01.fmp-presentation
TRANSCRIPT
Website and Mobile application
Delivery Healthy food + Nutrition detail
A meal or daily/weekly meal program
Personal NUTRITIONIST to advice daily calorie and nutrition intake base on the customer purpose
Personal TRAINER to work out either lean fat or being healthy
Healthy - Life Balance information platform
WELL - BEINGTHE ONLINE FOOD SERVICE
1990 20091996 2003
The latest statistic in 2009 by Thailand - National Statistic Office
THAI - 2 OBESITY IN SEA
Age 15 - 59
nd
URBANIZATION
To support ASEAN Economic community (AEC) in 2015
2014 Overall GDP growth average 0.7 % from 2013
Economy likely to expand at 3.9% in 2015
Fiscal Policy Office - Thailand
GROWTH OF FAST FOOD MARKET
2013 2014 2015 2016 20180
10000
20000
30000
40000
27,000 30,000
32,500 35,000
37,500
Market value of fast food - million thai baht
By National Food Institute - Thailand
GROWTH OF READY MEAL MARKET
2012 2013 2014 2015 2016 2017
4,086 4,620
5,248 5,769
6,248 7,129
Market value of reday meal - Million Thai baht
By Economic Intelligence Center of Siam Commercial Bank
MEAL REPLACEMENT MARKET
2014 money circulating 4.8 billion Baht and expect to grew to 6.3 billion Baht in 2018
Economic and business intelligence - Siam Commercial Bank
WELL - BEING
Menu
Nutrition
Kcal
Meat Veggie
http://www.wellbeing.co.th
Stir fry with Thai basil and chili
Rice00 g.Carb
Fat
Pro
Sugar
00 g.
00 g.
00 g.
Hi ! Alin
Total