1Business Proprietary & Confidential

The Marketing Toolkit

April 15, 2023

Ariel Rosenstein| Sr. Marketing Director

We Measure the Digital WorldEvery

WebsiteEvery App

Traffic Trends Desktop & Mobile Referring Traffic

Keywords Advertising Analysis

Popular Pages

Downloads estimation Active Users

Engagement per app Retention Analysis

App store optimization

200+ Countries

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SimilarWeb.com

Free Data for All

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Data Driven Answers

What tools to use?

Crowd sourcing your reading listWhen do I address mobile web?Is Social Synonymous with Facebook?

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What tools to use?

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Where does traffic come from?

Global Data

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Enterprise vs. SMB CMS

Ent.

SMB

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The Entire Web

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Finding Top Tools with Data

Total Traffic Social Traffic

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Crowd Source Your Reading List

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Top 25 Marketing BlogRank Marketing Blog

Traffic Last 3 Months

1 venturebeat.com 29,031,2322 blog.hubspot.com  19,154,3653 socialmediaexaminer.com 15,371,8264 quicksprout.com 12,133,9455 wordstream.com 10,282,1546 business2community.com 10,207,3337 unbounce.com 10,205,7338 wistia.com 10,017,2949 sproutsocial.com 9,379,83810 digitalmarketer.com 9,326,89911 blog.bufferapp.com  8,899,54712 readwrite.com 7,183,89613 marketingland.com 7,100,38914 econsultancy.com 7,039,28415 blog.kissmetrics.com 6,484,33816 copyblogger.com  6,359,11817 growthhackers.com 5,080,87818 verticalresponse.com 4,522,07919 seobook.com 4,512,54120 searchengineland.com  4,483,239

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Top Marketing Blogs by Traffic

Website Direct Mail Referrals Search Social Display Ads

searchengineland.com  32% 1% 14% 44% 9% 0%

Blog.hubspot.com  32% 1% 9% 51% 6% 0%

socialmediaexaminer.com 36% 1% 7% 44% 13% 0%

sethgodin.typepad.com  44% 1% 22% 13% 21% 0%

readwrite.com 23% 0% 8% 63% 7% 0%

searchenginewatch.com 32% 0% 8% 56% 3% 0%

verticalresponse.com 33% 7% 24% 30% 5% 1%

marketingland.com 27% 1% 15% 45% 11% 0%

searchenginejournal.com 28% 0% 9% 53% 10% 0%

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Hot Topics

1. How Much Traffic Will You Lose From The Upcoming Google Mobilegeddon?

2. How Big Will Google’s Mobile-Friendly Update Be? Bigger Than Panda Or Penguin

3. Mobilegeddon Cometh: New Google “Mobile Friendly Update” To Reward Sites Beginning April 21

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Hot Topics

1. Want to Be More Creative? Try These 8 Tools

2. 15 Great Landing Page Design Examples You Need to See

3. 25 of the Best PowerPoint Presentation Examples Every Marketer Should See

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Hot Topics

1.15 SEO Best Practices for Structuring URLs

2.New Title Tag Guidelines & Preview Tool

3.10 SEO Myths that Friggin' Tick Me Off

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When do I address Mobile Web?

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Now!

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Google.com (USA)More traffic from

Mobile than Desktop

Point of Inflection Nov. 2014

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Google.com (Global)Global Change Coming Soon

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Industry Traffic

RankLeading Websites Mobile Traffic Desktop Traffic

1 amazon.com 50% 50%2 aliexpress.com 25% 75%3 ebay.com 49% 51%4 taobao.com 37% 63%5 amazon.de 45% 55%

Average 41% 59%

Rank Leading Websites Mobile Traffic Desktop Traffic1 booking.com 36% 64%2 agoda.com 33% 67%3 tripadvisor.com 49% 51%4 expedia.com 45% 55%5 irctc.co.in 33% 67%

Average 39% 61%

Rank Leading Websites Mobile TrafficDesktop Traffic

1 paypal.com 38% 62%2 bankofamerica.com 23% 77%3 finance.yahoo.com 29% 71%4 wellsfargo.com 44% 56%5 chase.com 36% 64%

Average 34% 66%

Finance

Shopping

Travel

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Is Social Synonymous with Facebook?

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Facebook is the Biggest

Incoming Traffic

Outgoing Referrals

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Share of Social Traffic (Global Last 12 Months)

175,500,000 Referring Social Visits

264,500,000 Referring Social Visits

260,500,000 Referring Social Visits

Crawler(2.5B

page/mo)

International Panel(The biggest panel in the world )

Direct Measurement

(Learning Set)

ISP Data(Global Diversity)

How We Do It

Engagement

CategorizationTraffic

Ranking

Technologies

Data source integration Big data processing

Machine learning algorithms

Our Company

Global Representatives

London Moscow Tel Aviv New York Tokyo Dubai Brazil

2007 150

$40MCompan

y Founded

Employees

Investments

Companies that Think Data First

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Finance &

Research

Travel Ecommerce

Internet

Mobile

Our Customers

SimilarWeb Data in the Media

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THANK YOU

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