2017 ISSUE

KINGSMEN WATCH

REDEFINING EXHIBITIONS

Transforming trade

shows through

bespoke solutions

REDESIGNING EVENTS

Creating unique brand

experiences for better

engagement

REIMAGINING EXPERIENCES

Delivering immersive

moments through

themed environments

REINVENTING SPACES

Crafting sophisticated

interiors that

stand out

TripleFit Singapore - Southeast Asia’s Ultimate Fitness Performance + Retail HubM

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1 AWARDS

AWARDSKingsmen Vietnam took home top

honours for the Restaurant/Casual

Dining category at the 2016 A.R.E

Design Awards. They were accorded

the Gold Award for Sushi Hokkaido

Sachi in Ho Chi Minh City, and were

a Silver finalist for Lava Stone. The

A.R.E. Design Awards is the industry’s

largest and most prestigious retail

store design awards programme,

honouring all aspects of retail design

from around the world.

Kingsmen was accorded two Gold,

one Silver and one Bronze awards

at the Interior Design Confederation

Singapore (IDCS) Design Excellence

Awards 2016 ceremony held on 27

October. Congratulations to our

design teams behind the following

projects: Gold in the Public Design

category for DHL Asia Pacific

Innovation Centre & Artistry at

Busan International Film Festival

2015, Silver and Bronze in the F&B

Design category for Lava Stone

(Silver) & Sushi Hokkaido Sachi

(Bronze).

A.R.E DESIGN AWARDS 2016

DESIGN EXCELLENCE AWARDS 2016

Sushi Hokkaido Sachi

Lava Stone

DHL Asia Pacific Innovation Centre

Artistry at Busan International Film Festival 2015

AWARDS 2

Kingsmen has continued its winning

streak with its third consecutive win for

Best Business Event Service Provider for

Gastech Conference & Exhibition 2015

at the Singapore Tourism Awards 2016,

organised by the Singapore Tourism

Board (STB). Kingsmen was recognised

for its proactive client management

and good efforts in implementing

sustainable practices.

SINGAPORE TOURISM AWARDS 2016

Gastech Conference & Exhibition 2015

BNP Paribas WTA Finals Singapore presented by SC Global 2014

TFWA Asia Pacific Exhibition & Conference 2013

3 EXHIBITIONS

REDEFINING EXHIBITIONSTRANSFORMING TRADE SHOWS

THROUGH BESPOKE SOLUTIONS

One of Asia’s largest aerospace

and defence events, the Singapore

Airshow 2016 brought together

the global aerospace community

and key commercial, government

and military delegations in one

destination. Kingsmen delivered

custom-designed stands and

chalets for major industry players

such as Korean Aerospace

Industries, GMF AeroAsia, Dassault

Falcon, ATR Aircraft and the USA

Pavilion.

ST Engineering, one of Asia’s leading

defence and engineering groups,

showcased more than 100 innovative

products, services and solutions at

the Singapore Airshow 2016. Taking

centre stage as the largest exhibitor

at the event, ST Engineering

presented its capabilities through

three clusters at its 2,000 sqm

space: Aviation, Smart Combat and

Smart City. A special zone was also

designated to demonstrate how

its unmanned vehicles could be

deployed in a scenario depicting

the aftermath of a disaster. These

were in line with the group’s theme,

“Engineering Your Future”, distilling

what the group is about — applying

innovation in engineering and

technology to create possibilities

and solutions.

SINGAPORE AIRSHOW 2016SINGAPORE

EXHIBITIONS 4

Rendering of the overall aerial view of the ST Engineering Pavilion

Rendering of an aerial view of the ST Engineering Pavilion

5 EXHIBITIONS

PIAGGIO AT AUTO EXPO 2016INDIA

DESIGN: EUROFIERE S.P.A

DOW CHEMICAL AT CHINAPLAS 2016CHINA

DUBAI SOUTH AT MRO MIDDLE EAST 2016UAE

Built to depict a sleek, gallery-like environment,

the stand enabled automobiles to take centre

stage, showcasing the attractiveness of

Piaggio’s fleet.

Through specially designed experiential

settings, the team created an environment

where visitors could immerse themselves as

they explored the exhibit.

Making a statement through its clean and

understated design, Dubai South’s bespoke

stand embodied the brand’s futuristic outlook

and aviation capabilities.

REDEFINING EXHIBITIONS

EXHIBITIONS 6

BETAGRO AT FOOD & HOTEL ASIA 2016

SINGAPORE

ACCOLADE WINES AT VINEXPO HONG KONG 2016

HONG KONG

VOLKSWAGEN AT BUSAN INTERNATIONAL

MOTOR SHOW 2016SOUTH KOREA

Betagro’s stand highlighted the fluidity of the

shape of the letter “B”. Each layer represented

the past, present and future of the brand

respectively, and its vision to expand into the

international market

Using a minimalist shelving lined with

wines as its focal point, Accolade Wines’

exhibit extolled the company’s global wine

operations while highlighting the products in

an attractive display.

