04 - high end - brand manager
TRANSCRIPT
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IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation
Topic 4: Enterprise Servers forEnterprise Workloads
By the end of Topic 4, you should be able to:
> Explain the value of X-Architecture technology to your clients.
> Identify the IBM eX5 enterprise server family.
> Discuss the customer advantages of each enterprise server.
> Describe the value and identify the new generation offerings and their key valuepropositions.
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Topic 4 Agenda
> Client Challenges
> eX5 Systems and Innovations
> Target Workloads
> Selling Value to Enterprise Customers
> Review
Brackets denote emphasis
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Points to Ponder
What challenges do yourcustomers face?
What types of server
solutions would beoptimal?
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A smarter planet demands smarter systems
Scale quickly and efficiently.
Remove memory bottlenecks.
Maximize utilization.
Are optimized for workloads.
Provide rapid access to data.
Clients need systems that:
eX5 will lead the way
c
High Utilization&
Lower OPEX
Real-timeAnalytics
DATAWorkloads
Innovation
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eX5 leadership for an evolving marketplace with increasingdemands
1st Gen: First x86 server withscalable 16 processor design
20032nd
Generation
20074th Generation
20011st
Generation
2nd Gen: First x86 server with100 #1 Benchmarks
3rd Gen: First x86 server with
Hot-swap memory
4th Gen: First x86 server tobreak 1 Million tpmC
5th
Gen: Maximize memory, minimizecost and simplify deployment
2010
5th Generation
20053rd Generation
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It all starts with Compelling Reasons to Act
Capacity of machines exceeded by dd/mm/yy
Impending events such as end of lease, ELA renewal, services withdrawn atdd/mm/yy
Must comply to regulation by dd/mm/yy
Reduce cost of systems operations by $$$/mo
Reduce total cost of systems acquisition
Meet Quality of Service (QoS) and Service Level Agreements (SLA)
Increase revenue by $$/mo
Increase profitability by xx% / period
Stop losses of customers and/or gain more customers
IT Related
Financial Related
Business Value
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Enterprise x86 client Pain PointsEnterprise Workloads
Move off proprietary platforms like Sun SPARC andHP with Itanium to a cost efficient, industry standardplatform.
Take advantage of the enterprise classrobustness of the IBM eX5 platform.
If you are concerned with IT and company growthkeeping up with IT equipment, eX5 systems offerunique pay as you grow scalability.
Dont over-capitalize and spend too much. Dontunder-capitalize and spend too little. Get what youwant now, and grow the system as requirementsdictate.
The x3850 X5 and x3690 X5 are designed withhigh-availability enterprise workloads in mind. Hotswap components and robust mainframe inspired
technologies are infused into the eX5 systems. FlexNode automatic node failover ensures better
8-socket availability than monolithic 8S designs
Concerns with growth
Application availability
Running enterpriseworkloads onproprietary platforms
PAIN
PAIN
PAIN
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Enterprise x86 client Pain PointsVirtualization
Number of systems tomanage
Server consolidation onto x3850 X5 and x3690 X5with MAX5 result in fewer physical systems tomanage lowering costs
With FlexNode partitioning, re-deploy systems on aproject-by-project or day-to-night basis with nophysical change to the systems
Many systems have low utilization rates, and runonly one application per server (legacy)
Consolidation of many-to-one allows higherutilization and better ROI, lower administrationcosts, less power consumption, and less rack space
MAX5 gives eX5 a consolidation advantage
Cost of managing many small systems, with oneapplication increases costs
Consolidation can take care of the many
systems to manage pain point Virtualization allows consolidation of many-to-
one in effective environment
Utilization Rates Low
Costs Soaring
PAIN
PAIN
PAIN
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Enterprise x86 client Pain PointsDatabase Workloads
eX5 systems offer memory expansion of 32 DIMMs persystem with MAX5 achieve up to 32 DIMMs / socket
Scale natively to 2 nodes with QPI, or scale beyondQPI constraints with MAX5
x3690 X5 gives 2-socket clients MP performance,memory, and storage without the 4-socket investment
eXFlash increases DB performance by 40x at 30x lower
cost
MAX5 memory expansion and eXFlash SSD technologyincrease your systems memory and storage, deliveringlarger, faster databases and reducing the need foradditional systems or external storage
Consolidate utilizing virtualization for small to mediumsized databases
FlexNode partitioning and automatic failover forsimplified maintenance and maximized uptime
eXFlash SSD technology provides 64x greater reliabilityover traditional HDDs
Need more memory,processing power, and
room to grow
Server sprawlincreasing IT
management & costs
Database downtimeresults in lost revenue
and worker productivity
PAIN
PAIN
PAIN
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The Right Solution Depends on Nature & Size of Business Need
ApplicationConsolidation
BusinessApplications
InfrastructureApplications
1s 10s 100s 1000s 10,000s
BusinessNat
ure
Implementation Size
Scale Out with Massive Parallel SW Resilient Computing
BladeCenter
System xRack
System xTower
System xEnterprise
System xiDataPlex
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Top 20 eX5 Technologies
Understand these; how they benefit a clients business; and be ready to pull these
out of your back pocket in your discussions with the client, or to insert into aproposal.
