© trivector 1 green citizens of europe -4,5 years of implementation of mm in umeÅ, sweden ecomm...
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GREEN CITIZENS OF EUROPE
- 4,5 YEARS OF IMPLEMENTATION OF MM IN UMEÅ, SWEDEN
ECOMM 2015, Utrecht
Emma Ödling, Umeå municipality, [email protected]
Caroline Mattsson, Trivector, [email protected]
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SUCCESS FACTORS
Strategic document – Action programme for air quality
Wide range of activities implemented Cooperation with many stakeholders Knowledge and experience in the project office –
which has been spread to others A learning organisation – activities have been
evaluated and results used to improve Getting inspiration from other cities adapting them to
local conditions Being able to show results!
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WIDE RANGE OF ACTIVITIES IMPLEMENTED
Around 50 larger activities within 5 categories!1. Encouragement to start cycling and cycle more2. Increased numbers of people who take the bus, train or who
lift-share3. Increased knowledge and awareness of sustainable travel
and sustainable living4. Reduction of energy use in residential buildings5. Increased waste separation in residential buildings and in
public spaces
And a lot of information and dissemination activities, participation at events, etc.
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INCREASE CYCLING AWARENESS Pedal for medal (2010, 2011, 2012)
‒ 854 participants from work places competing of cycling longest distance
‒ 60-67 % cycles 4-5 days a week after 6 months‒ 45 % don’t drive as often to work (2012)
Winterpedalling (2010/2011, 2013, 2014)‒ More than 50 % continue biking at least 3 days a week
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SUPPORTIVE ACTIONS WITH COOPERATION
Park & bike (2014)‒ Car drivers park outside city centre and go by bike the last
distance‒ 30 % of the inhabitants know of it!‒ Collaboration with the municipal parking company
Bicycle garage at Umeå Airport (2013)‒ 16 places inside + 100 under roof‒ So popular it will be extended!‒ Umeå airport finances
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INTRODUCING MM IN THE BUILDING PROCESS
Parking pay off in building permit The developer can get a 40 % reduction from the
parking norm for work place parking places if the following is fulfilled:
‒ Offer facilities for cycling commuters, changing rooms and warm parking.
‒ Offer membership in a car sharing company‒ Communicate sustainable travelling for the employees ‒ Support improvements in public transport, mobility manager
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EXAMPLES OF DISSEMINATION…
52 000 brochures, posters, etc. 115 000 e-mails 22 000 unik web visitors every year 65 press articles 17 radio spots 16 TV spots 54 web articles 9 webb-TV spots 3 articles in magazines 1323 likes on Facebook 468 followers on Twitter 1740 newsletter receivers (2014) 20 000 ”breakfast bags” handed out 21 000 talks on fairs
In total around 72 000
activities, spots and mailings!
Every year!
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MORE THAN 50 % OF THE INHABITANTS KNOW OF THE PROJECT OFFICE
Bike service: 100 % Bike rental: 97,5 % Park & bike: 81 % Winterpedalling: 95 % Try e-bike: most of them very satisfied
SATISFIED PARTICIPANTS!
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GREEN CITIZENS HAS INFLUENCED TRAVELLING
Around 9 000 inhabitants travel less by car to work/studies
Around 11 000 inhabitants travel less by car during free time
This makes around 3300 km less car trips per week = 0,6 ton less CO2 emissions 10 % of the total emissions of 1 Swede per year
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BUT… CHALLENGES REMAIN
Despite 6 years of working with MM, recent parking regulation and effort put in cycling infrastructure no evidence in modal shift can be seen. ‒ Which further steps should be taken?
Be Green Umeå, the project office, is now put on ice. ‒ What should be done to make it active again?‒ How can politicians be convinced of the cost effectiveness?