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MBA Dual

IV Semester2016-2018

MBA Dual 2016-18 (IV Semester)

Faculty of Management StudiesPacific Academy of Higher Education and Research University

MBA Dual Specialization -IV SemesterCORE PAPERSCode No. Name of Subject External

MarksInternal Marks

MBA-401 Project Management & Entrepreneurship Development 70 30

MBA-402 Business Policy and Strategic Management 70 30

MBA-403 Live Research Project 150 50

SPECIALISATION OFFEREDMARKETING

Code No. Name of Subject External Marks

Internal Marks

MBA-406 Advertising Management 70 30

MBA-407 Product and Brand Management 70 30

FINANCE Code No. Name of Subject External

MarksInternal Marks

MBA-411 Financial Derivatives 70 30

MBA-412 Management of Financial Services 70 30

HUMAN RESOURCE MANAGEMENTCode No. Name of Subject External

MarksInternal Marks

MBA-416 Employment Laws in India 70 30

MBA-417 Performance Management 70 30

PRODUCTION & OPERATION MANAGEMENT Code No. Name of Subject External

MarksInternal Marks

MBA-421 Total Quality Management 70 30

MBA-422 Material Management 70 30


INFORMATION TECHNOLOGY Code No. Name of Subject External

MarksInternal Marks

MBA-426 Data Base Management System 70 30

MBA-427 System Analysis and Design 70 30

INTERNATIONAL BUSINESS Code No. Name of Subject External

MarksInternal Marks

MBA-431 Global Competitiveness & Strategy Alliance 70 30

MBA-432 WTO and Intellectual Property Rights 70 30

SUPPLY CHAIN Code No. Name of Subject External

MarksInternal Marks

MBA-436 Supply Chain Management-II 70 30

MBA-437 International Logistics 70 30

AGRI – BUSINESS & RURAL DEVELOPMENTCode No. Name of Subject External

MarksInternal Marks

MBA-441 Agribusiness Policy & Environment 70 30

MBA-442 Agriculture Supply Chain & Co-operative Management 70 30

RETAIL Code No. Name of Subject External

MarksInternal Marks

MBA-446 Retail Planning 70 30

MBA-447 Retail Operation Management 70 30


TOURISM & HOTEL Code No. Name of Subject External

MarksInternal Marks

MBA-451 Travel & Tourism Agency Management 70 30

MBA-452 Front Office Management 70 30

INFRASTRUCTURE MANAGEMENTCode No. Name of Subject External

MarksInternal Marks

MBA-456 INFRASTRUCTURE PROJECT FINANCE 70 30

MBA-457 Public Private Participation In Infrastructure Sectors 70 30

PROJECT Code No. Name of Subject External

MarksInternal Marks

MBA-461 Project Support System 70 30

MBA-462 Project Financial Management 70 30

ENVIRONMENTCode No. Name of Subject External

MarksInternal Marks

MBA-466 Environmental Pollution & Disaster Management 70 30

MBA-467 Environmental Legislation 70 30

HOSPITAL & HEALTH CARE


Internal Marks

MBA-471 Hospital Design and Planning 70 30

MBA-472 Health laws and Ethics Management in Hospitals 70 30


ACCOUNTING & FINANCE Code No. Name of Subject External Marks Internal Marks

MBA-476 Auditing Principles and Practices

70 30

MBA-477 Indirect Taxes 70 30

INSURANCE MANAGEMENTCode No. Name of Subject External Marks Internal Marks

MBA-481 Insurance Regulatory Framework

70 30

MBA-482 Miscellaneous Insurance 70 30

INDUSTRIAL SAFETY AND HOMELAND SECURITYCode No. Name of Subject External Marks Internal Marks

MBA-486 National Security 70 30

MBA-487 Fire Safety, Electrical safety and Hazards

70 30

TECHNOLOGY MANAGEMENTCode No. Name of Subject External Marks Internal Marks

MBA-491 Software Project And Quality Management

70 30

MBA-492 Data Mining & Business Intelligence

70 30


CORE PAPERSCode No. Name of Subject External

MarksInternal Marks

MBA-401 Project Management & Entrepreneurship Development 70 30

MBA-402 Business Policy and Strategic Management 70 30

PROJECT MANAGEMENT & ENTREPRENEURSHIP DEVELOPMENT

(MBA-401) MBA Dual 2016-18 (IV Semester)

Section-AUNIT – I

Project Management – An Overview, Project, Concept, Classification of Projects and Development, External and Internal Causes of Delay , Project Assets, Issues and Problems, Strategic Variables: Contractual/Legal, Engineering/Technology, Financial And Economical, Post-commissioning operations, social and human aspects, Material problems - Project Formulation checklist. Managing Resources: Managing Resources Phases from Project Planning to Project Completion, Pre-investment, Investment and Operational phase, Capital Cost-Time & Value System, Project Feasibility Studies, Prefeasibility Studies & Components of Project Feasibility Study.

UNIT – IIFinancial Evaluation Of Projects: Financial Evaluation of projects under certainty, Pay Back Method, Average Rate of Return Method, Net Present Value method, Project Evaluation under Uncertainty and risk. Appraisal Process: Concept and The Methodology for Project evaluation, Commercial vs. National Profitability, Social Cost Benefit Analysis & Commercial profitability, International Project Appraisal

UNIT – IIIEntrepreneur and Entrepreneurship: Introduction, The concept of Entrepreneur, Characteristics of an entrepreneur, Qualities of an Entrepreneur, Distinction between an entrepreneur and a manager, Types of entrepreneur, Concept of entrepreneurship, Scope of entrepreneurship, Factors affecting entrepreneurial growth.Promotion of a venture: Opportunities analysis; External environmental, analysis-economics, social, and technological; Competitive factors; legal, requirements for establishment of a new unit, Project Formulation, Raising of funds; Venture capital sources and documentation required, Social responsibility. Role of u capital fund.

UNIT – IVEntrepreneurial Development Programmes (EDP): EDP, their role, relevance, and achievements: role of Government in organizing EDPs; Critical evaluation. Role of Entrepreneur: Role of an entrepreneur in economic growth as an innovator, generation of employment opportunities, complimenting and supplementing economic growth, bringing about social stability and balanced regional development of industries.

Section-BCase Study: Sufficient number of cases should be discussed.

BUSINESS POLICY AND STRATEGIC MANAGEMENT (MBA-402) Section-A


Unit-I

Introduction: Business policy-evolution of the concept. Difference between business policy and strategic management. Corporate governance- concept, issues, models, evolution and significance. Introduction to Strategic Management-Concept importance of strategic Management, Strategic & Competitive Advantage, Strategic Planning & Decisions, strategic Management Process.

Unit-II

Top Management Perspective: Establishment company direction-developing strategic vision, setting objective and crafting a strategy-Internal & External Environment, Formulating Long Term objective & Strategy, Strategic Analysis & Choice.

Unit-III

Analyzing Business Environment: Analysis of Business environment at 3 levels-Macro external environment analysis, external environment analysis (Industry analysis and competitor analysis) porter’s five forces and competitor analysis framework, and firm level internal analysis.

