© trivector pedelecs in sweden target groups traffic safety considerations

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PEDELECS IN SWEDEN

Target groupsTraffic safety considerations

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1. WHAT’S THIS ABOUT?

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WHAT IS AN ELCYKEL?

It’s a bicycle Electric motor when cyclist is pedalling Max 25km/h Max 250Watt A Pedelec

Not S-Pedelec

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WHY ARE WE INTERESTED?

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SOME FIGURES

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SOME MORE FIGURES

2005 2006 2007 2008 2009 2010 20110%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Elcykel säljfigurer NL

% antal såld

% inkomst

% t

otal

vux

ency

kel

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POTENTIAL?

New target groups on bikes!

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DIFFERENT USE OF CYCLING INFRASTRUCTURE?

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SAFETY CONCERNS?

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2. WHO USES PEDELECS?

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?BUT WHAT IS THIS POTENTIAL?

Who uses pedelecs?

What do they use them for?

How often do they use them?

Where do they use them?

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WHO? – GENDER & AGE

More women than men own pedelecs in NL ‒ 46-60

More men than women‒ Germany, Switzerland, Sweden

‒ >40

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TRIP PURPOSES

All trip purposes Defined by users Importance of leisure trips

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HOW OFTEN / HOW FAR / WHERE?

Longer trips / faster trips Unchanged frequency

Leisure trips – not urban

TNO, 2008

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PEDELEC TRIPS…

Previous mode Low High

Car 20% 50%

(non electric) bicycle 20% 50%

PT 10% 30%

Walk 5% 5%

No trip 10% 30%

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WHO ARE THE INNOVATORS?

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BUT THESE ARE NOT THE ONLY TARGET GROUPS!

Longer distances

Reduce physical effort

Heavier loads

… But the pedelec is not everyone

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THINGS TO THINK ABOUT

Age: 75-84 have 3X higher risk of being seriously injured in Sweden

Speed cycled (perceived safety)

Acceleration profile

Where travelled: open up new routes

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OTHER SAFETY RISKS TODAY?

Problems with bicycle (e.g. brakes not working) ‒ 1 out of 10 single accidents could be elimated if bicycles

were in proper working order

More varied used of cycle infrastructure: safety risks?

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FINDINGS ABOUT ROAD SAFETY ASPECTS

S-pedelecs have definite increased risk

No significant risk for pedelec use

Higher speeds unexpected

Can be difficult when first use pedelec

Problems of perceived safety

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CONCLUSIONS

Growth potential pedelecs in Sweden

Open up new markets

No large safety risks of pedelecs, but…

Need to pay attention to differences between pedelecs and other bikes

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Anna Clark, Trivector TrafficAnnika Nilsson, Trivector TrafficHanna Wennberg, Trivector Traffic

[email protected] 0046 (0)104565623

Trivector’s new elcykel

mailto:[email protected]

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REFERENCES

BOVAG-RAI (2013). Mobiliteit in Cijfers. Tweewielers 2012/2013. http://www.bovagrai.info/tweewieler/2012/images/MobiliteitTweewielers2012.pdf

Fietsberaad (2013). Feiten over de elektrische fiets. Fietsberaadpublicatie 24, Utrecht, mei 2013.

Hiselius, L; Svensson, Å; Bondemark, A; Rye, T (2014). I vilken utsträckning kan elcyklar (och elmopeder) ersätta dagens biltrafik? Lunds Universitet Institutionen för Teknik och samhälle, 288. ISSN 1653-1930

Koucky & Ljungblad (2012). Elcyklar och infrastukturen – kräver elcyklar en förändring i hur vi planerar för cykel?

Roetynck, A (2010). PRESTO Cycling Policy Guide Electric Bicycles. PRESTO project brochure.

Smit - Van Oijen J, Beets H, de Graaf G (2013). De elektrische fiets vraagt om een upgrade van het fietsbeleid. Bijdrage aan het Nationaal verkeerskundecongres, 6 november 2013

TNO (2008). Elektrisch Fietsen – Marktonderzoek en verkenning toekomstmogelijkheden.

Niska, A. & Eriksson, J, (2013). Statistik över cyklisters olyckor. Faktaunderlag till gemensam strategi för säker cykling. VTI rapport 2013:801

http://www.bovagrai.info/tweewieler/2012/images/MobiliteitTweewielers2012.pdf

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