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13ème édition

Barometer: Europeans’ holiday plans and concerns

* Vous vivez, nous veillons.

Date 2012

2013 Edition

Presentation of findings

May 30th, 2013

© 2013 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and

may not be disclosed or reproduced without the prior written consent of Ipsos.

2013 Edition

Ipsos Public Affairs contacts Fabienne SIMON

+33 (0)1 41 98 92 15 / [email protected]

Austragésila EVORA

+33 (0)1 41 98 93 51 / [email protected]

Attention: Europ Assistance

Philippe MOUCHERAT

+33 (0)1 58 34 23 82 / [email protected]

Aurélia SZYMANSKI

+33 (0)1 58 34 23 60 / [email protected]


A research set-up that is…

1. EuropeanNationally representative samples interviewed by phone

2. Barometric 2. Barometric The existence of past barometers enables major trends to be outlined and

emerging trends to be spotted

3. With the objectives of… � evaluating departure intentions of European nationals;

� exploring their motivations, desires, plans in terms of destination and type of stay;

� understanding how holidaymakers decide on and prepare these holidays;

� and measuring the level of concern, sensitivity to risks and their coverage.

Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 20132


• The study was conducted from February 11 to March 23, 2013.

• The study was conducted among a sample of 4,048 people living in Europe, withan even split across the following seven countries:

France

Spain

Belgium

Austria

UK

Germany

Methodology

Germany

Italy

Nationally representative samples of each country's population, aged between 18years and over, constituted using the quota method (gender, age, profession ofhead of household after stratification by region and by size of agglomeration).

This rapport was put together in compliance with the international norm ISO 20252 “Market research, social and opinion studies”

• The interviews were conducted by phone, at the interviewees' homes, based oncontact lists taken randomly from phone directories.



Contents

1. Europeans are facing a lasting crisis that is casting doubts on their

plans to go on summer holiday

2. Holiday organisation is more controlled, notably thanks to the Internet

3. Europeans’ motivations remain identical: holidays by the seaside and aneed for rest… sun worshipping has some fine days ahead

p. 5

p. 20

p. 32

4. The level of fear regarding holidays has dropped slightly

5. A century of tourism: feedback on the developments of the last 50years and the desires for the half-century to come

6. Country sheets


p. 52

p. 66

p. 79

Europeans are facing a

lasting crisis that is

casting doubts on their

1


Date 2012

casting doubts on their plans to go on summer

holiday

� Departure plans are registering a record drop

� Geographic disparities are clearly defined in line with the economic reality

� Within this context, holidays are a budget item that Europeans are saving money on

� Leading to a holiday budget that is stagnating in the Euro zone


In 2013, Europeans’ plans to leave on summer holiday are registering a new record drop

Intentions to go on summer holidays 2013 54%

Compared to 2012: - 4 points Compared to 2012: - 4 points

Compared to 2011: -12 points


�� So in the space of two years, another 1 out of 8 Europeans is giv ing up on leavingon summer holiday


Yes and you plan to leave several times

NSP

“YES”54% (-4)

Base : All (4048 respondents)

Do you intend to go on holiday this summer, that is to say between June and September inclusive?

Single answer

In 2013, Europeans’ plans to leave on summer holiday are registering new record drop

Yes and you plan to leave just once

No(-4)

7Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013



Single answer


« OUI »

This drop is concentrated on “single” departures which are dropping for the first time, with a growing number of Europeans even giving up on going away once

NSP : 4%

Yes and you plan to leave several times

Yes and you intend to leave just once





“YES”

Geographic disparities are clearly defined: Spain and Italy are registering a downward trend for the second year in a row. France and Belgium, which were spared last year, are lagging this year, the situation in Germany and Austria is stabilising, while the UK has come out fairly well

77

78

74

68 70

67


6565

51

42

63

53

626361

59

49

5760

55

52

62

64

5957

67

61

51

56

20132008 2009 2010 2011 2012

France (-8)

Germany

UK

Spain (-9)

Italy (-10)

Belgium (-10)

Austria


All

n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511

Yes, and you plan to leave several times 17% 17% 13% 26% 6% �� 18% 16% 22%

2012 17% 15% 15% 26% 10% 18% 16% 18%2011 25% 20% 16% 33% 26% 37% 14% 22%2010 21% 19% 13% 34% 13% 25% 19% 18%2009 21% 15% 14% 37% 18% 23% 18% 18%

Yes and you plan to leave only once 37% �� 45% �� 39% 30% 36% 35% �� 33% �� 35%

Base : All

Geographic disparities are clearly defined: at present, a majority of Spaniards have given up on leaving on summer holiday

2012 41% 54% 39% 25% 41% 45% 44% 40%2011 41% 48% 44% 28% 39% 41% 47% 42%2010 43% 49% 46% 30% 46% 46% 44% 43%2009 43% 51% 42% 27% 43% 53% 46% 44%

“YES” 54% �� 62% �� 52% 56% 42% �� 53% �� 49% �� 57% 2012 58% 70% 55% 51% 51% 63% 59% 59%2011 66% 68% 60% 61% 65% 78% 61% 64%2010 64% 68% 59% 64% 59% 71% 63% 61%2009 64% 66% 56% 64% 61% 76% 64% 62%

No 42% 34% 46% 38% 57% 40% 47% 42%

DK 4% 4% 2% 6% 1% 7% 4% 1%



2012/2013

Evolution

=

+1


So summer holidays are still logically an item on which Europeans are saving or will be saving money

Among the following expenditures, please tell me wh ich ones you currently have reduced or intend to re duce in the coming months intend to reduce in the coming months?

“First”

+1

+1

-1

=

=

None of that: 19%

Don’t know : 6%



Ensemble

n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511

Clothing 17% 20% 13% 12% 20% 23% 12% �� 17%

2012 17% 17% 14% 12% 20% 24% 16% 17%

Games / IT and cultural goods 15% 21% 12% 8% 8% �� 24% 10% �� 13%

“First”

So summer holidays are still an item on which Europeans are or are going to save money


Among the following expenditures, please tell me wh ich ones you currently have reduced or intend to re duce in the coming months

Games / IT and cultural goods 15% 21% 12% 8% 8% �� 24% 10% �� 13%

2012 14% 19% 13% 6% 12% 22% 16% 10%

Holidays 14% 7% 10% 16% 23% 18% 10% 8% ��

2012 13% 10% 8% 14% 20% 17% 13% 12%

Outings / leisure activities 12% 12% 6% 15% �� 20% 17% �� 10% �� 4%

2012 11% 12% 6% 9% 23% 12% 15% 5%

Transportation / car 9% 11% 11% 9% 3% 6% 6% 12%

2012 10% 12% 11% 10% 5% 8% 7% 10%

Food 4% 5% 5% 5% 3% 2% 5% 5%

2012 4% 5% 4% 7% 2% 1% 3% 5%

Health 1% 1% 1% 2% 1% 1% 1% 2%

2012 1% 0% 1% 1% 1% 1% 1% 1%



You will make some savings

47% (+2)


47% (+2)

Indeed, Europeans are reaffirming the fact that holidays rhyme more with monitoring of spending…

Which of the following statements best suits your o pinion?

