25,351.84 26,151.84 26,943.89 27,443.53 0.3% 180,899.87 180,283.25 -0.3%

OJ BL (100% Juice)

Gallons 2,368.37 2,033.36 2,092.39 2,139.94 2,346.25 2,421.57 2,285.78 2,293.96 -3.1% 15,406.75 15,613.24 1.3%

Price/Gal ($) 6.98 7.02 6.93 6.90 7.03 6.95 7.14 7.02 0.7% 6.99 7.00 0.2%

Revenues ($) 16,527.06 14,264.42 14,503.82 14,760.82 16,496.09 16,835.22 16,310.15 16,114.88 -2.5% 107,646.92 109,285.40 1.5%

GJ Cocktail

Gallons 459.35 392.08 403.13 411.24 444.90 433.18 453.06 449.57 -2.1% 3,210.52 2,987.15 -7.0%

Price/Gal ($) 6.30 6.78 6.55 6.50 6.52 6.61 6.43 6.37 1.1% 6.13 6.53 6.6%

Revenues ($) 2,892.88 2,657.63 2,640.54 2,673.25 2,900.25 2,863.97 2,915.24 2,861.57 -1.1% 19,681.92 19,512.45 -0.9%

GJ BL (100% Juice)

Gallons 134.81 68.94 71.78 70.02 85.43 77.68 80.82 93.72 -30.5% 994.66 548.39 -44.9%

Price/Gal ($) 5.71 6.78 6.66 6.78 6.60 6.89 7.06 6.77 18.6% 5.55 6.79 22.3%

Revenues ($) 769.38 467.66 478.05 475.00 563.60 535.45 570.71 634.42 -17.5% 5,522.15 3,724.88 -32.5%


2013-14 STD: 09/29/13 - 04/12/14

2012-13 STD: 09/30/12 - 04/13/13


sales.

LESS THAN 100% OJ & GJ BEVERAGES

(Gallons and Revenues in Thousands)



weeks vs. Similar

4 weeks Year Ago

Season-to-Date

FOOD ($2MM+ GROCERY)

Food


(863) 537-3999




04/13/13 10/26/13 11/23/13 12/21/13 01/18/14 02/15/14 03/15/14 04/12/14 2012-13 2013-14 % Change

NFC OJ

Average Promo Price 6.70 6.41 6.48 6.42 6.45 6.52 6.51 6.55 -2.2% 6.60 6.48 -1.8%

Price Reduction 94 92 92 93 94 94 95 94 0.0% 94 93 -0.1%

Feature & Disp 40 38 37 35 39 42 37 38 -5.0% 38 38 -0.9%

Display w/o Fea 35 34 28 27 30 31 31 32 -8.6% 30 30 0.3%

Feature w/o Disp 91 92 88 92 90 88 88 89 -2.2% 90 90 -0.7%

RECON OJ

Average Promo Price 4.03 4.11 4.05 3.96 4.11 4.14 4.22 4.11 2.0% 4.11 4.10 -0.2%

Price Reduction 82 73 76 73 77 78 84 82 0.0% 82 78 -5.0%

Feature & Disp 21 21 16 8 11 13 17 22 4.8% 17 15 -7.4%

Display w/o Fea 26 19 17 12 15 18 22 27 3.8% 21 19 -10.9%

Feature w/o Disp 70 71 66 65 55 67 62 71 1.4% 67 65 -2.6%

Refrigerated OJ

Average Promo Price 5.67 5.70 5.80 5.81 5.85 5.86 5.82 5.72 0.9% 5.76 5.79 0.7%

Price Reduction 98 94 95 96 97 96 97 96 -2.0% 97 96 -0.8%

Feature & Disp 46 45 41 37 42 45 43 46 0.0% 43 43 -1.0%

Display w/o Fea 47 42 36 33 37 40 41 45 -4.3% 40 39 -2.5%

Feature w/o Disp 94 93 93 94 95 91 92 94 0.0% 94 93 -0.9%

Frozen OJ


Price Reduction 52 54 46 45 44 54 48 44 -15.4% 42 48 15.3%

Feature & Disp 1 0 0 0 0 1 0 0 -100.0% 1 0 -71.4%

Display w/o Fea 1 1 1 1 1 1 1 1 0.0% 1 1 -14.3%

Feature w/o Disp 17 11 7 9 10 12 11 16 -5.9% 17 11 -34.9%

Shelf Stable OJ

Average Promo Price 7.53 7.15 7.95 8.54 8.32 8.10 7.95 7.52 -0.1% 6.52 7.93 21.7%

