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TRANSCRIPT
TITLE
ITB 2017
Niklas Schlappkohl, Senior Director, Travel Solutions
BY THE NUMBERS
SERVICES
WE KNOW WHAT
NIKLAS
• 20 years digital
• 15 years
hospitality
• 12 years
localization
• 8 languages
• 4 years HSMAI DM
• Why Localize
• Native Speakers
• Review
• Translation Types
• Machine Translation
• Optimizing ROI
OVERVIEW
WHY LOCALIZE?
QUALIFIED TRANSLATORS
set (n, v, adj):
464 definitions in the
Oxford English Dictionary.
Now translate it.
Hotel bietet
Hotel Offers
IN-CONTEXT REVIEW
• Language Workflows & Quality
Management: How not to be made
fun of by your customers
IN-CONTEXT REVIEW
• Not all content is
alike
• Translating Concepts
vs Texts
TRANSLATION TYPES
USABILITY
MACHINE TRANSLATION
MACHINE TRANSLATION
CULTURAL DIFFERENCES
OPTIMIZING ROI
CONTACT US – 2 PRESENTERS
Niklas Schlappkohl
Senior Director, Travel
Solutions