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  • TEMA 2

    .- . 075/214-932 E-mail: [email protected]

  • ?

    PUBLIC RELATION

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  • ,

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  • - PUBLIC RELATIONS = 5.500 30% 20% 10%

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  • , =

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  • =

    NA

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  • ?

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  • - 1976 472

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  • ,

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  • ( - 1978

    )

    , - , ,

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  • =

    Public Relations Society of America 1982

    =

    ,

    ()

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  • ,

  • Managing of Public Relations -

    - 1984

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  • , , , ,

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  • ! 10. = = 200 ( 20.000)

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  • ?

    400 .

    200

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  • ???

    .

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  • .

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  • -

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  • =

    Commentaries =

    ,

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  • =

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  • XV 1662

    Congregatio de propaganda fide =

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  • 6

    http://images.google.com/imgres?imgurl=http://www.librarything.com/picsizes/d6/0d/3de7f8406b03edd326a6a7578af538db.jpg&imgrefurl=http://www.librarything.com/author/cutlipscottm&usg=__9LXv-xhz9Hq3ngLzZDI-aHtH4i4=&h=193&w=150&sz=24&hl=en&start=32&tbnid=UOL8cNZ1RVo-vM:&tbnh=103&tbnw=80&prev=/images?q=Scot+Cutlip&gbv=2&ndsp=20&hl=en&sa=N&start=20

  • 1900 - 1917

    (muckraking journalism),

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  • 1917-1919

    , ,

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  • 1919-1929

    ,

    http://images.google.com/imgres?imgurl=http://www.moaa.org/siteobjects/published/570A05A17C51FBE0ACA482BAE8BDB0D0/B4B41919E85A62C1290B63FAC854C58C/file/promotions.jpg&imgrefurl=http://www.moaa.org/serv/serv_career/serv_career_careerarticle/serv_career_careerarticle_2008/serv_career_careerarticle_080528.htm&usg=__cUo4ELZWJ0vXCR2zb63kxKFWvQU=&h=308&w=300&sz=74&hl=en&start=11&tbnid=KkP0DB79rk5v_M:&tbnh=117&tbnw=114&prev=/images?q=promotion&gbv=2&hl=en&sa=G

  • 1930-1945

    http://images.google.com/imgres?imgurl=https://woodward8.wikispaces.com/file/view/32_fdr_1.jpg&imgrefurl=https://woodward8.wikispaces.com/Franklin+D.+Roosevelt&usg=__uKqsuehu3nt5DBSvOwDuNZWLU9M=&h=963&w=895&sz=79&hl=en&start=3&tbnid=SplCUKPu-T5TGM:&tbnh=148&tbnw=138&prev=/images?q=Roosevelt&gbv=2&hl=en&sa=Xhttp://images.google.com/imgres?imgurl=http://i40.photobucket.com/albums/e235/sahil180/world war 2/WorldWar2ColorPics005.jpg&imgrefurl=http://tbilisiwebinfo.wordpress.com/&usg=__PrxMGtHUhVSH4bSQZvUCZ2qnoLU=&h=454&w=549&sz=93&hl=en&start=28&tbnid=PQtVCU0bvFCYSM:&tbnh=110&tbnw=133&prev=/images?q=second+world+war+pictures&gbv=2&ndsp=20&hl=en&sa=N&start=20http://images.google.com/imgres?imgurl=http://www.worldwar2today.com/images/pre-1939.jpg&imgrefurl=http://www.worldwar2today.com/&usg=__XdULxuOaZ6_J_vkiyQ8qWiql8vA=&h=429&w=564&sz=63&hl=en&start=96&tbnid=RfJbPOjFbIubgM:&tbnh=102&tbnw=134&prev=/images?q=second+world+war+pictures&gbv=2&ndsp=20&hl=en&sa=N&start=80http://images.google.com/imgres?imgurl=http://upload.wikimedia.org/wikipedia/commons/f/f2/Soviet_second_world_war_monument_in_riga.jpg&imgrefurl=http://commons.wikimedia.org/wiki/File:Soviet_second_world_war_monument_in_riga.jpg&usg=__PcqoMOVe5Uq8lQkAvqXAIt2Yabw=&h=2898&w=1798&sz=1113&hl=en&start=112&tbnid=YCFDmKBvW77ZaM:&tbnh=150&tbnw=93&prev=/images?q=second+world+war+pictures&gbv=2&ndsp=20&hl=en&sa=N&start=100http://images.google.com/imgres?imgurl=http://i29.photobucket.com/albums/c280/debbs01/Forum Pix/The-Second-World-War-Alone-500.jpg&imgrefurl=http://www.rapidfind.org/upload/showthread.php?p=696260&usg=__wYs451QMkJMuAHcPjMWEPkhAZ5U=&h=500&w=500&sz=30&hl=en&start=133&tbnid=lI6Kj2QWxJW_gM:&tbnh=130&tbnw=130&prev=/images?q=second+world+war+pictures&gbv=2&ndsp=20&hl=en&sa=N&start=120

  • 1945-1965 100.000 , 1947 . =

    = PRSA 1948 .