Price Reduction 14 6 5 3 6 11 14 14 0.0% 7 8 17.6%

Feature & Disp 0 0 0 0 0 0 0 0 0 0

Display w/o Fea 1 0 0 0 0 0 0 0 -100.0% 1 0 -100.0%

Feature w/o Disp 7 3 1 1 1 6 2 4 -42.9% 2 3 71.4%

Total OJ


Price Reduction 98 95 96 97 97 97 97 97 -1.0% 97 97 -0.6%

Feature & Disp 47 45 41 38 42 45 44 46 -2.1% 44 43 -1.1%

Display w/o Fea 48 43 37 34 37 41 41 45 -6.3% 41 40 -3.1%

Feature w/o Disp 94 93 93 94 95 91 92 94 0.0% 94 93 -0.9%


2013-14 STD: 09/29/13 - 04/12/14

2012-13 STD: 09/30/12 - 04/13/13

Florida Department of CitrusORANGE JUICE PROMOTIONS

FOOD ($2MM+ Grocery Stores)NIELSEN SCANTRACK

(Prices in dollars and Promotion in %ACV)


Four Weeks Ending% Change

Latest 4 weeks

vs. Similar 4

weeks Year Ago

Season-to-Date

Source: Nielsen

Eco

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Food-Promotions


(863) 537-3999


04/13/13 10/26/13 11/23/13 12/21/13 01/18/14 02/15/14 03/15/14 04/12/14 2012-13 2013-14 % Change

NFC GJ


Price Reduction 70 68 70 73 76 76 74 71 1.4% 70 73 4.4%

Feature & Disp 3 3 4 3 3 5 2 3 0.0% 3 3 -1.4%

Display w/o Fea 6 8 6 6 8 6 8 8 33.3% 6 7 15.8%

Feature w/o Disp 52 40 50 44 46 48 44 40 -23.1% 47 45 -4.1%

RECON GJ


Price Reduction 8 6 12 10 8 3 3 3 -62.5% 8 6 -19.6%

Feature & Disp 0 0 0 0 0 0 0 0 0 0

Display w/o Fea 0 0 0 0 0 0 0 0 0 0 -100.0%

Feature w/o Disp 0 0 0 6 0 1 6 0 0 2

Refrogerated GJ


Price Reduction 71 70 73 74 77 76 74 72 1.4% 71 74 4.1%

Feature & Disp 3 3 4 3 3 5 2 3 0.0% 3 3 -1.4%

Display w/o Fea 7 9 6 6 8 6 8 8 14.3% 7 7 6.6%

Feature w/o Disp 52 40 50 44 46 48 44 40 -23.1% 47 45 -4.5%

Frozen GJ


Price Reduction 7 4 3 3 3 2 2 2 -71.4% 5 3 -39.7%

Feature & Disp 0 0 0 0 0 0 0 0 0 0

Display w/o Fea 0 0 0 0 0 0 0 0 0 0

Feature w/o Disp 0 0 0 0 0 0 1 0 1 0 -78.6%

Shelf Stable GJ


Price Reduction 56 41 51 52 38 38 46 53 -5.4% 56 46 -17.9%

Feature & Disp 2 0 0 0 0 0 0 0 -100.0% 2 0 -100.0%

Display w/o Fea 3 2 2 1 2 2 2 2 -33.3% 4 2 -46.9%

Feature w/o Disp 22 20 6 4 12 5 7 23 4.5% 17 11 -33.3%

TL GJ


Price Reduction 83 80 84 84 85 83 82 83 0.0% 83 83 -0.4%

Feature & Disp 5 4 4 3 3 5 3 3 -40.0% 5 4 -26.1%

Display w/o Fea 10 10 8 7 9 8 10 10 0.0% 10 9 -8.4%

Feature w/o Disp 60 48 52 46 48 50 50 48 -20.0% 53 49 -7.8%


2013-14 STD: 09/29/13 - 04/12/14

2012-13 STD: 09/30/12 - 04/13/13

% Change Latest

4 weeks vs.