Identifying alternative strategies: Grand strategies: stability, growth, retrenchment & combination strategies.

Unit-IV

Competitive Strategy and Competitive Advantage: Industry and competitive analysis, strategy and competitive advantage, Principles of Competitive Advantage-Identifying Value Activities, Competitive Scope and the Value Chain, the Value Chain and Generic Strategies, Mergers & Acquisitions

Section-B

Case study: Sufficient number of cases should be discussed.

MARKETING



Internal Marks

MBA-406 Advertising Management 70 30

MBA-407 Product & Brand Management 70 30

ADVERTISING MANAGEMENT (MBA-406)Section-A

UNIT - IIntroduction and Objective setting : Role of Advertising in the Marketing Process, The Communication & Persuasion Process, Integrated marketing Communication, Advertising Planning


Process& Execution, The DAGMAR, AIDA Approach. Creating Advertising Programme: Message, Headlines, Copy, Logo, Illustration, Appeal, Layout, Creative Approaches.

UNIT - II

Media: Types of Media, Inter media Comparisons. Media Characteristics, Setting Advertising Budgets, Budgeting Methods, Media Class Vehicle & Option Decisions, Creativity in Media Planning.

UNIT - III

Advertising Agencies: Function and Types, Compensation Planning. Advertising Research: Motivational Research, Copy Research, and Measurement of Advertising Effectiveness.

UNIT - IV

Special Issues in Advertising:

(a) Corporate Image Building Advertising (b) Advertising for Social Cause

(c) Industrial Advertising (d) Regulation of Advertising in India

(e) Consumerism and Advertising.

Section-B

Case Study: Sufficient number of cases should be discussed.

PRODUCT AND BRAND MANAGEMENT (MBA-407)

Section-A

Unit-IMBA Dual 2016-18 (IV Semester)

Product Concept: Product Mix Concept, Product Classification, Product Planning, Marketing Plan, Portfolio Analysis, Market Potential and Forecasting, Product Market Strategies, Product Life Cycle Stages and Corresponding Strategies, Product Evaluations.

Unit-II Product Positioning: Concept, Product Differentiation, Positioning Strategies, Preference Analysis, and Benefits Segmentation. New Product: New Product Categories, Organization for Product Management, Prototyping, Techniques for Idea Generation & Screening Concept Development & Testing, Test Marketing, Launching & Tracking of New Product.

Unit-III Understanding Brands: Brands Vs Products, Benefits of Branding: Brand Attributes, Signification of Branding to Consumers & Firms, Selecting Brand Names, Brand Awareness-Type of Brand Awareness and Brand Image-Types of Associations.

Unit-IVBrand Identity, Brand Personality, Brand Positioning, Creating Core Brands Values, Brining Brand to Life: Growing, Sustaining Brand Equity-Customer Based Brand Equity, Sources of Brand Equity, Building Brand Equity, Leveraging Brand Equity, Measurement of Brand Equity, Brand Portfolio and Architecture, Building Branding Strategies, Brand Extensions, Brand Licensing and Global Branding.

Section-B



FINANCE


Internal Marks

MBA-411 Financial Derivatives 70 30MBA-412 Management of Financial Services 70 30

FINANCIAL DERIVATIVES (MBA-411)

Course/Paper: MBA-411 MBA Semester-IVNo. of Lecture Hrs/Week: Internal Marks:30Total No. of Lectures Hrs: External Marks:70No. of Tutorials Hrs/Weeks: Exam Time:


Section-AUNIT – IDefinition of Derivative Securities-

Brief history of derivatives, Concept, Types of derivative contracts: Forwards Contracts, Future Contracts, Options, SWAPS, Participants in derivative market: Hedgers, Speculators and Arbitragers, Uses of Derivatives, Basic Derivatives terminology: Types of Orders, Recent developments in Derivatives.

UNIT – IIIntroduction to Futures Markets, Future Contract and Future Trading, types of futures contracts, Specification of the Future Contract, underlying asset, contract size, and delivery specifications, clearing mechanism and settlement procedure, distinction between forward and futures contract, futures terminology, futures payoff, pricing futures.

UNIT – III

Types of Options, Uses of Options, Payoffs from Options, Uses of options, Option valuation and pricing: Binomial Model, Black Scholes, factors affecting option pricing, Model Trading Strategies involving: Options Bull-Bear, Butterfly Spread, Calendar and Diagonal Spread, Straddles, Straps, Concept of Delta, Theta, Gamma Vega.

UNIT – IV

Regulatory framework- Securities contracts regulations act 1956(SCRA), SEBI act 1992, regulations for derivative trading, taxation of derivative transaction in securities.


MANAGEMENT OF FINANCIAL SERVICES (MBA-412)Section-A

UNIT IMerchant Banking: Nature and scope, Functions, Regulation, Overview of current Indian merchant banking scene-structure of the merchant banking industry, Primary market in India and abroad,


SEBI guidelines,Pricing and timing of public issues, Pre- issue management-advertising and marketing, Post issue management-rights issues.

UNIT IINGOs: Introduction, concept & function, Issues in NGO Management & challenges, development indicators, Problems faced by NGOs.Legal procedure for the establishment of NGO- Trust & Society and their differences, Registration procedure for NGOs, Coordinating agencies, funding agencies and schemes.

UNIT IIIRating Agencies: Basics of credit rating, Credit risk management, Industry risk, Financial risk, Management risk, Project risk, Sovereign rating, Rating for manufacturing companies, Financial institutions & banks.MFI Institutions: What is microfinance, Evolution and Characteristics of microfinance in India, Tools for development, Legal & regulatory frame work, Microfinance delivery methodologies, Emerging issues, Input assessment and Social Assessment of MFIs.

UNIT IVVenture Capital, Private Equity: Introduction, Needs, Issues, Challenges, Structure of venture capital and Private Equity firms

Section-B



HUMAN RESOURCE MANAGEMENT


Internal Marks

MBA-416 Employment Laws in India 70 30

MBA-417 Performance Management 70 30

EMPLOYMENT LAWS IN INDIA (MBA-416)Section-A

UNIT IIntroduction: Labor laws in India, History of Labour law, Evolution of Labour law in India, Purpose of Labour Legislations, Constitutional provisions with regard to labour laws, Labour Policy of India.

UNIT IIMBA Dual 2016-18 (IV Semester)

Industrial Disputes Act, 1947- Grievances Redressal Mechanism- Inside and Outside organization, strike lockout, layoff, retrenchment etc., Industrial Employment (standing orders) Act, 1946- issues pertaining to standing orders, Trade Union Act, 1926- registration of Trade Union. Factories Act 1948.

UNIT IIIWorkmen’s Compensation Act, 1923- Workmen’s Compensation ,Employees State Insurance Act,1948- Contributions, Benefits , Provision of Medical Treatment by State Government, Employees provident fund and miscellaneous provisions Act, 1952- Exempted establishments, employee family pension scheme, employee’s deposit linked insurance scheme

UNIT IVPayment of Wages Act, 1936, The Payment of Bonus Act 1965, The Payment of Gratuity Act 1972, Minimum Wages Act 1948.

