04.04.13 linkedin network · 4/4/2013 · • click&to&editmaster&textstyles& –...
TRANSCRIPT
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Building your LinkedIn Presence … for yourself or for your company
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Why Focus on LinkedIn?
• LinkedIn received 94MN total U.S. visits in December 2012 – That is an increase of 40% in traffic compared to December 2011.
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LinkedIn Personal Pro6ile
• Verify Your InformaGon Today • Get Your Profile to 100% Complete • Keyword OpGmize – Get Found – Your Headline | The Summary SecGon | Current Work Experience | Past Work Experience | SpecialGes
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Visually
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Visually – SEO Effect on Search
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Add Skills = Make Endorsement Easy
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Networking Online
• Grow Your Network – Every Business Card Email Goes In – Export & Upload “Previous Recipients” – MeeGng A^endees
• Follow Companies of Interest • Golden Rule Applies
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LinkedIn Premium
• If you want to: – IdenGfy New Prospects – View Full Profiles – Connect with New People
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Group Participation
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Groups: Participate and Be Savvy
• No One likes a Spammer • Start Discussions • Share ArGcles • Comment and Assist • Take It Mobile
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LinkedIn Company Page
• Create a Page with Brand IdenGty
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Company Page Features
• Up to 3 Banners that Link to your Website under Services Tab • YouTube Video Link • List of Products and Services – VariaGons ARE allowed for targeGng
• You can Target Messages • Lead CollecGon Widget Available
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Visually
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Self Service Paid Ads - PPC
• Simplest to Execute • Target a Specific Audience – By job Gtle and funcGon – By industry and company size – By seniority and age – By LinkedIn Groups
• Load Image and Text
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Text Ads - Visually
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Targeting - Visually
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Sponsored InMail
• Targeted Direct Messaging • Approx. $3 per Message • 60-‐day exclusivity rule ensures 100% share of voice
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Sponsored InMail – Visually
http://adspecs.linkedincreatives.com/category.php?category=InMails
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Quick Tour
• All of these require LinkedIn Account Manager to Facilitate
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Content Ads (Display) Available
• MulG-‐Tab Display • Video
http://adspecs.linkedincreatives.com/
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Featured Company
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Social Ads
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Q&A Wrap-Up
Contact InformaGon BlueSkyMkt.com
h^p://www.linkedin.com/in/MichelleLeBlanc
Email for PPT: [email protected]