Nowadays, in a period of crisis, summer holidays are an expenditure item…

You definitely don’t want to save on

None of these

Don’t know

(-2)

(-1)

(=)


Limited savings + significant savings

On which you will make slight

savings

On which you will make

significant savings

Which you will stop

(+2)

(=)

(+1)



… and that is also the case for those planning to leave on summer holiday




Which you will stop

None of these

Don’t know (=)(-1)

Base : Those planning to go on holiday this summer (2133 respondents)


58% (+5)


58% (+5)

Limited savings + significant savings


On which you will make slight

savings

On which you will make

significant savings

(-2)

(+4)

(+1)



58% (+5)

71% (+12)

Base : Those planning to go on holiday this summer (2133 respondents)



You will make some savingsYou will make some savings

Europeans are reaffirming the fact that holidays rhyme more with monitoring of spending

ALLALL

You definitely don’t

want to save on

On which you want to

make slight savings

On which you want to

make significant savings

Which you

will stop None of theseDon’t know

67% (+5)

57% (+1)

52% (=)

51% (+1)

51% (+5)

44% (+2)



Leading to an average budget that is stagnating in the euro zone

2 100 €

Average budget for countries in the euro zone:

- 4€

- 0.2%

Compared to 2012:Spain, Italy, France, Belgium, Germany and Austria

Compared to 2012:

2 242 €

Average budget for the 7 countries

+ 117€

+ 5.2%


Previous countries in the Euro Zone and the UK


Leading to an average budget that is stagnating in the euro zone

Austria (+325€)

Germany (-129€)

Belgium (+101€)

UK(+570€)

What is the total budget you intend on allocating t o your 2013 summer holidays (when you add up transp ort, accommodation, food, leisure activities, etc.?

Base : to people claiming that they are going on holiday in summer 2013 (2133 respondents) In €uroIn €uro

Open-ended question

Italy (+71€)

France (+28 €)

Spain (-256€)

* Exchange rate 2013 : 1€ = 0.853 £ Exchange rate 2012 : 1€ = 0.832 £



An average budget that is stagnating in the euro zone

All EURO ZONE

n=2133 n=1842 n=320 n=262 n=291 n=211 n=265 n=490 n=293

Average budget 2 242€ 2 100€ 2 140€ 2 343€ 2 803€ * 1 607 € 1 761€ 2 508€ 2 505€

Rank - - 5th 4th 1st 7th 6th 2nd 3rd

Change cf. 2012 +117 € -4 € +28 € -129 € +570 € * -256 € +71 € +101 € +325 €

Base : To people claiming they will leave on holiday in summer 2013

Open-ended question

Change cf. 2012 +117 € -4 € +28 € -129 € +570 € * -256 € +71 € +101 € +325 €

Change cf. 2012 (in %) +5,2 -0,2 +1,3 -5,5 +20,3 -15,9 +4,0 +4,0 +13,0

2012 Average budget 2 125€ 2104€ 2 112€ 2 472€ 2 233€ 1 863€ 1 690€ 2 407€ 2 180€


* Exchange rate 2013 : 1€ = 0,853 £ Exchange rate 2012 : 1€ = 0,832 £


Europeans are facing a LASTING crisis that is casting doubts ontheir plans to go on summer holiday

� After years of adaptation and adjustments to preserve their holidays, a growing share ofEuropeans are now having to give up on them: 54% claim that they will go on holiday thissummer, i.e. 4 points less than in 2012 and 12 points less than in 2011.

� Departure plans are generally on a downward trend everywhere, but at different rhythmsaccording to country:

� Hence Spain and Italy have experienced heavy drops since 2011; and this year, a majority ofSpaniards are now giving up on going on summer holiday (57%);

� France and Belgium are also observing a downward trend but which follows on from a period ofnear-stagnation last year. The French are therefore still the Europeans with the highest level ofnear-stagnation last year. The French are therefore still the Europeans with the highest level ofintention to leave on summer holiday;

� In Germany and Austria, the situation seems to be stabilising after the drops recorded last year;

� And the UK for its part is going it alone, with a rise in plans to go on holiday.

� These intentions seem to be affected by the local economic and social context, as can beobserved with Spain, which counts an unemployment rate of 26.3%, or Italy where it is11.6%.


Holiday organisation is more controlled, notably thanks


Date 2012

2

controlled, notably thanks to the Internet

� The Internet, the tourism development of the past 50 years most recognised by Europeans

� Internet use has quickly become generalised

� Holidays are still organised in advance and “a la carte”

�The social networks, a new tool for holidaymakers?



For each of the following travel/holiday developmen ts that has occurred since the 1960s, would you cal l it a significant improvement for yourself or people such as yourself ?

The Internet, the tourism development of tourism of the past 50 years most recognised by Europeans…

48%


of Europeans consider the possibility of organising their holidaysvia the Internet during the holidays to be a highly significantimprovement.



For each of the following travel/holiday developmen ts that has occurred since the 1960s, would you cal l it a significant improvement for yourself or people such as yourself ?

A development appreciated in all countries

The possibility of organising your holidays via the InternetIs highly significant for…


44%

48% 49%

46%

53%

44%

49%48%

n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511

ALLALL


All

n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511

The option to plan holidays online 48% 44% 48% 49% 46% 53% 44% 49%


For each of the following travel/holiday developmen ts that have occurred since the 1960s, would you ca ll it a significant improvement for yourself or people such as yourself ?

“Highly significant”

A development appreciated in all countries

The development of air transport 43% 33% 41% 46% 47% 52% 39% 41%

The fact of being insured, assisted and protected in the event of any problems while on holiday

37% 34% 36% 36% 45% 35% 43% 35%

The chance for more and more people to go on holiday 35% 30% 34% 36% 41% 36% 35% 35%

The option to travel more often 33% 26% 36% 34% 35% 34% 31% 33%

The lower cost of travel and holidays 29% 24% 22% 30% 43% 32% 34% 20%



Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)

Internet as a privileged tool for booking your holidays: a habit that has quickly become generalised

Answer all that apply

How do you intend on booking your holiday, that is, booking your plane, train, hotel, club?

ONLINE

Don’t know: 4%

By directly visiting the internet site of a service company (airline, hotel, etc.)

By visiting a specialised website such as Expedia, Opodo…

By visiting the website of a travel agency or Tour Operator



Ensemble

n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293

By going straight to the service provider’s website (airline, hotel…) 31% �� 37% 26% 37% 24% 29% �� 29% 28%

2012 28% 38% 26% 32% 21% 21% 28% 26%

2011 31% 35% 33% 36% 27% 23% 27% 28%

2010 32% 35% 26% 39% 30% 29% 32% 29%

By going to a website such as Expedia, 18% 11% 24% 21% 12% 17% �� 17% 24%


How do you intend on booking your holiday, that is, booking your plane, train, hotel, club?

The Internet as a privileged tool for booking holidays: a practice that has quickly become widespread

By going to a website such as Expedia, Opodo… 18% 11% 24% 21% 12% 17% �� 17% 24%

2012 19% 14% 21% 21% 12% 25% 14% 19%

2011 17% 14% 21% 17% 13% 20% 10% 19%

2010 16% 17% 17% 19% 11% 16% 8% 18%

By going to the wesbite of a travel agency or Tour Opérator 13% 8% 12% 20% 11% 11% 14% 14%

2012 11% 6% 12% 15% 11% 10% 18% 17%

2011 16% 9% 16% 30% 12% 14% 17% 21%

2010 14% 12% 12% 28% 6% 10% 17% 12%

ONLINE 56% 57% 55% 66% 47% 49% 58% 54%

2012 55% 57% 51% 67% 45% 51% 57% 54%

2011 57% 56% 57% 71% 49% 52% 51% 55%

2010 53% 56% 46% 68% 45% 46% 54% 48%




Summer holidays that are still organised well in advance…

Which of the following statements applies most clos ely to you? ?