Adopting an environmentally friendly design,

Volkswagen’s stand was decked with LED

modules and fitted with wooden panelled

flooring to reflect the influence of Busan as a

port city.

7 EXHIBITIONS

TFWA ASIA PACIFIC EXHIBITION & CONFERENCE 2016SINGAPORE

Kingsmen was once again the official builder

for Tax Free World Association’s Asia Pacific

Exhibition & Conference. This year, Kingsmen

supported over 100 custom-designed stands

and built stands for renowned duty-free and

travel retail brands such as AmorePacific,

L’Oreal and Philip Morris International.

REDEFINING EXHIBITIONS

EXHIBITIONS 8

PENTAIR AT SINGAPORE INTERNATIONAL WATER WEEK

2016SINGAPORE

SHANGHAI AIRPORT AT WORLD ROUTES 2016

CHINA

SIEK AT G-STAR CONFERENCE 2016

SOUTH KOREA

Incorporating a combination of white modular

panels and wood laminate, Pentair’s modern

stand design provided the perfect backdrop for

the brand’s latest technologies and innovative

water solutions.

World Routes 2016 attracted over 3,000

attendees from the world’s leading airlines,

airports and tourism authorities. To showcase

Shanghai Airport’s commitment to being

one of the leaders in the aviation industry,

the striking 120 sqm open-concept stand

experimented with a large curved façade

to represent its commitment to welcoming

all visitors – a vision synonymous with

Shanghai’s aim to be a tourism hub. A virtual

reality 3D interactive zone was also created to

enable visitors to explore Shanghai’s airport

and its surroundings through a VR headset.

In line with G-Star Conference 2016’s slogan

“Play to the next step”, the exhibition

showcased various possibilities for the future

of gaming. Featuring three main zones –

PlayStation VR, e-Sports and PlayStation 4’s

upcoming titles, SIEK’s exhibit was designed

and configured to replicate a theme park

atmosphere.

9 EXHIBITIONS

SPLENDID TAIWAN EXHIBITIONTAIWAN

DP WORLD AT CAREER UAE 2016UAE

DP World, the global marine terminal operator,

recently exhibited at Career UAE 2016. DP

World’s striking booth was inspired by the

company’s niche operations: cranes and

cargo ships. Designed to draw visitors in with

its open concept, the central area featured

interactive motion-sensored flooring and

Thirty-three elaborately painted ceramic

bottles were among the pieces on display

at the Taipei 101 Select Vintage Kaoliang

Liquor’s Splendid Taiwan exhibition. These

pieces were part of a special exhibition

seeking to introduce and explore Taiwan’s

arts and culture scene. The 265.9 sqm space

a simulator that offered a glimpse into its

daily port operations. Beyond showcasing

its business, strong visuals and graphics

completed the design as they echoed the

brand’s message of empowering women

through the creation of career opportunities.

featured geometrically shaped structures

decked with vivid graphics depicting the

rich history behind each ceramic piece, an

introduction to the Matsu cellar brewing

technique and New Year’s Eve fireworks, as

well as the winning images of the Taipei 101

international photography contest.

REDEFINING EXHIBITIONS

EXHIBITIONS 10

GAUMONT: 120 YEARS OF CINEMA AT NATIONAL DESIGN CENTRE

SINGAPORE

ART STAGE JAKARTAINDONESIA

The exhibition showcased a series of free-

standing partitions grouped by decades,

allowing for visitors to explore the connections

between graphic design, cinema and their

historical contexts.

Kingsmen has been the official builder of

Art Stage Singapore since its inception in

2011, providing detailing, fabrication and

installation services throughout the four-

day fair. In 2016, Art Stage expanded into

Indonesia and launched the inaugural Art

Stage Jakarta. Featuring a museum-like

exhibition layout, the fair offered visitors the

opportunity to discover exciting artists and

installations.

DE RIGO AT CHINA INTERNATIONAL OPTICS FAIR 2016

CHINA

The exhibition space was divided into four

zones, each with its own unique design

aesthetic, representing the brands on display.

Traditional purdah cloth was draped along

the walls, forming partitions; while a Chinese

opera stage was incorporated into the space,

showcasing the melding of product and art.

