followsherry.com ~ sherrymccormack - realtor ......2016/02/05 · realtor.com trulia zillow...

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FollowSherry.com ~ SherryMcCormack.com

Sherry McCormack 2-17-2016

1

Your online image

can make or

break your real estate referrals

Sherry McCormack 2-17-2016 2

Buyers

No Seller Data

0%

20%

40%

60%

80%

100%

AgentWebsites

Buyers

No Seller Data

What Info Sources Do Buyers Use?

87 89

Sherry McCormack 2-17-2016 2015 NAR Survey of Home Buyers & Sellers 3

Buyers

Sellers0

20

40

60

80

100

Agent EffortsWebsite

Office & Relo

Buyers

Sellers83

10

4

Where Do Transactions Come From?

68

Sherry McCormack 2-17-2016 4 2015 NAR Survey of Home Buyers & Sellers

Buyers

Sellers0

10

20

30

40

50

Personal

ContactsPrevious

Client Open HouseSign

Other

Marketing

Buyers

Sellers42

12

24

Best ROI for Agent Activity?

41

Sherry McCormack 2-17-2016 5 2015 NAR Survey of Home Buyers & Sellers

Make SURE they can find you online!

How do you best leverage your contacts?


SECRET #1

Know where your

information needs to be


Where do you start?

Google Yourself and start with

the first sites that come up for

you right now.


Then begin to work on the

following profiles in this order

Where do you start?


What Online Profiles?

1. Email

3. Social Media Sites

4. Your Websites & Blogs

2. Real Estate Portals

5. Search Engines & Directories


1. EMAIL

Edit your settings

•Add your Photo

•Add your contact information

•Add a signature

•Adjust settings


Gmail Profile

Open your

Settings


Gmail Profile


www.WiseStamp.com

Gmail Profile


Gmail Profile


2. REAL ESTATE PORTALS

Realtor.com

Trulia

Zillow

Homes.com


Before


SECRET #2

Make sure your contact information

is at the TOP of every personal

biography section


After


Before


After


Before


After


Before


After


SECRET #3

Make sure ALL of your

contact information is

complete and consistent


SOCIAL MEDIA SITES

• Facebook

• LinkedIn

• Twitter

•Google Plus

•YouTube

•Pinterest

• Instagram


Before


After


SECRET #4

Use a photo background that

illustrates what you do and where

you work


After



Before


After

WEBSITES & BLOGS

•Office Agent Page

• Franchise Agent Page

•Personal Website

•Active Rain Blog

•Referral Exchange


Before


After


Before


After



Completing Your

Referral Exchange

Profile

SEARCH ENGINES & DIRECTORIES

•Yelp

•Manta

•Angie’s List

•Google Business Page

•Bing Business Page


SECRET #5

Get Reviews, Recommendations

and Testimonials


5 SECRETS OF ONLINE IMAGE

1. Know where your info needs to be

2. Make sure all your information is complete and

consistent

3. Make your contact info prominent

4. Use one background image to show what you do

and where you work

5. Get reviews!


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FollowSherry.com ~ SherryMcCormack.com

Sherry McCormack 2-17-2016

57

FREE WORKSHEET


Send an email request to

[email protected]

For your Online Image Worksheet

mailto:[email protected]

followsherry.com ~ sherrymccormack - realtor ......2016/02/05 · realtor.com trulia zillow...

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