Similar 4 weeks

Year Ago

Season-to-Date

FOOD ($2MM+ Grocery Stores)(Prices in dollars and Promotion in %ACV)


Four Weeks Ending

Source: Nielsen

GRAPEFRUIT JUICE PROMOTIONS

Food-Promotions


(863) 537-3999


04/13/13 10/26/13 11/23/13 12/21/13 01/18/14 02/15/14 03/15/14 04/12/14 2012-13 2013-14 % Change

OJ Drinks 0-39.99%


Price Reduction 80 76 81 78 74 78 79 74 -7.5% 76 77 1.1%

Feature & Disp 11 14 9 4 6 10 11 16 45.5% 11 10 -6.3%

Display w/o Fea 28 35 28 23 26 27 30 36 28.6% 25 29 16.4%

Feature w/o Disp 64 60 47 48 49 58 59 64 0.0% 60 55 -8.8%

OJ Drinks 40-99.99%


Price Reduction 77 72 80 77 76 76 69 75 -2.6% 75 75 0.0%

Feature & Disp 8 10 4 11 12 11 6 8 0.0% 9 9 2.2%

Display w/o Fea 11 10 10 10 10 16 12 13 18.2% 11 12 6.8%

Feature w/o Disp 48 52 42 48 50 52 41 42 -12.5% 50 47 -5.6%



Price Reduction 4 5 4 3 3 5 5 5 25.0% 5 4 -11.3%

Feature & Disp 0 0 0 0 0 0 0 0 0 0

Display w/o Fea 1 1 1 1 1 1 1 1 0.0% 1 1 -14.3%

Feature w/o Disp 1 0 1 1 0 1 1 1 0.0% 1 1 7.1%

Total OJ Drinks


Price Reduction 93 90 92 90 92 92 92 91 -2.2% 91 91 0.7%

Feature & Disp 18 23 12 15 18 20 16 21 16.7% 19 18 -5.2%

Display w/o Fea 36 43 36 32 33 40 39 45 25.0% 34 38 13.7%

Feature w/o Disp 77 75 58 73 72 71 70 74 -3.9% 75 70 -5.5%

OJ BL Drinks


Price Reduction 95 95 95 94 95 95 95 94 -1.1% 94 95 1.3%

Feature & Disp 34 28 24 13 23 27 29 38 11.8% 25 26 5.4%

Display w/o Fea 80 74 64 54 65 72 68 74 -7.5% 61 67 10.3%

Feature w/o Disp 68 74 69 63 65 70 70 76 11.8% 65 70 6.8%

OJ BL (100% Juice)


Price Reduction 88 88 86 90 90 91 90 84 -4.5% 87 88 1.8%

Feature & Disp 17 12 16 11 11 19 14 17 0.0% 11 14 27.9%

Display w/o Fea 16 18 13 12 13 19 24 25 56.3% 14 18 23.6%

Feature w/o Disp 79 73 77 77 76 80 73 76 -3.8% 72 76 5.3%

GJ Cocktail


Price Reduction 71 57 65 67 62 58 69 73 2.8% 69 64 -6.6%

Feature & Disp 1 2 2 2 2 2 2 1 0.0% 2 2 23.8%

Display w/o Fea 18 14 13 13 13 12 11 18 0.0% 13 13 4.6%

Feature w/o Disp 16 23 21 16 22 18 24 13 -18.8% 18 20 9.7%

GJ BL (100% Juice)


Price Reduction 41 19 35 32 23 18 26 39 -4.9% 43 27 -35.5%

Feature & Disp 2 0 0 0 0 0 0 0 -100.0% 2 0 -100.0%

Display w/o Fea 3 1 1 0 1 1 1 1 -66.7% 3 1 -67.9%

Feature w/o Disp 21 15 4 1 10 3 6 22 4.8% 16 9 -45.0%


2013-14 STD: 09/29/13 - 04/12/14

2012-13 STD: 09/30/12 - 04/13/13

Source: Nielsen

LESS THAN 100% OJ & GJ BEVERAGES PROMOTIONSFOOD ($2MM+ Grocery Stores)

Four Weeks Ending % Change

Latest 4 weeks

vs. Similar 4

Season-to-Date


(Prices in dollars and Promotion in %ACV)

Food-Promotions


(863) 537-3999


07 04 12 14 nielsen topline

Documents

dollar sales

total oj gallon sales

recon oj gallon sales

nfc oj gallon sales

total gj gallon sales

oj drinks

average oj price

ref recon oj