-Susan Kleinmann, President, Kleinmann Communication Group,

LLC

Design: Part of the Writing Process Are your audience skilled readers? Is your audience busy? What information is visual? What information is easy/difficult to

understand? Does there need to be additional

information?

Guidelines for Handout Design

White space Headings Limit Capital Letters Fonts – serif, sans serif Margins Element Placement Unify Visuals Decoration in Moderation

Guidelines for Brochure Design

Objective Audience Central Selling Point Image Objections Space Layout

Quadrants and Grids

Brochure Design Principals

Effective Cover Visual Alignment Repetition & Contrast Color Fonts Color & Size Indents White Space Margins

Guidelines for Presentation Slides

Font Size / Color Bullet Lists Concise / Clear Language One Point per Slide Customize Minimal Animation

Guidelines for Web Page Design

Introductory Statement Overview of Page Information Placement Clarity Graphics, Animation & Music Visual Variety Multiple Pages

5 users to find faults