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GOALSGOALS

E-MARKETINGWeb Hosting and Domain Names

Recognize the importance of domain names to E-Commerce

Compare the path consumers take to web sites

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Domain Names

A domain name locates an organization or other entity on the Internet; a web address

The top-level domain name is the part that comes after the dot.

The second-level domain name defines the organization or entity.

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Top-Level Domain Name (TLD)Usually indicates the type of

business industry Examples

com Commercial edu Education gov Government net Network gateways fr France

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ICANN Internet Corporation for Assigned Names and

Numbers U.S. Federal government assigned ICANN

authority to manage Internet domain naming Domain names are registered with different

companies called “registrars” InterNic is U.S. Department of Commerce’s

registered site listing domain names. Take time now and visit the site

http://www.internic.net/regist.html

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New Top-Level Domain Names

ICANN creates new top-level domain namesExamples:aero, biz, coop, info,

museum, name and pro

Country Code Top-Level Domain Names (ccTLD) are established for countries; i.e.; uk, jp

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Guidelines for Domain Names

Obtain a category domain.Avoid domains that are challenging to

remember.Avoid long and complicated domains

from third-party hosting arrangements.Register related items and common

typos.

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Guiding Customers Getting customers to your site

Portals--75% of online transactions are done through big portal sites such as Amazon.com, eBay, AOL, Yahoo and Buy.com.

Directory services--group Web sites by category. Offered by sites such as Yahoo.com and Excite.com.

Search engines--when online user searches for a business, the top 20 hits are looked at by the potential customer. Businesses want to be in the top 20.

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Top ranking--how does a site get ranked in the top 20

Varies with each search engine Must pay $$$$ to get site listed Web sites with links to other sites are looked

upon favorably There are companies who charge a fee and

“promise” to get your site in the top 20 Important to get in top 20 because more

visitors to site = more sales = increase in “bottom line” (profits!!!)