- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

ToK Presentation Planner

Real life Situation……………..…………..………….

Start Here

UnderlyingKnowledge Issue

…………………………………………

………………………………………..

Other Real life Situations

Evaluation ofKnowledge Issues

…………………………………………

…………………………………………

…………………………………………

………………………………………..

Vocabulary ofReal LifeSituation

ToK VocabularyExtr

act K

I fro

m R

LS

Implications

Implications

Imp

licatio

ns

Arguments

Suggested Knowledge Claim

……………………………………….

1…………………...

2………………..….

3………………..….

Real-life situation: Kony 2012 video

Knowledge Claim: Presentation affects how we assess content

Questions raised: • Are first impressions important?• Should we trust our first impressions?• How influential are first impressions?

Knowledge Issue: • To what extent do first impressions shape opinion?

Evaluation of Knowledge Issue:• First impressions and different Ways of Knowing (Emotion)• In different Areas of Knowledge (Sciences and Arts)• First impressions and instinct (Biology)

Other Real-life situations:• Website design & Marketing, Rhetoric, Tall men, Attractive people

Other Perspectives: Advertising and less obvious uses of first impressions

TaK Presentation

Beauty is truth, truth beauty, – that is all / Ye know on earth, and all ye need to know.Final two lines from ‘Ode on a Grecian Urn’ by John Keats 1819

TaK Presentation

Knowledge Issue: • To what extent do first

impressions shape what we know?

Website Design (Sense Perception & Reason)Aesthetics

http://www.lingscars.com/

TaK Presentation

Rhetoric (Language & Emotion)Politics

TaK Presentation

Natural SciencesPresentation of Results

TaK Presentation

Category 1

Category 2

Category 3

Category 4

0

1

2

3

4

5

6

Series 1Series 2Series 3

Biology - InstinctTall Men (Sense Perception)

A survey of Fortune 500 CEO height in 2005 revealed that they were on average 6 ft 0 in (1.83 m) tall, which is approximately 2.5 inches (6.4 cm) taller than the average American man.http://en.wikipedia.org/wiki/Height_discrimination

TaK Presentation

TaK Presentation

Biology - InstinctAttractive People (Sense Perception & Emotion)

Advert for Marni CampaignH & M March 2012

TaK Presentation

OtherPerspectives

Conclusions:• In some AoKs, first impressions can have

a powerful influence. But being aware of this gives us the opportunity to use reason to analyze content and thereby not be too easily persuaded by presentation.

• “Don’t judge a book by its cover!”

TaK Presentation

TaK Presentation