01 justin magee, senior lecturer des514m1 the innovation process
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Justin Magee, Senior Lecturer
DES514M1
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Design Process
Creativity
Innovation
Imagination
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Which Came first?
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“Market, What Market?”
“We do not look at market needs. We make proposals to people.”
Ernesto GismondiChairman, Artemide
“A movement called Design Driven Innovation” – radical rethinking meaning within design and developing products with a competitive edge.
Roberto Verganti, 2009
Roberto Verganti, Design Driven Innovation, Harvard Business Press, 2009
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DESIGN PROCESS @
Design Context
Design Concept
Design Development
Design Resolution
Design Implementation
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TERMINOLOGYCreate to bring into existence Oxford Uni. Press 2000
Creativity “creativity isn’t a noun; it’s a verb. A process, not a definable, mathematical-proscribed entity”Seymour Richard (2006)
Creation action or process of creating Creativity (noun)Oxford Uni. Press 2000
Seymour Richard, Keynote speaker, Innovation Week, Blackstaff studios Belfast 2006
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Create / Creation / Creativity ?
Creativity process
Creative Promiscuity
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08“promiscuity within design”Prof Norman McNally, BEDA 2004
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“design students rarely develop deep expertise in any one field, preferring to take in information from many sources,
cross-relate different developments and to
jump across stacks of information.”
“promiscuity within design”Prof Norman McNally, BEDA 2004
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TERMINOLOGYInnovation begins with an ‘eye’Refer to “the observation process”IDEO 2001
Innovation Change, novelty, groundbreakingOxford Uni Press 2000
Innovation “enabling the exchange of knowledge and technology between industry and HE to
produce new or improved products and processes”Prof B Hannigan PVC Research UU
Kelley Tom, The Art of Innovation, IDEO, 2001
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TERMINOLOGY
Imagination Creative PowerOxford Uni Press 2000
Peter Zec, discusses the challenges associated with “design innovation and economic development”. He identifies that today’s designs need to appeal on an emotional level to the consumer. BEDA 2004
Peter Zec, Design Innovation and economic development, BEDA 2004
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DESIGN PROCESS
Design Context
Design Concept
Design Development
Design Resolution
Design Implementation
Observation Process
Creativity Promiscuity
Innovation
Innovation
Imagination
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HOW DO WE KNOW? Intellectual Prperty (IP)
Copyright
Trade marks
Registered design
Knowhow
Patents
US patent no. : 4247283inventor : Vidas, Pat - Wantagh, NY, USA
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US patent no. : 05971829inventor : Richard B. Hartman - Issaquah, Washington, USA.
TECHNOLOGICALfetishism•
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15dyson James Dyson 1991 (initial idea in 1978)
Finger dip, Studio AMeBE Red dot awards, Italy 2010 16
Glom Earings, Piyawat Supanantaroek Red dot awards, Thailand 2010 17
TAGA- Israeli Industrial design awards 2009, Red dot award 2009 18
Horizon, Hydrostik- USB charging for electric devices 19
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Innovation relies on observation towards making a beneficial or valued change. It can be part of improving the existing or the invention of something novel or new related to a realistic market.
It is a creative process driven by imagination and emotion.
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