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© 2009 VMware Inc. All rights reserved
The Efficient, Reliable & Agile Hybrid Cloud: Extending Your Private to Public Cloud Environment
2
Agenda
Market Trends & Cloud Drivers
IT Challenges and the Journey to Cloud Computing
“Cloud Computing 101” – Introduction & Terminology
Getting Started
3
Market Awareness & User Perceptions
4
CLOUD UNDERSTANDING
Q. How well do you believe you understand what Cloud Computing is on a scale of 1-10,
where 10 is highest and 1 is lowest? (n=6141)
6.8
6.2
6.4
6.6
6.6
6.8
7.0
7.2
7.4
Total AP
China
Thailand
Malaysia
Singapore
India
Japan
Korea
Australia
Cloud understanding continues to
roughly map to overall IT market
maturity
– The lone exception is India, which scored higher than both Singapore and Malaysia in cloud
understanding
The larger the org size, the higher
the confidence in cloud
understanding
Variations by vertical and org type
are becoming less pronounced as
the market matures
– MNC’s still score highest, Public Sector orgs score lowest
5
PUBLIC vs. PRIVATE CLOUD UNDERSTANDING
Q. How well do you believe you understand the difference between public and private
Clouds on a scale of 1-10, where 10 is highest and 1 is lowest? (n=6141)
6.4
5.6
6.1
6.3
6.6
6.6
6.6
6.7
7.1
Total AP
China
Korea
Malaysia
Thailand
Singapore
Japan
India
Australia Confidence in distinguishing
between public and private clouds has increased
significantly over the past 12 months
– Thailand jumped the highest – from 5.9 to 6.6 out of 10
Australia still leads – China continues to lag
Large enterprises are more confident in distinguishing between public and private clouds versus small orgs
6
PERCEIVED VALUE
Q. How do you perceive the overall value (or potential value) of Cloud Computing to
your organization? (n=6141)
38%
55%
6% 0
Strategic investment
Cost-saving measure
Others
APJ orgs continue to view cloud
computing as a cost-saving
measure
– Thailand scored highest at 74%, followed by China at 66%
– There were no deviations by vertical or org type, with all citing cost-saving
Australia and Korea orgs are
slightly more likely to view cloud
as a strategic invesment
As in 2010, very large orgs (10k+
employees) are alone in viewing
cloud as a strategic investment
– 49% cited strategic investment – versus 46% who cited cost-saving measure
7
Cloud Adoption & Demand Drivers
8
CLOUD ADOPTION DRIVERS
Q. What are (or will be) the primary reasons for adopting Cloud Computing at your
organization? (n=5282; respondents citing Cloud as relevant)
6.8
7
7
7.4
7.5
7.6
Simplified software updates
Increased capacity (data center/storage)
Ease of app/servce deployment
Scalability on demand to meet business needs
Simplified resource/server
provisioning
Reduced hardware infrastructure costs
Leveraging cloud to lower
HW costs is a particular
focus in Malaysia (8.4) and
India (8.1)
– Also #1 among both IT and
business decision-makers
Australia and Singapore
are exceptions – with
scalability on demand the
#1 cloud driver in both
markets
9
CURRENT CLOUD ADOPTION TRENDS (1/2)
Q. Do you currently have a Cloud Computing initiative in place within the organization?
(n=6141)
32%
20%
24%
28%
31%
32%
34%
40%
42%
32%
46%
48%
36%
32%
40%
16%
38%
24%
36%
33%
28%
36%
37%
28%
51%
22%
33%
Total AP
China
Korea
Malaysia
Singapore
Thailand
Japan
India
Australia
Currently Using Currently Planning No Plans at Present
10
CURRENT CLOUD ADOPTION TRENDS (2/2)
