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B Y M I I K K A L E I N O N E N

WORLDthe

What motivates us in the future as employees,citizens and consumers?

of

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WORLD

This is the

of humanMOTIVES.

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It can be

devidedin two.

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IMMATERIAL

MOTIVES

MATERIAL

MOTIVES

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Maslow'sHierarchyofNeedsForexample:

Self-actualization

Physiologicalneeds

Safetyneeds

Loveandbelonging

Esteem

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IMMATERIAL

MATERIAL

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DefiningQualities?

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Scarcity

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Abundance

Scarcity

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Arerawmaterialsalimitedresource?

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Areideasalimitedresource?

Arerawmaterialsalimitedresource?

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Businessmodelsfor1920's

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Businessmodelsfor2020's

Businessmodelsfor1920's

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FundamentsofScarcityStrategy:

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Gather1

FundamentsofScarcityStrategy:

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Protect2

FundamentsofScarcityStrategy:

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Repeat3

FundamentsofScarcityStrategy:

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FundamentsofAbundanceStrategy:Trust1

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FundamentsofAbundanceStrategy:Share2

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FundamentsofAbundanceStrategy:Combine3

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How cancompanies learnto work in the

contradiction ofabundance and

scarcity?

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in the world of

ABUNDANCE

SCARCITYAND

MOTIVEPROFILING

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Peoplewanttoprotectwhatisvaluable.

Peoplewanttocreatenew.

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Peoplearemotivatedonthreelevels:

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Me

Peoplearemotivatedonthreelevels:

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Meandmygroup

Me

Peoplearemotivatedonthreelevels:

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Meandtheworld

Meandmygroup

Me

Peoplearemotivatedonthreelevels:

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

FOREXAMPLE:

RevolutionaryCreativity

Health Wealth

StatusWell-being

EnvironmentalThinking

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

MOTIVEPROFILE Someexamples

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

MOTIVEPROFILE Someonewithasuddenillness

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

MOTIVEPROFILE Successfulstartup

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

MOTIVEPROFILE Someonewithfinancialproblems

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

MOTIVEPROFILE Bonusrewardingplans

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

MOTIVEPROFILE

How cancompaniesuse motive

profiling?

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

MOTIVEPROFILE

True creativity lives here.

To tap into this resourcecompanies have to learn to

motive their personnelthe right way.

FOREXAMPLE:

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

MOTIVEPROFILE Companystrategyprofiling

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

MOTIVEPROFILE Companystrategyprofiling

Management view:

"This is how we think ourstrategy motivates our people."

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

MOTIVEPROFILE Companystrategyprofiling

Management view:

"This is how we think ourstrategy motivates our people."

Employee view:"This is how the strategy

motivates us."

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

MOTIVEPROFILE Recruiting

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

MOTIVEPROFILE Recruiting

Desiredprofile.

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

MOTIVEPROFILE Recruiting

Desiredprofile.

Applicantprofile.

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

MOTIVEPROFILE Companycreativitymapping

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

MOTIVEPROFILE

Social status lives here.To sell luxury products you

have to motivate yourcustomers here.

FOREXAMPLE:

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Meandtheworld

Meandmygroup

Me

CreatingMaintaining

MOTIVEPROFILE Companysocialmotivatormaps

Present

Goal

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Abundance

Scarcity

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IMMATERIAL

MOTIVES

MATERIAL

MOTIVES

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PROJECT

GOODMACHINEB Y M I I K K A L E I N O N E N