Section-B


PERFORMANCE MANAGEMENT (MBA-417)

Section –A

UNIT I

Performance Appraisal: Concept & Definition, Objectives process.


Performance Management System: Concept, Process & Elements, Performance appraisal Vs. Performance management.

UNIT II

Role of Performance Based Reward System in Organization: Meaning, Objectives, Performance based reward system & Strategic management process, Reward management, Role and Importance of rewards, Types of performance based rewards.

Behavioural Performance Management or OB Mod.

Performance management skills including coaching.

UNIT III

Potential Appraisal: Meaning, Objectives, Methods, Potential Appraisal & Performance management.

Performance Planning: Meaning and Need of performance planning, Planning individual performance.

UNIT IV

Performance Measurement: Classification of Performance measures, Measurement issues, Approaches & tools to measure performance, Traditional and Modern performance appraisal methods.

Competency Analysis and Competency Mapping: Meaning of competency analysis and Approaches to competency analysis, Competency mapping, Need, Development and assessment of competency models, Tools to identify competencies of employees.

Section – B

Case study: Sufficient number of cases should be discussed.


PRODUCTION & OPERATION MANAGEMENT


Internal Marks

MBA-421 Total Quality Management 70 30MBA-422 Material Management 70 30

TOTAL QUALITY MANAGEMENT (MBA-421)

Section-A UNIT IIntroduction: Concept of quality, Definition, Dimensions of quality, Evolution of TQM, Components of TQM, Developing quality Culture.Customer Focus and Satisfaction: Meeting Customer needs and Expectations, Translating customer needs into requirements (Kano Model) using customer complaints.


UNIT IIPhilosophy of TQM: Philosophies of Deming, Crosby, Juran and Taguchi, PDSA Cycle, Costs of Quality, Measuring quality costs, Criteria for Malcom Balridge Quality Award.Pre-requisite for TQM: Quality Orientation, Leadership, Employee Involvement, Role of ISO: 9000 QMS, Organizing for quality.SQC/SPC Techniques: Control charts for variables and attributes, Acceptance sampling, Process Capability studies, Six Sigma approaches, seven tools of SQC.Quality Function Deployment (QFD): Building a house of Quality, Voice of Customers, applications of QFD.

UNIT IIIQuality by Design: Production and product development tools, Taguchi methods, Design of Experiments, Orthogonal Arrays.Bench Marking: Evolution, Process of benchmarking, Understanding current performance, Types of Benchmarking, issues in Benchmarking.Tools of TQM: Management Tools, Design review, Pokayoke, Force field analysis, FMEA, FTA, DRM and 5S Principles.

UNIT IVStrategic Quality Management: Principles of Quality Management, Linking with strategic quality management process, TQM Implementation, Continual improvement/Kaizen Program, quality circles, and roles of BPR.


MATERIAL MANAGEMENT (MBA-422)

Section-AUNIT IPurchasing Process: Purchasing Objectives and process, Types of Purchases, Types of Purchasing Strategies. In sourcing and outsourcing: Outsourcing decision process, Total cost analysis, Outsourcing Alternatives

Supplier evaluation selection and measurement: Identification of supplier sources, Methods of


supplier selection, Methods of supplier evaluation, Supplier quality management, Supplier evaluation systems: ISO: 9000. Worldwide sourcing: Overview of worldwide sourcing, International sourcing process.

UNIT IIBasic Inventory Systems: Functions and types of Inventories, Measures of Inventory performance, Inventory Systems. Distribution Inventory Management: Multi Location Systems, Centralization of Inventories, Safety Stocks, Distribution Inventory System.

UNIT III Aggregate Planning: The nature of the Aggregate Planning decisions, Aggregate Planning Defined, The Value of Decision Rules, Costs, Aggregate planning Strategies, Aggregate Planning Methods.

Capacity Planning and Control: Long Range Capacity, Medium Range Capacity Planning and Control, Short Term Capacity Planning and Control.

UNIT IVHigh Volume Production Activity Control and Just-in-Time Systems: The Production Environment, Controlling Continuous Production, Sequencing and line Balancing Methodologies, Relationship to Aggregate Planning, Batch Processing Techniques, Process Industry Scheduling, Just-in-Time.

Section-B



INFORMATION TECHNOLOGYCode No. Name of Subject External

MarksInternal Marks

MBA-426 Data Base Management System 70 30

MBA-427 System Analysis and Design 70 30


DATABASE MANAGEMENT SYSTEM (MBA-426)Section-A

UNIT IDatabase: Introduction, database system applications, database systems versus file systems, view of data, data models, database language, database users and administrators the evolution of database administration function – The DBA’s managerial role. The Relational Database Model: A Logical view of data – keys – integrity rules – relational database operators – relationships within the relational database – data redundancy indexes.

UNIT IIModeling Techniques : Basic Modeling Concepts – Different Types of Models Hierarchical Database ,Network Database, Relational Database, degrees of data abstraction – entity relationship model – converting an E-R Model into a database structure; Codd's Rules; Concept of Domain, Tuple,Cardinality; Comparison between HDB-NDB-RDB ,Normalization: Database tables and normalization – normalization, First normal form, pitfalls in relational database design, functional dependencies, decomposition, desirable properties of decomposition, Boyce-code normal for, third normal form, fourth normal form, more normal forms.

UNIT IIIStructured query language: Basic Structure, Set Operations, Aggregate Functions, Null Values, Nested Sub queries, Views, Data-Definition Language, Embedded SQL, Dynamic SQL, SELECT Statement – distinct clause – handling of null values – ORDER BY clause, WHERE clause – relational operators – logical operators (AND, OR, NOT), SQL Operators – (BETWEEN, AND, IN, LIKE) – numeric functions – string functions – date functions – conversion functions – GROUP BY clause – group functions – HAVING clause – joining tables – SET Operators (UNION, INTERSECTION, MINUS) – Sub queries. Exercises.

UNIT IVDistributed database management system: Evolution – distributed processing and distributed databases – distributed database management systems – DDBMS Components – levels of data and process distribution. Client/server systems –client/server architecture styles – client/server implementation issues – backend database connection – to front end application, like Visual Basic.

Section-B Case Study: Sufficient number of cases should be discussed.


SYSTEM ANALYSIS & DESIGN (MBA-427)Section-A

UNIT ISystems concepts and information systems environment; Characteristics of a system, Element of System, Types of Systems, Systems development life cycle, Role of system analyst– SDLC, Structured analysis, Prototype – tools for system development, System Planning and initial Investigation, Information gathering, Tools for structured analysis ,Feasibility study, Cost-benefit analysis

UNIT IIRequirement Analysis: What is Requirement determination – Fact finding Techniques – interview, questionnaires, record review, and observation – tools for documenting procedures and decisions – Decision trees – Decision tables- Structured English, Structured Analysis: Concept and components – Data flow analysis – Data flow strategy – DFD’s- DFD Development and advantages – Data Dictionary – Why is data dictionary important Contents of data dictionary – recording of data descriptions.

