03 rodrigo moretz recap sxsw2016
TRANSCRIPT
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Welcome to Austin
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Preparação é chave!
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Recrutar pessoas para que junto com o governo possam
transformar a sociedade e o mundo.
Isso é democracia!
Privacidade como um tema chave a ser discutido.
Forma e conteúdo
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SXSW é outdoor
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Tradeshow
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SXSW = Experiências
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SXSW = Festas
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Alimente-se bem!
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(e muitas)
SXSW = Palestras
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• Simplicidade em responder perguntas triviais do seu negócio.
• Buscar testar suas hipóteses o mais rápido possível.
• Atenda um cliente. Mas faça!
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Case de Lançamento da BMW usando o Periscope
GE – Droneweek
Estar Live requer coragem e cruzar os dedos para que as coisas funcionem
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Google entrando de vez na história dereduzir acidentes.
Ainda controverso em virtude do acidenteacontecido.
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Mundo on Demand
Online e Offline caminhando juntos.
Um pouco de fricção é importante, por gera
Experiência de Marca
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Criador do Twitter
Revendo o processo de Search.
Criou Jelly – app onde as perguntas serão respondidas por pessoas.
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• Sem grana pro Pedágio
• US$ 4 Bi de faturamento• Quer dobrar em 3 anos
• Aquisições de empresas
• Data is the new Oil. Mas para ter valor tem de ser refinada
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Contraponto a respeito de como a tecnologia tem facilitado as coisas, nas grandes produções, mas ao mesmo tempo o fator humano as vezes pode ser deixado de lado.
Know me app
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Livro: Inevitable
• AI – Artificial Inteligence
Robos vão roubar seus empregos.
Produtividade é para Robos.
• VR – Virtual Reality
• Tracking - Data
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Headspace – App de Meditação
Relação entre o silencio e a felicidade
Propôs um teste:
Se imagine na calçada de uma grande via onde carros estão passando. De um passo para trás e vá se afastando deles por um período.
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