11 EVENTS

REDESIGNING EVENTSCREATING UNIQUE BRAND EXPERIENCES FOR

BETTER ENGAGEMENT

LME WEEK ASIA 2016HONG KONG

Industry leaders and key

players from the metals and

financial communities came

together during LME Week Asia

2016 to share their insights

and views on the future of

Asia’s commodities industry.

Featuring a full-day seminar,

exhibition and gala dinner,

Kingsmen provided turnkey

services from design and

production to event management

and execution.

EVENTS 12

“ “

We have worked very closely with Kingsmen over the past 4 years, and they have provided their services through different aspects; from design and production right through to logistics arrangement and event management.

- Hong Kong Exchange

13 EVENTS

REDESIGNING EVENTS

ROBINSONS GLASSHOUSESINGAPORE

RIMOWA F13 LAUNCHSINGAPORE

German luxury luggage brand Rimowa took

to the skies with its highly anticipated maiden

flight of the Rimowa F13 – a replica of the world’s

first all-metal passenger aircraft. In line with

the aircraft’s maiden journey in Switzerland,

Rimowa brought the experience to customers

here in Singapore. The impressive 20 ft by 11 ft

Located at Robinsons The Heeren in Orchard Road,

the Robinsons Glasshouse smart pop-up concept

comprises a modular structure fitted with state-of-

the-art in-store hardware and software analytics.

During its three month run, the smart pop-up

concept provided retailers with vital information

model replica of the Rimowa F13 was displayed

outside their brand new Mandarin Gallery duplex

store. The entire experience continued in-store

with an exhibition showcasing the brand’s rich

heritage and history, complemented by an

interactive projection and exclusive collection of

authentic vintage suitcases.

to optimise their product offerings. By adopting

an approach driven by measurement of returns

on experience through technology, brands within

Robinsons were given a chance to engage their

customers in a unique way, beyond the traditional

department store floor.

EVENTS 14

BMW M FESTIVAL 2016SINGAPORE

THAILAND INTERNATIONAL MOTOR EXPO 2016 GRAND

OPENING CEREMONYTHAILAND

MT EXPO POP-UP STORECHINA

Old Kallang Airport lent a unique backdrop

and meticulous planning went into the event

execution, given the site’s delicate condition

and space limitations. The team worked closely

with BMW to deliver an exclusive experience

for BMW’s VIP guests, while preserving the

integrity of the venue’s raw, unfinished appeal.

The concept for the 33rd Thailand International

Motor Expo 2016 aimed to showcase Thailand’s

shift towards a more technologically driven

automotive industry. Through the fusion of

LED lights and video projection mapping, the

resulting projection created an augmented

light space that made the opening ceremony

come alive.

Delicate strings of circular cardboard pieces

embellished in washi tape were suspended

from the ceiling, forming a spherical veil

between the entrance and the product

display zones.

15 EVENTS

5TH ASIAN BEACH GAMESVIETNAM

The 5th Asian Beach Games was held from 24

Sep – 3 Oct in Danang, Vietnam. Throughout

the 10-day sporting extravaganza, Kingsmen

successfully managed the Games by

supporting the Danang People’s Committee

with the drafting of M&E plans, fit-out services

for all four competition zones where 22

different sports were played, and overcoming

challenging weather conditions.

REDESIGNING EVENTS

EVENTS 16

2016 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX

SINGAPORE

BNP PARIBAS WTA FINALS SINGAPORE

PRESENTED BY SC GLOBAL 2016SINGAPORE

The ninth edition of the night race was held from 16

– 18 September 2016 along the Marina Bay street

circuit. Working closely with Singapore GP Pte Ltd,

Kingsmen was involved in the design and build of

Tennis fever returned to Singapore in October

as the BNP Paribas WTA Finals Singapore

presented by SC Global was back for its

third edition! Kingsmen reprised its role as

an official sponsor and partner in sporting

hospitality for the third consecutive year,

delivering a world-class sporting experience

for clients and patrons of organisations such as

BNP Paribas, Singapore Tourism Board, OCBC

the Paddock and Marina Bay Pit Straight corporate

suites, the Paddock Kitchen and walkway, as well

as the installation of various signage and graphics

around the racing circuit.

and Rolex. Kingsmen extended its services

for the purpose-built exclusive Racquet Club,

interactive fan zone, media centre and players

lounge. The uniquely designed corporate

hospitality suites housed within the Racquet

Club’s luxurious surroundings offered a

premium experience for tennis fans and

players alike.

17 EVENTS

REDESIGNING EVENTS

FAR EAST ORGANIZATION’S FESTIVE DÉCORSINGAPORE

CHRISTMAS ON A GREAT STREETSINGAPOREDESIGN: LEO BURNETT

Centred on the theme of Joy, Kingsmen created

a holistic Christmas experience that unfolds like

an open storybook for the 13 malls under Far

East Organization. It was an elegant affair, with

Orchard Road was recently transformed

into a wonderland of sparkling lights.