You started to prepare your holiday WELL IN ADVANCE

Single answer

NSP : 2%

You will decide AT THE LAST MINUTE on your destination



All

n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293

You will decide on your destination at the last minute 25% 22% 17% 25% 24% 40% 18% 21%

2012 27% 28% 18% 15% 31% 41% 21% 19%

2011 28% 32% 23% 29% 27% 31% 22% 22%

2010 28% 32% 19% 28% 24% 38% 13% 22%


Summer holidays that are still organised well in advance…

2010 28% 32% 19% 28% 24% 38% 13% 22%

You have started to prepare your holiday well in advance 73% 76% 81% 71% 75% �� 57% 79% 79%

2012 71% 71% 81% 75% 66% 57% 77% 79%

2011 71% 66% 77% 69% 71% 68% 77% 77%

2010 71% 66% 80% 69% 75% 61% 85% 78%

DK 2% 2% 2% 4% 1% 3% 3% 0%

2012 2% 2% 1% - 3% 3% 2% 3%

2011 1% 2% - 2% 2% 1% 1% 1%

2010 1% 2% 0% 3% 1% 1% 2% 0%




… and “a la carte”. Tourists have become more independent, looking both for control over and for personalisation of their holiday

What kind of holiday programme do you intend on usi ng for your 2013 summer holidays?

Single answer

You WILL ORGANISE YOUR TRIPYOURSELF, buying separateservices


You WILL BUY AN ALL-INPACKAGE, including transport andaccommodation


All

n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293

You will buy an all-in package including transport and accommodation 25% 15% 27% 33% 25% 21% 26% 35%

2012 26% 17% 30% 29% 28% 27% 31% 31%


What kind of holiday programme do you intend on usi ng for your 2013 summer holidays?

… and a la carte. Tourists have become more independent, looking both for control over and for personalisation of their holiday


2011 27% 16% 30% 35% 31% 26% 32% 28%

2010 27% 20% 28% 33% 25% 29% 29% 32%

You will organise your trip yourself, buying separate services 71% 75% 73% 67% 71% 68% 72% 66%

2012 69% 74% 69% 69% 65% 62% 66% 72%

2011 71% 78% 69% 68% 66% 69% 68% 71%

2010 70% 73% 71% 68% 71% 66% 71% 70%

None of that 3% 3% 1% - 4% 9% 2% 2%

DK 1% 3% - 1% 1% 3% 1% 1%



ConsultsConsults

20%

32%

Base : All (4 048 respondents)

The social networks are emerging as a new tool in the choice of the holiday destination

Do you personally consult social networks (Twitter, Facebook, Pinterest, etc.) when choosing your holi day destination?

Consults or May consult

in future

Consults or May consult

in futureYes,

always

Yes,

sometimes

No, but may do in

the futureNo, never Don’t know Does not visit social networks

ALLALL 16%

28%

27%

20%

19%

14%

14%

7%


17%

17%

14%

12%

12%

6%


More controlled holiday organisation, notably thanks to the Internet

� The Internet, the major development in tourism over the past 50 years, is appreciated inall the countries investigated, but above all in Italy where 53% of Italians consider theoption of organising their own holiday via the Internet during the holiday as a highlysignificant improvement.

� By enabling Europeans to compose their own holiday, Europeans are putting themselvesback in charge of holiday organisation:

� 56% make their bookings via the Internet and 31% by going straight to the website of a serviceprovider, such as airlines or hotels; that’s 3 points more than in 2012.provider, such as airlines or hotels; that’s 3 points more than in 2012.

� Over 7 out of 10 Europeans organise well in advance and “a la carte”, putting their servicestogether themselves; and more and more so in Spain

� Beyond the Internet, the social networks seem to be viewed as a new and promisingtool for holiday organisation:

� 1 out of 5 Europeans (20%) consults or may in the future consult the social networks to choosetheir holiday destination;

� The Spaniards and Britons are increasingly partial to the Internet, at 32% and 27% respectively.


Europeans’ motivations remain identical: holidays by

the sea and a need for * Vous vivez, nous veillons.

Date 2012

3

the sea and a need for rest…sun worship has some

fine days ahead

� Guaranteed good weather, a real desire expressed by all Europeans

� Climate, the essential factor in choice of destination

� Which explains Europeans looking for restful holidays by the sea

� Europe is still a privileged destination for Europeans



In 50 years, do you personally hope that it will be possible to…? ..

Knowing the weather forecast precisely, a real desire expressed by the majority of Europeans

65%Europeans want a precise weather forecast for

their holiday site when making bookings


their holiday site when making bookings



In 50 years, do you personally hope that it will be possible to…?

The weather, a particularly sensitive subject for the Spaniards and Italians

Have access to a precise weather forecast for your holiday location at the time of making your bookings

ALLALL


60%

63%65%

71% 70%

60%

63%65%

n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511

ALLALL


45%

40%


Choice of destination is essentially motivated by the climate, but budget continues to play an important role here

For each of the following factors, tell me whether it will play a vital role, an important but not vit al role, or a secondaryrole in your choice of destination:

“Essential”“Essential”Single answer

39%

33%

32%



30%

29%


For each of the following factors, tell me whether it will play a vital role, an important but not vit al role, or a secondaryrole in your choice of destination:

Single answer“Essential”“Essential”

Choice of destination is essentially motivated by climate, other factors continue to play a secondary role

26%

17%

13%




For each of the following factors, tell me whether it will play a vital role, an important but not vit al role, or a secondary role in your choice of destination:

% “Essential ”

Climate

Risks of a terrorist attackThe budghet you intend to allocate

Destinations even more motivated by climate, a record this year

Risk of a natural disaster

Risk of social unrest

The time it takes to get to your holiday destinationThe economic situation in the destination country

Health risks

Quality of tourist infrastructures

Leisure or cultural activities



All

n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293

Climate 45% 41% 50% 45% 39% 45% 53% 46% 2012 42% 35% 47% 45% 32% 43% 48% 51%

2011 41% 36% 42% 39% 35% 50% 46% 43%

2010 41% 40% 44% 37% 36% 46% 44% 45%

Risk of a terrorist attack 40% 35% 51% 37% 42% 35% 26% �� 51% 2012 42% 38% 50% 34% 41% 40% 42% 50%2011 42% 29% 49% 44% 54% 39% 35% 53%2010 37% 28% 42% 37% 44% 35% 30% 45%


% “Essential”

Destinations motivated by the climate in all countries

2010 37% 28% 42% 37% 44% 35% 30% 45%

The budget you intend to allocate 39% �� 30% �� 42% 32% 44% 49% 34% 41% 2012 44% 40% 49% 36% 38% 52% 34% 47%2011 40% 26% 44% 40% 43% 48% 24% 37%2010 39% 32% 39% 38% 36% 52% 28% 37%

Health risks 33% �� 24% 43% 28% 37% 33% 30% �� 39%

2012 36% 31% 42% 29% 40% 35% 39% 44%

2011 37% 23% 39% 39% 47% 38% 32% 45%

2010 33% 25% 39% 26% 44% 35% 32% 43%

Leisure or cultural activities 32% 22% �� 45% 34% �� 18% 26% 32% 49% 2012 32% 34% 44% 23% 21% 24% 30% 50%

2011 32% 25% 43% 30% 27% 28% 24% 49%

2010 30% 28% 49% 19% 24% 22% 29% 49%



Ensemble

n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293

Quality of tourist infrastructures on-site 30% 22% 35% 27% 27% 38% 33% 39%

2012 31% 25% 36% 26% 28% 35% 37% 31%2011 31% 20% 31% 32% 36% 38% 33% 37%2010 28% 23% 27% 21% 28% 41% 36% 38%

