作文背诵

What is an advertisement?1.A good way to sell products or services.

2. A good way to make people aware of the needs of others and dangers around them.

Question 1: Which advertisements make you want to buy a product or sevice?Question 2: Which ads make you think about social problems?

Lead-in:

Water protection Sales of Coco Cola

learnmore about ads

Words-matching

1. persuade

2. welfare

3. skilful

4. cure

5. mental

6. trick

7. motto

8. intelligence

a the ability to learn, understand and think about sth.b. good at doing sth., especially sth.

that needs ability or trainingc. the general health, happiness and

safety of a person or a groupd. make an illness or problem go awaye. a short sentence or phrase that tells

the aims and beliefs of a person or a group

f. related to the thoughts and the mindg. sth. done to fool someone else, or as

a jokeh. make someone do sth. by giving

them good reasons

hc

d

f

e

a

Before reading

b

g

劝说福利有技能的治愈精神上的捉弄箴言智力

作文评讲翻译下面的句子。1. 晚上有很多作业，睡觉迟，不吃早饭可以多睡会。

2. 家长工作忙，没空准备早饭，给钱孩子自己买。

There are so much homework that many students have to

stay up late. Many students skip breakfast in order to have

more time to sleep.

Their parents are too busy to prepare breakfast for their

children, they have to give money to them and ask them

to buy food themselves.

3. 女生不吃早饭来保持苗条身材。

4. 因为不吃早饭，学生上课不能集中。

5.学生不吃早饭，常常胃痛，导致身体不健康。

In order to keep a slim figure,some girls don’t have

breakfast.

Because of not having breakfast, many students can’t

concentrate their attention in class.

Because of not having breakfast, some students often

come down with stomachache, which can cause damage

to their health.

6.在我看来，早饭是一天中最重要。

7.早饭中含有丰富的维生素和矿物质，这些很容易被身体吸收。

8.合理饮食有助于健康，课堂上注意力更集中，学习成绩更好。

As far as I am concerned, breakfast is the most important

meal of the day.

Breakfast is rich in vitamines and minerals, which are

easy to be taken in/absorbed.

Proper diets are good for our health,we can focus our

attention on our study, and achieve high grades.

Fast-reading1 What do advertisements encourage

people to do?

2 What does PSAs stand for?

3 What are PSAs meant to do?

To buy a product or service or believe in an idea.

Public service advertisements.

To educate people about health, safety orany other issue which affects public welfare.

What are the differences between commercial advertisements and public service advertisements?

Post-reading (Consolidation)

Commercial ads PSAs

purpose

expense

believable?

examples

to promote a product or serviceto promote a product or service

to educate peopleto educate people

chargedchargedfree of chargefree of charge

nono yesyes

①②①② ①②③④①②③④

1. Most people are not aware of how many ads are around them.

2. Advertisements are always meant to promote a product or service.

3. PSAs are only found in newspapers and on TV.4. PSAs and commercial ads use some of the same

methods.5. Commercial ads can give us valuable information

about how to live our lives.6. An ad warning people against smoking is an

example of a PSA.

Further Reading

not always

not only

PSAs

commercials

commercials

AdvertisementsAdvertisements

PSAsPSAs

promotepromote

chargedcharged

trickstricksexamplesexamples

educateeducate

free of chargefree of charge

believablebelievable

radio, TV…, image

s, langua

ge

radio, TV…, image

s, langua

ge

Reading strategy:Reading strategy:reading expository writingreading expository writing （说明文）（说明文）

introduction of subject

introduction of subjectsupporting detailssupporting detailsconclusionconclusion

a subjecta subject

Homework:1. Finish the article on Page 95.

2. List the difficult language points on your notebook.

3. Retell the article about advertisement .