UNIT IIIThe Process & Stages of System Design The process of design, Major development activities, Processing controls, Prototyping: Purpose – Rationale – Steps in prototype methods – Uses – Tools – Strategies System Design: Software requirement specification – Objectives of design – Design specification and features – introduction to output, input, file, database design. Output Design: Objectives – types of output – Key output questions – presenting information – tabular, output, graphics, and use of color – Design of printed output. Input Design: Objectives – capturing data – Guidelines – Design of source document – coding methods – input validation – Methods.

UNIT IVSystem Testing and Quality Assurance; Audit Trail; Testing verification, validation implementation and Software Maintenance, Hardware and Software selection; Security, Disaster/Recovery & ethics in Systems Development, System audit.

Section-B



INTERNATIONAL BUSINESS


Internal Marks

MBA-431 Global Competitiveness & Strategy Alliance 70 30

MBA-432 WTO and Intellectual Property Rights 70 30


GLOBAL COMPETITIVENESS & STRATEGY ALLIANCE(MBA-431)

Section-A

UNIT–I

Global Competitiveness: An Overview – Macroeconomic and Business Strategy Perspective,Framework for Assessing Competitiveness – Various Approaches; International and National Competitiveness Studies.

UNIT–IIDeveloping Competitiveness –Government Policy and Competitiveness, Role of Quality andProductivity in Achieving World Class Competitiveness; Attaining Competitiveness through Integrative Process Management.

UNIT–III Human Capital and Competitiveness, Role of Information Systems in Building Competitiveness, , Strategic Management of Technology and Innovation. Benchmarking and competitiveness, Business excellence.

UNIT–IVStrategic Alliances – An overview, international strategic allianies; Value creation in alliances strategy, Management of Strategic Alliances; characteristics & assessment criteria.

Section-B



WTO AND INTELLECTUAL PROPERTY RIGHTS (MBA-432)

Section-A

UNIT–IGATT and Evolution of World Trade Organization (WTO): Role of WTO in International Trade, Main Features of WTO, New Issues in WTO: Environment, Investment, Competition Policy,Government Procurement, Trade Facilitation.

UNIT–IIGeneral Introduction of the Intellectual Property Rights: The Basics of Intellectual Property,The Main Fields of Intellectual Property, Inventions, Industrial Creations Characterized by Relative Novelty (innovations), know-how, Industrial Designs and Models, Utility Models, Trademarks, Geographical Indications, Trade Secrets, plant varieties, Biodiversity and Traditional knowledge.

UNIT–IIIPatents: Introduction, Criteria & Types of patents.Copyright: Basics, Copyright protection, Rights of a copyright owner.Legal Nature of IPR’s in India : Brief Introduction of Intellectul Property Laws in India.

UNIT–IVInternational Protection of Intellectual Property: The World Intellectual Property Organization, The Agreement on Trade-Related Aspects of Intellectual Property Rights ("TRIPS"), the Paris Convention for the Protection of Industrial Property, the Madrid Agreement Concerning the International Registration of Trademarks and the Protocol Relating to the Madrid Agreement, The Trademark Law Treaty.

Section-B



SUPPLY CHAINCode No. Name of Subject External

MarksInternal Marks

MBA-436 Supply Chain Management-II 70 30

MBA-437 International Logistics 70 30


SUPPLY CHAIN MANAGEMENT – II (MBA-436)Section-A

UNIT I

Sourcing Decisions in Supply Chain Management- Role of Sourcing, Supplier’s Scoring and Assessment, Supplier selection and contracts, Design Collaboration, Procurement Process, Sourcing Planning and Analysis, Making Souring Decision.

UNIT II

Pricing and Revenue Management in Supply Chain Management- Role of Revenue Management, Revenue management for multiple customer segment, Revenue management for seasonal demand, perishable goods, for bulk and spot contracts.

UNIT III

Strategic Alliances- Framework of strategic alliances, Third Party Logistics- 3 PL, Advantages, disadvantages, Retailers Suppliers Partnerships its type and issues, steps and pros and cons, Distribution Integration its type and issues, Procurement and Outsourcing Strategies- Benefits and Risks and E- Procurement.

UNIT IV

Global Supply Chain Management- Introduction, Forces of Global Supply Chain-Global market force, Technology force, Global cost force, Political force, Risk of Global Supply Chain, Issues in international Supply Chain Management, Green Supply Chain and its indicators, Waste Management.

Section-B

Case Study: Sufficient number of cases should be discussed


INTERNATIONAL LOGISTICS (MBA-437)

Section-A

UNIT IUnderstanding International Logistics: Relevance of Logistics in International Marketing, International Supply Chain Management and Logistics

UNIT IIInventory control and warehousing: Concept of warehousing, Warehousing operating principles, Warehousing Strategies.Significance and types of warehousing facilities - total cost approach to logistics, Freight, Freight structure & practices, Ship owners Lien for freight.

UNIT IIITransporation Activity - internal transportation - inter - state goods Development in ocean transportation - containerization - CFS and inland Container deports - dry ports - multi-modal transportation and concor, International Air Transport.

UNIT IVGeneral structure of shipping - characteristics - liner and tramp Port system and sub-system - port organization and management - Responsibilities of port trust - growth and status of ports in India -Carriage of goods - legal aspects

Section-B



AGRI – BUSINESS & RURAL DEVELOPMENT


Internal Marks

MBA-441 Agri business Policy & Environment 70 30

MBA-442 Agriculture Supply Chain & Co-operative Management

70 30


AGRI BUSINESS POLICY & ENVIRONMENT (MBA-441)Section-A

UNIT I

Role of Agriculture in Indian economy; problems and policy changes relating to farm supplies, farm production, agro processing, agricultural marketing, agricultural finance etc. in the country.

UNIT II

Structure of Agriculture - Linkages among sub-sectors of the Agribusiness sector; economic reforms and Indian agriculture; impact of liberalization, privatization and globalization on Agri business sector.

UNIT III

Emerging Trends: Emerging trends in production, processing, marketing and exports; policy controls and regulations relating to the industrial sector with specific reference to agro industries.

UNIT IV

Agribusiness policies- Concept and formulation, and new dimensions in Agribusiness environment and policy.

Section-B



AGRICULTURAL SUPPLY CHAIN AND CO-OPERATIVE MANGEMENT (MBA-442)

Section-A

UNIT I

Supply Chain: Changing Business Environment; SCM: Present Need; Conceptual Model of Supply Chain Management; Evolution of SCM.

UNIT II

SCM Approach; Traditional Agri. Supply Chain Management Approach; Modern Supply Chain Management Approach; Elements in SCM.

UNIT III

Co-operative management: nature and functions, Professionalized management for cooperatives, role of leadership in cooperative management. Placement and role of board of management in cooperative management. Organizational structure, the state and the cooperative management.

UNIT IV

Agricultural Cooperative Marketing- concept, need and importance, Aims and objectives. Structure and organization of Agricultural cooperative marketing societies.

Section-B



RETAIL


Internal Marks

MBA-446 Retail Planning 70 30

MBA-447 Retail Operation Management 70 30


RETAIL PLANNING (MBA-446)

Section-A

UNIT–I

HRM in Retailing, HR Planning, Role of HR in Retail Organizations, Recruitment, selection, Training needs for Employees, Motivation and Performance Appraisal.