Q. Do you currently have a Cloud Computing initiative in place within the organization?
(n=6141)
Cloud adoption continues to accelerated across all countries in APJ
– 64% of APJ orgs are either currently using or planning cloud initiatives – versus up from 59% in 2010 and 22% in 2009
– Australia has the highest percentage of current cloud adopters (43%)
– China has the lowest percentage of cloud adopters (20%) but one of the highest percentage of cloud planners (46%)
Telco (30%) and Technology (29%) continue to lead current cloud adoption among verticals
– In a change from 2010, Insurance (43%) and Gov’t (38%) now lead in terms of future cloud adoption plans
Larger orgs remain more aggressive in cloud adoption
– The rate of adoption has increased significantly in the past 12 months among orgs with 10k+ employees (up to 47%, from 39% in 2010) – versus orgs with 100-999 employees at
(up to 28%, from 24% in 2010)
MNC’s still lead in current cloud adoption at 40% - versus only 24% for public sector
11
CLOUD ADOPTION PLANS – NON-USERS
Q. Which of the following timelines best describes your plans to adopt cloud-based
solutions? (n=4144)
9%
19%
22%
18%
32%
In the next 6 months
Next 6-12 months
Next 12-18 months
More than 18 months
No future adoption plans
The percentage of APJ
orgs with no current cloud
adoption plans has
remained consistent
– Japan is the exception, with 55% of non-users having no future
adoption plans (versus 49% in 2010)
India continues to lead
APJ for orgs with near-
term cloud adoption plans
– 52% of India non-users have plans in place within the next 12 months
– versus a regional average of 28% and only 14% in Japan (both
#’s down from 2010)
12
IT Challenges and the Journey to Cloud
Computing
13 Confidential
Virtualization Paves the Way to a New Era in IT
Mainframe
PC / Client-Server
Web
Cloud
Cloud Computing will transform
the delivery and consumption of IT services
Virtualization
14 Confidential
IT Traditional Areas of Focus
Source: VMware Fortune 100 Customers
Overwhelming complexity
+
Brittle infrastructure
=
< 30% of IT budgets
goes to innovation and
competitive advantage
IT Investment
42% Infrastructure
Maintenance
30% Application
Maintenance
23% Application
Investment
5% Infrastructure
Investment
Is there an alternative that
allows IT to spend more time
on value-add to the business?
15 Confidential
Today’s Infrastructure and Management Challenges
APP
Organization 1 Organization 2 Organization 3
APP
APP APP
APP APP
APP APP
APP APP
APP APP
APP APP
APP APP
APP APP
APP APP APP APP APP APP
Brittle and fragmented infrastructure
Infrastructure can’t scale without complexity
Traditional IT management: alert and respond
APP
APP
APP
APP
16 Confidential
APP APP APP
Cloud Delivers the Infrastructure of the Future
Optimized for business critical workloads
Highly dynamic, scalable and adaptive
Built-in intelligence to shift to new IT management paradigm
Flexible Computing Model
VMware Cloud Infrastructure and Management
Physical Servers Failed Server
APP APP
Resource Pools
Tier 1 Tier 2 Tier 3
Intelligent Virtual Infrastructure. Delivered Your Way
The Foundation for Your Cloud
Respond and Alert
vs.
Alert and Respond
18 Confidential
Cloud Computing Directly Links To Business Agility
600 Global Respondents in survey say….
Agility is important to achieving key business outcomes
80%+ associate business agility with revenue growth, cost reduction,
and risk management
75% state business agility is a priority today
IT agility strongly linked to agile companies
Companies that are extremely agile report a more agile IT function
Companies that are not agile report a weak IT function in terms of agility
Cloud computing enables IT agility
Infrastructure / technology is the primary driver for companies with agile IT
65% believe that cloud plays a key role in increasing IT agility
Business leaders even link cloud directly to business outcomes
63% of business leaders agree that cloud can have a significant impact in
making their business more agile and responsive
Companies with enterprise-wide cloud deployments are 3x more likely to
achieve business agility that is “much better than competition”
SOURCE: Global Business Agility Survey, February 2011
(1)
(1)
(2) SOURCE: CIO Global Cloud Computing Adoption Survey January 2011
(2)
19 Confidential
Business
Owner
Agility Example: Developers Need More Agile Infrastructure…
We need to…
• Get capacity now
• Get software stacks deployed
• Simulate production
Once in production, we
need to…
• Plan capacity for app
• Provision the App Server,
web, database
• Set up the firewall
• Set up data protection
• Manage the app
• …
Operations:
“How do we get the
hardware, manage the
app and deliver the
SLA in production?”
Developers
“Getting the
infrastructure to
develop takes
too long!”
I need a new app
to manage hotel
bookings
20 Confidential
… and Often Use Commodity Clouds to Speed the Process
Developers
vSphere Admin
….and many use public clouds
that are outside of IT’s control
Developers and other users
place high demands on IT…
CIOs have concerns about…
Security and compliance
Performance and SLAs
Availability and Data Protection
Intellectual Property
“May we have a LAMP
stack, please?
