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Advertising Nimish D

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Page 1: 02 advertising

AdvertisingNimish D

Page 2: 02 advertising

Marketing & The Marketplace

Page 3: 02 advertising

Basic Marketing System

Communication

Goods/Services

IndustryMoney

Information

Market

Page 4: 02 advertising

Value & Benefits

Page 5: 02 advertising

Value Delivery

Page 6: 02 advertising

Factors Influencing Strategy

Page 7: 02 advertising

Legal Issues

Page 8: 02 advertising

Societal Classification of New Products

Page 9: 02 advertising

Product – Market Expansion

Page 10: 02 advertising

International Marketing Model


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