“ your storefront” on amazon.com


Post on 10-Jan-2016




3 download

Embed Size (px)


“ YOUR STOREFRONT” ON AMAZON.COM. Your Company’s Storefront on Amazon.com. Amazon Reaches More Than 1/3 of the U.S. Online Population. Over 57 million unique users per month. Source: Nielsen Online, NetView, November2008; Includes only ad-supported sites. - PowerPoint PPT Presentation



  • Your Companys Storefront on Amazon.com

  • Amazon Reaches More Than 1/3 of the U.S. Online PopulationOver 57 million unique users per month

    Source: Nielsen Online, NetView, November2008; Includes only ad-supported sites.Information contained in these materials is confidential and proprietary to Adzinia and shall not be disclosed without Adzinias prior written consent.

    RankPublisherUnique Audience/Month (000)Active Reach (%)1Google127,65675.42Yahoo!117,65669.53MSN/Windows Live104,09061.54AOL Media Network86,30851.05YouTube81,88248.46Fox Interactive Media69,83841.27Amazon.com57,68234.18eBay55,43832.79Facebook47,54328.110Ask Search Network47,49428.0

  • About Amazon.com

    Amazon is the #1 online retail destination worldwide (Internet Retailer, May 2008) $14.8B in 2007 Net Sales, up 39% from 2006 ~$19B guidance for 2008, up 30% YoY Active Customer accounts up 19% YoY Amazon was a major player of the holiday online landscape70 percent of the active online universe visited a retail site in Dec 2007Amazon accounted for 51 percent of this audience

  • About Amazon.comSo maybe you can grow in a recession.Amazon.com (AMZN) posted Q4 revenue of $6.7 billion and profit of 52 cents a share, beating the Street consensus of $6.44 billion and 39 cents.

  • About Amazon.comIn December, Amazon.com said it was having its best ever holiday season...The company posted strong earnings in a brutal climate that has punished nearly every other retailer, online and offline.

  • Access the Amazon.com AudienceEngage with an affluent, savvy and passionate audience. More than 86 million active customer accountsOver 48 million unique monthly visitors51% have a household income of $75K+ 74% are online daily; 93% have been online for 5+ years

    *OCLC, Inc., "Sharing, Privacy and Trust in Our Networked World," conducted by Harris Interactive, October 1, 2007; Other sources: Q3 2008 Amazon Quarterly Financial Results, Nielsen Online, @Plan Winter 2008.

  • Internet users choose Amazon as a destination for a multitude of reasonsAuthoritative editorial content such as product reviews and feature stores such as Amazon Cosmotopia and High-Def 101Community features like customer reviews, customer images, blogs and customer tagsExclusive content including celebrity interviews, film footage, music videos and products such as the Amazon KindleShopping enhancements and subscription content that encourages repeat interaction and a favorable customer experience. This includes Gold Box offers, Podcasts, Movie Showtimes and product emails, gift registries, gift central, and wish listsExclusive competitions and contests such as the Amazon Breakthrough Novel Award and the Beedle the Bard Ballad Writing Contest

    Rich Editorial Content & User Features Engage Customers* Cisco Internet Business Solutions Group (IBSG), "E-Commerce Survey," May 2008

  • Discovering Amazon: A Branded StorefrontYour Company will manage the merchandising on the storefront and control its branding

  • How It Works ContinuedYour Companys ResponsibilitiesMerchandise, promote, and advertise Your Companys merchandiseHandle customer service related to merchandise, order fulfillment, returns, and exchangesProvide tax calculation & collection services, process orders & payments Bear fulfillment and losses risk for delivery theft or product defectsAmazons ResponsibilitiesUpload merchandise images, descriptions, prices, and availabilityHandle customer service related to order and payment processing and the Amazon.com website Set pricing and policies for merchandise, shipping, refunds, and other sale termsFulfill orders and handle returns and exchanges, initiate through Amazon customer refundsBear credit card fraud and bad debt risk as well as credit card processing fees (w/o FBA)

  • Amazon.comTargeted MerchandisingGateway Placements

  • Product Ads by Amazon?Cost-per-click product advertisingReach millions of customers on Amazon.com Helps drive traffic and acquire new customersYou control the brand and buying experience

  • Placements

  • Amazon PaymentsCheckout by AmazonProvide your customers with the same secure and trusted checkout experience available on Amazon.comAmazon Simple PayCustomers use information from their Amazon.com account (and payment information already on file at Amazon) as a payment methodAmazon Flexible Payments ServiceOffered by Amazon Web Services, this set of APIs allows the movement of money between any two entities, humans or computers, using Amazon Payments

  • Appendix slides

    **Amazon 101****Amazon is setting the bar for online retail satisfaction and sales, and I expect they will have better financial results than the rest, added Freed.*

    *Amazon is setting the bar for online retail satisfaction and sales, and I expect they will have better financial results than the rest, added Freed.*