SShelby Cronk & Eden

Youngberg

Eden YoungbergShelby Cronk

Major Years

2002 idealized

2003 launch

2004 address book uploads = major growth

2008 goes global

2013 = 225 million members, grows more than two members per second

Reid Hoffman & Allen Blue

2006

Launch of public profiles

Professional profile

Achieves profitability

Recommendations and People You May Know

2008/2009/2010

London

Spanish and French language versions

Jeff Weiner becomes CEO and brings a clear vision

HYPERGROWTH: 90 million members and 1,000 employees in 10 offices worldwide

Today

Over 300 million members and growing

Features include: Endorsements Share and update/post Accompany posts with multimedia Connections Groups

Demographics

LinkedIn for Nonprofits

Build a company page

Promote your cause

Find board members

Locate staff/volunteers

https://nonprofits.linkedin.com/

Tips for using LinkedIn for Nonprofits

Follow 20-30 people every week

Join as many groups as possible

Post relevant blogs, links or helpful information to your status and send them to the groups you’ve joined

Act like a person; offer value

Tips when looking for donors

Look at other nonprofit LinkedIn profiles with a similar cause and look at their contacts

Participate in nonprofit group discussion where you would find donors (join their groups)

Use search function and keyword tools to better target donors

Build relationships via LinkedIn by telling your organizations stories

Tips for Using Groups

Create your own group(s) Connect people to people Drive traffic Send weekly updates Create conversation/answer questions Update leads Create sub-groups

Tips on Publishing

Spread your message

Outline goals and mission

Newsletter stories

In-depth social media stories

Share others’ content

Tips on Networking

Main goal is to connect people

Utilize your existing network

Suggest connections

Why LinkedIn?

82% of LinkedIn Members want to volunteer their time and skills

Allows for endorsements of nonprofits

Partners with Catchafire, Npower, Taproot, VolunteerMatch, Do-It and Volunteer Island

Volunteer.linkedin.com