遊戲心理學 the psychology of game - class 4 _game mechanics and psychology

Curriculum Material : Psychology of Game @2013 ,All rights reserved

遊戲心理學系列課程四 :心理學應用_遊戲設計

LECTURE : THE PSYCHOLOGY OF GAME SERIOUS 4 : Game Mechanics And Psychology


Putting the Fun in Functional


內容

Contents

機制

Mechanics 付費

Monetization


遊戲定義

一般定義

•玩家競爭

•人為設定的衝突

•明確的規則條件

•量化的產出結果

•結構清楚

•經驗累積

•規則明確

•目標魅力

•樂趣


遊戲內容 Game Content

所有玩家感官接受到的資訊都算是

Contents。動畫、人物、音效、故事情

節、打鬥畫面等等，全都歸類在Game

Contents的範疇。


遊戲機制 Game Mechanics

泛指在Contents背後的規則。打架的輸

贏規則、打寶的掉落機率、武器升級的

規則、玩家爆擊的傷害計算方式、死亡

懲罰等等。這些機制就像是整個遊戲的

骨架，支撐起像是血肉的遊戲內容。


收費模式 Game Monetization

付費機制包含所有消費與經濟體系的設

計，包含了商城的道具、點卡、抽抽樂、

扭蛋機、寶箱福袋等等。


•更有樂趣 /FUN

•視覺效果 /COMPELLING

•成癮性 /ADDICTIVE

遊戲機制的跟設計目的與心理


焦慮

冷漠無聊

潮


五大遊戲機制

•收集 Collect

•積分 Point

•回饋 Feedback

•交換 Exchange

•客置 Customization


★收集 Collect


Show you what I got!!!


Impressive collection = bragging rights


Power of Compelling set

Baseball Cards Habbo Coins


Complete is the Goal!!


Broadcast as everywhere !

Collecting stamps in Brain Age Collecting Friends in Hotties


★點數 Points


Earning Points = simple score system!


Redeemable Points drive Loyalty


Binding with the society

公會點數

團隊加成點數

分享獎勵點數


Learn form YOUTUBE


Social Points = Game’s values ?!


Comparisons: a 2-choice social points game


Rating > Reward > Social > Identify + Value


Leader board


Point = Level define


Levels punctuate the game experience


Levels unlock new powers & access


★回饋 Feedback


Feedback draws attention through movement & change


And Maybe some harmless humiliation(Pressure)


More fun will always win


Feedback makes mundane more fun


★交流 Exchange


Exchange are structured social interactions


Social Exchanges can be explicit


… or implicit


Trading is an explicit Social Exchange


Gifting is an explicit Social Exchange

NetMarble HabboHotel Helios


★客制 Customization


Customization increases investment,

creates barriers to exit


“Automatic” Customization is fun and engaging

Amazon Home Page


Character Customization is especially powerful


Sample


Brain Age (Nintendo DS)

QuickTime?and aTIFF (Uncompressed) decompressorare needed to see this picture.


Collecting motivates repeat play

1. Collecting

2. Points

3. Feedback

4. Exchanges

5. Customization

Collect daily stamps Collect new games


Points are tracked over time

1. Collecting

2. Points

3. Feedback

4. Exchanges

5. Customization

Points over time

Points for a round


Feedback works at different time scales

1. Collecting

2. Points

3. Feedback

4. Exchanges

5. Customization

Short term: correct?

Long term: Brain age


Feedback & instructions are conversational

1. Collecting

2. Points

3. Feedback

4. Exchanges

5. Customization

He introduces

You play

He evaluates


Customization via handwriting…

1. Collecting

2. Points

3. Feedback

4. Exchanges

5. Customization

Custom signature Custom stamp


…and time-aware dialog

1. Collecting

2. Points

3. Feedback

4. Exchanges

5. Customization

Brain Age is aware of time


Creating the illusion of awareness

1. Collecting

2. Points

3. Feedback

4. Exchanges

5. Customization

Program remembers when you last logged in

遊戲心理學 the psychology of game - class 4 _game mechanics and psychology

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