    = IPR 1955 .

    = IPRA 1955 .

    = CERP

    http://images.google.com/imgres?imgurl=http://www.ameceuropeansummit.org/images/logo-ipr-small.gif&imgrefurl=http://www.ameceuropeansummit.org/amec/&usg=__n855NEJMGKMK9iLL14qRK5gE0hw=&h=131&w=150&sz=10&hl=en&start=10&tbnid=iu1jfYg_GZp5NM:&tbnh=84&tbnw=96&prev=/images?q=In%C2%ADs%C2%ADti%C2%ADtu%C2%ADte+of+Public+Re%C2%ADlations+-+IPR&gbv=2&hl=en&sa=G

  • 1965 ,

    =

    , ,

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  • http://images.google.com/imgres?imgurl=http://photos.state.gov/libraries/usinfo/30145/ejs/USA-Maps-Cover.jpg&imgrefurl=http://www.america.gov/publications/books/usamap.html&usg=__R9oXhCT9GYgmiLaDMSgNAcT5xus=&h=600&w=471&sz=91&hl=en&start=3&tbnid=4sAjCcEemJyZSM:&tbnh=135&tbnw=106&prev=/images?q=usa&gbv=2&hl=en&sa=Ghttp://images.google.com/imgres?imgurl=http://www.pocanticohills.org/usa02/_derived/usa02.htm_txt_usa.gif&imgrefurl=http://www.pocanticohills.org/usa02/usa02.htm&usg=__tWYnzVWn3wnvXA6LR4PMc7cySf8=&h=342&w=512&sz=11&hl=en&start=5&tbnid=bYwmMnXcfu5BjM:&tbnh=88&tbnw=131&prev=/images?q=usa&gbv=2&hl=en&sa=Ghttp://images.google.com/imgres?imgurl=http://www.ee.cityu.edu.hk/~cccn/USA.jpg&imgrefurl=http://www.ee.cityu.edu.hk/~cccn/assocmembers.htm&usg=__4AuOT56a_j_BlVfozcGLXeMBjJg=&h=301&w=569&sz=89&hl=en&start=34&tbnid=cBao593uRClANM:&tbnh=71&tbnw=134&prev=/images?q=usa&gbv=2&ndsp=20&hl=en&sa=N&start=20

  • =

    1787/1788 .

    9 30

    = , ,

    http://images.google.com/imgres?imgurl=http://windward.hawaii.edu/facstaff/nuckols-j/American_Revolution.jpg&imgrefurl=http://windward.hawaii.edu/facstaff/nuckols-j/Hist281.html&usg=__OlzuFmJJnChOoVcNpwDllefNW8I=&h=484&w=716&sz=314&hl=en&start=1&tbnid=QZEeQ6o5UNqkMM:&tbnh=95&tbnw=140&prev=/images?q=american+revolution&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://samuelatgilgal.files.wordpress.com/2009/08/alexander-hamilton.jpg&imgrefurl=http://samuelatgilgal.wordpress.com/2009/08/07/laws-must-give-place-to-the-constitution/&usg=__k7Ea6rkAq4Ps8bYfv_Q4PVxmyFw=&h=427&w=274&sz=59&hl=en&start=2&tbnid=w3Dqe4pgCnioEM:&tbnh=126&tbnw=81&prev=/images?q=alexander+hamilton+pictures&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://theconstitutionhangingbyathread.files.wordpress.com/2009/03/james_madison2.jpg&imgrefurl=http://theconstitutionhangingbyathread.wordpress.com/2009/03/06/hello-world/&usg=__6jio9O3-J6ma0H0E4m6qPFeTioU=&h=900&w=758&sz=42&hl=en&start=1&tbnid=rd1Txk8byLN4sM:&tbnh=146&tbnw=123&prev=/images?q=james+madison+pictures&gbv=2&hl=en

