0.8 LITER provides the best independent review and reward based marketing and commerce platform; currently active in Korea, USA, China and S.E. Asia.

3,000Advertisers

85%Satisfaction Rate

540KReviewers

620KReviews

• Profitable and fast growing marketing and commerce platform

• 3,000 Companies/advertisers with 85% satisfaction rate

• 540K Active community of reviewers and influencers

• 620K User-driven reviews

Service

Blockchain Enabled and Incentivized Review and Reward Platform

LITER platform provides unbiased user-driven reviews of new and trending products and services

through engaging and profitable community activities and services. The community of active

reviewers and influencers create a naturally cost effective marketing platform for advertisers and

manufacturers; a true “win-win” for both buyers and sellers with direct access to one another.

Vision

Using blockchain, LITER will construct a decentralized, user-driven review ecosystem to better

authenticate and disseminate honest and constructive reviews of new products and services and

promote advertising-free environment where best products and services and their consumers

will naturally be recognized and rewarded through LITER’s unique blockchain infrastructure.

Market

The global digital marketing industry has been growing at unprecedented rates and the indiscriminate bombardment of ineffective display advertisements (i.e. banners and “pop-ups”) has rendered

much of digital advertisements ineffective for the advertisers, and absolute annoyance to consumers. This market trend has forced manufacturers and advertisers to rely more on targeted-native

advertisements and interest-focused SNS and influencer marketing. This asymmetry of marketers’ and consumers’ needs and preferences create a much needed marketing environment that LITER

will provide.

2021E2020E2019E2018E2017E2016E

$ 0

$ 20

$ 40

$ 10

$ 30

$ 50

$16.8$20.9

$25.2

$28.9$33.5

$36.3$13.2

$13.4

$13.6

$13.6$13.0

$12.8

Native Display Non-native Display

US Native Display Ad Revenue (billion)

Source: IAB, PwC, IHS, 2016

Global Digital Advertising Market ($ billion)

335.48

304.34

269.85

229.25

194.60

161.77

202020192018201720162015

Source: eMarketer, 2016

201520142013201220112010 20172016

21 3039 54

121

181

216 236

145

275

380

Desktop Mobile

Global Users of AdBlock (millions)

Source: PageFair, 2016

YoutubeFacebook WechatFacebookMessenger

SnapchatWhatsappTwitterInstagram

2B2017.06

1.5B2017.06

700M2017.04

328M2017.04

1.2B2017.02

255M2017.05

1.2B2017.04

889M2016.12

SNS Monthly Users

Source: TechCrunch, 2016

Our Team

• Animoca Corp. Chairman

• Daum Corp. Director

• Lycos, Inc CEO

• mail.com Corporation CEO

• Softbank

• Stanford Univ. Economics.

David Kim

Founder

• Blockchain R&D CHAIN LABS CEO

• e-motion CEO

• 2003 Korea Venture Business

Association Prime Minister Award

• 2002 KOSDAQ listed CEO

• Seoul National Univ. Industrial

Design, Technology Management,

Economics and Policy ME. John Jung

Business Advisor

• 0.8L CEO

• EduTech BtoB No.1 Brown Edu CEO

• KOSDAQ listed Ever Resources Inc.

CEO

• KEPG CEO

Jacob Choi

Founder

Founder

Advisor

• Principle Capital, Shanghai Partner

• Clayton, Dubilier & Rice(CD&R)

Executive Director

• McKinsey & Company Hong Kong/

Seoul Office Partner

• Head of Asia-Pacific Private

Equity Practice, McKinsey & Company

• Harvard Law School JD

• Stanford Univ. Industrial

Engineering, Economics Ph.D

James Ahn

Financial Advisor

• ST INVICTUS PARTNERS

Hong Kong Executive Director

• BRV KOREA ADVISORS Partner

• KT Strategic Investment

Department Senior Vice President

• SoftBank Ventures Korea Vice

President & General Partner

• McKinsey & Company Seoul Office

Associate

• Stanford Univ. MBA

• Seoul National Univ. Business

Administration

Don Han

Financial Advisor

• ZPER Co-founder, CSO

• Funda CEO

• Korea P2P Finance Associate

Vice Chairman

• Seoul National Univ. Electrical

Engineering

Sean Park

Business Advisor

• PAG, Founding Partner

• Pacific Alliance China Land, Founder

• Hong Kong-Vietnam Chamber of

Commerce, President

• VINACAPlTAL Vietnam President

• Deutches Haus Vietnam CEO

• State Univ. of Hamburg, MBAHorst F. Geicke

Financial Advisor

• Asian Youth Orchestra,

Board Member

• True Global Ventures, Partner

• Zeroth.AI, Partner

• Digital Leaders Ventures,

Board Member

• Outblaze, CEO

• Animoca Brands, Director

and Co-Founder

• Barunson, Executive Director Yat Siu

Business Advisor

Lack or Suspicion of Review Reliability

Lack of Compensation Transparency

Review Reliability

Compensation Transparency

Decentralized Reward System

LITER provides the platform that produces honest and constructive reviews based on real user