Risk of social unrest 29% 17% 48% 23% 27% 25% 17% �� 47%

2012 30% 18% 48% 25% 28% 25% 27% 48%2011 33% 15% 45% 41% 42% 26% 24% 50%

2010 23% 13% 35% 25% 22% 20% 20% 39%


% “Essential”

Destinations motivated by the climate in all countries

2010 23% 13% 35% 25% 22% 20% 20% 39%

Risk of a natural disaster 26% 20% 30% 22% 38% 27% 14% �� 28%

2012 26% 24% 30% 24% 32% 25% 21% 28%2011 27% 16% 32% 27% 43% 23% 21% 35%2010 27% 19% 31% 27% 38% 24% 19% 26%

Time it takes to get to your holiday destination 17% 8% 24% 13% 18% �� 20% 20% 28%

2012 18% 11% 25% 19% 9% 21% 20% 23%

2011 18% 9% 21% 20% 21% 22% 9% 20%

2010 17% 13% 19% 15% 16% 21% 14% 20%

Economic situation in the destination country 13% 10% 15% 13% 16% 12% 12% 16%

2012 13% 10% 18% 11% 10% 11% 13% 15%20112010




For your summer holidays, do you intend on spending them primarily …


Seaside

The seaside, main attraction of the summer holidays

NSP : 2%

Touring, discovery trip

Mountains

CountrysideTown



Ensemble

n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293

Seaside 64% 65% �� 66% 55% �� 63% 72% 50% 61% 2012 62% 56% 71% 45% 57% 75% 54% 62%2011 65% 63% 69% 53% 60% 74% 61% 65%2010 62% 60% 65% 50% 65% 73% 53% 60%

Touring, trip, discovery 17% 17% 15% �� 25% 5% 13% 25% 18% 2012 18% 20% 22% 26% 2% 10% 27% 23%

2011 18% 22% 19% 29% 2% 11% 25% 21%


The seaside, main attraction of the summer holidays

2010 20% 14% 25% 29% 5% 20% 23% 25%

Countryside 14% 15% 15% 19% 7% 6% 25% 17%

2012 15% 15% 21% 22% 9% 3% 19% 23%2011 16% 17% 24% 21% 14% 4% 20% 20%2010 15% 15% 19% 19% 9% 7% 21% 23%

Mountains 14% 15% 18% 7% 16% 15% 21% 23% 2012 16% 18% 18% 6% 16% 17% 20% 27%2011 17% 22% 20% 10% 12% 19% 20% 21%2010 19% 19% 24% 12% 15% 24% 20% 23%

Town 13% 8% 10% 22% �� 17% 11% 19% �� 18% 2012 13% 10% 12% 13% 21% 11% 12% 18%2011 14% 8% 14% 17% 18% 14% 12% 18%2010 14% 9% 16% 15% 23% 13% 15% 18%



Ideal holidays: As always, Europeans are looking for rest

When you imagine what would be for you the ideal su mmer holidays in 2013, what would you most feel lik e doing?

DISCOVERY

REST


First answer


None of that: 1%

DISCOVERY

Discover new cultures, complete change of sceneryRest, ease your mindBe with your family, partner or friends

Make the most of your home

Do sportMeet new people, make new friends or start new relationshipsTake the time to read, improve your mind

DK : 1%


All

n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511

REST 62% 63% �� 65% 59% 57% 61% 61% 63%

2012 61% 56% 65% 62% 53% 60% 65% 64%2011 61% 53% 67% 60% 60% 62% 66% 60%

2010 60% 53% 65% 64% 61% 56% 66% 64%

Rest, ease your mind 26% 22% 25% 20% 33% 35% 23% 23% 2012 26% 20% 26% 20% 33% 34% 25% 23%2011 28% 21% 26% 17% 36% 41% 29% 24%2010 25% 22% 26% 16% 34% 28% 28% 21%

Be with your family, partner or 24% 30% 25% 29% �� 17% 16% 23% 25%

Base : All

First answer

Ideal holidays: As always, Europeans are looking for rest

Be with your family, partner or friends 24% 30% 25% 29% �� 17% 16% 23% 25%

2012 24% 27% 24% 36% 14% 16% 25% 25%2011 25% 22% 27% 37% 17% 16% 25% 21%2010 26% 23% 27% 42% 16% 20% 24% 26%

Make the most of your home 6% 6% 7% 3% 5% 5% 10% 9% ��

2012 6% 6% 9% 3% 3% 6% 9% 14%2011 5% 5% 8% 3% 4% 2% 7% 10%2010 6% 5% 8% 3% 6% 5% 8% 11%

Take the time to read, improve your mind 4% 4% 3% 4% 2% 4% 4% 4%

2012 4% 4% 4% 3% 2% 5% 5% 2%

2011 3% 4% 5% 2% 3% 2% 4% 4%

2010 3% 3% 4% 3% 2% 2% 4% 4%



All

n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511

DISCOVERY 36% 35% �� 31% 40% 40% 37% 35% 35%

2012 36% 43% 32% 35% 35% 37% 33% 34%2011 38% 46% 32% 39% 38% 38% 33% 38%2010 38% 46% 34% 35% 36% 43% 33% 34%

Discover new cultures, complete change of scenery 25% 26% �� 19% 26% 36% 26% 26% 22%

2012 27% 36% 21% 22% 31% 29% 24% 21%

Base : All

First answer

Ideal holidays: As always, Europeans are looking for rest, so discovery is still lagging behind

2012 27% 36% 21% 22% 31% 29% 24% 21%2011 29% 38% 22% 28% 34% 28% 27% 26%2010 28% 37% 23% 23% 30% 31% 26% 25%

Do sport 5% 5% 6% 4% 3% 4% 5% 10%

2012 5% 4% 7% 5% 2% 3% 6% 9%2011 5% 4% 6% 4% 3% 6% 4% 8%2010 5% 5% 6% 4% 3% 4% 5% 7%

Meet people, make new friends or new relationships 4% 3% 4% 8% 1% 6% 3% 3%

2012 4% 3% 4% 7% 2% 5% 3% 3%

2011 3% 3% 3% 6% 1% 4% 1% 3%

2010 4% 3% 3% 7% 2% 8% 2% 2%



All

n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293

You will rent a house, hotel room or bead and breakfast 67% 53% 71% 71% 71% 68% 72% 83%

2012 69% 57% 76% 68% 70% 72% 77% 77%2011 71% 56% 76% 70% 71% 77% 82% 78%2010 69% 59% 75% 63% 69% 73% 73% 78%

You will go to your house in the country or stay with friends 23% 33% 19% 18% 26% 20% 19% �� 16%

2012 21% 32% 16% 14% 26% 21% 11% 19%


And what kind of accommodation do you intend to use for your 2013 summer holidays?