Spanning an impressive 2.2 km, beautiful

festive decorations of glowing reindeer

and shimmering stars took centre-stage

on majestic arches, trees and sidewalks. In

collaboration with Leo Burnett, Kingsmen

explored a wide range of materials and fit-out

hues of blue, silver and white integrated into

the design through different design elements.

and fabrication methods to attain aesthetic

excellence while adhering to strict safety

regulations. Apart from the main attraction,

a collection of seven set pieces – five of

which were interactive for the very first time

– lined the streets of Orchard Road, creating

an engaging experience to spread the joy of

Christmas to locals and tourists.

EVENTS 18

WORLD LOTTERY SUMMIT 2016SINGAPORE

CPF RETIREMENT PLANNING ROADSHOWS

SINGAPORE

10 years after its last convention, Singapore

played host to the World Lottery Summit once

again in November 2016 at the iconic Sands

Expo & Convention Centre. Two years in the

making, the summit recorded over 1,000

delegates from 78 countries, 41 exhibitors, eight

In an effort to get CPF members thinking

about retirement planning, a series of five

CPF retirement planning roadshows were

organised island-wide from August to

November 2016. Through interactive digital

panels and activities, visitors learned how

to make the most of their CPF savings and

keynote speakers and nine parallel sessions.

We provided turnkey conference management

services – from running the main conference

and parallel sessions, to freight, site support

and managing the logistics of the opening,

closing and contributors’ dinners.

about the latest CPF enhancements in a fun

and interactive way. From an immersive

360° virtual reality experience to a kids’

corner, there was something for everyone.

Each roadshow was also complemented

by thematic CPF talks to cater to those who

wished to find out more information.

19 THEMATIC & VISITOR GALLERIES

REIMAGININGEXPERIENCESDELIVERING IMMERSIVE MOMENTS

THROUGH THEMED ENVIRONMENTS

HEILAN GROUP HORSE CULTURAL EXPERIENCE PAVILIONCHINA

Showcasing the different stages of

the evolution of horses, Heilan

Group Horse Cultural Experience

Pavilion provides visitors with

a multi-dimensional theatrical

experience through staged art

techniques, lighting artistry and

multimedia technology. The

horse culture was depicted

through interactive scenes,

and special sound and lighting

effects, narrating the history

and bringing the exhibits to life.

Drawing of Heilan Group Horse Cultural Experience Pavilion

THEMATIC & VISITOR GALLERIES 20

“

Drawing of Heilan Group Horse Cultural Experience Pavilion

Our desire for a unique visitor experience was perfectly captured by Kingsmen through the design and build of the Horse Cultural Experience Pavilion. The collaborative approach undertaken was enriching and we hope that this pavilion will lead to new and innovative initiatives within the museum industry.

– Mr. Shen, General Manager, Heilan Group

21 THEMATIC & VISITOR GALLERIES

REIMAGINING EXPERIENCES

CHINATOWN HERITAGE CENTRESINGAPORE

DESIGN: CHEMISTRY

KIDZANIA SINGAPORESINGAPORE

DESIGN: KIDZANIA, S.A. DE C.V.

Like a time portal, the revamped Chinatown

Heritage Centre takes visitors on a fascinating

journey through the sights and sounds of

Chinatown, from the past till the present

day. Comprising six galleries, the centre’s

interactive and multi-sensory features

include ambient soundscapes and audio

clippings. The original interiors of Chinatown’s

shophouse tenants in the 1950s were

recreated, offering visitors a rare glimpse into

the lives of Chinatown’s early residents.

KidZania Singapore is an indoor edutainment

attraction that offers children a safe and

fun space to live out their aspirations

through realistic role-play adventures and

environments. In creating a child-friendly site,

the interior including the area development,

props and loose furniture were scaled down.

An interesting highlight was the retrofitting

of an aircraft’s cabin for the airport-themed

entrance at KidZania Singapore, which is also

the first full-wing aircraft to be featured in a

KidZania facility. The team refurbished the

cabin of the aircraft to allow children to role-

play as First Officers and Cabin Crew.

Featuring 12 exciting zones, the 7,000 sqm

Jakarta Aquarium takes interaction and

education up a notch with underwater theatrical

performances, in addition to well-curated tanks

showcasing the rich biodiversity of Indonesia’s

marine life and culture. Visitors may also admire

art installations while engaging children through

edutainment in a special children’s zone. At

this aquarium, learning is a multi-dimensional

experience for all ages.

