+Social Media

Advertising and Marketing

Jessica Jacobik, Claire Cocker, Stacy Lieser,Lorin Reid and Will Runk

COM 459

LOOKBOOK.nu

Founded in 2008

LOOKBOOK.nu is “a user-generated & community-curated gallery showcasing do-it-yourself fashion photography from everyday people, everywhere.”

Audience Statistics

80% of users are Female Ages: 66% between 18 and 34, 33% between 12 and 17

yrs old. Connected: 50% of members run their own blog or

personal site Engaged: Avg. 8 pages per visit and 7:57 avg. time on

site

Advertisers Featured Frequently

H&M, Gap, DKNY, Forever 21, Nixon, American Apparel, Samsung, Nissan, Armani Exchange and JC Penney.

Charge for Advertisement

LOOKBOOK.nu uses the CPM method of payment. They charge $3-5 CPM depending on location and

size of ad. ($800/wk for a “Button”)

+ LinkedIn

Professional Social Media Network Site Reconnect with Colleagues and Classmates Advance your Career and Education Industry experts willing to share advice and

collaborate

+ What are LinkedIn Ads?

LinkedIn Ads is a self-service advertising solution that allows you to create and place ads on prominent pages on the LinkedIn.com website. People click on your ads and visit your website. You specify which LinkedIn members view your ads by selecting a target audience.

+ LinkedIn Ad• Headline (up to 25 characters of text)• Description (up to 75 characters of text)• From: (your name or any company)• Image: (50x50 pixel image)• URL (website people visit once they click on your ad)

• One-time $5 activation fee• Pay Per Click (CPC) or per 1,000 impressions (CPM)• You are able to setup and track a daily or monthly budget

+ LinkedIn Target Audience

Job title Job function Industry Geography Age Gender Company name Company size LinkedIn group.

+Business and Consumer Relationship• Companies and Consumers have two

way communication.  o Companies benefit from the feedback

they geto Consumers benefit because they can

express their thoughts and get information

• Consumers are more comfortable in the more informal setting of a Social Networko "human interaction" compared to

automated service

+Advertising and Marketing

• Companies can market their products and events using the features of the Social Networko Facebook

Status Updates Event Pages Fan Pages Suggest Friends Upload Pictures and Video Tags Links to other web sites and networks

• Advertisingo Ads featured on FB are tailored to one's

interests

An ever growing MicroBlog, all based on the simple question:What’s happening?

140 charactersIs the maximum length of a single tweet.

Twitter users are sending55 million tweets per day.

Twitter’s search engine gets600 Million queries every day.

What does this mean for advertisers?

“We need to stop interrupting

what people are interested in &

be what peopleare interested in.”

CRAIG DAVISCHIEF CREATIVE OFFICER, WORLDWIDEWORLDS 4TH LARGEST AD AGENCY

• CONNECT WITH AUDIENCE• EDUCATE ABOUT PRODUCTS AND SERVICES• ALLOW CONSUMERS TO INTERACT

“THE DOS EQUIS MAN”

“THE ALAMO DRAFT HOUSE”

Extending a companies reach.

Announcing sales and deals.

Updates to events, blogs and forums.

Building consensus with consumers.

Personal branding and more.