Manthan Topic: Sowing Prosperity.

Boosting agricultural productivity: Connecting farmers to the rest of India.

Team Details: Vivekananda Institute of Professional Studies, New Delhi. Mayank Khera. Siddharth Singh. Udit Sharma. Shree Kalra. Ayushi Jain.

BASIC PROBLEMS WITH AGRICULTURE PRODUCTIVITY IN INDIA

PROBLEMS WITH LAND PROBLEMS WITH LABOUR

INSTISTITUTIONAL PROBLEMS

Small size of land holdings

Uneducated Lack of irrigation facilities

Overburdening of land Unskilled No emphasis on R&D

Decreasing Fertility Lack of Knowledge Lack of storage infrastructure

Decreasing area under Agriculture

Disguised unemployed Lack of basic necessities

Increased Soil Pollution (excessive use of Pesticides)

Lack of Opportunities Lack of proper educational institutions

Increasing Barren land Over Population Flawed supply chain

Organization to Benefit Farmers

Stage -I

• Increasing Land Productivity ,Trust Building & Micro land consolidation.

Stage-II

• Developing Skills (increasing labour productivity) , Storage Facilities & Processing units.

Stage-III • Developing New Supply Chain (transportation & small stores).

Objectives of the Organization

Stage I : Increasing Land Productivity ,Trust Building & Micro land consolidation.

Identify small & marginal Farmers

Association with Farmers

Develop Trust on our Model

Offer our comprehensive

Package

Including 24x7 assistance

Spread word of mouth/Success

stories

Micro Land consolidation

Share Profits from increased

productivity

Stage II: Developing Skills, Storage Facilities & Processing Units.

Skill Development Farmers ,Unproductive labour , Unemployed Rural youth.

Processing Units Setting up small processing units

Providing Employment

Storage Facilities Setting up warehouses

/cold stores

Providing Employment

Stage III : Creating a New Supply Chain.

Processed products to retail stores (Open Market).

Unprocessed products to regional hubs.

Reduce Logistic cost .

Reduce wastage.

Logistics

Success of our products leads to opening of retail stores .

100 % dedicated to sell farm produce.

To reach end customer directly

Eliminate middlemen

Retail Stores

STAGE 1

Pre harvest services :

Soil mapping

Climate analysis

Irrigation analysis

Selection of right crop.

Crop insurance

During harvest :

Selection of Seeds

Sowing time

Irrigation set up.

Crop protection/ Preventive measures

Post Harvest :

Stocking

Transportation

Sales & Marketing

STAGE 2

Skill Development of rural youth:

Share technical know how .

Opening new horizons in agriculture.

Processing Unit

Utilize raw material to produce finished products .

Utilize farm waste .

Storage facilities :

Developing cold stores for perishable products.

Covered warehouses to store Agri produce

STAGE 3

Transportation:

Leasing out trucks for transportation .

Transporting both perishable and non perishable products to market .

Buying out own fleet to reduce dependency.

Maintaining delivery TAT of 24 hours .

Retail stores :

To create retail store dedicated to sell our products , i.e. in raw and processed form.

Tie up with existing retailers where it is not feasible for us to open stores .

Stores with minimum operational cost. Employing 2-3 person per store.

Operational Information about the three stages :

Composition of the Organization

Central Management

Detailed Working Of the Organization

Central Management:

•To supervise the working of all the other departments and co-ordinate between them.

•To implement the different stages so as to ensure the success of the model.

Technical support:

•This Department will include Agricultural scientists .

•They will provide information to the farmer & assist them from before sowing the seeds till harvest.

Analytical Department :

This department will analyze the climate , water availability , crops

that will reap max. benefit , as well as where and when will we get the

max. value of our produce

Marketing:

The Aim of this department would be to market to produce and provide

max. profits

Finance :

The finance department raise funds from the marketing department &

from other stakeholder & and manage it.

Planning :

This department will focus on planning long term & short term

policies of the org. and will keep the central management in check that it is working in sync with the goals of

the org.

Public Relation :

The department will be the medium for communication with the farmers , the

farmer will only have to approach the PRO & rest of the work will be done by him for the farmer. The department will also be in touch with govt and executives from pvt

sector for raising funds and skill development respectively

Institutional Reforms

The Scheme to Link all the rivers of India should be implemented.

Network of canals & ponds should be created to ensure year around availability of water.

IRRIGATION Government should encourage

R&D by incentivizing new developments

New Agricultural Institutes should be opened in rural areas .

R & D

Right to education(Art 21A) should include secondary education also .

Education will eat away ignorance and will create more informed individuals.

EDUCATION Better transportation facilities shall be made available to the farmers.

Emphasis should be given at eliminating the middleman from between the farmer and consumer.

SUPPLY CHAIN

Challenges to Success

• It would be one of our biggest challenge to develop a relationship of trust with the farmers as there is a long history of betrayal by a number of classes of the society .

Developing Trust Among the Farmers

• Our Model is a slow one , though it ensures success in the long run , in short run the results will not be over the top.

Slow Process

• Our model needs continues support from the government in the form of institutional reforms , such as network of irrigation , educational institutions , R&D , etc . , without the support of government our path will be paved with thorns .

Institutional Reforms

References

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