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Thinking Mobile Mobile Apps & Mobility

By Alan Brogan MD

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Key Stats Ireland• Desktop- Dropped from 77% to 56% in 2 years. • Mobile – Same period x2 from 15% to 31%.• 2016 - Predicted to overtake desktop• Global Last Xmas 60% Amazon customers were mobile

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What’s driving this?

• Cheap Data

• Bigger Screens

• More & Better functionality

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Strategy comes first facilitated by technology

Mobile Websites

• Sales Funnel: Key element of the sale process• User experience should be good• Search engine performance- new Google policy

Mobile Apps Overview

• Fastest growing industry of all time ahead of oil, gold & internet.

• Bigger than the internet: In 2014 the use of apps overtook the use of websites.

• Twice as likely to use your business: Research is some industries.

What is a Mobile Apps?

• Short for ‘application software’.• Provides a service• Lives on your phone interface for easy accessibility

Mobile App v Mobile website?

• Informational v functionality… down to features• Higher usage rates and visits.• Communication … push notifications. • On line & off line integration …. Loyalty, vouchers, etc

Considerations for apps

• Audience & target market• What are the big players doing?• Type of business• What value can I offer? Loyalty or incentive. • Cost and ROI?• How well do you engage with your customers off line or

online?

New v Existing Customers?

• The features can often be primarily for existing customers• But it should be integrated with your other marketing and

this can attract new customers.

Managing for Success

• Think about your customers and have useful features…. Event calendars, offers, information.

• Keep it fresh with new content.• Build your apps reputation.• Build a plan to consistently market it.. Instore staff, download

incentives, social media, etc.

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Think Mobile Thank you