garde · the brioni boutique that opened in milan is the largest in the world. the boutique, which...

TOKYO OSAKA MILAN SHANGHAI HONG KONG PARIS NEW YORK LOS ANGELES SINGAPORE www.garde-intl.com

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www.garde-intl.com

MILANO REPORT

JULY 2014

CONTENTS * Project 1. Flagshipstore Brioni

* Project 2. Cala Cuncheddi Resort

* Project 3. Drogheria Milanese

http://www.garde-intl.com/�



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1. FLAGSHIPSTORE BRIONI Project Overview The Brioni boutique that opened in Milan is the largest in the world. The boutique, which is spread over three levels

inside the historical building of the maison, covers an area of 1200 square meters. The new concept is luxurious and

contemporary with the use of precious materials. The store will feature the Brioni Mirror technology. Brioni Mirror is a

digital service developed in three stages: virtual outfit, wardrobe and mirror alerts. The first phase allows the customer

to simulate the combinations of fabrics, colors and accessories to Measure Brioni and ready to wear collections. The

second phase will allow the customer to define a custom digital wardrobe, while the latter will allow the customer to

look at the reflection in the mirror and virtually try the combination of dress with an endless supply of clothing and

accessories. With Brioni Mirror, the customers do not need to imagine the dress to be made on the basis of tissue

samples, but will have the chance to look in the mirror and see their own image reflected in the finished garment. This

technology revolutionizes the direct service to the customer and offers a new purchasing experience.

Project Details 1. Brand: Brioni

2. Type of Business: Men`s fashion

3. Open Date: 06/2014

4. Location: Via Gesù, 2 20121 Milano

5. Size: 1200 sq m

6. Art Direction: Brendan Mullane, in cooperation with Park Associati

Location Map



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(facade view)

(internal view) (internal view)




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(area shoes)

(internal view)



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2. CALA CUNCHEDDI RESORT Project Overview The resort offers luxury design on the crystal-clear sea of Sardinia. The Hotel Cala Cuncheddi, a superior four-star

resort in Capo Ceraso, a few kilometers from Olbia, is the place for those who love to relax in a unique location with

style. The decor is signed by Vitra chairs, with furniture by Molteni&C and lighting by Artemide.

In each room there are plenty of toiletries by Bulgari. There is a superb attention to detail (even the dishes are

decorated with the logo of the hotel), because, in the end, details make the difference.

Sardinia is a special place for holidays. The natural environment and the infinity pool overlooking the sea offer a

perfect location for a cocktail with the sunset. The Chef Domenico Dapas delight guests with a menu that is always

innovative. He mixes local flavors with exotic flavors and his croissants at breakfast are hot, freshly baked and

delicious. For wellness lovers there is a new Spa that offers treatments at 360 degrees.

Project Details 1. Brand: Cala Cuncheddi Resort

2. Type of Business: Hospitality

3. Open Date: 21/06/2014

4. Location: Capo Ceraso, Olbia - Sardegna

5. Size: 80 rooms and suites

6. Creative Director - Interior Designer: Family members of the owners

Location Map


http://www.calacuncheddi.com/�


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(outdoor view)

(outdoor view) (flooring detail)

(indoor view) (outdoor view)



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(internal view) ) (internal view)

(internal view)



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(internal view)

(internal view)




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3. DROGHERIA MILANESE

Project Overview Drogheria Milanese offers a leap in time with an environment that goes back to the ‘60s and to the origins of the

place. The arrangement of space, the original pieces and the attention to the smallest detail reflect the soul of this

secretive place, where modernity has the warm touch of the past. The new restaurant looks like a grocery luxury

store and it is deliberately retro and "terribly" chic thanks to the informal but well-kept and pleasant environment. The

black and white checkered floor, the waiters in black aprons and suspenders as real tomboys of the workshop, the

long plank which occupies the place to dine and socialize with the other diners: everything contributes to make the

Drogheria Milanese a local grocery to remember.

Project Details 1. Brand: Drogheria Milanese

2. Type of Business: Food - Drink & Beverage

3. Open Date: 04/2014

4. Location: Via Conca del Naviglio 7, Milano

5. Art director: Andrea Meoni

Location Map

(sofa area) (juke box area)



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(internal view) (table detail)

(image detail) (internal view)


garde · the brioni boutique that opened in milan is the largest in the world. the boutique, which...

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