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Langston University Guidelines for Using Social Media on Behalf of the University
SocialmediaisagreatwaytoconnectwithLangstonUniversity’s(LU’s)constuents,andhasbecomeanextendedarmofmarkeng.Thoughsocialmediaisaneasymeansofcommuni-caon,itshouldbepartofanoverallcommunicaonsstrategy.
TheguidelineslistedbelowwillinformyouofproceduresforusingsocialmediaonbehalfoftheUniversity.
1.1.InyourcapacityatLU,orwhenposngonbehalfoftheuniversity,theintellectualpropertythatyoucreateandpublishtosocialmediasites(posngs,messages,etc.)isthepropertyofLangstonUniversity.
2.InyourcapacityatLU,orwhenposngonbehalfoftheuniversity,youareprohibitedfromposngcopyrightedmaterials.
3.Alluniversity,collegeordepartmentlevelsocialmediaornetworkingaccountsmustbemanagedbyanapproved,generale-mailaccountsodualroleorresponsibilityisshared.Nosingleindividualshallbere-sponsibleforasocialmediaornetworkingaccount.
4.SocialmediaornetworkingaccountsmustbeestablishedbyaDepartmentofPublicRelaonsrepresen-tave.Facebookpageswillbeestablishedbyanofficialuniversitypage,whentheestablishmentbyanoffi-cialuniversitypageisnotpossible,accountoriginatorswillestablishamemberoftheDepartmentofPublicRelaonsasanadministratororgrantadministratoraccess.
5.Allpaidplacementmarkengadversementsplacedonsocialmediasitesmustbedevelopedorap-provedbyLU'sOfficeofPublicRelaonspriortoimplementaon.
6.6.Contentmustbecurrent,reliable,accurate,andgrammacallycorrect,butmayulizeweb2.0languag-essuchas"@username",leershortcutssuchasUandR,andothergenerallyrecognizedmethodsofonlinecommunicaon.
7.Ifyouraccountremainsdormant(noacvityorposts)forthreemonths,theaccountwillbedeleted.
8.TheUniversityhastheauthoritytoeditsocialmediacontentproducedonbehalfoftheuniversityifsuchcontentiscontrarytothebestinterestsofLU.
9.9.TheUniversityhastheauthoritytodisciplineanemployeewhousesLUsocialmediaoutletstodiscloseconfidenalstudentinformaon,toimpairworkingrelaonshipsattheuniversity,orinterferewiththereg-ularworkingoperaonsoftheuniversity.Universitygrievanceprocedureswillapplytosuchdisciplinaryacon.
10.SocialMediatrainingisavailableifneeded,pleasecontacttheOfficeofPublicRelaonstoscheduletrainingatyourconvenience.