Rental is still the preferred form of accommodation


2012 21% 32% 16% 14% 26% 21% 11% 19%2011 23% 39% 18% 19% 23% 17% 15% 17%2010 21% 30% 16% 21% 31% 16% 13% 17%

You will go camping-caravaning 13% 21% 11% 12% 4% 9% 14% 8% 2012 11% 15% 10% 17% 5% 6% 14% 9%2011 12% 17% 12% 15% 6% 8% 11% 8%2010 14% 17% 14% 22% 4% 10% 12% 9%

None of that 1% - 1% 1% 1% 2% 0% 1% 2012 1% 1% 0% - 2% 3% 1% -2011 1% 0% 1% - 0% 1% 1% 1%2010 0% - 1% - - - 1% 0%

Don’t know 1% 1% 0% 0% 1% 0% 1% 0% 2012 1% 2% - - 2% 1% 0% 0%2011 1% 1% 1% 2% 1% 1% 0% 1%2010 1% 2% 1% 0% 2% 2% 1% -



81% 79%2013 2012


In the end, Europe is still at the top of preferred summer destinations for Europeans

Where are you thinking of going on holiday this sum mer?

EuropeEurope

North AmericaNorth America

Open-ended question

3% 5%

2013 2012

2% 1%

2013 2012

3% 3%

2013 2012

2% 2%

2013 2012

1% 1%

2013 2012

Don’t know yet: 1%DK : 10%


Asia / PacificAsia / Pacific

Middle EastMiddle East

AfricaAfricaLatin America /

CaribbeanLatin America /

Caribbean


6% 6%2013 2012

1% 1%

2% 2%2013 2012


And given the sun-loving trend, interest in the “Southern European” countries persists

Where are you thinking of going on holiday this sum mer?

Germany

UKOther Western Europe

(Ireland, Luxembourg, Netherlands…)

Belgium

Open-endedquestion

18% 20%2013 2012

9% 9%2013 2012

14% 14%2013 2012 17% 18%

2013 2012

1% 1%2013 2012

2% 3%2013 2012

12% 9%2013 2012

Don’t know yet: 1%DK : 10%


Germany

Austria

SpainItalyOther Southern Europe

(Crete, Croatia, Greece, Portugal…)

France


All

n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293

TOTAL EUROPE 81% 79% 85% 81% �� 78% �� 80% 79% 85% 2012 79% 82% 81% 71% 69% 83% 80% 83%2011 80% 81% 82% 73% 75% 82% 83% 82%2010 80% 79% 86% 72% 79% 80% 84% 87%

Of which In your own country 46% 60% 33% 24% 65% �� 70% 9% 30% 2012 48% 67% 33% 27% 53% 70% 11% 26%2011 47% 60% 32% 29% 59% 69% 10% 20%2010 48% 60% 39% 28% 59% 66% 11% 34%

Of which Europe outside your own country 37% �� 21% 58% 57% �� 14% 10% 72% 62% 2012 33% 18% 53% 45% 19% 14% 70% 66%2011 35% 25% 54% 50% 15% 16% 74% 64%2010 36% 23% 52% 48% 20% 18% 76% 63%


)


2010 36% 23% 52% 48% 20% 18% 76% 63%

Of which Western Europe 37% 61% �� 45% 42% 6% 3% 50% 44% 2012 38% 69% 48% 39% 10% 4% 54% 39%2011 36% 63% 49% 40% 9% 7% 50% 31%2010 37% 62% 51% 37% 10% 6% 55% 45%

Germany 9% 0% 33% 1% 2% 1% 3% 6% 2012 9% 1% 33% 1%% 2% 1% 3% 7%2011 9% - 32% 2% 1% 1% 4% 5%2010 10% - 39% - 2% 1% 3% 7%

Austria 2% �� 1% 3% 1% - - 3% 30% 2012 3% - 7% 1% - - 3% 26%2011 3% 1% 7% - - 1% 3% 20%2010 3% 1% 7% 0% - 1% 3% 34%

Belgium 1% - 1% 1% - - 9% 0% 2012 1% - 1% - - - 11% -2011 1% 1% - - 1% - 10% -2010 1% - - 1% - - 11% -



All

n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293

France 18% 60% 5% 10% 1% �� 1% 34% 4% 2012 20% 67% 6% 7% 7% 1% 34% 5%2011 17% 60% 4% 11% 5% 2% 34% 4%2010 16% 60% 3% 7% 3% 1% 40% 2%

UK 6% - 2% 26% 1% 1% 1% 3% 2012 6% 1% 1% 30% 1% - 1% 2%2011 7% 2% 3% 29% 1% 2% 3% 2%2010 7% 1% 3% 28% 3% 2% 2% 2%

Of which Southern Europe 41% 17% 34% 35% 70% �� 74% 33% �� 47% 2012 39% 13% 31% 32% 59% 76% 26% 48%2011 43% 19% 30% 32% 63% 76% 34% 52%2010 43% 20% 31% 36% 66% 73% 35% 45%



Spain 14% 7% 12% 12% 65% �� 2% 14% �� 7% 2012 14% 7% 11% 15% 53% 3% 7% 5%2011 16% 7% 11% 15% 59% 5% 12% 8%2010 16% 9% 11% 15% 59% 6% 14% 6%

Italy 17% 3% 8% 4% 2% 70% 11% 18% 2012 18% 3% 9% 4% 2% 70% 8% 17%2011 20% 5% 11% 5% 3% 69% 11% 20%2010 19% 6% 9% 7% 4% 66% 13% 20%

Of which Central Europe 3% �� 2% 6% 3% 2% 2% 3% 3% 2012 2% 2% 4% 2% 1% 1% 2% 4%2011 2% 2% 4% 2% 1% 1% 2% 3%2010 2% 1% 5% 2% 2% 2% 2% 5%

Of which Northern Europe 2% 1% 7% 1% 1% - 1% 3% 2012 2% 1% 4% 2% 1% 2% 3% 4%2011 2% 0% 7% 1% - 1% 1% 1%2010 2% 0% 6% 2% 1% 1% 2% 3%



All

n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293

TOTAL EUROPE 81% 79% 85% 81% �� 78% �� 80% 79% 85%

2012 79% 82% 82% 71% 69% 83% 80% 83%

2011 80% 81% 82% 73% 75% 82% 83% 82%


The Spaniards plan to stay in their own country more

2010 80% 79% 86% 72% 79% 80% 84% 87%

OF WHICH IN YOUR OWN COUNTRY 46% 60% 33% 24% 65% �� 70% 9% 30% 2012 48% 67% 33% 27% 53% 70% 11% 26%

2011 47% 60% 32% 29% 59% 69% 10% 20%

2010 48% 60% 39% 28% 59% 66% 11% 34%



Europeans’ motivations remain identical: holidays by the sea and a need for rest… sun-loving has some fine days ahead

� Guaranteed good weather, a desire expressed by all Europeans (65%) but particularly theSpaniards (71%) and Italians (70%).

� Climate is once again becoming the essential factor in choice of destination (for 45% ofEuropeans, i.e. 3 points more than last year), and is thus placed ahead of risks of a terroristattack (40%) and budget (39%).

� Europeans are still looking for holidays that are restful and by the sea.� Europeans are still looking for holidays that are restful and by the sea.

The French are also particularly more sensitive to these needs than last year: 65%, i.e. 9points more plan to leave for the seaside mainly and 63% (+7 points) want rest as a priority.

� Southern Europe is therefore a destination favoured by certain Europeans:

� 14% of Belgians are thinking of going to Spain in summer 2013, i.e. 7 points more than in 2012;

� Most Spaniards, and in a bigger proportion than last year, will stay in their country (65%, +12 pointscompared to 2012).


The level of fear about holidays is dropping


Date 2012

4

holidays is dropping slightly

� Risk coverage is still at a high level

� Concerns are on a downward trend, linked to “reassuring” holiday destinations and an increase in coverage rates

�Confidence has been established in their usual insurance companies for summer holidays


65%2012: 60%2011: 65%


When you go on holiday, are you usually covered by an insurance or assistance policy for the following risks?