experiences. No guidance or compensation from the manufacturer or advertiser.The prevalence of advertisers' direct and indirect compensation for guided and paid reviews leads

to an environment of suspicion of the reviews and information distortion, rendering most reviews

on existing commerce platforms ineffective. There is a vicious cycle of increased skepticism as

time passes, leading to even more bombardment of such ineffective marketing efforts.

Reward is based on user responses and advertising cost is variable according to user activity. The current models place the manufacturer or the advertiser at the center of the model,

compensating the reviewer or a commerce platform based on their marketing budget for the

guided or paid reviews. But only the advertiser knows how everyone is compensated and the

ecosystem is opaque to everyone else.

Concentrated Reward Pyramid

Review Content Preservation and Access

LITER will store all review content in the blockchain in a decentralized manner such that the

community can access and disseminate or post any and all useful content on any platform, LITER

or otherwise, with no worries of the content ever being terminated or relegated to oblivion;

thereby increasing the value of every review content.

Limited Review Content Utility

Blockchain Enabled and Incentivized Review and Reward Platform

MAY 2018

ver 3 draft

Problem Solution

Review Request

Advertiser ReviewerPaid and/or Misleading Guided Reviews

RewardDecision

Reviewer Reviewer

Reviewer Reviewer

Advertiser

REVIEW REVIEW

REVIEW

REVIEW

Reviewer Platform

Send Review Request Target Matching

(Review Guide X) (Algorithm)

Advertiser

RewardDecision

Reviewer Reviewer

Reviewer Reviewer

REVIEW REVIEW

REVIEW

REVIEW

LITER Ecosystem

*Implementation of system may be changed or updated depending on technical circumstances

LITER's decentralized blockchain ecosystem rewards ALL participants of the review platform.

All reviewers are rewarded fairly and proportionally, based on the community's opinions of the

review's honesty and usefulness.

Current models reward only a few active influencers whose reviews are becoming increasingly less

effective, as most consumers have wised up to such sponsored reviews. Most honest and well-

intentioned reviewers are not motivated nor properly incentivized to participate in this current

model.

Currently, review contents are written and saved for specific commerce or social networks. This

creates a very opaque and linear information flow, controlled and potentially misused by the

commerce or social network. And no new platform or community can benefit from existing review

content. Also, if existing networks where reviews are stored close or change policies, all existing

content can vanish without the review generator's input or permission.

• Michael Yang Capital Partners, L.P.

General Partner & CEO

• KORBIT, BITCOIN, ETHEREUM, EOS

Early Investor

• Hanmi Bank (NASDAQ: HAFC) Board

• Stanford Institute of Economic Policy

Research (SIEPR) Advisory board

• mysimon.com, become.com

Founder & CEO

• UC Berkeley,MBA

• Colombia Univ. Computer Science MS

• UC Berkeley Electrical Engineering

and Computer Science

Michael Yang

Business Advisor

REVIEW REVIEW

REVIEW REVIEW

REVIEW

vicePlatform

REVIEW

SerSer vicePlatform

ServicePlatform

ServicePlatform

ServicePlatform

REVIEW

REVIEW

REVIEW

REVIEW REVIEW

REVIEW

ServicePlatform

REVIEW

ServicePlatform

REVIEW

ServicePlatform

BlockChain

Reviewer

MembershipTermination

MembershipTermination

Non-member service

ServiceClose

ServiceClose

Reviewer

Fund AllocationToken Allocation

PLATFORM R&D

OPERATION

MARKETING

BUSINESS DEVELOPMENT

RESERVE

ECOSYSTEM BUILDING

RESERVE

TOKEN SALE

TEAM & ADVISOR (1 year)

FOUNDER (1 year)

BUSINESS DEVELOPMENT

30%

30%

10%

10%

10%

10%

30%

15%25%

20%

10%

Token & Fund Allocation

Work Force

Roadmap

* 본 페이지는 법적인 검토를 받지 않은 초안이므로, 이에 관련한 어떠한 법적인 책임을 부담하지 않습니다. 이 페이지는 변경 및 수정 될 수 있습니다.