Queues?
Custom requests?
Hardware acquisition?
Individual approvals?
21 Confidential
The Solution is for IT to Become a Cloud Service Provider
IT becomes a service
provider, enabling true
business agility
Achieve the economics and
agility of cloud computing
without sacrificing security
or control
Users are given an alternative
to commodity public clouds,
eliminating the need for
unauthorized deployments
Self-Service
Portals
Virtual Data
Centers
Catalogs
22 Confidential
Hybrid Cloud: Solving the IT Manager Dilemma
Internal Cloud
Control Has full control over environment
Secure Inside own datacenter, known security,
predictable performance
Leverage Existing investments in technology, people
and process
Public Cloud
Enterprise Hybrid Cloud
Agility Respond quickly to the demands
Cost Transparent and controllable costs
Elasticity Scalable Capacity
Needs Control
Wants Agility
Hybrid Cloud
Enterprise Hybrid cloud – offer the best of both worlds
23 Confidential
Cloud Computing 101
26 Confidential
Cloud Computing 101
Cloud Computing is an approach to computing that leverages the efficient pooling
of on-demand, self-managed virtual infrastructure, consumed as a service.
Pooling
From machines to highly
elastic resource pools, with on-
demand capacity
Zero-touch Infrastructure
Policy-driven automation of
provisioning, deployment and
management
Self-Service
Easy access with policy-
based provisioning and
deployment
Control
Application-aware
infrastructure with built-in
availability, scalability, security
and performance guarantees
Open & Interoperable
Application mobility between
clouds, based on open
standards
Leverage Existing
Investments
Benefits of cloud computing to
existing applications and
datacenters
Efficiency thru Utilization
and Automation Agility with Control Freedom of Choice
27 Confidential
Different Personalities of Cloud Computing
28 Confidential
IaaS Deployment Models
Cloud Service
Providers Enterprises Bridging
Private cloud: operated solely for an organization, typically within the firewall.
Community cloud: shared by several organizations with shared concerns, managed
by the organizations or by a service provider.
Public cloud: accessible over the internet, available to the general public or a large
industry group and is owned by a cloud service provider.
Hybrid cloud: composition of two or more interoperable clouds (e.g. private +
public), enabling data and application portability
Private Cloud
Hybrid Cloud Public Cloud
29 Confidential
Open Standards Make Hybrid Clouds Possible
App
Provisioning and Control of the Infrastructure & Applications
Public Clouds
Private Cloud
30 Confidential
VMware Helps You Decode Cloud Services Market
Easily find an IaaS service based on
use case, service requirements, and
VMware technology inside
Two service badges indicate what
technology is inside and use case
• vCloud Powered = cloud ready (full VMware
cloud stack)
• VMware Virtualized = vSphere hosting
Two co-branded services for
different user segments
• vCloud Datacenter = Enterprise IT focused,
delivering security and performance
• vCloud Express = Developer focused,
delivering quick access and credit card billing
For VM hosting
• Service runs on VMware vSphere
VMware Virtualized
VMware compatible cloud service
• Service runs on vSphere and vCloud Director
• Provides OVF image import and export • Provides full vCloud API
vCloud Powered
Software developer-focused cloud service
• Credit card billed pay-for-use
vCloud Express
Enterprise IT focused cloud service
• Globally consistent, VMware certified
• Pay-per-use and resource pool based service tiers
vCloud Datacenter
31 Confidential
Indianapolis
Newark
Beltsville
United Kingdom
Japan Singapore
vCloud Datacenter – Global Consistent Service
Plano
Dallas
Brazil
San Jose
Hong Kong
Denmark
Malaysia
Australia
Chantilly
Chicago
Netherlands
Luxembourg
Florence, KY
Germany China
32 Confidential
SK Telecom T cloud biz
VMware Solutions –
The Most Proven, Trusted and Widely Deployed
Simple – Centralized, Cost-Effective Security
Strong – Adaptive Security Optimized for Virtualization
VMware vSphere –
The Recognized Virtualization Leader
+
SK Telecom select VMware as a strategic cloud computing partner
=
Provide SLA with Reliable solution
End-to-End integrated security
Adopt latest technology for customer benefit
33
Simple and Reliable DR with SRM 5
34
vCenter Site Recovery Manager Ensures Simple, Reliable DR
Provide cost-efficient replication
• Built-in vSphere Replication
• Broad support for storage-based replication
Simplify management of recovery and
migration plans
• Replace manual runbooks with centralized
recovery plans
• From weeks to minutes to set up new plan
Automate failover and migration
processes
• Enable frequent non-disruptive testing
• Ensure automated failover and migration
• Automate failback processes
Site Recovery Manager Complements vSphere to provide the simplest
and most reliable disaster protection and site migration for all applications
VMware vSphere
VMware
vCenter Server
Site Recovery
Manager
VMware
vCenter Server
Site Recovery
Manager
VMware vSphere
Site A (Primary) Site B (Recovery)
Servers Servers
35
SRM Momentum
Introduced in Q2’ 2008
> 6,000 customers
Over 1 Million VMs protected
“If your organization is already taking advantage of virtualization,
then adding Site Recovery Manager to handle disaster recovery
is a no-brainer.”