Total”COVERED”

Single answer

Europeans are mainly covered for a problem concerning their home or a health issue

63%2012: 61%2011: 64%

58%2012: 59%2011: 64%

57%2012: 54%2011: 58%

53%2012: 52%2011: 53%



32%2012: 31%2011: 32%



Single answer

Total “COVERED”

Total “COVERED”

Europeans are mainly covered for a problem concerning their home or a health issue

31%2012: 26%2011: 27%

27%2012: 26%2011: 26%

20%2012: 18%2011: 17%




Europeans’ level of risk coverage remains stable

% “Covered”


A problem concerning your home

Your vehicle breaks down

A plane, train, car accident etc.

You or a family member who is accompanying you has a health problem


Loss of your personal belongings

Risk of a natural disaster

A transport strike or delay

Risk of a terrorist attack

Illness among family and friends who are staying behind


All

n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293

A problem concerning your home 65% �� 91% 48% 85% 86% 25% 78% 41% 2012 60% 90% 41% 80% 79% 22% 76% 37%2011 65% 94% 59% 72% 77% 32% 79% 62%2010 62% 90% 42% 87% 81% 23% 86% 33%

You or a family member accompanying you has a health problem 63% 84% 51% 85% �� 65% 27% 82% 50%

2012 61% 87% 52% 78% 65% 22% 82% 54%2011 65% 86% 55% 81% 68% 38% 84% 59%


% “Covered”

Europeans’ level of risk coverage is stable, but still with fairly distinct geographic disparities

2011 65% 86% 55% 81% 68% 38% 84% 59%2010 61% 85% 45% 80% 69% 27% 85% 49%

Vehicle breakdown 58% 82% 42% 76% 76% 20% �� 74% 47% 2012 59% 77% 47% 73% 83% 29% 72% 53%2011 64% 84% 50% 71% 75% 48% 77% 55%

2010 57% 79% 35% 73% 81% 31% 82% 31%

A plane, train, car accident etc. 57% 75% 45% �� 79% 63% 25% 66% �� 44% 2012 54% 77% 36% 75% 64% 23% 76% 44%2011 58% 78% 44% 73% 62% 39% 72% 47%2010 54% 72% 34% 71% 63% 37% 79% 38%

Loss of personal belongings 53% 62% 39% 89% 57% 25% 45% 50% 2012 52% 68% 36% 87% 50% 24% 51% 52%2011 53% 66% 35% 90% 57% 32% 44% 54%2010 51% 68% 30% 87% 53% 27% 46% 48%



All

n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293

Illness among family members who are staying behind 32% 32% �� 30% �� 39% 52% 16% 43% 31%

2012 31% 43% 18% 38% 48% 15% 47% 25%

2011 32% 38% 23% 36% 49% 23% 40% 32%

2010 23% 34% 15% 26% 37% 8% 39% 19%

Risk of a natural disaster 31% �� 54% 14% �� 51% �� 27% 12% 26% �� 21% ��


% “Covered”

Europeans’ level of risk coverage is stable, but still with fairly distinct geographic disparities

2012 26% 53% 8% 38% 23% 10% 36% 14%

2011 27% 51% 8% 42% 26% 17% 32% 21%

2010 25% 50% 8% 32% 22% 11% 39% 11%

Transport strike or delay 27% 25% 9% 63% �� 37% 16% 15% 19%

2012 26% 31% 11% 54% 33% 12% 20% 22%2011 26% 23% 8% 61% 28% 19% 19% 20%2010 21% 21% 9% 50% 22% 9% 14% 13%

Risk of a terrorist attack 20% 31% 11% �� 31% 14% 11% 13% 11%

2012 18% 35% 4% 28% 16% 7% 18% 11%

2011 17% 26% 5% 29% 15% 15% 16% 8%

2010 15% 30% 6% 20% 14% 6% 14% 4%




Europeans, much more concerned about than they are covered for the loss of their personal belongings…

Here is a list of incidents that can occur during o ne’s holidays. For each one of them, tell me whethe r it is something that worries you personally a great deal, somewhat, not really or no t at all when leaving on holiday?

Single answer

68%2012: 68%2011: 70%

68%

63%2012: 61%2011: 64%

32%

Total “COVERED”

Total “COVERED”

Total “CONCERNED”



68%2012: 66%2011: 69%

61%2012: 61%2011: 63%

53%2012: 53%2011: 55%

53%2012: 50%2011: 51%

32%2012: 31%2011: 32%

53%2012: 52%2011: 53%

57%2012: 54%2011: 58%

65%2012: 60%2011: 65%

58




Single answer

43%2012: 42%2011: 47%

20%2012: 18%2011: 17%

Total “COVERED”

Total “COVERED”



… risks of a terrorist attack and natural disaster, or a transport strike or delay

Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013 59

43%2012: 26%2011: 27%

40%2012: 38%2011: 43%

38%2012: 39%2011: 42%

58%2012: 59%2011: 64%

31%2012: 26%2011: 27%

27%2012: 26%2011: 26%



% “A great deal” + “Somewhat” concerned


You or a family member accompanying you has a health problem

Illness among family members staying behind

On the whole, concerns are on a slight downward trend, linked to “reassuring” holiday destinations and coverage rates that are fairly high

Loss of personal belongings

A plane, train, car accident

A problem concerning your home

Vehicle breakdown

Risks of a terrorist attack

Risks of a natural disaster

A plane, train or car accident



All

n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293

You or a family member accompanying you has a health problem 44% 49% 48% 26% 62% 47% 32% �� 49%

2012 46% 55% 44% 34% 60% 40% 45% 41%

2011 47% 45% 47% 36% 65% 47% 42% 47%

2010 49% 53% 46% 31% 74% 55% 34% 41%

Illness among family members who are staying behind 41% 45% �� 44% 22% 48% 49% 32% 45% ��

2012 44% 55% 42% 25% 54% 45% 39% 31%

2011 42% 46% 39% 29% 56% 47% 40% 40%


% « Very concerned »

Holidaymakers mainly concerned about health problems, whatever the country of origin

42% 46% 39% 29% 56% 47% 40% 40%

2010 46% 47% 49% 24% 62% 56% 31% 37%

Loss of your personal belongings 35% 37% 45% �� 22% �� 42% 34% 22% �� 36% ��

2012 36% 36% 35% 35% 45% 35% 33% 25%2011 33% 31% 31% 27% 50% 32% 26% 35%2010 37% 27% 44% 28% 57% 42% 20% 28%

A plane, train, car accident etc. 33% 33% 42% 19% �� 37% 39% 21% 35%

2012 33% 33% 34% 28% 40% 32% 27% 33%

2011 36% 29% 36% 26% 53% 41% 27% 39%

2010 38% 31% 42% 24% 51% 51% 21% 28%

A problem concerning your home 32% 40% 35% �� 18% 44% 28% 19% �� 32% ��

2012 31% 38% 26% 25% 42% 29% 31% 22%

2011 29% 32% 24% 20% 47% 27% 27% 29%

2010 33% 33% 35% 21% 48% 40% 19% 25%



All

n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293

Risk of a terrorist attack 30% 34% 34% 23% 32% �� 27% 15% �� 27%

2012 29% 33% 27% 25% 42% 24% 23% 26%

2011 33% 28% 31% 30% 57% 28% 27% 26%

2010 30% 22% 31% 26% 46% 36% 14% 24%

Risk of a natural disaster 25% 28% 29% 16% 32% 24% 11% �� 21%


% “Very concerned”

Holidaymakers mainly concerned about health problems, whatever the country of origin

2012 24% 24% 23% 21% 37% 21% 18% 17%

2011 25% 21% 22% 19% 48% 25% 17% 27%

2010 27% 18% 29% 21% 45% 33% 12% 20%

Vehcile breakdown 19% 27% 14% 9% 32% 22% 16% �� 11%

2012 18% 24% 10% 11% 27% 23% 23% 10%

2011 19% 22% 10% 12% 35% 23% 20% 9%

2010 23% 27% 13% 16% 40% 28% 20% 9%

A transport strike or delay 13% �� 14% 10% 10% 26% 13% 6% �� 10%

2012 16% 17% 14% 14% 28% 15% 13% 8%

2011 15% 14% 8% 16% 29% 15% 14% 7%

2010 15% 16% 8% 19% 26% 14% 10% 7%



Base : To people claiming they will leave on holiday in summer 2013 and claiming to have taken out an insurance or assistancepolicy (1821 respondents)

In the end, confidence has developed in the usual insurance companies for summer holidays

By what means did you take out an insurance or assi stance policy?