  • 1829 . = ,

    , , , ,

    The Globe

    http://images.google.com/imgres?imgurl=http://wpcontent.answers.com/wikipedia/commons/thumb/b/b8/Amos_kendall_by_mathew_brady.jpg/225px-Amos_kendall_by_mathew_brady.jpg&imgrefurl=http://www.answers.com/topic/amos-kendall&usg=__2CM81VP3UZmtDcE5koAt7JSE0JU=&h=303&w=225&sz=15&hl=en&start=1&tbnid=TxG8NUd8v9YKjM:&tbnh=116&tbnw=86&prev=/images?q=Amos+Kendall&gbv=2&hl=en&sa=Ghttp://images.google.com/imgres?imgurl=http://www.mhodistributors.com/the-globe-4-30.jpg&imgrefurl=http://www.ioffer.com/i/The-GLOBE-Newspaper-Washington-DC-April-20-1836-39388536&usg=__Mcoq3xGQTGeJke61UaAaeydOBDU=&h=356&w=490&sz=43&hl=en&start=1&tbnid=AI-4iaQdNAQpHM:&tbnh=94&tbnw=130&prev=/images?q=the+globe+newspaper&gbv=2&hl=en&sa=G

  • 20.

    =

    http://images.google.com/imgres?imgurl=http://encyclopedia.smokersclub.com/images/boston.jpg&imgrefurl=http://encyclopedia.smokersclub.com/110.html&usg=__jc2x0iQakvpb5OLMnzq4VVA1Ufg=&h=300&w=400&sz=22&hl=en&start=1&tbnid=2McuWBSftXtWeM:&tbnh=93&tbnw=124&prev=/images?q=boston&gbv=2&hl=en&sa=Ghttp://images.google.com/imgres?imgurl=http://www.4basehorkids.com/image/Harvard_University32.jpg&imgrefurl=http://www.4basehorkids.com/education.htm&usg=__LxB3t75i0518On5k6bogFa5StVs=&h=1068&w=1600&sz=333&hl=en&start=3&tbnid=TaW62EqWO4aHbM:&tbnh=100&tbnw=150&prev=/images?q=harvard+university&gbv=2&hl=en

  • =

    http://images.google.com/imgres?imgurl=http://www.americaslibrary.gov/assets/jb/reform/jb_reform_wilson_1_e.jpg&imgrefurl=http://www.americaslibrary.gov/jb/reform/jb_reform_wilson_1_e.html&usg=__aA5S9ZGYC5nw3_GHyYawckJY4rU=&h=580&w=580&sz=119&hl=en&start=4&tbnid=LyRLIHaApOa3YM:&tbnh=134&tbnw=134&prev=/images?q=woodrow+wilson+pictures&gbv=2&hl=en

  • 1923 Crystallizing Public Opinion

    =

    http://images.google.com/imgres?imgurl=http://visitskc.files.wordpress.com/2009/02/edward_bernays.jpg&imgrefurl=http://visitskc.wordpress.com/2009/02/17/public-relation/&usg=__sRlAyLs00UEOSigFId3NPC1gLaA=&h=440&w=357&sz=16&hl=en&start=1&tbnid=m-lcOf4ZDto2EM:&tbnh=127&tbnw=103&prev=/images?q=Edvard+Bernays&gbv=2&hl=en&sa=G

  • = 1929

    New Deal =

    NEW DEAL

    http://images.google.com/imgres?imgurl=http://www.newdeallegacy.org/images/books/NewDealCover.jpg&imgrefurl=http://www.newdeallegacy.org/&usg=__Pe8LZCVtNGg0HVKX7kpbPTBcUPw=&h=1600&w=1444&sz=182&hl=en&start=20&tbnid=QgstQLBx2dgH4M:&tbnh=150&tbnw=135&prev=/images?q=new+deal+art&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://www.e-cart.biz/stores/vintage-metal-art/images/newdeal.gif&imgrefurl=http://www.e-cart.biz/stores/vintage-metal-art/index.php/cPath/77&usg=__pM1XyiREVzv8QdF1R45dxZpv_KE=&h=350&w=350&sz=30&hl=en&start=18&tbnid=Ja2hhUZlUnyRMM:&tbnh=120&tbnw=120&prev=/images?q=new+deal+art&gbv=2&hl=en