Technology Technology
eXFlashSSD
Technology
EmbeddedHypervisor
ScalableNodes
EXAScalability
ScalableNodes
QPIScalability
Memory
MemoryMirroring
Memory
MemoryProteXion
Technology
10GbEthernet
Memory
MAX5Expansion
Management
CommonArchitecture
Memory
MemoryBuffers
Management
VirtualizationManager
Management
IMM
Management
IBMSystemsDirector
Management
Hot-SwapComponents
Management
Light PathDiagnostics
Management
FlexNodePartitioning& Failover
Technology
Performance
Technology
RedundantI/O
Technology
WorkloadOptimized
Models
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Points to Ponder
How important is investment protection for
your x86 server investments?
Do you have memory constraints or
under-utilized processors?
Do you have physical space constraints?
Do you want a proven, reliable platform for
database or virtualization?
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Topic 2 Agenda
> Client Challenges
> eX5 Systems and Innovations
> Target Workloads
> Selling Value to Enterprise Customers
> Review
Brackets denote emphasis
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eX5 Systems:
x3850 X5; enhances the current generation with morecapability than ever
HX5; extends the value of Enterprise X-Architecture toBladeCenter
x3690 X5; a new design offering best density forenterprise computing
Workload Optimized Systems; for ex. x3950 X5, thehighest capability x86 system ever
eX5 Innovations:
MAX5; exclusive to eX5, enabling up to 2x the memorycapacity
eXFlash; exclusive to eX5, 97% less expensive for samedatabase performance
FlexNode; exclusive to eX5, enables changeablesystems to best match client needs
eX5 Systems & Innovations
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eX5 portfolio: more workload capability, new entry point, morechoices
The fifth generation extends Enterprise X-Architecture
IBM BladeCenter HX5
IBM System x3690 X5
IBM System x3850 X5
Extending the value of the EnterpriseX-Architecture to a blade server.
New entry point for enterprisex86 technology.
Delivering more workloadcapability than ever.
Four generations ofenterprise x86leadership in a scalable
4U/4S format.
3/30Announce!
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eX5 Portfolio Systems for a Smarter Planet
Broad coverage for most
enterprise applications, serverconsolidation, virtualizedworkload enablement.
4U / 4-WayScalable
Powerful and scalable system allowssome workloads to migrate onto 2-socketdesign that delivers enterprise computingin a dense package
Demand for minimum footprint as wellas integrated networking infrastructurehas increased the growth of the bladeform factor.
BladeCenter HX5
System x3690 X5
Consolidation, virtualization, anddatabase workloads being migrated offof proprietary hardware are demandingmore addressability
System x3850 X5
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Selling eX4 and eX5
Still the only x86 server to exceed 1M tpmCStill the only scalable x86 server from Tier 1 OEMStill the only server to provide pay as you grow
Still the leader in RAS features/functions
Clients will phase in new technologyClients will leverage for new deploymentsClients will adopt for virtualization / consolidationClients will migrate from competitive HW for
advantages
Clients: Long range projects Competitive take-outs Strategic new application deployments New virtualization/consolidation initiatives
Clients: Current client roll-outs Deployments already started on eX4 Pay as you grow eX4 expansions Required deployments in 1Q
Sellers: Finish projects where it makes sense Promote x-Architectures life span Expansions to existing eX4 implementations 1Q tactical projects
Sellers: Leverage new technology in competitive
accounts Initiate testing for new strategic applications Build into virtualization/consolidation proposals Call on long dormant accounts
Check on OI deck
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Scale out / distributed computing
x3550 M3
x3650 M3
x3690 X5
Clusters , HPC,
Virtual izat ion,Web 2.0
& Cloud
High densi ty
Large symmetr ical
mu lt iprocessing (SMP)
x3850 X5 Cluster 1350
x3200 M3x3100
Scale
up/SMPcompu
ting
x3755
iDataPlex
BladeCenterS, E, H, T, HT
HS12/22/22VLS22/42JS12/22/23/43QS21/22x3350
dx360 M3
x3630 M3x3620 M3
HX5
x3250 M3
x3400 M3 x3500 M3
System x and BladeCenter Portfolio
New eX5 Offerings
New 1- & 2-Socket Offerings
S t Bl d C t & iD t Pl M k t S t
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System x, BladeCenter & iDataPlex Market SegmentsDif ferent Solut ions for Dif ferent A ppl icat ions
Business
Appl ications
Web 2.0 /
Web 3D
High PerformanceComputing (HPC) /
Maximum
Vir tual ization
Infrastructure
Appl ications
Business
Appl ications
Web 2.0 /
Web 3D
High PerformanceComputing (HPC) /
Maximum
Vir tual ization
Infrastructure
Appl ications
Towers
x3
200
M
3
x3400
M
3
x3500
M
3
iDataPlex
dx360
M
3
BladeCenter
H
S22
LS42
QS22
JS23
H
S12
JS12
LS22
Racks
