sources · use the power of media relations to promote... every day, canadians: buy 5,466,560...

1
Use the power of media relations to promote... Use the power of media relations to promote... Every day, Canadians: Buy 5,466,560 newspapers Spend 13,2000 hours viewing television network news Purchase 1,172,603 consumer and business magazines The media surround us all. The media influence us all. Including your customers, members, supporters, and donors. Sources is a unique service which gives you the opportunity to connect with the people who are the media — the reporters, broadcasters, producers, columnists and magazine writers of Canada. These are the media professionals who can publicize your point of view, your expertise, your company or organization. More than 13,000 journalists, editors, and freelancers use the Sources Web site to find contacts, experts, and spokesper- sons. More than 12,000 have the current issue of the Sources print directory sitting on their desks. Sources makes it easy for them to find you and reach you. Your presence in Sources lets them know that you are available for quotes, background or analysis. In turn you garner valuable publicity. Publicity that will raise your profile and help you achieve your goals. Publicity that money simply cannot buy. Sources is a highly effective and cost-efficient tool to help you get your story across. Sources works. Put it to work for you. Your cause Your cause Yourself Yourself Your business Your business Drew Williamson Include yourself in Sources Your Sources listing will include: A 50-word description of your organization. A list of up to 15 of your experts and spokes- persons, along with their titles, phone and fax numbers, E-mail addresses, etc. Up to 40 entries in the Subject Index under the headings which best describe your areas of expertise. More than 80% of companies and organizations listed in Sources publish their logo with their listing. Your full profile and contact information appear on the Sources Web site as well as in the print edition of Sources. Call 416-964-7799 to include yourself in Sources. Sources, 812A Bloor Street West, Suite 201, Toronto, Ontario M6G 1L9, Canada Phone: 416-964-7799 Fax: 416-964-8763 E-mail: [email protected] www.sources.com 2011 2011 2011 2011 67 ® Sources THE DIRECTORY OF EXPERTS AND SPOKESPERSONS 2011 67 2011 www.sources.com Turn to Sources first! Visit Sources online at www.sources.com New listings and updates News releases Fame & Fortune: Journalism awards The online Sources Calendar Parliamentary Names & Numbers - Canada’s governments directory Knowledgeable sources More than 13,000 newsworthy topics Turn to Sources to find the experts and leads you need Browse through Sources to come up with new story ideas

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Page 1: Sources · Use the power of media relations to promote... Every day, Canadians: Buy 5,466,560 newspapers Spend 13,2000 hours viewing television network news

UUssee tthhee ppoowweerr ooff mmeeddiiaa rreellaattiioonnss ttoo pprroommoottee......UUssee tthhee ppoowweerr ooff mmeeddiiaa rreellaattiioonnss ttoo pprroommoottee......Every day, Canadians: Buy 5,466,560 newspapers

Spend 13,2000 hours viewing television network news

Purchase 1,172,603 consumer and business magazines

The media surround us all. The media influence us all.Including your customers, members, supporters, and donors.

Sources is a unique service which gives you the opportunityto connect with the people who are the media — thereporters, broadcasters, producers, columnists and magazinewriters of Canada. These are the media professionals who canpublicize your point of view, your expertise, your company ororganization.

More than 13,000 journalists, editors, and freelancers use theSources Web site to find contacts, experts, and spokesper-sons. More than 12,000 have the current issue of the Sources

print directory sitting on their desks.

Sources makes it easy for them to find you and reach you.Your presence in Sources lets them know that you are available for quotes, background or analysis.

In turn you garner valuable publicity. Publicity that will raiseyour profile and help you achieve your goals. Publicity thatmoney simply cannot buy.

Sources is a highly effective and cost-efficient tool to help youget your story across.

Sources works. Put it to work for you.

Your causeYour cause

YourselfYourself

Your businessYour business

Dre

w W

illia

mso

n

Include yourself in SourcesYour Sources listing will include:

➤ A 50-word description of your organization.

➤ A list of up to 15 of your experts and spokes-persons, along with their titles, phone and faxnumbers, E-mail addresses, etc.

➤ Up to 40 entries in the Subject Index under theheadings which best describe your areas ofexpertise.

➤ More than 80% of companies and organizationslisted in Sources publish their logo with theirlisting.

Your full profile and contact information appearon the Sources Web site as well as in the printedition of Sources.

Call 416-964-7799 to include yourself in Sources.

Sources,

812A Bloor Street West, Suite 201,

Toronto, Ontario M6G 1L9, Canada

Phone: 416-964-7799 Fax: 416-964-8763

E-mail: [email protected]

www.sources.com

2011

2011

20112011 67

®SourcesTHE DIRECTORY OF EXPERTS AND SPOKESPERSONS

2011672011

ww

w.so

urces.co

mTurn to

Sourcesfirst!Visit Sources online at www.sources.com➤➤ New listings and updates➤➤ News releases➤➤ Fame & Fortune: Journalism awards➤➤ The online Sources Calendar➤➤ Parliamentary Names & Numbers - Canada’s governments directory

➤➤ Knowledgeable sources ➤➤ More than 13,000 newsworthy topics

➤➤ Turn to Sources to find the experts and leads you need➤➤ Browse through Sources to come up with new story ideas