JAKARTA AQUARIUMINDONESIA

DESIGN CONCEPT: JAKARTA AQUARIUM INDONESIA

THEMATIC & VISITOR GALLERIES 22

BIG BANG DATA SINGAPORE

LAW OF THE LAND: HIGHLIGHTS OF SINGAPORE’S

CONSTITUTIONAL DOCUMENTS SINGAPORE

Singapore is Big Bang Data’s latest stop in its

multi-city tour across three continents. Hailing

from Centre de Cultura Contemporània de

Barcelona (CCCB) and Fundación Telefónica

in Spain, the thought-provoking exhibition

explored the phenomenon of data explosion

and transformation in the digital age through

large-scale immersive installations, historical

artefacts and contemporary artworks.

Together with the exhibition’s co-curators,

Olga Subiros and Jose Luis de Vicente,

ArtScience Museum specially curated a section

of the exhibition to tell the story of Singapore’s

unique relationship with data. Kingsmen

explored methods such as the fabrication of

large vinyl-cut wall murals instead of direct

print to form the canvas for the exhibition,

resulting in compliments from visitors.

Housed within the National Gallery Singapore,

Law of the Land: Highlights of Singapore’s Constitutional Documents introduces the

rich history of the republic’s constitutional

development from its founding as a British

settlement in 1819 to its emergence as a

sovereign republic in 1965. Visitors to the

exhibition will discover rare constitutional

documents from the library and national

archives, each capturing a significant moment

in Singapore’s legal history and journey to

independence.

What is Not Visible is Not Invisible broadly

surveys the imaginary and the temporary

through selected artworks from the French

Regional Collections of Contemporary Art.

The title and design of this exhibition takes

inspiration from the artwork of the same

title by French artist Julien Discrit. The

visual paradox initiated in this modest yet

profound work sets the premise for the deep-

seeded themes that resonate throughout the

exhibition. The recreation of environments in

unassuming spaces creates new perspectives

and transports visitors into a new state of mind.

What is Not Visible is Not Invisible at the National

Museum of SingaporeSINGAPORE

23 RETAIL ENVIRONMENTS

REINVENTINGSPACESCRAFTING SOPHISTICATED INTERIORS

THAT STAND OUT

ALLSAINTSJAPAN

DESIGN: ALLSAINTS

Everything in AllSaint’s pop-up

store in Tokyo’s trendy Shibuya

district bears a close resemblance

to the brand’s distinctive industrial

style seen in stores worldwide.

Forming the backdrop for the

brand’s merchandise, the interior

was kept sleek and simple with

specially sourced fixtures ranging

from untreated steel racks to

vintage leather armchairs.

RETAIL ENVIRONMENTS 24

“ “Since 2015, our partnership model with Kingsmen is broken down into three key areas: design, construction and supply chain. This is how Kingsmen has helped us, not just with our Asian model, but with our global model as well.

– Mr. Tim Sharp, Global Director of Store Design & Construction, AllSaints

25 RETAIL ENVIRONMENTS

REINVENTING SPACES

TRIPLEFIT SINGAPORESINGAPORE

VICTORIA’S SECRETSINGAPOREDESIGN CONCEPT: VICTORIA’S SECRETDESIGN MANAGEMENT: KINGSMEN

Spanning over 23,500 sqft including an

outdoor terrace, TripleFit is a brand new

concept that combines a Fitness Hub and

multi-brand retail zone. Customers are

offered a 360° experience through the latest

in athleisure wear, fitness trackers, and a

broad range of fitness programmes – all

under one roof. A sleek, industrial design was

conceptualised to introduce a dynamic vibe;

further reinforcing TripleFit’s position as

Singapore’s ultimate lifestyle hub, combining

sports retailing and fitness. Aside from the

Fitness Hub and Retail Zone, the space

also encompasses a consumer electronics

zone and a trendy juice bar housed within a

repurposed red shipping container for post-

workout replenishment.

Occupying 132,655 sqft space in the heart

of Orchard, the mammoth Victoria’s Secret

flagship store at Mandarin Gallery takes

glamour to a whole new level. The store’s

façade is illuminated in the brand’s signature

pink while the interior takes a cue from

residential design in both ambience and

scale including over-sized chandeliers

and lingerie-inspired detailing. As visitors

enter the store, they will be greeted by a dark

and dramatic environment with a gallery

of timeless black and white supermodel

imagery, while the back of the store

transforms into a bright, playful area with

shocking pink accents dominated by huge

video screens playing iconic footage from

the Victoria’s Secret Fashion Show.