x3250
M
3
x3650
M
3
x3755
x3850
X
5/
x39
50
X
5
x3550
M
3x3100
M
3
dx360
M
2
Intel Processor(s)
AMD Processor(s)IBM POWER
IBM PowerXCell
x3690
X
5
H
S22
V
H
X
5
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eX5 Enterprise Server Portfolio
HX5 x3850 X5 x3690 X5
Scalable high end blade forhigh density compute and
memory capacity
Most powerful System xplatform for enterprise apps
Superior performance withmaximum memory capacity
4U, 4 Socket Enterprise 4 Socket High End-, 2 Socket
Proc: Intel Xeon 7500 4, 6, &8 core
Mem: 32 DIMM /128GB
HDD: 4 x 3.5
Proc: Intel Xeon 7500 4, 6, and
8 coreMem: 64 DIMM / 1TBMAX5 96 DIMMs / 1.5 TBHDD: 8 x 2.5
Proc:Intel Xeon 7500 4, 6, and8 coreIntel Xeon 6500 4, 6, and 8coreMem: 32 DIMM / 512GB
MAX5: 64 DIMMs, 1TB
HDD: 16x 2.5
SampleApplicationsSample Applications
Sample Applications Virtualization Database Modeling & Simulation
Database ERP Large Scale Virtualization
Internal Database Enterprise Clusters Virtualization
HPC
DB
SCON
Ent. App.
Collab.HX5
HPC
DB
SCON
Ent. App.
Collab.
X3850 X5
HPC
DB
SCON
Ent. App.
Collab.
X3690 X5
X5 S t
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IBM BladeCenter HX5Scalable high end blade for high density compute and memory capacity
System Specifications
2x Xeon 7500 and 6500 series CPUs (4C/6C/8C)
16x DDR3 VLP DIMMs
MAX5 memory expansion to 2 socket 40 DIMM
Scalable to 4S, 32 DIMM or 4S, 80 DIMM
Up to 8 I/O ports per node
Up to 2x SSDs per node
Optional 10GB Virtual Fabric Adapter / FCoEE
Internal USB for embedded hypervisor
IMM, uEFI, and IBM Systems Director
Scalable blade server enables standardization on same platform for two-and four-socket server needs for faster time to value, while deliveringpeak performance and productivity in high-density environments.
Maximize Memory 1.7x greater performance over 2S EP systems while using
same two processor SW license
MAX5 memory expansion to 320GB in 60mm for over 25%more VMs per processor compared to competition
Minimize Cost Upgrade to 80 DIMM for max memory performance or to
save up to $6K by using smaller, less expensive DIMMs
Memory bound VMWare customers can save over $7K in
licensing with memory rich two socket configurations
Simplify Deployment Get up and running up to 2X faster by qualifying a single
platform for 2 and 4 socket server needs
Partitioning of 4 socket to two 2 sockets without anyphysical system reconfiguration, and automatically fail overfor maximum uptime
eX5 Systems
eX5 Systems
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IBM System x3850 X5Flagship System x platform for leadership scalable performance and capacity
Versatile four-processor, 4U rack-optimized scalable enterprise server
provides a flexible platform for maximum utilization, reliability andperformance of compute- and memory-intensive workloads.
System Specifications
4x Xeon 7500 series CPUs (4C/6C/8C)
64 to 96 DDR3 DIMMs
6 open PCIe slots (+ 2 additional)
Up to 8x 2.5 HDDs or 16x 1.8 SSDs
RAID 0/1 Std, Optional RAID 5/6
2x 1GB Ethernet LOM
2x 10GB Ethernet SFP+ Virtual Fabric / FCoEE
Scalable to 8 socket, 192 DIMM
Internal USB for embedded hypervisor
IMM, uEFI & IBM Systems Director
Maximize Memory 64 threads and 1TB capacity for 3.3x database and 3.8x
the virtualization performance over industry two socketNehalem EP systems
MAX5 memory expansion for 50% more virtual machines
and leadership database performance
Minimize Cost Lower cost, high performance configurations reaching
desired memory capacity using less expensive DIMMs
eXFlash 480k internal IOPs for 40x local databaseperformance and $716k savings in equal IOPs storage
Simplify Deployment FlexNode Partitioning and Automatic Node failover for
maximum flexibility and application uptime
Pre-defined database and virtualization workload enginesfor faster deployment and faster time to value
eX5 Systems
IBM S t 3690 X5
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Key Features Customer Benefits
High End Scalable 2-SocketSystem
> 70% more transactions per minute and 2x more virtualmachines then industry leading 2-socket x86 (Intel Xeon5500 Series processor) systems
> Scalable to 4-socket, 64 DIMM and 4-socket 128 DIMM> 2U form factor for industrys first entry high end platform
MAX5 Memory Expansion > 46% more virtual machines at same software license costs
> 12% more database transactions processed per minute and27% more performance per watt> Achieve 4-socket memory capacity with 2-socket software
license costs and cheaper 2-socket only processors
16 HDD capacity plusHighIOPs eXFlash
> 8 TB drive capacity for large database storage> eXFlash 720k internal IOPs for YYx local database performance
over traditional spinning disks
> $2M savings over equal IOPs external storage
Automatic Node Failover,
Memory ProteXion, andPredictive Failure Analysis
> Greater reliability per virtual machine over 2-socket EP clusters
> Greater system uptime than monolithic design
