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REGIONAL CALENDAR PLATFORM DATE COPY WORD COUNT ASSET/IMAGE Pre-Launch LinkedIn Apri l 29 As part of the Ontario Renal Plan II, the Ontario Renal Network will be launching a new tool to help primary care providers better identify, detect and manage chronic kidney disease. More information to come on May 6, 2015. http://bit.ly/1yWZuYc LinkedIn Apri l 30 As part of the Ontario Renal Plan II, the Ontario Renal Network will be launching a new tool to help primary care providers better identify, detect and manage chronic kidney disease. Stay tuned for the announcement on May 6, 2015. http://bit.ly/1yWZuYc Launch Twitter May 6 Today, the Ontario Renal Network introduced #KidneyWise, a toolkit to help identify, detect & manage #CKD. http://bit.ly/1IQKhrO 131 LinkedIn May 6 Today, the Ontario Renal Network introduced the KidneyWise clinical toolkit which is intended to assist primary care providers in the identification, detection and management of chronic kidney disease in the province. To learn more and access the KidneyWise clinical toolkit, please visit http://bit.ly/1yWZuYc Post-Launch Twitter May 13 #PrimaryCare : #KidneyWise Clinical Toolkithelps you determine which patients are at risk for developing #CKD: http://bit.ly/1IQKhrO 134 Twitter May 20 The #KidneyWise clinical toolkit helps guide which #CKD patients may need a #nephrology referral. http://bit.ly/1IQKhrO 120

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REGIONAL CALENDAR

PLATFORM DATE COPYWORD COUN

TASSET/IMAGE

Pre-LaunchLinkedIn April

29As part of the Ontario Renal Plan II, the Ontario Renal Network will be launching a new tool to help primary care providers better identify, detect and manage chronic kidney disease. More information to come on May 6, 2015. http://bit.ly/1yWZuYc

LinkedIn April 30

As part of the Ontario Renal Plan II, the Ontario Renal Network will be launching a new tool to help primary care providers better identify, detect and manage chronic kidney disease. Stay tuned for the announcement on May 6, 2015. http://bit.ly/1yWZuYc

LaunchTwitter May 6 Today, the Ontario Renal Network introduced #KidneyWise, a toolkit to help

identify, detect & manage #CKD. http://bit.ly/1IQKhrO131

LinkedIn May 6 Today, the Ontario Renal Network introduced the KidneyWise clinical toolkit which is intended to assist primary care providers in the identification, detection and management of chronic kidney disease in the province.

To learn more and access the KidneyWise clinical toolkit, please visit http://bit.ly/1yWZuYc

Post-LaunchTwitter May

13#PrimaryCare : #KidneyWise Clinical Toolkithelps you determine which patients are at risk for developing #CKD: http://bit.ly/1IQKhrO

134

Twitter May 20

The #KidneyWise clinical toolkit helps guide which #CKD patients may need a #nephrology referral. http://bit.ly/1IQKhrO

120

Twitter May 27

The Ontario Renal Network is dedicated to improving #CKD patients’ access to care. Find out more about #KidneyWise: http://bit.ly/1IQKhrO

138