041208 wimax the completely wireless solution

7/29/2019 041208 WiMAX the Completely Wireless Solution

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The CompletelyWireless Solution!Bringing Broadband to APs Rural Markets

by: Brenton G. Brownell

December 2004


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Target Markets

AP Population, Income and BB Access

Prospective Trial Countries

Global Wireless Standards Comparison of Wireless Technologies

WiMax: Worldwide Interoperability for MicrowaveAccess

Satellite: same functionality as terrestrial bandwidth Application Example of WiMax

Go to Market Timeline

Considerations

The Value

Contents


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Target Markets in Asia Pacific

1. Significant rural and/or archipelago geographies

2. Growing amount of personal and significant amount

of discretionary income

3. Those that have hit the first wave of wireless


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AP Population, Income and BB Access

Source: Broadband Subscriber Database

Population Per Capita PPP

(US$)

BB Access Line %

End 2Q04

BB Access Line %

End 2Q03

Australia 19 M 21,650 9.0 4.5

China 1,288 M 1,100 4.4 2.1

Hong Kong 7 M 25,430 34.4 29.0

India 1,088 M 530 0.5 0.2

Indonesia 222 M 810 0.3 0.2

Japan 128 M 34,510 27.0 18.0

Malaysia 26 M 3,780 3.8 1.1

New Zealand 4 M 15,870 7.5 4.6

Philippines 83 M 1,080 1.3 0.5Singapore 4.3 M 21,230 23.9 16.4

South Korea 49 M 12,020 55.7 47.3

Taiwan 23 M 18,550 24.8 18.5

Thailand 65 M 2,190 0.7 0.1


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Prospective Trial Countries

Primary- rural geographies, growing economies,reached wireless first wave

Thailand

Malaysia Philippines

Indonesia

Bangladesh (have good contact)

Secondary - established wireless markets and expandinginfrastructures. Very competitive

Taiwan (have good contacts)

India

China


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Prospective Trial Countries (cont.)

Tertiary - committed infrastructure either in or being putin place: DSL/co-axial and FTTX. Usually a long road tosuccess

Japan Singapore

Hong Kong

Korea

Vietnam Others - no money, false promises?

Cambodia

Nepal

etc


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Global Wireless Standards

PAN

LAN

MAN

WANIEEE 802.16e

WirelessManIEEE 802.20

(proposed)

3G Cellular

Technologies

IEEE 802.16WirelessMAN

ETSI HiperMAN &HIPERACCESS

IEEE 802.11

WirelessLan

ETSI

HiperLAN

IEEE 802.15

Bluetooth

ETSI

HiperPAN

Source: WiLAN

IEEE 802.21

IEEE 802.21 = Media Independent Handover (MIH)


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Comparison of Wireless Technologies

Bluetooth Wi-Fi WiMAX WiMAX CDMA2000/1xEV-DO

Satellite

Standard 802.15.1 802.11a/b

/g

802.16d 802.16e 3G

Usage WPAN WLAN WMAN(fixed) WMAN(portable) WWAN

Communication

Uplink/Down Link

Throughput Up to 720

kbps

UP to 54

Mbps

Up to 75

Mbps (20-

MHz BW)

Up to 30

Mbps (10-

MHz BW)

Up to 2.4

Mbps

(typically 300

to 600 kbps)

Up to 60

Mbps

Range Up to 30

ft.

Up to 300

ft.

Typically 4

to 6 miles

Typically 1

to 3 miles

Typically 1

to 5 miles

Frequency 2.4 GHz 2.4 GHz,

5 GHz

Sub-11

GHz

2 to 6

GHz

400, 800, 900,

1700, 1800,

1900, 2100

MHz

Source: Wireless Systems Design


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WiMAX

Fixed non-line of site broadband RF wireless

access technology

Point-to-point or point-to-multipoint architecture

Theoretical 50-kilometer coverage radius and 75

Mbps data rates

Scales up to hundreds if not thousands of users

within one RF channel Asia RF bands: 3.5 GHz licensed, 5.8 unlicensed

WiMAX = Worldwide Interoperability for Microwave Access


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Satellite

Deliver all of the functionality and capabilities

you expected from terrestrial broadband services

Bi-directional broadband connectivity easily and

efficiently using standard Ethernet and TCP/IP

protocols

Dedicated and burstable bandwidth on upload and

download Up to 45 Mbps data rate to the LAN


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Application Example

AsiaSat 2 and 4

WiMAX

HubSatellite

SatMAX NOC

FIBER

Europe

bi-directional

bi-directional

Wi-FiUtility Data Center

S

A

N

s

o

lu

t

i

o

n

Storage

Storage

Windows/

Linux

UNIX

Access

Conferencing

Password

Billing/

Payment

US

Rural SatMAX Area

1. Remote/Archipelago

2. Utility computing

3. Bandwidth optimization for satellite

4. Prepaid billing

Video

E-mail

PC

Phone

TV

HP - Citrix


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Go to Market Timeline

INTERNET ACCESS

SatMax NOC established

in Hong Kong. Rural Wi-Ficonnections backhauled

through fixed wireless

WiMax connections

B2B

B2C B2C

B2B

2005 2006 2007

CRM for B2C & B2B

On demand applicationsare introduce: business

productivity, video clips

and tailored content

TRUE MOBILITY

802.16e next generationWiMax available.

Access also done via

mobile units like PDAs,

phones and PCs

(3-Phases)

Utility Computing


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Considerations

True upload capabilities of satellite

Technical compatibility of WiMAX with satellite

Licensed/unlicensed spectrum consideration

Affordability of the solution - can price points meet marketacceptance?

Is there real demand? (There are 3 billion people in thisworld who have never made a phone call!)


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Summary: the Value

Total independence from LAN lines

Brings Internet to areas with poor terrestrial infrastructure

Easy alternative to E1/T1; rapidly expandable

Delivers on Triple Play and allows QoS

041208 wimax the completely wireless solution

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