Flexible Configurability andFlexNode Partitioning
> Half the cost of a 4-socket and still have 2-socket headroom> Cut per-socket license savings by 50% by purchasing a system
with 2 fewer sockets and still have 32 threads and 64 DIMMs
IBM System x3690 X5
Industrys first high end scalable 2-socket for maximum memory and performance
Where to win
Target Workloads: Virtualization, Local Databases, and Clustered Enterprise Apps
Target Industries: All Sectors & GB, particularly Finance, Industrial and Federal
Target Customers: HP and Dell 4-socket EX, 4-socket AMD, and 2-socket EP customers
Maximize Memory, Minimize Cost, Simplify Deployment
M i i M 64 bit A li ti d M i t
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64 DIMMs
80 DIMMs
128 DIMMs
96 DIMMs
128 DIMMs
192 DIMMs
Maximize Memory: 64 bit Applications and MainstreamVirtualization are accelerating need for more memorySystems Will Have the Largest Memory CapacityAs m uch as twice the amou nt of m emory as comp eti t ive systems
18 DIMMs
32 DIMMs
40 DIMMs
64 DIMMs
x3690 X5 w/MAX5
(2-socket / 64 DIMMS)
HX5 w/MAX5(2-socket / 40 DIMMS)
x3850 X5 w/MAX5(8-socket / 192 DIMMS)
HX5 w/MAX5(4-socket / 80 DIMMS)
x3850 X5 w/MAX5(4-socket / 96 DIMMS)
MAX5 M A f X5
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MAX5: Memory Access for eX5
Take your system to the MAX with MAX5
MAXmemory capacity
An additional 32 DIMM slots for x3850 X5 and x3690 X5
An additional 24 DIMM slots for HX5
MAXvirtual density- Increase the size and number of VMs
MAXflexibility
- Expand memory capacity, scale servers, or both
MAXproductivity
- Increase server utilization and performance
MAXlicense optimization
- Get more done with fewer systems
Greater productivity and utilization through memory expansion and flexibility
R l ti i ith MAX5
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Revolutionary memory expansion with MAX5
With embedded memory controllers, memory capacity istied to processorsBut not with eX5MAX5 memory expansion breaks the rules
Expand memory capacity, now or later, with or withoutadding more processors you choose
Up to double the number of memory DIMMs 40 DIMMs in a 2-socket Blade system 80 DIMMs in a 4-socket Blade system
64 DIMMs in a 2-socket rack-optimized system 96 or 128 DIMMs in a 4-socket rack-optimized system 192 DIMMs in an 8-socket rack-optimized system
Up to 3TB memory in an 8-socket system Over five times the memory capacity in two sockets vs.
todays leading two-socket systems
Provides the memory customers have needed fordatabase and virtualization up to 100% more virtualmachines
Allows higher memory capacity to be reached with lessexpensive DIMMs for more economical high endimplementations
MAX5 for System x
MAX5 for BladeCenter
X5 XFl h M i i t l t f
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eX5 eXFlash: Maximum internal storage performance
Maximize performance30x performance increase for localdatabases
90% better performance per watt fordatabase-type workloads
Maximize cost s avings100 to 1 replacement ratio of traditional
drives, replacing thousands of drives andcables
$350,000 savings/eXFlash over equal IOPsHDDs
10x reduction in energy for enterpriseconfigurations
Up to 30x greater solution density over
traditional HDD solution
Maximize rel iabi l i tyRAID 5/6 controller for redundant data
storage reliability at 37.5% greatercapacity
64x greater reliable customer solution over
traditional HDDs
eXFlash Features
Up to 3 eXFlash packs per system
UP to 240,000 IOPs, 1.6TB per eXFlash
RAID 5/6 and high throughput non-raided
Hot swappable, front accessible, modules
Combination of solid-state disk technology and high-speed controller architecture deliver extreme
performance to replace limited IOPs of traditional HDDs
Fl N d F t ll i l S t t d i ll
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FlexNode: Feature allows a single System to dynamicallybecome two distinct Systems or back again
FlexNode benefits include:
Scheduled Provisioning: Run interactiveapps by day on a 2P system andbatch jobs by night on 4P system
Faster Qualification: Qualify a singleplatform for 2- and 4- socket, or 4-
and 8- socket server needsOptimize SW licensing costs: Execute
partitions to optimize SW licensingcosts when priced per system cores
Built-in virtualization: Run multiple OSs
on the same box without hypervisoroverhead
Greater security: Workload isolation toassure quality of service
Two 2P SystemsOne 4P System
eX5 Innovations
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eX5 FlexNode automatic node failover
Automatic node failover makes eX5 multi-node systems the mostreliable
What is it If one node in a multi-node system experiences a fatal error and a shutdown, the multi-
node system will reboot After reboot the remaining system continues to operate without the failed node
Customer value Greater uptime: Automatic reboot brings the eX5 system back up automatically.
