the best salesman in your business! › works 24 x 7 › it’s getting in front of people looking...
TRANSCRIPT
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Carefree Cave Creek Chamber Breakfast
WEB SITE MARKETING And
SEARCH ENGINE OPTIMIZATION
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Whats Your Web Site Doing?
The Best Salesman In Your Business!› Works 24 x 7 › It’s Getting in Front of People Looking for
You!› Spans the Entire World or Just Your
Community› Tells your Unique story just like you do. › Always Represents You Professionally. › NEVER has a Bad Thing To Say!› Costs less than ANY Salesman, Anywhere!
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Web Site Marketing & TLA’s
SEO – Search Engine Optimization KEYWORDS – Search Words Your Audience Use SERP – Search Engine Results Page ORGANIC SEARCH– Free Display in SERP PPC – Pay Per Click Advertising BANNER ADVERTISING – Flat Rate Display Ad CPC – Cost Per Click (charge each time
someone clicks on your ad) CTR – Click Through Rate - # Displays / # Clicks LANDING PAGE– Your Page Displayed from a
Click
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Why Do Web Site Marketing?
Stake Your Organic Search Claim……. While You Can! › Small Business’s are at an SEO disadvantage
› Cave Creek & Carefree CPC is still cheap
› Once your correctly on top of the organic pile, It’s hard to be removed*
› The Most Cost EffectivePiece of ANY marketing plan due to it’s ROI.
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SERP / Advertising Examples
ORGANIC Google Search – Carefree Google Search – Carefree Flooring Google Search – Cave Creek Flooring Google Search – Carefree Electrician Google Search – Computer Help Carefree
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What Does It Take?
PPC & Banner Advertising› Get your Ad, Set Your Budget and Buy Some
Space!› Focus in on Learning / Using Google Ad Words
Organic Search Listings› Commitment to OWN Your Keywords in Your
Market› Consistent Effort OVER TIME› Self Training & Focus AND/OR ask for help
BECAUSE….
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2 PRIMARY SEO Components
Internal Organic SEO› Focused effort on your site:
Content is King! Search Engines Read EACH PAGE! Keywords on pages, in Titles, Page Headers & Tags Register Your Location – Google, Yahoo and Bing all have location services Quality Programming / Site Foundation Images with Relevance and Keyword Names Videos on Keyword Topics (linked from YouTube)
External Organic SEO› Focused on External Sites Linked To you & Your Links to Them
Linking alone doesn’t work, need clicks! Free listings abound, utilize every one you can find. Smart Phone & Location Apps – Yelp etc. Social Media – FaceBook, Twitter, Google +
Good Execution in Both Areas, Over Time, LOCKS IN ORGANICS!
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2 PRIMARY Tools
Google Ad Words – PPC & CPC › Video Overview› www.adwords.google.com
Google Analytics – Web Site Activity› Analytics lets you track EVERY piece of
activity on your site AND who is on it RIGHT NOW!
› www.google.com/analytics
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Resources
Local – Carefree Cave Creek Chamber! Local - Tech 4 Life Computers! Google Help, Bing Help, Yahoo Help Chamber Members – List Each Other, R
eview Each Other! Community Partnerships – Who do you
help? Friends and Family –
› What keywords would they use? › Can they review you?
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Q & A
What Else Can We Help You With?