UNIT–II

Customer Relationship Marketing in Retailing: Marketing of Services,7P’s of sevice marketing Service Quality Management and Continuous Quality Improvement, Brand Management.

UNIT–III

Retail Marketing Mix: Segmentation, Target Market, Positioning, the Retail Communication Mix, Promotional tools & strategies.

UNIT–IV

Retail Pricing: Factors affecting Pricing decisions, Methods & techniques of pricing, Current Practice of Retail Pricing in India. Pricing Strategies & Policy.

Section-B



RETAIL OPERATION MANAGEMENT (MBA-447)Section-A

UNIT–I

Retail in India- drivers of retail change in India, size of retail in India: clothing, textiles and fashion accessories-food and food services-books & music, communication accessories Emerging sectors-FDI in retail, retail realities, rural retailing, challenges to retail development in India - threat of new entrants , substitutes, bargaining power of suppliers and buyers, intensity of rivalry

UNIT–II

The Evolution of Retail Formats - theories of retail development, Cyclical and conflict theory, the concept of life cycle in Retail- innovation, accelerative growth, maturity & decline.Growth in Retail Markets-business models in retail, classification based on ownership /merchandise offered/franchising /non store Retailing/direct selling/direct response marketing/telemarketing/ automated vending/kiosks/ the cash & Carry/credit marketing/brand management.

UNIT–I V

CRM: Definition, components of CRM, CRM concepts - customer life cycle- B to B CRM- understanding Goal of CRM, CRM planning & developing strategy, developing your CRM strategy, CRM building: Infrastructure, information, process, technology, people

UNIT–III

Distinctive characteristics Service Operations-service bench marking, service Strategy, designing the service enterprise, service supply, Relationships vehicle routing.Marketing channel systems -Developing the marketing channel-strategy, design, brand Management-positioning and repositioning - franchising.

Section-B



TOURISM & HOTELCode No. Name of Subject External

MarksInternal Marks

MBA-451 Travel & Tourism Agency Management

70 30

MBA-452 Front Office Management 70 30


TRAVEL & TOURISM AGENCY MANAGEMENT (MBA-451)

Section-A UNIT – I

Travel Agency and Tour Operation Business: History, Growth, and present status of Travel Agency. Definition of Travel Agency and differentiation between Travel Agency and Tour Operation business. Travel Agency and Tour Operators: Linkages and arrangements with hotels, airlines and transport agencies and other segments of tourism sector.

UNIT – II

Approval of Travel Agents and Tour Operators: Approval by Department of Tourism, Government of India. IATA rules and regulations for approval of a travel agency, Approval by Airlines and Railways.

UNIT–III

Functions of a Travel Agent: Understanding the functions of a travel agency - travel information and counseling to the tourists, Itinerary preparation, reservation, ticketing, preparation and marketing of Tour packages, handling business/corporate clients including conference and conventions.

UNIT–IV

Functions of a Tour Operator: Market research and tour package formulation, assembling, processing and disseminating information on destinations, Liasioning with principles, preparation of Itineraries, tour operation and post tour Management. Sources of income for tour operation.

Section-B



FRONT OFFICE MANAGEMENT (MBA-452)

Section-AUNIT–I

Classification of Hotels Based on various categories like size, location, clientele, length of stay, facilities, ownership, and organizational chart of hotels (large, medium, small) evaluation & development of hospitality industry and tourism, famous hotel worldwide.

UNIT–II

Sections and layout of Front Office: Organizational chart of front office department (small, medium and large hotels), Duties and responsibilities of various staff. , Attributes of front office personnel, Co-ordination of front office with other departments of the hotel, Equipments used (Manual and automated).

UNIT–IIIRoom Types & Tariffs: Types of rooms, Food / Meal plans, Types of room rates. (Rack, FIT, crew, group, corporate, weekend etc.), Reservations (Individual Booking/ Group Booking), Season Packages, Cashier & Billing Procedures.

UNIT–IV

Role of Front Office: Key control and key handling procedures, Mail and message handling, Paging and luggage handling, Rules of the house [for guest and staff], Managing Guest Service, Job Description in 70.

Section-B



INFRASTRUCTURE MANAGEMENTCode No. Name of Subject External Marks Internal Marks

MBA-456 Infrastructure Project Finance 70 30

MBA-457 Public Private Participation In Infrastructure Sectors

70 30


INFRASTRUCTURE PROJECT FINANCE (MBA-456)

SECTION – AUnit IIntroduction: Investments in Infrastructure, Capital Requirements and Capital Flows, Greenfield vs. Brown field investments, Sources of Capital Markets – Bond Market, Infrastructure Funds, Private Equity, Public Finance and International Financing Institutions; Short-Term Finance - Lease Finance, Vendor Finance; Asset Backed Securities; Debt and Mezzanine Debt; Public procurement, Revenue from Infrastructure Projects - Flow of Revenue, Rate Setting, Rate Regulation, Rate and Cost of Service Analysis, Tax revenue and Subsidies.

Unit II Infrastructure as an Asset: Asset Characteristics - Large upfront Investments, strong and stable cash flows, long life, irreversible investment, Infrastructure Asset Valuation and Bond Returns, Infrastructure and threat of Hold up.

Unit IIIProject Finance: Development and features of project finance, project finance vs. corporate finance, Project Finance Structure - Debt-cover ratios; Debt service, Drawdown of debt and equity, Debt prepayment and refinancing, security and inter-creditor issues, Control of Cash Flow- Cash Flow Cascades, Reserve Account, Control on Distribution to Investors, Cash Sweep and Cash Claw Back, Macroeconomic Assumptions and Associated Risks, Interest Rate, Exchange Rate.

Unit IVOrganization and Financing Models for Infrastructure companies: Privatization Models – Formal, Functional, Material, Business Models - Budget Financed, User-Financed Remuneration, Contractual Models- Public Private Partnership.

Section B

Case Study: Sufficient number of cases should be done.


PUBLIC PRIVATE PARTICIPATION IN INFRASTRUCTURE SECTORS (MBA-457)

SECTION – AUnit IPublic Private Partnership: Definition, Need, Benefits of PPP, Forms of PPP, PPP vs. Privatization, Roles of Stakeholders, International Experience, PPP Types as per World Bank, PPP Risk Matrix - PPP for and against.

Unit IIBuilding Capacities for PPP: PPP Policy & Institutional Framework at Central Government Level, PPP Policy & Institutional Framework of selected States - Gujarat, Andhra Pradesh and Punjab, Essentials for a robust PPP framework, PPP- Public Sector Investment decisions and Private sector perspective.

Unit IIISelection Process: Feasibility, Procurement and Contract Management Phase, Expression of Interest, Model RFQ and RFP, Key Clauses of Model Concession Agreements for various infrastructure sectors - Highways, Airport, Port, etc.

Unit IVOther Key Aspects of PPP: PPP vis-à-vis Social Infrastructure, PPP Funding - Viability Gap Funding Scheme of Government of India, Debt Financing, Structured Financing, Subordinate Debt, Takeout Financing Structures, Securitization, Equity Funding, Special Infrastructure Financing Institutions – IDFC, IIFCL, Infrastructure Regulatory Authority, Alternative Models.