Monolithic multi-socket systems will stay down until the fatal error is resolved. Simpler management: Easier identification of the failure
Automatic reboot
Back up and running! Down until help arrives!
Other 8S systems
Total system failure
eX5 Innovations
eX5 Unique Business Value Technology
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eX5 Unique Business Value Technology
Feature Function Client benefit
MAX5 Expand memory capacity Scale beyond QPIconstraints
Process up to 50% more transactions persystem than the industry for $$ savings
Deploy a 2S x3690 X5 and achieve the same # ofVMs as a competitive 4S at 50% lower softwarecost
Lower cost for equal database performance Save up to $12,000 per server in DB memory
costs
Lower cost for Same # Virtual Machines Save up to $12,000 per server with virtualization
configurations
eXFlash Maximize SSD capacity Increase IOPS
Replace traditional drives at a 43:1 ratio for $$and space savings
Maximize uptime with 64x greater reliability Improve database performance by 40x Spend over $795K less for the same
performance
FlexNode Automatic node failover forgreater uptime thanmonolithic systems
Node partitioning allows re-deployment of systems ona project-by-project or day-to-night basis
Keep systems up and running for greaterproductivity
Reduce requirement for multiple sets of systems
KNOWLEDGE CHECK
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KNOWLEDGE CHECK
1. Name the three servers that are built on eX5 architecture.
Topic 2 Agenda
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Topic 2 Agenda
> Client Challenges
> eX5 Systems and Innovations
> Target Workloads
> Selling Value to Enterprise Customers
> Review
Brackets denote emphasis
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The broadest portfolio ofsystems optimized for your
most demanding workloads
Maximize MemoryMinimize CostSimplify Deployment
eX5 Systems are Built for Enterprise Workloads
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eX5 Systems are Built for Enterprise Workloads
Virtualization / SCON
Unmatched memory capacity for betterworkload density, more reliability/availability
features for confidence consolidatingworkloads, scalability greater than 4-way for
better economies of scale
Database
Greater processor, memory and I/Operformance for larger, faster databases;
greater reliability/availability for moreconfidence in leveraging the value of x86
design, scalability greater than 4-way for pay-as-you-grow as your business prospers
Enterprise Applications
With high performance, energy-efficient designto lower combined with the reliability and
availability necessary for confidence in runningyour business on x86 servers
eX5 Systems
http://images.google.com/imgres?imgurl=http://core.ecu.edu/psyc/wuenschk/Images/SAS_logo.jpg&imgrefurl=http://core.ecu.edu/psyc/wuenschk/SAS.htm&h=201&w=381&sz=30&hl=en&start=3&um=1&tbnid=XCmvonXWW7Xe6M:&tbnh=65&tbnw=123&prev=/images?q=SAS+logo&svnum=10&um=1&hl=en&rls=IBMA,IBMA:2006-43,IBMA:enhttp://images.google.com/imgres?imgurl=http://www.aposdle.tugraz.at/var/aposdle/storage/images/media/images/sap_logo/638-2-eng-GB/sap_logo_large.gif&imgrefurl=http://www.aposdle.tugraz.at/partners/sap&h=148&w=300&sz=12&hl=en&start=31&um=1&tbnid=LAQnt-AunpB2DM:&tbnh=57&tbnw=116&prev=/images?q=SAP+logo&start=20&ndsp=20&svnum=10&um=1&hl=en&rls=IBMA,IBMA:2006-43,IBMA:en&sa=Nhttp://images.google.com/imgres?imgurl=http://itsafeature.com/wp-content/uploads/2006/02/Oracle%20Logo%20with%20Clouds.thumbnail.jpg&imgrefurl=http://itsafeature.com/index.php?tag=crm&h=92&w=128&sz=4&hl=en&start=26&um=1&tbnid=6aHEWstipthDQM:&tbnh=65&tbnw=91&prev=/images?q=oracle+logo&start=20&ndsp=20&svnum=10&um=1&hl=en&rls=IBMA,IBMA:2006-43,IBMA:en&sa=Nhttp://images.google.com/imgres?imgurl=http://www.stylusstudio.com/images/database/logo-ibm-db2.gif&imgrefurl=http://www.stylusstudio.com/ibm_db2.html&h=52&w=200&sz=2&hl=en&start=3&um=1&tbnid=rERIW_3mStpQIM:&tbnh=27&tbnw=104&prev=/images?q=DB2++logo&svnum=10&um=1&hl=en&rls=IBMA,IBMA:2006-43,IBMA:enhttp://images.google.com/imgres?imgurl=http://www.alphaeducation.com/graphics/logo_oracle10g_2.gif&imgrefurl=http://www.alphaeducation.com/Courses-OCA.htm&h=278&w=224&sz=31&hl=en&start=1&um=1&tbnid=iviDU_inT0S9SM:&tbnh=114&tbnw=92&prev=/images?q=Oracle+database+logo&svnum=10&um=1&hl=en&rls=IBMA,IBMA:2006-43,IBMA:enhttp://images.google.com/imgres?imgurl=http://www.forsql.com/images/for_sql_logo.jpg&imgrefurl=http://www.forsql.com/privacy.shtml&h=122&w=343&sz=13&hl=en&start=5&um=1&tbnid=_9q7Jf17ksooTM:&tbnh=43&tbnw=120&prev=/images?q=SQL+logo&svnum=10&um=1&hl=en&rls=IBMA,IBMA:2006-43,IBMA:en -