  • = =

    1942 ,

    ,

    75.000

    http://images.google.com/imgres?imgurl=http://www.psywarrior.com/OWIInsignia2.jpg&imgrefurl=http://www.psywarrior.com/OWI60YrsLater.html&usg=__MWufhhiothxBXKihZFRhNE7-wjE=&h=268&w=270&sz=15&hl=en&start=2&tbnid=i6Vo9DYjA3fXBM:&tbnh=112&tbnw=113&prev=/images?q=Office+of+War+Information&gbv=2&hl=en&sa=G

  • =

    =

    60. = =

  • http://images.google.com/imgres?imgurl=http://www.enchantedlearning.com/europe/britain/Flagbig.GIF&imgrefurl=http://www.enchantedlearning.com/europe/britain/flag.shtml&usg=__jpHYtwp89scKqB2FZ_7u01ZwNTM=&h=332&w=500&sz=7&hl=en&start=8&tbnid=1I-9Tnz4GOwM1M:&tbnh=86&tbnw=130&prev=/images?q=great+britain&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://www.axtellfamily.org/axgenea/GreatBritain.gif&imgrefurl=http://www.axtellfamily.org/axgenea/PuritanVillageGlossary.html&usg=__9OOMp7XmfOZ6l1I9y45Z16sywCo=&h=377&w=389&sz=6&hl=en&start=9&tbnid=aCqlUN8xHLwP9M:&tbnh=119&tbnw=123&prev=/images?q=great+britain&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://rlv.zcache.com/great_britain_mug-p168739716367003326qjgm_400.jpg&imgrefurl=http://www.zazzle.com/great_britain_mug-168739716367003326&usg=__TqUr6CgtWZ35FeZZKnjqac3snvo=&h=400&w=400&sz=19&hl=en&start=94&tbnid=k-7yNECaGu86rM:&tbnh=124&tbnw=124&prev=/images?q=great+britain&gbv=2&ndsp=20&hl=en&sa=N&start=80

  • = 1809 .

    1028 .

    http://images.google.com/imgres?imgurl=http://upload.wikimedia.org/wikipedia/commons/e/e8/David_Lloyd_George.jpg&imgrefurl=http://commons.wikimedia.org/wiki/File:David_Lloyd_George.jpg&usg=__rZntUo2WeIo87y1VdFoRxdO_ths=&h=1182&w=907&sz=411&hl=en&start=3&tbnid=mFNNWj1Oe0WSAM:&tbnh=150&tbnw=115&prev=/images?q=Lloyd+George&gbv=2&hl=en&sa=G

  • 19.

    1922 .

    1923 . -

  • = ,

  • 1948 .

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  • =

    http://images.google.com/imgres?imgurl=http://www.kosherdelight.com/MapsGermany.gif&imgrefurl=http://www.kosherdelight.com/Germany.shtml&usg=__sz2K30-Vq5ylJt7amzDeTCKuXn0=&h=353&w=329&sz=21&hl=en&start=7&tbnid=EHZ0Y_XCEDOA5M:&tbnh=121&tbnw=113&prev=/images?q=germany+pictures&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://home.att.net/~jhtaylor42/CroDol/GermanyFlag.gif&imgrefurl=http://home.att.net/~jhtaylor42/CroDol/CroDol-0.html&usg=__RkjfgiF9yZ6wMJ2SovlnA9UGJ50=&h=302&w=489&sz=2&hl=en&start=36&tbnid=5g7jC-Vek_NyqM:&tbnh=80&tbnw=130&prev=/images?q=germany+flag&gbv=2&ndsp=20&hl=en&sa=N&start=20http://images.google.com/imgres?imgurl=http://www.gqmagazine.co.uk/travel/short_breaks/slideshows/090206-berlin-germany.aspx_ss_image_1.jpg&imgrefurl=http://www.gqmagazine.co.uk/travel/short_breaks/slideshows/090206-berlin-germany.aspx&usg=__JZULhCf9OwHdgqNXfB1JkFyY1vc=&h=440&w=690&sz=82&hl=en&start=42&tbnid=2nKyN4NmKKbChM:&tbnh=89&tbnw=139&prev=/images?q=germany+berlin&gbv=2&ndsp=20&hl=en&sa=N&start=40

  • = =

    -

    http://images.google.com/imgres?imgurl=http://www.mediaculture-online.de/uploads/pics/michael_kunczik.jpg&imgrefurl=http://www.mediaculture-online.de/Medienkritik.875.0.html&usg=__StoYzLdBkJzQK4eB-cIKKh3WcY0=&h=160&w=115&sz=5&hl=en&start=1&tbnid=_FvL5_sZcbK8FM:&tbnh=98&tbnw=70&prev=/images?q=Michael+Kunczik&gbv=2&hl=en&sa=G

