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Interactive peer to peer « Serious game » training program

Stéphane Eifler, PhD, MBAMedical Education (Virology-Immunology-Endocrinology)seifler1@its.jnj.com

Objectives

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ContextTriple-therapy management is more complex than dual-therapy

At launch protease inhibitors were mainly used in university hospitals

Increase triple-therapy expertise in 2nd tier hospitals

Improve good clinical use

ImpactIncreasing 2nd tier physician expertise to increase good clinical use and

therefore the number of patients treated optimally

Virtual physical examination

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Statistics

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Customer benefits

Tri-HCV expertise in triple therapy

Powerful tool to develop and strengthen physician networks

Janssen benefits

Allow physicians to treat patients in a more efficient and safe way

+ Janssen as the “preferred company”

Results

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Key success factors

SmPC, French and European Guidelines

Communication Peer to peer

Innovative and Real

Real and Complex patient cases

Interactivity

Individual medical decisions on a dedicated computer

Choices are shared through statistics within the group