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IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation
eX5 is Optimized for Target Workloads
All three eX5 products were designed for targeted customermarkets:> Database, Virtualization, and Enterprise Applications
IBM innovative technology and features on eX5 deliverleadership solutions to these key workloads> MAX5 and eX5 eXFlash innovations
These innovative technologies are available in pre-assembled,performance optimized, configured models for each eX5
system for specific workloads> eX5 Database Engines, eX5 Virtualization Engines
IBM Expert Performance Usage Guidance is provided for eachworkload to help deliver the right solution for customer needs> Workload configuration sizing guides,
Workload system configurators,and Workload best practices white papers
IBM complete solutions from IBM SWG/STG are available thatdeliver and IBM software stack solution on eX5 WorkloadOptimized Engines> IBM Smart Analytics Systems 2050 & 5250,
Integrated Smart Analyzer, IBM CloudBurst
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IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation
Simplify deployment with eX5 workload optimized systems
Workload Optimized Systems available across eX5 portfolio;
Pre-integrated and sized for small, medium, large database & virtualization
workloads
IBM BladeCenter HX5
IBM System x3690 X5
IBM System x3850 X5
Combining the benefits ofBladeCenter and Workload OptimizedSystems for databases & virtualization
Unique entry system enables benefits ofreduced licensing fees and optimizedfor databases & virtualization
Highest performance x86system optimized fordatabases & virtualization
Workload
Optimization
Reduce costs
with systems
management
Example Product Segmentation
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IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation
Example Product Segmentation
System x
Tower
eX4
Blades
Rack
Specialty
Small to Large businesses
Smaller remote environmentsStand-alone requirements
Large consolidation environmentsServer & infrastructure replacementBCS remote environment consol
Small to Large businessesSmall-medium virtualization projectsSegmented workloadsExisting fit for purpose
Heavy vertical workloadsLarge virtualization projectsLegacy system replacement
HPC / Analytic workloadsWEB2.0 environmentsMassive scaling
Database, BI, ERP, etc.
Replace Sun, HP Risc
Maximum virtualization density
Pharma, Insurance, Finance
National Labs/Universities
WEB2.0 (Facebook, Linkedin, etc.)
Server consolidation
Spans few servers/location to many
Mainstream virtualization
Fit existing infrastructure
Rack to blade consolidations
Dense IT environments
Mixed use remote sites
Branch/Satellite/Remote Office
All in one packaging requirementFixed function tasks
Security in high traffic areas
Topic 2 Agenda
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IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation
Topic 2 Agenda
> Client Challenges
> eX5 Systems and Innovations
> Target Workloads
> Selling Value to Enterprise Customers
> Review
Brackets denote emphasis
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IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation
Pay as you grow with unprecedented scalability ineX5. With the IBM System x3690 X5, x3850 X5, andBladeCenter HX5, the innovative interconnects allowyou to pay as you grow and expand from 2 or 4
sockets to 4 or 8 sockets or even scale up your
memory capacity with MAX5. This allows you to growas your business needs expand, transitioning orqualifying applications or adding incrementalperformance capacity when you need it without costlyup-front investments. Provides a platform that isoptimized for database processing, enterpriseapplications and consolidated virtual-serverenvironments.
Grow your IT as needed with System x andBladeCenter scalability
With BladeCenter, grow as needed simplyby sliding in new blades.
Choose from a wide variety of blade-basedand rack-based systems to easily grow yourCluster 1350.
System x3690 X5 with MAX52-socket, 64 DIMMs
BladeCenter HX5 with MAX54-socket, 80 DIMMs
BladeCenter HX5 with MAX52-socket, 40 DIMMs
System x3850 X5 with MAX54-socket, 96 DIMMs
IBM BladeCenter HX5
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Top 10 Reasons to buy HX5 TODAY!
