sustainable development : one of the most important features of modern society, meeting our needs...
TRANSCRIPT
![Page 1: Sustainable development : one of the most important features of modern society, meeting our needs without threatening the needs of future generations](https://reader035.vdocuments.mx/reader035/viewer/2022072009/56649d8a5503460f94a71391/html5/thumbnails/1.jpg)
Strategic approaches to rural tourism and
sustainable development of rural tourism
By E. ŠimkováUniversity of Hradec Králové, CR
Nicole BulikováIBA
![Page 2: Sustainable development : one of the most important features of modern society, meeting our needs without threatening the needs of future generations](https://reader035.vdocuments.mx/reader035/viewer/2022072009/56649d8a5503460f94a71391/html5/thumbnails/2.jpg)
KEY WORDS : sustainable development, rural areas, rural tourism, strategic plan, marketing
Sustainable development : one of the most important features of modern society, meeting our needs without threatening the needs of future generations
Rural areas : less dev eloped areas, which have many specific problems
Strategic planning : the main tool for the social-economic development
Rural tourism : can positively influence regional development, must be supported and conditions for its positive development have to be created
![Page 3: Sustainable development : one of the most important features of modern society, meeting our needs without threatening the needs of future generations](https://reader035.vdocuments.mx/reader035/viewer/2022072009/56649d8a5503460f94a71391/html5/thumbnails/3.jpg)
RURAL AREAS the definition first mentioned in 19th century by Sorokin and
Zimmerman in their “ Principles of Rural Urban Sociology “ making international comparison of rural conditions and
trends = at the regional level OECD distinguishes : PRRSRRPUR
after the EU entry, we use indicators commonly used by the OECD and the EUROSAT:
population density per km2
number of inhabitants living in villages than 100 inhabitants per 1 square kilometer
source of national heritage, culture and essential part of national symbols, places for living, recreational areas, cultural and natural space
perceived as problematic issues of modernization, transformation of agriculture, increasing unemployment
![Page 4: Sustainable development : one of the most important features of modern society, meeting our needs without threatening the needs of future generations](https://reader035.vdocuments.mx/reader035/viewer/2022072009/56649d8a5503460f94a71391/html5/thumbnails/4.jpg)
Role of agriculture Rural tourism
is not able to provide economic stability of rural areas
multifunctional perception of the agricultural sector means not only the preservation of landscape, forests, water and environment, but also protection of rural areas as the place for life in the developed infrastructure and employment opportunities
takes place in rural areas relates to low population tourism evolving both outside
recreation and tourism centers and outside urban areas
very popular in the economically developed countries
economically and socially positive impact
decentralization of accommodation allows visitors to spread all over the region and provides good opportunities for individual activities
![Page 5: Sustainable development : one of the most important features of modern society, meeting our needs without threatening the needs of future generations](https://reader035.vdocuments.mx/reader035/viewer/2022072009/56649d8a5503460f94a71391/html5/thumbnails/5.jpg)
GOALS AND METHODOLOGY
GOAL OF THE ARTICLE : to set the procedure of the analysis of rural tourism potential, and stress out the necessity of utilization of the effective planning and marketing approach as a key aspect in rural tourism entrepreneurship
ANALYSES AND MAIN STRATEGIC BUSINESS RULES: are base upon the information from the literatures and practical experience of the author further information was gained from the research through an electronic questionnaire
![Page 6: Sustainable development : one of the most important features of modern society, meeting our needs without threatening the needs of future generations](https://reader035.vdocuments.mx/reader035/viewer/2022072009/56649d8a5503460f94a71391/html5/thumbnails/6.jpg)
RESULTS AND DISCUSSIONS
Rural tourism is a business activity as any other. If the rural tourism is supposed to eliminate the problems of rural areas, it should regularly match the requirements of the sustainability in respect of social economic approach.
