Stefan Jacoby

President & CEO

Volkswagen Group of America

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Product

Strategy

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Brand Stra

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VWoA

Organization

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Dealer Network

Unique

positionin

VW

Offer

competitive

product range

with high

quality

Manufacture US

products

locally

Establish

efficient and

competitive

organization

Increase

efficiency of

the Dealer

Network

5 Pillars to

Turn the Volkswagen BrandAround in the United States

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Local

Production

Chattanooga -- July 2008 Chattanooga -- September 2

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Product

Strategy

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Brand Stra

����

VWoA

Organization

����

Dealer Network

Unique

positionin

VW

Offer

competitive

product range

with high

quality

Manufacture US

products

locally

Establish

efficient and

competitive

organization

Increase

efficiency of

the Dealer

Network

5 Pillars to

Turn the Volkswagen BrandAround in the United States

����

Local

Production

New Mid Size Sed

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Product

Strategy

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Brand Stra

����

VWoA

Organization

����

Dealer Network

Unique

positionin

VW

Offer

competitive

product range

with high

quality

Manufacture US

products

locally

Establish

efficient and

competitive

organization

Increase

efficiency of

the Dealer

Network

5 Pillars to

Turn the Volkswagen BrandAround in the United States

����

Local

Production

Volkswagen & Audi Dealership in New Yor

Consumer Reports

Recommends 8 Volkswagens in 2009

2009 VW GTI

Compact Sporty Car

2009 VW Passat

Midsize Car2009 VW Tiguan

Compact MAV2009 VW CC

Entry Premium

Increase familiarity with product lineup: create the impression of – “Hey,

there’s a Volkswagen for me!”

Define what goes into a Volkswagen today. Promote, and make sense of

all the innovative features and benefits of modern-day Volkswagens.

Volkswagen is about delivering German Engineering at a terrific value.

Campaign will break in February with an ad in the Superbowl

Stefan Jaco

President and C

Volkswagen Group of Amer