1. Up to 2X the memory capacity with MAX5
2. Over 2X or more average VMs than Neh-EP 2S
3. Over 2.6X the CPU core capacity compared to Neh-EP2S
4. Scalable to 4 socket and 80 DIMM expandedconfigurations
5. Fits into existing BladeCenter H, BC-S and BC-HTchassis
6. Over 2X I/O ports of HP 4S blade with 4S HX5 PLUSBPE4 expansion
7. Node partitioning for unmatched flexibility
8. Node failover for unmatched availability
9. Common eX5 architecture across racks and blades
10. Preconfigured Workload Optimized Models for faster
time to value
HX5 is workload opt imized for
vir tual izat ion and database environments
IBM BladeCenter HX5Much more than your run-of-the-mill four-socket blade. Part of the eX5 portfolio, this blademaximizes memory, minimizes costs, and simplifies deployment.
For more information,[CLICK HERE]
to access the eX5
Sales Support site!
https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=D791812K95109W16&infotype=SK&infosubtype=S0&node=brands,B5000|doctype,S0|doctype,SKT|brands,B5G00&ftext=&showDetails=true&lng=&campaign=https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=D791812K95109W16&infotype=SK&infosubtype=S0&node=brands,B5000|doctype,S0|doctype,SKT|brands,B5G00&ftext=&showDetails=true&lng=&campaign=https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=D791812K95109W16&infotype=SK&infosubtype=S0&node=brands,B5000|doctype,S0|doctype,SKT|brands,B5G00&ftext=&showDetails=true&lng=&campaign=https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=D791812K95109W16&infotype=SK&infosubtype=S0&node=brands,B5000|doctype,S0|doctype,SKT|brands,B5G00&ftext=&showDetails=true&lng=&campaign= -
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IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation
Target customers for HX5
IT Opportunities
Customer running compute intensive workloads on rack servers, but looking to standardize on blade servers
Address datacenter power constraints
Simplify datacenter management
Customers who want to increase the size and # of VMs per server
Customers who want to increase the size and speed of database applications
4S HP blade customer
4S AMD blade or rack customer
Customer looking to transition from proprietary systems onto blade servers
Applications either CPU, memory or I/O constrained
Customer looking to reduce number of server configurations they support
Financial Opportunities
Impending events such as end of lease or ELA renewal
Reduce cost of system acquisition
Reduce operating costs (systems management / power & cooling)
IBM System x3850 X5
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IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation
IBM System x3850 X5Transition from the x3850 M2 Today!
x3850 offers 3X the performance and enhanced features including MAX5 memoryexpansion and workload optimized models to maximize memory, minimize costs, andsimplify deployments
Top 10 Reasons to make the switch TODAY!1 2X the memory capacity, expandable to 3X with
MAX52 3X the performance of todays system
3 4X the SAS capacity with 8 HDDs and 300GB 2.5
SAS drives4 1.6TB of hot-swappable, RAID 5, eXFlash
technology5 Next generation PCIe Gen 2 IO interface
6 Full height, full length, double wide x16 PCIeadapter support
7 Standard dual port Emulex 10GB Virtual Fabricadapter
8 Scalable to 8 socket and greater configurations
9 Preconfigured x3950 X5 workload optimizedmodels
10 Common eX5 architecture across racks and blades
x3850 X5 is worklo ad optimized for
enterpr ise scale up environments!
For more information,[CLICK HERE]
to access the eX5
Sales Support site!
Key questions for clients reveal compelling reasons to act
https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=D791812K95109W16&infotype=SK&infosubtype=S0&node=brands,B5000|doctype,S0|doctype,SKT|brands,B5G00&ftext=&showDetails=true&lng=&campaign=https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=D791812K95109W16&infotype=SK&infosubtype=S0&node=brands,B5000|doctype,S0|doctype,SKT|brands,B5G00&ftext=&showDetails=true&lng=&campaign=https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=D791812K95109W16&infotype=SK&infosubtype=S0&node=brands,B5000|doctype,S0|doctype,SKT|brands,B5G00&ftext=&showDetails=true&lng=&campaign=https://w3-03.sso.ibm.com/sales/support/ShowDoc.wss?docid=D791812K95109W16&infotype=SK&infosubtype=S0&node=brands,B5000|doctype,S0|doctype,SKT|brands,B5G00&ftext=&showDetails=true&lng=&campaign= -
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IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation
Key questions for clients reveal compelling reasons to act
How important is investment protection for your x86 server investments?
> The x3850X5 / x3950 X5 and x3690 X5 provide an environment to protect theclients investment with scalability, memory expansion, and node partitioning toallow the client to deploy the system they need, when they need it.
Do you have memory constraints or under-utilized processors?
> MAX5 allows the x3690 X5 and x3850 X5 to expand memory independently ofthe processor to increase the productivity of a single system
Do you have physical space constraints?
> clients that are running out of space with 1U and 2U rack servers canconsolidate onto a smaller number of high-end systems, saving (among otherthings) space. Additionally, reduce the need for external storage byconsolidating HDD to SSD at 43:1
Do you want a proven, reliable platform for database or virtualization?
> The x3850 X5/X3950 X5 and x3690 X5 offer mainframe inspired technologiesto allow for significant reliability features in an industrystandard x86 server. Memory mirroring, RAID memory, redundant I/O links forexampleare technologies borrowed from the mainframe to increase systemreliability.
