О social crm в журнале pcweek

Download О Social CRM в журнале PCWeek

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  • 1. : CRM PC WEEK/UE 11 (11) 23 6 , 2011|17 pcweek.ua PCWEEK.UA . . - (520 100, , VIP, -). -- - . - - SMS, MMS, . - (, - , - ) , . - , - - . , - SMS, , , . - - - , - , . , - - . - - .- , , , . -, , , , - . - , . XRM Stadium , ,- . - . CRM- XRM Stadium - - . , , - - . , - . , Microsoft DynamicsCRM- - , - , VIP- . 29 2009 , 45 . , - , , . , - XRM Stadium, Microsoft Dynamics CRM, , : 1. -, . 2. - . 3. . 4. - , - . 5. . : - , - . CRM - , - . CRM-. XRM (R), - Social CRM: 6 10 . - . ? :) -- Social CRM? :) , , - - , Slideshare,,, . 2009 - sCRM, ... sCRM? ,, sCRM,,- CRM-. sCRM- - , . CRM - , . - , ? !, . ? , - - . . , . , - , , . 180 - , , , . - , - , , . sCRM. cCRM,- - , , , , - . - - , . : - Twitter Macbook, Asus - . Asus, , - , . , , - , . , CRM , , . , . - . . ... . . , - . - . - CRM- . , sCRM CRM, CRM. - . sCRM-, . - , - . www.lithium.comwww.jivesoftware. com, . , , - . , Social CRM , - , - - . CRM, - . , sCRM - . , sCRM. : () , sCRM , . ,,, , , , , , - . sCRM? , , - , , - - . ( Facebook, Linkedin, Google Profiles) . - . ,- , - , . sCRM - - ( ). - , . - , , - .- , . , ,- , , - direct-, ,- , , . , , . . . , ,, ...... . . , , , - , - . , , , . , , , , sCRM- (- -, , - - , IKEA Philips). Legendary Digital Agency

2. pcweek.ua 20 | : CRM PC WEEK/UE 11 (11) 23 6 , 2011 PCWEEK.UA , - CRM i-Free, . . - - (85% 16 ). .., - , . . - ,- . . - - SMS, . , 200-250 . iPhone Android-. PCWeek/UE - - - . PCWeek/UE: , - ? : . 5 - , . - , - . , - . SMS-. SMS, - , , . , - . GPS-, /, . - . PCWeek/UE: ? ..: - , - . , SMS. , , .. . - SMS. , - - . . - - , , . , - . , , -- 11.00 18.00 , - . , . , , . SMS (160 ), SMS . , - SMS-, www.mmcode.com.ua, - ,- ( , - ). PCWeek/UE: - ? ..: , - - . , - . - , , , . , , . - , SMS . SMS, , - (, ). - Shell,- 20 - . , . SMS, - ( 5 . - ). , , . PCWeek/UE: ? ..: , .. - , - . :,- , . PCWeek/UE: , . ..:SMS . : . , , - , - , . . - - - . -,GPS-, - . , - . , , , , , - . , - . , , . - , - , - . , ,.. - , - , , . SMS - . - . , , - . - -, . , . , - ( , - ). -, / , . , - , . , - . , 10,- . .-, . . , - .,- , , - , . - : , . - , - ,. SMS-CRM. - - . SMS, - .- SMS - , - . . , . SMS 20% - , SMS - 3-5%. ! SMS, . . . - - . . ,Foursquare. , , , . - , - . , , ,. . , , ( , ), - ( 100 - ). , . - , - mayorship . , - , , - , ( , - , ..). Domino's pizza UK 29%, - . PCWeek/UE: - . ? ..: Shell, - - Shell Smart. 2011. SMS-CRM, - . . , . - ,- .: , . SMS-CRM,- . ,- ShellSmart- 12 SMS . PCWeek/UE: . - ? ..: -, - , , - . - , , . -, - . , .