Коммуникационная кампания по запуску tele2 в Москве 2015
TRANSCRIPT
-
2
Tele2 0,2%
AC&M Consulting (Q3 2015) Tele2
35%
32% 33%
35%
33%
32%
-
3
3-10%
14% 13% 12%
20% 29% 43%
66% 58% 45%
0%
20%
40%
60%
80%
100%
120%
2014 2016 2020
Voice
data
VAS
Tele2 G/4G)
-
Tele2
4
SubBase ( Gross Intake)
Lifetime ( Lifetime value)
Usage ( MoU, ARPU)
-
5
1. Tele2
2.
Tele2
3. Tele2
4.
G
-
Tele2
6
-
Tele2
Tele2
7
ATL
WEB
-
PR/IR/GR/CSR
-
Tele2
8
-0 -40
PR-
-
I.
II.
III.
-
9
-
10
13-
Tele2 B2B-
Tele2
Tele2
-
-
C
-
11
-
12
ATL BTL
-
Tele2
13
http://www.youtube.com/watch?v=FeazcHb7r0A
http://www.youtube.com/watch?v=FeazcHb7r0A -
Tele2
14
-
15
-
-
16
-
-
17
Tele2
Tele2
-
18
-
-
19
-
>900*
Tele2
-
20