KNOWLEDGE CHECK
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IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation
KNOWLEDGE CHECK
> What workloads are best suited to enterprise servers such as the x3850 X5 andx3690 X5?
Topic 4 Agenda
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IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation
Topic 4 Agenda
> Client Challenges
> eX5 Systems and Innovations
> Target Workloads
> Selling Value to Enterprise Customers
> Review
Brackets denote emphasis
Review
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IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation46
Maximize Memory Over5x more memory in 2 sockets than current x86 (Intel Xeon 5500 Series) systems Nearly 8x more memory in 4 sockets than current x86 (Intel Xeon 5500 Series) systems
More memory delivers 60% more virtual machines for the same license cost
Minimize Cost 50% less VMware license cost on eX5 for same number of virtual machines Save over $1M USD in external database storage costs
Simplify Deployment Leverage IBM Lab Services experts to configure and install hardware and software Workload Optimized solutions reduce deployment from months to days IBM Systems Director provides automated image
deployment and pre-configured server identity
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IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation
Thank you five times over The significance of 5 around theworld
Back Up
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IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation
Back Up
BACK UP SLIDES
IBM System x3850 X5
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IBM Systems & Technology Group Education & Sales Enablement 2009 IBM Corporation49
Key Features Customer Benefits
Leadership High EndScalable System
> Up to 3x SAP performance over previous industry 2-socketsystems
> 3.3x greater database performance and 3.6x more virtualmachines than industry leading 2-socket x86 (Intel Xeon 5500Series processor) systems
> Scale via QPI from 4-socket, 64 DIMMs to 8-socket, 128 thread,128 DIMM performance (192 DIMMs with MAX5)
MAX5 Memory Expansion > Scale memory independently of processors, adding 32 DIMMs ofextra memory capacity and 16 extra memory channels for nocompromises
> 50% more virtual machines and leading database performanceover competitor 4-socket systems
> Lower cost, high performance configurations reaching desiredmemory capacity using less expensive DIMMs
eXFlash for HighIOPsdatabase performance
> 480k internal IOPs for up to 200x local database performanceover traditional spinning disks
> $1.3M savings in equal IOPs external storage
Automatic Node Failover,Memory ProteXion, andPredictive Failure Analysis
> 6x the reliability per virtual machine over 2-socket clusters> Greater system uptime during failures than monolithic design
FlexNode Partitioning andFlexible Configurability
> Purchase once, and configure as needed for project lifecycle> Reduce software license costs by expanding memory capacity
with eX5 rather than purchasing more processors
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Flagship System x platform for leadership scalable performance and capacity
How to Beat HP
Beat HPs 4S & 8S EXofferings with x3850 X5 plusMAX5 Memory Expansion forleadership performance
Target 4S customers whoneed large memory capacity
without additional processorsfor virtualization,consolidation, and databaseworkloads
Focus on minimizing totalsolution costs with eXFlashand reduced softwarelicenses
Maximize Memory, Minimize Cost, Simplify Deployment
Where to win
Target Workloads: Virtualization, Database, and Enterprise Applications
Target Industries: All Sectors & GB, particularly Finance, Industrial and Federal
Target Customers: Sun Sparc, HP Itanium and HP and Dell 4- and 8-socket customers
IBM BladeCenter HX5
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Key Features Customer Benefits
High End Scalable Blade > Maximum compute capacity with 64 thread 4 processor bladewith32 high speed memory channels for maximum throughput
> 1.7x greater performance over 2-socket EP systems while usingsame two-processor SW license
> Save over 30% in 4-socket CPU costs compared to HP with 4-socket 80D MAX5
MAX5 Memory Expansion > Memory capacity up to 320GB in a 60mm design for over 25%more VMs per processor compared to competition
> Memory bound VMware customers can save over $10K inlicensing with memory rich 2-socket configurations
> Upgrade to 80 DIMM for max memory performance or to saveover $4K by using smaller, less expensive DIMMs
FlexNode Partitioning andAutomatic Node Failover
> Get up and running up to 2x faster by qualifying a singleplatform for 2- and 4-socket server needs
> Partitioning of 4-socket to two 2-sockets without any physical
system reconfiguration, and automatically fail over formaximum uptime
Investment protection > Start with a 2-socket system and add capacity on demand withscalability
> No system premium or parts on the floor to upgrade or boostmemory
> Separation of memory capacity from processors, enablinglicense constrained memory rich configurations
How to Beat HP
Undercut HPs 4S bladeswith denser, cost optimized4S 32 DIMM HX5 or beat itwith 4S 80 DIMM leadershipMAX5 HX5
Stomp HP BL490Cvirtualization blade with over2x the memory capacity forthe same software licensecost
Deliver faster time to valuewith single scalable platformfor 2 and 4 socket needs
Where to winTarget Workloads: Virtualization, Database, Modeling & Simulation
Target Industries: Finance, Industrial, and Federal
Maximize Memory, Minimize Cost, Simplify Deployment
Scalable high end blade for high density compute and memory capacity