SUSTAINABLE DEVELOPMENT OF A REGION can be seen as: quality of life, prosperous economy, responsibility to the environment
SOCIAL ECONOMY is based upon cooperation, solidarity and relation of the local shareholders
![Page 7: Sustainable development : one of the most important features of modern society, meeting our needs without threatening the needs of future generations](https://reader035.vdocuments.mx/reader035/viewer/2022072009/56649d8a5503460f94a71391/html5/thumbnails/7.jpg)
THE ANALYSES OF THE POTENTIAL OF RURAL TOURISM
1. EVALUATION OF THE PLACE APPROPRIATENESS FOR RURAL TOURISM
Demographic, social and economic features, community plans and stakeholder expectations
Analysis of the area potential Analysis of the current state Evaluation of organizations and institutions which support tourism Current problems and obstacles
2. ANALYSIS OF BUSINESS AND LOCAL SPECIFIC RISKS IN RELATION TO RURAL TOURISM : 2 levels, Catwoe methodology
3. TREND DESCRIPTION : indicators of the place, trends in EU
4. ATTRACTIVENESS OF THE LOCALITY 5. SELECTION OF THE RIGHT PLACE FOR RURAL TOURISM 6. INFRASTRUCTURE REQUIREMENTS7. FINANCIAL RESOURCES8. MARKETING STRATEGY
![Page 8: Sustainable development : one of the most important features of modern society, meeting our needs without threatening the needs of future generations](https://reader035.vdocuments.mx/reader035/viewer/2022072009/56649d8a5503460f94a71391/html5/thumbnails/8.jpg)
STRATEGIC PLANS AND MARKETING IN RURAL TOURISM
Rural tourism should be based on understanding the lifestyle of the users of products and services of rural tourism - requires a very good business planning with a strong focus on following issues: technical, economics, social, marketing
![Page 9: Sustainable development : one of the most important features of modern society, meeting our needs without threatening the needs of future generations](https://reader035.vdocuments.mx/reader035/viewer/2022072009/56649d8a5503460f94a71391/html5/thumbnails/9.jpg)
STRATEGIC PLANS OF RURAL TOURISM SHOULD RESPECT THE
PRINCIPLES OF SUSTAINABLE DEVELOPMENT:
STARTEGIC PLANS LEAD TO A SITUATION ANALYSIS
OF THE LOCALITY. IT SHOULD BE FOCUSED ON
FOUR ELEMENTS:
1. Sustainability oriented use of local resources
2. Responsible and ethical approach towards the artificial and natural environment
3. Local benefits should be planned way ahead with respect on the long-term sustainability
4. Stakeholders should be informed on their relations and influence on the environment
5. There should be some limits defined for the locality
1. CURRENT SITUATION
2. TREND DESCRIBTION
3. COMMUNITY DEVELOPMENT PLANS
4. REALISATION
![Page 10: Sustainable development : one of the most important features of modern society, meeting our needs without threatening the needs of future generations](https://reader035.vdocuments.mx/reader035/viewer/2022072009/56649d8a5503460f94a71391/html5/thumbnails/10.jpg)
Benefits of the rural tourism can be seen from the following criteria :
Economic : job creation, source of capital, housing renovation
Social : public service improvement, revitalization of folklore and local traditions
Environmental : increasing the overall environmental knowledge of visitors and local people, increasing use of natural, cultural and historical potential
Costs relating to the rural tourism : infrastructure, energy, waste collection costs
Risks of tourism: environmental damages, social-cultural changes of the region (lifestyle changes)
![Page 11: Sustainable development : one of the most important features of modern society, meeting our needs without threatening the needs of future generations](https://reader035.vdocuments.mx/reader035/viewer/2022072009/56649d8a5503460f94a71391/html5/thumbnails/11.jpg)
All human activities have impact on the environment. It is therefore necessary to use tools and procedures for the assessment of such environmental impacts – so called “EA – environmental assessment procedures" which can be used at different levels of management:
Environmental Impact assessment EIA Strategic Environmental Impact analysis
SEANStrategic Environmental Impact assessment
SEA
![Page 12: Sustainable development : one of the most important features of modern society, meeting our needs without threatening the needs of future generations](https://reader035.vdocuments.mx/reader035/viewer/2022072009/56649d8a5503460f94a71391/html5/thumbnails/12.jpg)
BUSINESS PLAN OF THE RURAL TOURISM
Should be built on the knowledge of the lifestyle and needs of clients
Besides standard marketing activities it should also include an assessment of locality, products and services provide:
Marketing research Marketing analysis SWOT analysis of the locality Analysis of products and services
As soon as a marketing plan is done, financial and marketing strategies can be defined
![Page 13: Sustainable development : one of the most important features of modern society, meeting our needs without threatening the needs of future generations](https://reader035.vdocuments.mx/reader035/viewer/2022072009/56649d8a5503460f94a71391/html5/thumbnails/13.jpg)
STRATEGIC PLAN AS A TOOL FOR RURAL AREAS DEVELOPMENT
Social economics require an open political system. The aim of the most regional strategies is to identify main trends of development of micro regions.
The following can be concluded from the electronic questionnaire from Hradec Kralove:
Almost all villages have strategic plans Most of them are expert based Strategic focus is often missing They are often economically orientated Activities of the main focus often lead to repairing the existing
burdens Activities are often locally based Very often they do not meet one of the basic features of
strategic planning = the use of local resources
![Page 14: Sustainable development : one of the most important features of modern society, meeting our needs without threatening the needs of future generations](https://reader035.vdocuments.mx/reader035/viewer/2022072009/56649d8a5503460f94a71391/html5/thumbnails/14.jpg)
CONCLUSION If we want rural areas to be sustainable, they must have
the appropriate financial resources and revenues.
Individual activities are predominantly dependent on the personal will of politicians.
Strategic documents should be used as tools for discussion about the main problems and solutions.
Rural tourism contributes to the protection of demographic structure of rural areas and supports the specific cultural heritage and environment.
Within strategic development of rural areas, it is necessary to have in mind small enterprises and to support them in their innovativeness.
![Page 15: Sustainable development : one of the most important features of modern society, meeting our needs without threatening the needs of future generations](https://reader035.vdocuments.mx/reader035/viewer/2022072009/56649d8a5503460f94a71391/html5/thumbnails/15.jpg)
THANK YOU FOR YOUR ATTENTION