Relationship Marketing

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Extended Community Buyer Goal:

Learning

Customer Community Buyer Goal: Networking

Promoters Buyer Goal:

Advocacy and Influence

Inner Circle Of Trusted Advisors

Buyer Goal: Co-Create

• Public website • Social media • Professional associations

• User groups • Conferences • Customer events

• Private Communities • Reference programs • Executive pairing

• Advisory boards • Councils • Account based marketing

Lower

Intimacy

Higher

Implement an integrated customer engagement program, coordinated across BUs, and tied to the business strategy

Marketing builds relationships directly with customers via on- and off-line community marketing, and customer engagement and advocacy programs

All images are 100% editable in PowerPoint “Change color, size and orientation of any icon to your liking”

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1. Right click the object. 2. Choose Group and then Ungroup. 3. Click beside the object and drag the arrow over it.

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Ungrouping the object

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1. Select the shape to change the color and Right click the object( click any object which you want to change color)

2. Choose Format Shape in the dialog box. 3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient” depending on the

appearance of the object. Change colour as shown in the picture.

Edit Color

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1. Select the shape to change the color 2. Go to Design Tab then “Colors” 3. Choose any theme color “Built In” depending on the appearance of the object.

Edit Color by Theme Colors

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