From your usual insurance or assistance company

None of that: 4% DK : 2%


From your travel agency

From another insurance or assistance company

From a specialised website


All

n=1821 n=304 n=207 n=290 n=196 n=124 n=458 n=241

From your usual insurance or assistance company 61% 90% 63% 39% 48% �� 53% �� 61% �� 51%

2012 61% 90% 58% 35% 69% 36% 69% 47%2011 56% 87% 61% 27% 41% 50% 71% 56%2010 59% 87% 61% 39% 50% 46% 71% 47%

From your travel agency 18% 8% 21% 10% 42% �� 26% �� 18% 31%

2012 20% 7% 21% 12% 28% 49% 17% 36%

Base : To people claiming they will leave on holiday in summer 2013 and claiming to have taken out an insurance or assistance policy (1821 respondents)

In the end, confidence has developed in the usual insurance companies for summer holidays

2012 20% 7% 21% 12% 28% 49% 17% 36%

2011 21% 6% 18% 15% 34% 39% 22% 31%

2010 23% 9% 22% 14% 39% 43% 20% 38%

From another insurance or assistance company 8% 4% 13% 9% 3% 4% 10% 10%

2012 7% 3% 14% 5% 7% 3% 7% 10%2011 7% 2% 13% 6% 10% 5% 4% 13%2010 7% 3% 9% 13% 5% 6% 6% 9%

From a specialised website 8% 0% 3% 24% 4% 7% 3% 5%

2012 7% 1% 3% 24% 5% 5% 2% 5%2011 7% 1% 5% 21% 3% 5% 1% 3%2010 8% 0% 4% 28% 1% 5% 1% 4%



The level of fear in relation to holidays has fallen back slightly

� Despite a European context dominated by economic and social concerns…

� …Europeans are generally less anxious about their trip than they were in the past:

� They remain prudent while maintaining a similar degree of coverage over time.

� Far from venturing to unknown destinations, the large majority of them stay in Europe, inneighbouring countries with an economic, social and political context very close to their own.neighbouring countries with an economic, social and political context very close to their own.

� …The confidence developed in the usual insurance companies for summer holidays hasbeen maintained and confirms the rise recorded last year: 61% of Europeans claim totake out their insurance or assistance policy from their usual insurance or assistancecompany, stable compared to 2012 and +5 points compared to 2011.


One century of tourism * Vous vivez, nous veillons.

Date 2012

5

One century of tourism

� 1963-2013 : feedback on major improvements over a half-century of tourism

� 2013-2063 : what are Europeans dreaming of for the half-century to come?


A century of tourism…

What wishes for the Feedback on

?

1963creation

of Europ Assistance

2063


20132063

What wishes for the half-century to come?

Feedback on developments as

concerns travel and holidays


1963-2013: feedback on major improvements over a half-century of tourism


1963creation

of Europ Assistance

2013

Feedback on developments in relation

to travel and holidays


Europeans recognise many improvements in the tourism domain over the past 50 years

The option to plan holidays online

72%The development of air transport

Improvement viewed as “SIGNIFICANT”


For each of the following travel/holiday developmen ts that have occurred since the 1960s, would you ca ll it a significant improvement for yourself or people such as yourself?

71%

“very” and “fairly” significant

69%The fact of being insured, assisted and protected in the event of any problems while on holiday

67%The chance for more and more people to go on holiday

58%The lower cost of travel and holidays

65%The option to travel more often



The main improvements recognised concern accessibility, whether digital or physical

48%The option of planning holidays online is highly significant for

43%The development of air transport is

highly significant for



Among the top three, the emergence and generalisation of insurance over the past 50 years

The option of organising holidays online

The development of air transport

The fact of being insured, assisted and protected in the event of a problem during the holiday

72%

71%

�� Europeans are more sensitive to changes that facilitate the irholiday rather than “macro” changes: democratisation,frequency, price reduction


during the holiday71%

69%


These past 50 years of tourism have also been marked by the emergence and generalisation of insurance

37%

of Europeans consider the fact of being insured, assisted andprotected in the case of a problem during the holidays as a highlysignificant improvement.


69% highly + quite significant improvement.


48%

43%



Detailed results of the main improvements in the tourism field over the past 50 years

“HIGHLY SIGNIFICANT”

“HIGHLY SIGNIFICANT”

43%

37%

35%

33%

29%



All

n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511

The option of planning your holiday online 48% 44% 48% 49% 46% 53% 44% 49%




Insurance and travel assistance comes in 3rd place behind the Internet and the development of air transport……but manages to climb to second place for the Belgians

“Highly significant”


The fact of being insured, assisted and protected in the even of a problem

during the holiday37% 34% 36% 36% 45% 35% 43% 35%

The chance for more and more people to go on holiday 35% 30% 34% 36% 41% 36% 35% 35%

The option to travel more often 33% 26% 36% 34% 35% 34% 31% 33%

The lower cost of travel and holidays 29% 24% 22% 30% 43% 32% 34% 20%



2013-2063: what are Europeans dreaming about for the half-century to come?

What wishes for

?


2013 2063

What wishes for

the half-century to

come?



In 50 years, do you personally hope that it will be possible to...

For the 50 years to come, Europeans’ dreams are of a practical nature:they want a precise weather forecast for their holiday destination andinstant travel mainly

“Yes”



All

n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511

Get a precise weather forecast for your holiday destination when you make your

booking 65% 60% 63% 65% 71% 70% 60% 63%


In detail, Europeans can be separated into two populations:the Hurriers, made up of the French, British and Italians,and the Weather-worriers who include the Germans, Austrians andBelgians

In 50 years, do you personally hope that it will be possible to...

“Yes”

booking

Travel to the other side of the world in a few hours

63% 63% 48% 79% 62% 74% 50% 43%

Enjoy unlimited travel by purchasing an annual package

53% 55% 42% 58% 60% 57% 46% 43%

Travel into space 28% 29% 18% 40% 30% 31% 20% 16%

Go on holiday from the comfort of your home through technological means (headsets, virtual reality, etc.)

23% 19% 20% 24% 33% 23% 20% 15%



A century of tourism

� Europeans recognise the pragmatic progress made in relation to holidays…

� …whether in the past 50 years:

� through planning their stay made easier by the Internet

� through access to more destinations, via air transport

� and through contingency planning (safety, peace of mind) with the generalisation of insurance

� …Or in what they want for the next 50 years:

� They emphasise a precise knowledge of the weather along with an even faster means of transport

� A guarantee of sun and time-saving prevail over more “revolutionary” concepts such as travelling in space


Country sheets* Vous vivez, nous veillons.