Section BCase Study: Sufficient number of cases should be done.


PROJECT MANAGEMENT


Internal Marks

MBA-461 Project Support System 70 30

MBA-462 Project Financial Management 70 30


PROJECT SUPPORT SYSTEM (MBA-461)Section-A

UNIT–I

PROJECT SUPPORT FACILITIES: Nature and Types, Role of Government in Supporting Projects, Indian Investment Center ,Management, consultancy, and training support: Advisory Services, Training, Institutional Supports on Training Consultancy & Management Consultancy Organization.

UNIT–II

PROJECT MARKETING: Market Planning and Positioning, Institutional Supports, Role of Small Industries Corporation & Export Trade Promotion Councils.

UNIT–III

PROJECT TECHNICAL SUPPORTS: Project Design and Development, Quality Standards, Choosing Appropriate Technology, Licensing and Registration & Pollution and Effluent Treatment.

UNIT–IV

FINANCIAL SUPPORTS: Financial Plan, Financial Sources (Institutional), Commercial Banks and Leasing Companies Support & International Supporting Agencies.

Section-B



PROJECT FINANCIAL MANAGEMENT (MBA-462)Section-A

UNIT–IPROJECT FINANCIAL MANAGEMENT – AN OVERVIEW, Project, Concept, Classification of Projects and Development, External and Internal Causes of Delay , Project Assets, Issues and Problems, Strategic Variables: Contractual/Legal, Engineering/Technology, Financial And Economical, Post-commissioning operations, social and human aspects, Material problems - Project Formulation checklist.

UNIT–II

MANAGING RESOURCES: Managing Resources Phases from Project Planning to Project Completion, Pre-investment, Investment and Operational phase, Capital Cost-Time & Value System, Project Feasibility Studies, Prefeasibility Studies & Components of Project Feasibility Study.

UNIT–III

FINANCIAL EVALUATION OF PROJECTS: Financial Evaluation of projects under certainty, Pay Back Method, Average Rate of Return Method, Net Present Value method, Project Evaluation under Uncertainty and risk.

UNIT–IV

APPRAISAL PROCESS: Concept and The Methodology for Project evaluation, Commercial vs. National Profitability, Social Cost Benefit Analysis & Commercial profitability, International Project Appraisal.

Section-B



ENVIRONMENT MANAGEMENTCode No. Name of Subject External Marks Internal Marks

MBA-466 Environmental Pollution & Disaster Management

70 30

MBA-467 Environmental Legislation 70 30


ENVIRONMENTAL POLLUTION & DISASTER MANAGEMENT (MBA-466)

Section AUnit IAir Pollution: Definition, Sources of air pollution. Air pollutants (CO, CO2, SO2, NOX, hydrocarbons & aerosols). Specific phenomena related with air pollution- Green House Effect, acid rain, Ozone layer depletion and Smog. Effect of air pollution on – Human health, Animals, Plants, Atmosphere and other effects. Management measures for preventing and controlling air pollution.

Unit IIWater Pollution: Sources of water and its quality, Definition and sources of water pollution. Specific phenomena related with water pollution- Algal bloom, Eutrophication, Biomagnification/ Bioaccumulation, BOD, Sewage treatment. Ground water pollution. Effect of water pollution – on man, Animals, Marine life, Vegetation and other effects. Management measures for preventing and controlling water pollution.

Unit IIILand/ Soil Pollution: Definition, Sources of land/ soil pollution, Specific phenomena related with land/ soil pollution: Energy from refuse, Recycling of waste materials, NIMBY, NIABY Radioactive pollution. Harmful effects of land/ soil pollution. Remediation of land-fill sites Management measures for preventing and controlling land/ soil pollution. Methods of solid waste disposal.

Unit IVNoise Pollution: Definition, Measurement of noise and its intensity, Sources of noise pollution, Effects of noise pollution. Prevention and Control measures of noise pollution. Types and classification of waste: Air, Liquid and Solid, Characteristics of Waste. Basic units of an Effluent treatment plant. Biomedical Waste, Hazardous Waste, Municipal Solid Waste (MSW)

Section B


ENVIRONMENTAL LEGISLATION (MBA-467)


Section A

Unit IConstitutional Provisions for Environmental Protection: Specific Provisions for Environmental Protection in the Constitution of India, Provisions in the Directive Principles of State Policy.

Unit IIEnvironmental Acts, Rules and Notifications: Water (Prevention & Control of Pollution) Act and the corresponding Rule, Water (Prevention & Control of Pollution) Cess Act and the corresponding Rule, Air (Prevention & Control of Pollution) Act and the corresponding Rule

Unit IIIEnvironment (Protection) Act and Rule, Hazardous Waste (Management & Handling) Rules Manufacture, Storage and Import of Hazardous Chemicals Rules, Public Liability Insurance Act and Rule Refer to MoEF Website (http://envfor.nic.in) for the latest revisions, amendments etc.

Unit IVImportant Judgments and Cases: Discussion on landmark cases: Sriram Chemicals Oleum Leak Case, Bhopal Gas Leak case, Ganga Action Plan case etc. Green Benches.

Section B



HOSPITAL HEALTH CARECode No. Name of Subject External

MarksInternal Marks

Mba-471 Hospital Design And Planning 70 30Mba-472 Health Laws And Ethics Management In

Hospitals70 30


HOSPITAL DESIGN AND PLANNING (MBA-471)

Section AUNIT IProcess of Planning and Market Research: Health care in India, Stakeholders, Project Research, Feasibility Study, Essentials of Hospital Planning-Choosing a site, master Plan, Planning for growth and change, Other Considerations, Hospital Engineering, Hospital Hygiene, The Architect point of view.

UNIT IISteps involved in Hospital Design: Planning the Grid, Circulation, Special Considerations of designing for the disabled, Health premises- Parking, approach to building, Internal Circulation, vertical circulation, Outpatient and Inpatient areas, Ward facilities and other features.

UNIT IIIThe Design Process: The Architectural Design work process- Site, building, Engineering, Equipment, Systems, The Production Phase, Bidding Requirements and procedure; Planning for Inpatient wards- Classification, Inpatient nursing units, location, accommodation, ICU’s, special nursing units.

UNIT IVPlanning of Clinical and Non-Clinical Departments: General Considerations, Departmental functions, Criteria for development sizing, Composition of the Department, Workflow, Design issues in ICU, Maternity/Obstetrics Department, Patient and Workflow, Co-ordination between all departments, special planning and design considerations; Pathology lab- location, considerations; radiology and other diagnostic departments; Support Services –Food-Service Department, Central Sterile Department, The Pharmacy, Environmental and linen services, Engineering and maintenance department, Material management dept., Safety and Security Services.

Section B



HEALTH LAWS AND ETHICS MANAGEMENT IN HOSPITALS (MBA-472)

Section A

UNIT I

Policies and Guidelines adopted by the Ethics Committee: Accessing the ethics Committee, Ethics Committee Mission statement, Policies and Procedures of Hospital Ethics Committee-Function, appointment & membership, Jurisdiction, Procedures, meeting, record keeping, liability, Adoption & approval of Policies and Procedures.