RETAIL ENVIRONMENTS 26

DFS WINES & SPIRITS DUPLEXSINGAPORE

DESIGN CONCEPT: MASAMICHI KATAYAMA DESIGN DEVELOPMENT: WOODS BAGOT

TAKASHIMAYAVIETNAM

DESIGN: TAKASHIMAYA

Spanning 161,460 sqft over five levels, Vietnam’s

first Takashimaya is the anchor tenant of

downtown Ho Chi Minh City’s Saigon Centre and

is by far the nation’s largest department store.

Redefining luxury and style to an unprecedented

level for the Vietnamese market, Takashimaya

Drawing inspiration from the heritage of

craftsmanship in the wine, spirits and tobacco

worlds, the DFS Wines & Spirits duplex at Changi

Airport Terminal 2, boasts three unique DFS

in-store concepts – the Wine Reserve, the Cigar

features a specially curated assortment of local

and international brands. Through careful spatial

planning, there were wider aisles in between

the various brand concessions, ensuring fluid

navigation and a seamless transition between

the different sections.

Room and the Whiskey House. Built by Kingsmen,

the 15,520 sqft store offers customers an elevated

shopping experience. The visually dramatic space

and façade was inspired by the fluidity of water

and undulating shapes.

27 RETAIL ENVIRONMENTS

ALEXANDER MCQUEENINDONESIA

DESIGN: ALEXANDER MCQUEEN

British fashion house, Alexander McQueen,

welcomed its first standalone boutique in

Jakarta, Indonesia. Located on the first floor

of Plaza Indonesia, the impressive storefront is

flanked by two massive lightboxes, showcasing

the brand’s campaign imagery. Keeping to

a pared-back and minimalist aesthetic, the

boutique maintains luxurious detailing that is

prevalent in its new retail concept. While the

store is awash in soft feminine colours, materials

such as marble, stainless steel and aged brass

lend a refined touch.

BIRKENSTOCKAUSTRALIA

DESIGN: VITRA

Birkenstock’s new store along St. Collins

Lane in Melbourne succinctly illustrates the

brand’s commitment to craftsmanship and

quality. Featuring a warm and contemporary

vibe, natural materials such as leather, natural

cork and timber form an integral part of the

space. Kingsmen created bespoke fixtures to

complete the ultimate Birkenstock experience.

RETAIL ENVIRONMENTS 28

NESPRESSOTAIWAN

DESIGN: NESPRESSO

SEVENFRIDAY SPACEINDONESIA

DESIGN: PT. RAW INDONESIA

SEVENFRIDAY opened its first lifestyle retail-

lounge concept store – SevenFriday Space in

Plaza Indonesia. An extension of the brand’s

modern industrial DNA, the concept store

exudes a stylish yet casual ambience where

dining and shopping can occur seamlessly.

Elements such as concrete, copper, stainless

steel, wood and leather were juxtaposed

Lavishly fitted with warm timber veneers,

Nespresso’s new 4,176 sqft boutique in Taipei

would definitely appeal to coffee lovers.

Featuring an ‘experience room’, it invites

customers to learn about the aroma profile of its

extensive coffee collection and identify one that

throughout the space, with many details

inspired by the trademark squircle (square

+ circle) shape of the SEVENFRIDAY watch

face. Furnished with new and vintage pieces

of modern classics, the SevenFriday Space

is a definitive nod to the timeless appeal of

industrial design.

will suit their palate. Like a piece of art, vibrantly

coloured walls lined with Nespresso capsule

boxes – each colour representing a different

brew, is a visual delight. This boutique is one of

many that will continue to deliver the ultimate

coffee experience to customers, cup after cup.

29 RETAIL ENVIRONMENTS

BHG SINGAPORESINGAPORE

Strategically located in Singapore’s largest

suburban mall Jurong Point, the 50,000 sqft

satellite store is BHG’s largest to date.

Comprising three storeys of comprehensive

retail offerings, the space is the result of a

new design concept that focuses on the

revitalisation of the shopping experience.

The easy-to-shop interior features wide

aisles and different visual and merchandising

concepts on each level. The inter-sectorial

blend of products creates fluidity, while versatile

modular fixtures allow an easy reconfiguration

of the store’s layout. In line with the mall’s

stringent Greenmark requirements, BHG’s

operating systems have been designed to

minimise energy consumption and environmental

impact, via implementations such as new

generation LED lighting.

QEELIN HONG KONGHONG KONG

Chinese luxury jewellery brand, Qeelin Hong

Kong, unveiled a new store at Elements Mall,

with a fresh design concept aimed at enhancing

the shopping experience. The store’s bold black

and red façade provided a striking contrast

to its cosy interior. In a nod to the brand’s

heritage, Qeelin Hong Kong’s design is imbued

with deep-rooted symbolism from Mainland

China as seen from its calabash design motif,

combining culture with technical acumen and

fine craftsmanship.

