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last updated April 12, 2023

Visi dan Fundamental Komunikasi Modern

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communications research and consulting

Alasan Untuk Berubah

GOVERNMENT PR DI ERA INFORMASI

Area Kunci Masa Lalu Masa Kini Pembuat strategi Sedikit pejabat (senior) Usaha bersama anggota tim

Pemain kunci Internal Organisasi Publik

Ukuran audiens Lokal Regional/Global

Tampilan audiens Tidak terfragmentasi Memiliki banyak ceruk & terfragmentasi

Media penyampai Media massa (searah) konvergen and interaktif

Akses public ke terbatas & terdapat lebih terbuka dan interaktif informasi pemerintah penjaga informasi

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communications research and consulting

Prinsip Proses Komunikasi

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communications research and consulting

Pendekatan Komprehensif Dalam Komunikasi

key messages transmitted to public

corporate social responsibility

corporate social responsibility

crisis management

crisis management

target audiencetarget audience communicationcommunicationsocial marketingsocial marketing

risk managementrisk management

regulatory conductregulatory conduct

employment practice

employment practice

community relations

community relations

costumer & suppliers relations

costumer & suppliers relations

monitoring & reporting

monitoring & reporting

Business sustainabilityBusiness sustainability

employeeemployee

media & opinion leaders

media & opinion leaders

governmentgovernment

costumer & suppliers

costumer & suppliers

communitycommunity

general public

general public

sponsorships & publicity

sponsorships & publicity

org. culture & employee relations

org. culture & employee relations

media & NGO relations

media & NGO relations

integrated social marketing

integrated social marketing

government relations

government relations

integrated social marketing

integrated social marketing

integrated social marketing

integrated social marketing

Corporate performanceCorporate performancelicense to operatelicense to operate

monitoring & early warning system

monitoring & early warning system

crisis comm. planning

crisis comm. planning

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communications research and consulting

feedback feedback

Proses Komunikasi yang Kami Tawarkan

feedback

knowledge management andintelligence alert system

built in measurement and response databasecontinuous analysis and evaluation

periodicresearch

planning action

crisis communication infrastructure

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communications research and consulting

Pendekatan Mengelola Pressure Groups

1 2 31 2 3

Model Tradisional

Outside pressure groups

Demands

Issue

Issue

Model Terkini