UNIT II

Patient Rights and Organizational Ethics Committee: Advance Directives- Introduction, Treatment Directives and Living wills, Proxy Directives and Durable Power of Attorney, Implementation.

UNIT III

Guidelines for DNR (Do Not Resuscitate) Orders: Rationale and Objectives, Procedures for Implementation, Guidelines for Decision making, DNR Orders, Documentation, Review, Renewal and Revocation.

UNIT IV

Ethical Principles and laws: The principle of Autonomy, the principle of beneficence, the principle of Justice, the principle of Equity, General acts or Legislations to Hospitals, Medical acts, Professional negligence and the law of Negligence .

Section B



ACCOUNTING & FINANCE

Code No. Name of Subject External Marks Internal Marks

MBA-476 Auditing Principles and Practice 70 30

MBA-477 Indirect Taxes 70 30


AUDITING PRINCIPLES AND PRACTICES (MBA-476)

Section-A

UNIT-I

Introduction to Auditing: Origin and Meaning of Audit, Definition of Audit, Essential Characteristics of Auditing, Objective of Audit, Qualifications and Qualities of an Auditor, Advantages of Audit, Limitations of Audit, Scope of Audit, Classification of Audits: Classification Based on Organizational Structure, Classification Based on Timing and Scope of Audit Procedures, Classification of Audits Based on Specific Objectives

UNIT-II

Preparation for an Audit: Audit Planning, Preliminary Preparations by the Auditor, Audit Notebook, Audit Working Papers, Audit Evidence, Commencement of a New Audit, Test Checking, Routing Checking

Internal Control, Internal Check and Internal Audit: What is Internal Control? Internal Check, Internal Audit.

Vouching: Its Meaning and Importance: Vouching, Voucher

Vouching of Cash Transactions: Vouching of Cash Receipt Transactions, Vouching of Cash Payment Transaction, Vouching of Petty Cashbook Items

UNIT-III

Vouching of Trading Transactions: Vouching of Purchases Book, Vouching of Sales Book, Vouching of Purchases Return Book, Vouching of Sales Return Book, Vouching of Bills Receivable Book, Vouching of Bills Payable Book, Vouching of Journal Proper, Checking of Purchases Ledger, Checking of Sales Ledger.

Vouching of Impersonal Ledger: Personal versus Impersonal Ledger, General Considerations while Vouching Impersonal Ledgers, Outstanding Assets and Liabilities, Vouching of Outstanding Liabilities, Contingent Liabilities

UNIT-IVVerification and Valuation of Assets and Liabilities-I: Introduction, Verification of Assets, and Valuation of Assets, Verification and Valuation of Specific Assets, Verification and Valuation of Investments, Verification and Valuation of Inventories, Verification and Valuation of other Current Assets, Verification and Valuation of Fictitious Assets, Verification of Contingent AssetsVerification and Valuation of Assets and Liabilities-II: Verification of Specific Liabilities, Verification of Contingent Liabilities.

Section BCase Study: Sufficient number of cases should be done.


INDIRECT TAXES (MBA-477)

Section-A

UNIT -I

Central Excise: The Central Excise Act 1944.Definitions. Goods, Excisable goods, Manufacture and manufacturer, Classification, Valuation, Related Person, Captive Consumption, CENVAT.

Types of duties, Levy, Collection & Exemptions from Excise Duty, Remission of duty, Claim for refund of duty and interest

UNIT -II

Customs law: Basic concepts of customs law;

Types of custom duties. Anti-Dumping Duty, Safeguard Duty; Valuation;

Customs Procedures, Import and Export Procedures, Baggage, Exemptions.

UNIT –III

Service Tax: Introduction, Nature of Service Tax., and Classification of taxable services

Service Provider and Service Receiver, Registration procedure and Records to be maintained

Valuation of taxable services, Payment of service tax, Return

UNIT -IV

Central Sales Tax & VAT : Introduction, definition of sale under CST, Stock transfer, branch transfer under CST, Interstate sale, various procedures, Various forms for filing of sales tax returns under CST,VAT, Salient feature of State VAT Acts, Treatment of stock & branch transfer ,Output tax, Input Tax, Filing & Return under State VAT Acts

Section-B

Case Study: 50% will be practical questions from the above topics.


Insurance ManagementCode No. Name of Subject External Marks Internal Marks

MBA-481 Insurance Regulatory Framework

70 30

MBA-482 Miscellaneous Insurance 70 30


INSURANCE REGULATORY FRAMEWORK (MBA-481)

Section A

UNIT-I

Tariff Advisory Committee: Inception, Structure, Role and functions, guide lines on Detariffing.

UNIT-II

Registration of Insurance Company: Requirements, Procedure, renewal, suspension & cancellation.

UNIT-III

Main functions of IRDA and Insurance Councils - AML guidelines - ULIPs – Guidelines on ULIPs, Benefit Illustrations circular, circular on cap on charges and other important circulars on ULIPs - IRDA (Licensing of Insurance Agents) Regulations, 2000 - IRDA (Manner of Receipt of Premium) regulations, 2002 - IRDA (General Insurance - Reinsurance) Regulations, 2000 - IRDA (Life Insurance - Reinsurance) Regulations, 2000 - IRDA (Protection of Policyholders‘ Interests) Regulation, 2002 - IRDA (Micro-Insurance Regulations), 2005 - Sec 38 (Assignment) of Insurance Act, 1938 - Sec 39 (Nomination) of Insurance Act, 1938 - Sec 41 (Prohibition of Rebates) of Insurance Act, 1938 - Sec 45 of Insurance Act, 1938 - Sec 64VB of Insurance Act, 1938 - Mechanisms for dispute resolution available to insured’s and the role of the Ombudsman.

UNIT-IV

REINSURANCE MANAGEMENT – Nature of reinsurance - Brief historical background - Functions of reinsurance forms of reinsurance - Facultative and Treaty - Methods of reinsurance proportional – Surplus, - Quota share -FAC obligatory commission non-proportional - Stop loss/ aggregate excess of loss- Cost/ rating, Law relating to reinsurance contracts- Fundamentals of contract law as applicable to reinsurance - Reinsurance contract wordings- Common clauses in reinsurance contracts- Certain special clauses- Reinsurance documentation – Slip – Cover note – Agreement certain special clauses.

Section B



MISCELLANEOUS INSURANCE (MBA-482)

Section A

UNIT-I

FIRE INSURANCE: Application of Basic principles - The Standard Fire and Special Perils Policy - Add On covers- Special Policies – Reinstatement Value – Declaration Policy – Floater Declaration Clause – Fire Hazards – Fire Prevention and Control.

MARINE INSURANCE: - Historical Background, Meaning & Scope, Marine Insurance & Trade, Important Institutions, Salient Features, Major Provisions.

MOTOR INSURANCE– Types of motor vehicles- private cars, motor cycle/ scooters, commercial vehicles, trailers, miscellaneous and specific types of vehicles- Legal aspects- Motor vehicles act 1939- Motor vehicles act1988- Requirements for compulsory third party insurance certificate of insurance.

