Ян Или-Айо, yleisradio
TRANSCRIPT
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Expanding Media Distribution PlatformsJanne Yli-Äyhö
COO, Yle
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Yle - for all the 5.4 million Finns
2013 Annual budget: 467 million euros, 3,100 employees
National services• 4 + 1 TV channels• 6 radio channels• Online services
Regional services• Regional radio services: 20 in
Finnish, 5 in Swedish and 1 in Sámi
• Eight regional TV centres
Services in several languages and for special groups
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Majority of TV viewing is linear
Source: Tv-meter/Finnpanel and comScore - Yle Media Unit
Linear TV Broadcast91 %
News, Current affairs, Sports, Events, Other scheduled content
TV catch-up 7 %
Web TV on demand2 %
Movies, Drama, Series, Children
Scheduled TV Catalogue content
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But things are changing …
Linear / live events are driving people to internet services
Case Sochi
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Case Sochi
• Everything HD
• BIG remote production
• Special emphasis on internet services
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Sochi Arena
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Sochi Arena• ALL the material from Sochi
• 700 hours of live broadcast• Finnish, swedish and english audio• Catch-up, on-demand• Max quality1024x576 @1500 kB
• Highlights as video clips
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Some statistics• Sochi-Arena application downloads 380.000• Arena live tv 750.000 different browsers• 40 M video starts• 22.3. at 19.15 2,3 M viewers in broadcast TV• Companies filtering network traffic
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Sochi internet services were very popular
FIN-USA
FIN-RUS
Women10 Km
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Technology evolution
Radical change is in the air
Digitalization of content and processes
IP and cloudConsumer behaviour
Competition
• New competitive strategy needed• New internal operating model• Ensure innovation capability
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From local to global competition
Content production
Aggregation Distribution
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Customer behaviour is changing
How to reach all the customers
FragmentationIncreased competition on attentionNew screens
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All the screens need content
Everything everywhere all the time
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More flexibility needed
Yle Areena, teevee.fi
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Customer relationship in transition
• 100-90-80 – Yle for everyone• 45+ devoted linear TV viewers (so
far), younger consume media increasingly otherwise
• Teenagers a special challenge• Big Data is changing the
broadcasting industry• Docventures, #lovemilla
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Customer interface needs to be mobile and provided from the cloud
• Content to all the screens – mobile first
• Better content discovery and social media tools
• Everything High Definition (4K not quite there yet)
• Getting ready for Big Data
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Broadcast technologies are needed also in the future
• Unicast video and even audio blocks networks
• Live high quality video needs broadcast• Future of radio - Multimedia Broadcast
Multicast Services (MBMS) ?? – 5 Mbit/s stream enough to support radio in Finland in future networks
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Changes in the broadband usage• Multiple video streams in a household• More live streaming• Mobile broadband expanding to new spectrum. LTE
Broadcast emerging.• New CDN solutions needed from operators• Capacity needs
• Now 2-10 Mbit/s (1-2 SD streams)• Tomorrow 10-20 Mbit/s (1-2 HD streams)• 3+ years from now 40+ Mbit/s (4K + …)
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Production processes are in transition
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TV production is getting polarized
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Production methods are developed heavily
IP and Cloud substituting traditional technologies
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New thinking is needed in every part of the media value chain
• Past and present competitive advantages turn easily into disadvantages
• Disruptive innovation is needed
Change or Perish
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