RETAIL ENVIRONMENTS 30

ACUVUE® SHOP-IN-SHOP PILOTCHINA

DESIGN DEVELOPMENT: KINGSMEN

SÉRAPHINEUAE

DESIGN: STUDIO ATI

The design team has developed three

modular configurations to address the

branding requirements of Acuvue® while

retaining its functionality and flexibility for

different shop layouts in China. Interactive,

A lavish experience unfolds as customers

venture into the store’s luxurious interior,

complete with a plush velvet seating area,

state-of-the-art visitor engagement features

created a distinctive appeal that attracts

customers, providing them with a holistic

shopping experience.

VIP fitting area and the brand’s signature

crystal chandelier – leaving a lasting

impression for all.

31 RETAIL ENVIRONMENTS

CH CAROLINA HERRERAVIETNAM

DESIGN: SOCIEDAD TEXTIL LONIA S.A.

CH Carolina Herrera expanded its footprint

into Vietnam, by unveiling its maiden flagship

store at Saigon Centre in Ho Chi Minh’s bustling

District 1. Reflecting the chic and modern spirit

of the brand, the 2,293 sqft boutique offers a

destination that embodies the CH lifestyle.

The combination of warm woods, alabaster

panels and a colour scheme of brown, black

and grey, with gold accents, created an inviting

shopping experience.

BRAUN BÜFFELSINGAPORE

Designed by Kingsmen, Braun Büffel’s flagship

boutique at The Shoppes at Marina Bay Sands

is the first completed effort of the brand’s

global roll-out for its interior phase. The

new interior is a marriage of longstanding

traditions and modernity – an ode to the

luxury leather brand’s trademark ethos of

excellent craftsmanship with a fashion-

forward approach. Spanning a total area of

over 1,500 sqft, the boutique creates a classy

ambience for its customers with large open

spaces replete with bespoke fittings and

finishes while exuding a touch of cosiness.

32

SINGPOSTSINGAPORE

Serving a new generation of digitally-savvy

users, Singapore Post (SingPost) – the

leading provider of mail, eCommerce

logistics solutions in Singapore and the Asia

Pacific region, embarked on an island-wide

transformation of its post office network.

Sporting a contemporary façade, these new

KASIKORN BANK OFFICETHAILAND

DESIGN: KASIKORN BANK

Kasikorn Bank’s office features spacious

interiors awash in a monochrome white-

grey palette, enlivened by light brown wood.

Angled lighting set against a complementary

CORPORATE INTERIORS 32

layout highlights a certain linearity throughout

the entire office, while an interconnecting

staircase enables employees to easily traverse

the space.

generation post offices feature round-the-

clock automated lobbies that offer a myriad

of postal solutions. Redefining the postal

experience, the concept seeks to integrate

digital access with essential postal services

under one roof. In 2016, Kingsmen rolled out

three post offices.

33 CASUAL DINING

PAULTHAILANDDESIGN: PAUL

Office executives now have a new dining

destination as iconic French bakery, PAUL,

makes its way to Bangkok’s busy Sathorn

business district. Patrons will find themselves

transported to Paris as they walk pass its

trademark black minimalist facade, to be

greeted by elegantly designed interiors. True

to its French heritage, the décor is a balanced

mix of French provincial elements and modern

furnishing. An alfresco wooden deck offers

diners the option of enjoying a relaxing meal

outdoors.

SPICE TEMPLEVIETNAM

Occupying a three-storey shophouse along Mac Thi

Buoi Street in Ho Chi Minh City, Spice Temple offers

affordable and authentic Thai cuisine to discerning

customers. Melding tradition with modernity, the

trendy restaurant transports patrons away from

their everyday lives to the streets of Thailand for

a couple of hours. The creative team adopted

a playful approach to the interior design, motif,

materials and surfaces, as well as the horizontal and

vertical division of the space. From floor-to-ceiling

windows and lush foliage to the use of geometrical

wall fixtures and contemporary luminaires, all

design elements came together seamlessly to form

a holistic experience.

About KingsmenEstablished in 1976 and listed on the main board of the Singapore Exchange, Kingsmen is a leading communication design and production group

with offices in 19 major cities across Asia Pacific and the Middle East.

Through its strategic network of offices and worldwide associates, Kingsmen provides integrated communication solutions covering a full range of

services from ideation, research & design, consultancy, project management, prototyping to fabrication, implementation & installation, logistics

support and after sales services.

These seamless end-to-end solutions are offered to global clients across multiple sectors like tradeshows & exhibition, retail & corporate interiors,

thematic and museums and alternative marketing.

Building on its design-led, quality and service-driven culture, the Group’s dedicated and experienced professionals have helped to establish a visible

brand name synonymous with creative and innovative solutions.