UNIT-II

Health Insurance Products in India: Types of Health Insurance Products in India – Hospitalization Indemnity product – Personal Accident products – Critical Illness product – Daily Hospital Cash benefit – Disease management covers – Outpatient covers – Investment products in health insurance & health savings components – Products for senior citizens – Micro-insurance products – International Coverage products – Other specialized health insurance products.

UNIT-III

Personal Accident Insurance. Introduction, Principles affecting Personal Accident Insurance, Basic Coverage, Additional Benefits, Exclusions, Conditions, Underwriting considerations, Rating, Claims procedure, Legal Aspects of Personal Accident Insurance, Group Personal Accident Insurance, Different Types of Personal Accident Insurance. Eg, Traffic Accident, Gramin PA, Janta PA, Amartya Shiksha, Student Safety etc. Introduction to Health Insurance.

UNIT-IV

Burglary Insurance Introduction, Different IPC Sections and their relevance to our Policy, Coverage, Exclusions, Conditions, Extensions, Underwriting Considerations, Rating Pattern, Claims Procedure, Types of Burglary Covers, Different kinds of policies covering burglary risk e.g. Baggage Insurance, Laptop Insurance, All risk Insurance etc.

Package covers: Shopkeepers Package, (evolution and present status), House Holders Package, Office Umbrella, Doctors Package, and Package Policies for Credit societies. Event Insurances Matches, Weddings, Sports and Entertainment events the latest requirement and covers. Contemporary covers and Product Development for the current market Kidnap and


Ransom covers, Intellectual Property Rights insurance, Key Man Insurance, E-Commerce Insurances etc.

Section B



INDUSTRIAL SAFETY AND HOMELAND SECURITY

Code No. Name of Subject External Marks Internal Marks

MBA-486 National Security 70 30

MBA-487 Fire Safety, Electrical safety and Hazards:

70 30


National Security (MBA-486)

Section A

UNIT I

National Security: Conceptual Aspects Concepts: Nation; Nationalism; Nation State; National Power and National Security. Elements of National Security: - Geography, Mineral resources, Social, political and economic factors, Scientific and technological development, Military preparedness

India’s Security Problems since independence.-, Geo-political effects of partition. Security problems related to Pakistan. Security problems related to China. Geo-strategic importance of the Indian Ocean. , India’s economic, political and security takes in the Indian Ocean. Role of Indian Navy & Coast Guards

UNIT II

Key Concepts of Security: (a) Balance of Power, (b) Collective Security, (c) Neutrality, (d) Nonalignment, (e) Equal Security, (f) Common Security.

Approaches to Peace: (a) Diplomacy, (b) International Law, (c) United Nations, (d) Arms Control and Disarmament.

UNIT III

Problems of India’s Security: The Conceptual Framework- Global, Regional and Local environment and its impact on Security thinking. – National Interest and protection of core values , Militancy in Jammu & Kashmir,. Insurgency in North eastern states, Civil Defense Organization in India: - Structure objectives, role and problems.

UNIT IV

Mobilization of Resources: Economic mobilization for national defense with reference to mobilization of Physical and Fiscal resources. Planning and production for national defense. Major defense production Industries in India

Section B



Fire Safety, Electrical safety and Hazards: (MBA-487)Section A

Unit IElectrical Safety Management: Introduction to Electrical Safety Management Conduction and Insulator, Voltage, Current Resistance, OHM”S Law, AC/DC Current, Effect of Electrical Shock, Indian electricity rule, Electrical hazards, Use of PPE in electrical work, Controls and prevention, Working at height, Work permit System, Earthing and current leakage, Working at High Voltage, use of Electrical Tools. Case study and Exercise.

Unit II

Fire Appreciation & First Aid: Fire Chemistry, Fire Extinguishers, Fire Precautions, Fire Certificate, Fire prevention and fire safety policy, Case study and Exercise. First Aid on overview – General, First Aid in Electrical industry, First Aid in Chemical/hazardous Industry, First Aid Education, Certification of First Aid Trainees, Case study and Exercise

Unit IIIOccupational Health Management: Introduction to Health and Environment at work, Work Health Hazard and Hazard Evaluation Chart, Health monitoring, Environmental Monitor, Physics of Sound Noise Measurement Noise Induced hearing Loss (NIHL) Controls of pollution, Principles of health protection, Types of health hazards, Health hazard and risk, Medical surveillance, Factors affecting Workers Health. Occupational health problems, taking care of occupational safety and health, confined space standard, Hazardous waste and Material standards, Record keeping, Case study and Exercise.Unit IVHazards & Risk Analysis & Safety in Use of Chemicals: Hazard analysis, Definition of risk, Risk analysis, Storage and Transportation of Chemicals.. Chemical Hazards, Rules For Hazardous Chemicals, Classification of Chemicals, TLV, Toxicity, Flash Points, Flammability etc, Use of biological material and treatment, Combustible Gas/ Vapors, Acid, Alkalis Toxic vapor application, Static Electricity, Chemical Burns, and Fire Hazards. Case study and Exercise

Section B



TECHNOLOGY MANAGEMENT


Internal Marks

MBA-491 Software Project And Quality Management

70 30

MBA-492

Data Mining & Business Intelligence70

30


SOFTWARE PROJECT AND QUALITY MANAGEMENT (MBA-491)Section A

UNIT I

INTRODUCTION - Software Projects, Projects Planning, Process models, Waterfall, RAD, V, Spiral, Incremental, Prototyping, Agile, Project Tracking.

UNIT II

SOFTWARE METRICS - Goal, Question, Metric (GQM) model, Product Quality metrics, In process Quality metrics, Metrics for software maintenance and testing, Complexity Metrics.

UNIT III

SOFTWARE PROJECT ESTIMATION - Effort and Cost Estimation - Expert Judgment, LOC, Function Points, Extended Function Points, Feature Points, Object Points, COCOMO-81, COCOMO-II; Risk Management.

UNIT IV

SOFTWARE QUALITY - Quality Management Systems, Software Quality Models- FURPS, McCalls Models, Applying seven basic quality tools in software development, Measuring Quality, Gilb, CoQUAMO, Lean software development.

Section B



DATA MINING & BUSINESS INTELLIGENCE (MBA-492)

Section A

UNIT I

INTRODUCTION - Data mining, Text mining, Web mining, Spatial mining, Process mining, BI process- Private and Public intelligence, Strategic assessment of implementing BI.

UNIT II

DATA WAREHOUSING - Data ware house – characteristics and view - OLTP and OLAP - Design and development of data warehouse, Meta data models, Extract/ Transform / Load (ETL) design.

UNIT III

DATA MINING TOOLS, METHODS AND TECHNIQUES - Regression and correlation; Classification- Decision trees; clustering –Neural networks; Market basket analysis- Association rules-Genetic algorithms and link analysis, Support Vector Machine, Ant Colony Optimization.

UNIT IV

MODERN INFORMATION TECHNOLOGY AND ITS BUSINESS OPPORTUNITIES - Business intelligence software, BI on web, Ethical and legal limits, Industrial espionage, modern techniques of crypto analysis, managing and organizing for an effective BI Team.

Section B



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