― Jerry Wilkin
Senior Systems Administrator, Dayton Superior Corp
36
From Dedicated Recovery Infrastructure …
vCenter Server Site
Recovery Manager
Protected Site Dedicated Recovery Site
Storage
vCenter Server Site
Recovery Manager
vSphere vSphere
Storage
vSphere
Replication
Storage-Based
Replication
37
Public Cloud – Shared Recovery Site
vSphere
Replication
vCenter 5 Site
Recovery Manager 5
vSphere 5 vSphere 5
Site Recovery Manager 5
… To Cloud-Based DR
Protected Site
38
DR To The Cloud With SRM 5
39
Tier Mission-critical Business-
critical Non-critical
Description • IT systems vital to
operations
• IT systems critical
to operations
• IT systems important
but not critical to
operations
RPO/RTO • RPO < 15 minutes
• RTO < 2 hours
• RPO < 2 hours
• RTO < 4 hours
• RPO < 8 hours
• RTO < 8 hours
More Applications Are Considered Critical To Organizations
• Less tolerance for
downtime more
workloads deemed
mission or business
critical
• Higher interdependence
between applications
demands better recovery
objectives from non-
critical workloads
31% 31%
37% 35% 34%
31%
0%
10%
20%
30%
40%
50%
Mission-critical Business-critical Non-critical
Application Tiering 2008
2010
+13%
IT a
dm
in c
lassif
icati
on
+10%
40
BC/DR Is At The Top Of IT And Data Center Initiatives
Improving BCDR
capabilities across
IT initiatives:
• #1 priority for SMBs
• #2 priority for Enterprises
41
Deployment Options: Dedicated Architecture
Customer A
Provider
Cluster A
SRM-A
VRMS
VC
VRS
SRM-A
VRMS
VC
Customer B
SRM-B
VRMS
VC
…n
Provider
Cluster B
SRM-B
VRMS
VC
VRS
…n
42
Deployment Options: Shared Architecture
Customer A
Provider
Cluster
SRM-A
VRMS
VC
VRS
SRM-A
VRMS
VC
Customer B
SRM-B
VRMS
VC
…10
VRS VRS
VRS VRS
VRS
VRS
SRM-B
43 Confidential
VMware Based IaaS Providers Lead the Public Cloud Market
• 4 of the 5 leaders are
VMware-based
• Rackspace also does
significant VMware vSphere
hosting
• Amazon is the key Xen-
based alternative but is
focused on new apps with
low QoS and security
requirements
Magic Quadrant for Cloud Infrastructure as a Service and Web Hosting
Source: Gartner (December 2010)
44
Getting Started
45
Multiple Routes to the Hybrid Cloud Model
Cloud Interested
Cloud Ready
Early Private Cloud
Mature Private Cloud
Hybrid Cloud
Public Cloud Experimentation
Public Cloud Adoption and Commitment
46
How do I choose a IaaS Cloud Service Provider
Critical Questions SingTel PowerOn
Compute Other Public Clouds
Hosted Locally?
√ ? Flexible Plans?
√ ?
Leverage Investments √ X Existing Trusted
Relationship
√ X
Regional Coverage √ X
47
Are You Ready For Cloud Computing? Find Out Today
Has your IT organization taken the self-assessment!
vmware.com/go/getcloudready