Kingsmen – your partner of choice in Asia Pacific

Singapore (HQ) Kingsmen Creatives Ltd T (65) 688 000 88 F (65) 688 000 38 E info@kingsmen-int.com www.kingsmen-int.com

Greater China Kingsmen Beijing Co., Ltd T (8610) 5208 9399 F (8610) 5208 9300 E kingsmen@kingsmen.com.cn www.kingsmen-gc.com

Kingsmen Hong Kong Ltd T (852) 2646 8828 F (852) 2637 8100 E kingsmen@kingsmen.com.hk www.kingsmen-gc.com

Kingsmen Macau Ltd T (852) 2646 8828 F (852) 2637 8100 E kingsmen@kingsmen.com.hk www.kingsmen-gc.com

Kingsmen Shanghai Co., Ltd T (8621) 5386 9000 F (8621) 5386 9555 E kingsmensh@kingsmen.com.cn www.kingsmen-gc.com

Kingsmen Shenzhen Co., Ltd T (86) 755 8248 0848 F (86) 755 8248 6116 E kingsmen@kingsmen.com.hk www.kingsmen-gc.com

Kingsmen Taiwan (Int’l) Co., Ltd T (886) 2 2779 0279 F (886) 2 2279 0278 E kingsmen@kingsmen.com.tw www.kingsmen-gc.com

South Korea, Seoul Kingsmen Korea Ltd T (82 31) 779 7500 F (82 31) 779 7510 E info@kingsmen.co.kr www.kingsmen.co.kr

South Korea, Busan Kingsmen E&E Ltd. T (82 31) 779 7500 F (82 31) 779 7610 E info@kingsmen.co.kr www.kingsmen.co.kr

Thailand, Bangkok Kingsmen C.M.T.I. Public Co., Ltd. T (66) 2735 8000 F (66) 2735 8484 E kingsmen@kingsmen-cmti.com www.kingsmen-cmti.com

Vietnam, Ho Chi Minh City Kingsmen Vietnam Co., Ltd. T (848) 3821 8960 F (848) 3821 8980 E info@kingsmen.com.vn www.kingsmen.com.vn

Vietnam, Hanoi Kingsmen Hanoi Office T (844) 3857 5215 F (844) 3857 5219 E info@kingsmen.com.vn www.kingsmen.com.vn

U.A.E., Dubai Kingsmen Middle East LLC T (971) 4 338 9340 F (971) 4 338 9341 E info@kingsmen-me.com www.kingsmen-me.com

India, New Delhi Kingsmen Fairtech Interiors (P) Ltd T (91-11) 4660 6100 F (91-11) 4660 6161 E mailbox@kfi-india.com www.kingsmenindia.in

Indonesia, Jakarta PT Kingsmen Indonesia T (6221) 543 96898 F (6221) 540 7819 E office@kingsmenindonesia.co.id www.kingsmenindonesia.co.id

Japan, Tokyo Kingsmen Nikko Ltd T (813) 5365 2422 F (813) 5365 2423 E info@kingsmen.co.jp www.kingsmen.co.jp

Japan, Osaka Kingsmen Nikko Ltd T (816) 4391 7538 F (816) 4391 7539 E info-osaka@kingsmen.co.jp www.kingsmen.co.jp

Malaysia, Kuala Lumpur Kingsmen Sdn Bhd T (603) 9076 1010 F (603) 9080 2990 E kingsmen@kingsmen.com.my www.kingsmen.com.my

Myanmar, Yangon Kingsmen Myanmar Co. Ltd. T (95) 01 655 922 / (95) 92 5362 3322 E kingsmen.myanmar@gmail.com www.kingsmen-cmti.com

RETAIL SERVICES – US OFFICES

Canada, Toronto Kingsmen Projects Pte Ltd. T (+1) 416 604 4508

F (+1) 416 604 4503

E markbadhwar@kingsmenprojects-us.com www.kingsmenprojects-us.com

USA, Los Angeles Kingsmen Projects US Corporation T (+1) 949 642 2555 F (+1) 714 434 0919 E stephenhekman@kingsmenprojects-us.com www.kingsmenprojects-us.com

KINGSMEN’S NETWORK

19 offices across Asia Pacific & the Middle East offering one-stop solutionsS i n g a p o r e ( H Q ) • B a n g k o k • B e i j i n g • B u s a n • D u b a i • H a n o i • H o C h i M i n h • H o n g K o n g • J a k a r t a •

K u a l a L u m p u r • M a c a u • N e w D e l h i • O s a k a • S e o u l • S h a n g h a i • S h e n z h e n • T a i p e i • T o k y o • Y a n g o n

A communication design & production group