  • =

    50. = ,

  • ,

    http://images.google.com/imgres?imgurl=http://thebreakthrough.org/blog/2008/05/02/russia map.gif&imgrefurl=http://www.thebreakthrough.org/blog/2008/05/post_3.shtml&usg=__ib_SorY8V2NCy7L5SGKn1TZQ_EM=&h=414&w=551&sz=81&hl=en&start=2&tbnid=ilTZmeoq4lhavM:&tbnh=100&tbnw=133&prev=/images?q=russia&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://www.bestwaytoinvest.com/UserFiles/Image/Russia-c.jpg&imgrefurl=http://www.bestwaytoinvest.com/russia&usg=__8TcAv4irTc9FYSTZYKTShQ55trI=&h=705&w=663&sz=82&hl=en&start=1&tbnid=vS0nfjQiHHezBM:&tbnh=140&tbnw=132&prev=/images?q=russia&gbv=2&hl=enhttp://images.google.com/imgres?imgurl=http://www.politicsonline.com/blog/images/2006/russian_flag.gif&imgrefurl=http://www.politicsonline.com/blog/archives/government/index.php&usg=__u-7z1K9JJ8xsJDw5uRzQySEdcaY=&h=283&w=427&sz=3&hl=en&start=1&tbnid=bvU-hVj48RD4mM:&tbnh=84&tbnw=126&prev=/images?q=russian+flag&gbv=2&hl=en

  • 1917 .

    = ,

    http://images.google.com/imgres?imgurl=http://upload.wikimedia.org/wikipedia/commons/thumb/b/b9/Lenin.jpg/230px-Lenin.jpg&imgrefurl=http://viladimiriiyich.blogspot.com/2008_05_01_archive.html&usg=__ECpKkBoJtMUnQZ2e17x99lB8wNw=&h=303&w=230&sz=12&hl=en&start=1&tbnid=GfJVNIum9R4zfM:&tbnh=116&tbnw=88&prev=/images?q=bolsevicka+revolucija&gbv=2&hl=en&sa=Ghttp://images.google.com/imgres?imgurl=http://shadowwar.files.wordpress.com/2009/05/stalin.jpg&imgrefurl=http://shadowwar.wordpress.com/2009/05/&usg=__eLA9X2fTSVoXT_akYKYZTof2PfE=&h=551&w=468&sz=46&hl=en&start=1&tbnid=iHxlg3bXkLwKlM:&tbnh=133&tbnw=113&prev=/images?q=stalin&gbv=2&hl=en&sa=G

  • 1980.

    1987 .

    =

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  • = , ,

    1990, 40

  • 1990 .

    =

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  • ,

    1993 .

    http://images.google.com/imgres?imgurl=http://www.mycity.co.yu/phpbb/uploads/8248_Ukrajina01.jpg&imgrefurl=http://www.mycity.rs/Arhitektura/Arhitektura-u-vasem-gradu.html&usg=__QAiqr6y_o8xOswCudLonnOt1MIs=&h=800&w=600&sz=57&hl=en&start=3&tbnid=_pI7gOYxmqe4hM:&tbnh=143&tbnw=107&prev=/images?q=Lomonosov+univerzitet&gbv=2&hl=en&sa=Ghttp://images.google.com/imgres?imgurl=http://cache.virtualtourist.com/2335016-Travel_Picture-Gorod_Sankt_Peterburg.jpg&imgrefurl=http://members.virtualtourist.com/m/31018/3b7/&usg=__mOx8D0YazchBzC8HUbmXNIXjMtc=&h=421&w=560&sz=62&hl=en&start=6&tbnid=ebaufYgeHSxD-M:&tbnh=100&tbnw=133&prev=/images?q=Sank+Petersburg&gbv=2&hl=en&sa=G

  • http://images.google.com/imgres?imgurl=http://image46.webshots.com/46/1/97/61/383119761AuZKDe_fs.jpg&imgrefurl=http://travel.webshots.com/photo/1383119761073327464AuZKDe&usg=__IJ2P_CtKPG8Y2yLmvHDhLqQ80iw=&h=960&w=1280&sz=171&hl=en&start=93&sig2=KV8zDJ1nE-61RToF-ugN5A&tbnid=AQTW_roVFWx5kM:&tbnh=113&tbnw=150&prev=/images?q=Chaina&gbv=2&ndsp=20&hl=en&sa=N&start=80&ei=eo24Su-uEoWysgaVqpSCBQ

  • = 2000

    =

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