Date 2012

6

Country sheets


France in a few figures

• 65.3 million inhabitants

• 62% of French people plan to leave on holidayat least once this summer ( 1st out of 7 countries),i.e. 8 points less than in 2012.

• French holidaymakers intend to spend 2,140 € onaverage (5th country), a stable budget compared tothe previous year (+28€) and lower than average (2242€).

• France is the leading summer holidaydestination for Europeans (18%).

• 60% of those who go on holiday spend it inFrance.

FRANCE

* base: French people planning to leave on summer holiday in 2013


• Unemployment rate: 10.8%

• Inflation: 1.5%

France.

• A bigger proportion of French holidaymakers arelooking for rest (63%, +7 pts) and favour the seaside(65%, +9 pts).

• They are the ones who use rental accommodationthe least (53%*)…

• … but use country homes or friends’ homes themost (33%*) or camping-caravaning (21%*).

• They are also the ones who organise their ownholiday the most (75%*).

Source : Eurostat, 2012 data

Février 2013



• Only 42% of Spaniards are thinking of going onholiday this year. These departure plans havedropped by 9 points compared to 2012 , and 23points compared to 2011.

• A majority of Spaniards (57%) thus plan to give upon holidays this year.

• The average budget devoted to holidays is at half-mast and now reaches 1,607€ (-16%). It is thelowest budget of the 7 European countries tested.

• 65% of those who are leaving will spend theirholiday in Spain , a figure that has risen sharply cf.

Spain in a few figures


SPAIN

holiday in Spain , a figure that has risen sharply cf.2012 (+12 pts).

• Spanish holidaymakers are the Europeans mostlooking for discovery (40%)…

• …and who use the social networks the most formaking their choice of destination: 32% consult orare thinking of consulting them.

• 71% express a desire to have a precise weatherforecast for their holiday destination.

* base: Spaniards planning to leave on summer holiday in 2013



• Inflation: 3.0%


Février 2013



• 53% of Italians intend to leave on summerholiday , i.e. a 10-point drop compared to 2012and 25 points compared to 2011.

• The average budget for Italian holidaymakers ison average 1,761 €, a fairly stable budget comparedto the previous year (+4%) but well below theaverage (2,242€).

• These are the Europeans who most express adesire to save money, on a limited or significantlevel, on their summer holiday (71%*).

• Italian holidaymakers are the Europeans mostlikely to stay within their own country (70%)…

Italy in a few figures



ITALY

* base: Italians planning to leave on summer holiday in 2013

likely to stay within their own country (70%)…

• …and at the seaside (72%).

• 40%* choose their destination at the last minuteand so leave more spontaneity in the preparation oftheir holidays than the other Europeans?

• 74% express the desire to travel to the other sideof the world in a few hours.

• They are generally the least well covered onalmost all the points tested (home, personalbelongings, health, vehicle breakdown, transportaccident…).


• Inflation: 2.6%

Source : Eurostat, données 2012


February 2013


• 52% of Germans plan to go on holiday thissummer , a fairly stable score compared to 2012 (-3 pts) but dropping over the past 2 years (-8 pts).

• The average budget for German holidaymakers islagging slightly (-6%), they intend to spend 2,343 €,which is still above the average (2,242€).

• Along with Austria, they are the ones who will stayin Europe the most: 85%* of whom 33%* will stay intheir own country.

• As with previous years, German holidaymakers arethe ones who express the greatest desire for rest

Germany in a few figures


GERMANY

* base: Germans planning to leave on summer holiday in 2013

the ones who express the greatest desire for rest(65%*).

• They are the ones who organise their holidays inadvance the most (81%*)…

• …And for whom risks of a terrorist attack (48%)and health risks (43%) are essential factors in theirchoice of destination.

• 63% express the desire to have a precise weatherforecast for the holiday destination.


• Inflation: 2.0%

Source : Eurostat, données 2012


February 2013


Austria in a few figures



• 57% of Austrians plan to go on holiday thisyear , a stable score compared to 2012 (-2 pts) butdropping over the past 2 years (-7 pts).

• The average budget for Austrians has progressedby 13% this year and now reaches 2,505 €.

• Along with Germany, they are the ones who willstay the most in Europe: 85%* of whom 30%* willstay in their own country.

• Austrian holidaymakers are the ones who most usean all-in package (including transport and

AUSTRIA

* base: Austrians planning to leave on summer holiday in 2013


• Inflation: 2.9%

an all-in package (including transport andaccommodation) 35%.

• They are the ones who most favour rentalaccommodation (83%*), and also the ones who optfor “free” accommodation the least (16%* in acountry home or with friends).

• 63% express a desire to have a precise weatherforecast for the holiday destination.



February 2013


Belgium in figures:


• 49% of Belgians plan to go on holiday thissummer, i.e. a 10-point drop compared to 2012.

• The average budget for Belgian holidaymakers isfairly stable compared to last year (+4%) andreaches 2,508€: it is the 2nd biggest budget in the 7countries tested.

• They are the ones who will stay in a foreigncountry the most…

• …and only 9%* think they will stay inside the

BELGIUM

* base: Belgians planning to leave on summer holiday in 2013


• Inflation: 2.1%

• …and only 9%* think they will stay inside thecountry.

• The Belgians are also the Europeans for whomclimate is an essential factor in the choice of theirdestination (53%*).

• 60% express the desire to have a precise weatherforecast for the holiday location.



February2013


The UK in a few figures


• 56% of British people plan to go on holidaythis summer , i.e. 5 points more than the previousyear. It is the only country to experience anincrease in departures.

• Plans to go on holiday several times concernmore than one quarter of Britons (26%).

• The average budget for British holidaymakershas progressed considerably (+21%) reaching2,803€ to become the biggest budget compared tothe other countries.

• 57% (+12 pts) of those who are going away are

The UK

* base: Britons planning to leave on summer holiday in 2013


• Unemployment rate: 7,7%

• Inflation: 2.7%

• 57% (+12 pts) of those who are going away areleaving British territory but staying in Europe.

• They favour holidays by the seaside more than in2012: 55%, +10 pts.

• British tourists are the ones who book the mostonline (66%).

• 79% express a desire to travel to the other side ofthe world in a few hours.

• They are the most covered as concerns healthproblems on holiday (85%)*, transport accidents(79%*), loss of personal belongings (89%*) andtransport strikes or delays (63%*).


December 2012


Key findings of the 2013 barometer


Date 2012

barometer


Key findings of the 2013 barometer

� Europeans have now integrated the fact that the economic crisis that has hit hardsince 2008 is a lasting one and that it requires reconsidering choices, somesacrifices, and new behaviours. For the first time in the barometer, plans to goon holiday once, i.e. the proportion of Europeans who will go away just onetime on summer holiday, have dropped. A sign that the problem doesn’t justinvolve shortening your holiday, or reducing your spending, but actually giving upon a holiday for a growing share of the European population.

� European tourists are leaving on holiday less anxious than they were before.� European tourists are leaving on holiday less anxious than they were before.Keeping their levels of coverage seems to be encouraging them in that respect,as is an intercontinental choice of destinations that leaves less room for any“unpleasant surprises”.

� The social media are now being invited into the planning and preparation ofsummer holidays. This emerging practice already concerns one out of fiveEuropeans.


* vous vivez, nous veillons. barometer: europeans’ holiday ... · in 2013, europeans’ plans to...

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