PRE-TEST RESULTS Pilar Pride

Campaign

__________________________________________________ Sa saktong panagat, SIKAT!

BACKGROUND

PRE-TESTING DETAILSLogo

1. What have you observed of the picture that I am showing you?

Women - Wrasse fish species inside the star)

- Slimy species of fish) Fishers, Guards & ManComm - a parrot fish (local name: Uhawon)TWG - fish with rounded belly

2. What do you like about the campaign logo? Women, guards & fishers - fishManComm - Color combinationTWG - star

3. What you don’t like about the campaign logo? Women - The star because it is not necessaryManComm - Make the belly of the fish big and rounded so that it

would look stouter)Fishers & Guards - We don’t like the dark color of the fish. We want it to be lighter4. What can you suggest that we have to add or modify with our logo to make it nicer and more attractive? Women - Remove the star, let the fish remainManComm& TWG - We want the fish to look more alive as if it leaps out of the confines of the starManComm - We want the island to look farther from the fish, only at

the background- Change the color of the star to gold- Try changing the color of the star to pink.

Let’s see if it is nice to look at.Fishers & Guards - We want the color of the fish to be lighter in color

Mascot1. What have you observed of the picture that I am showing you?

Women, Fishers, & Guards - fishWomen - green parrot fish

Fishers & Guards - a parrot fish (uhawon not molmol) ManComm - (It looks like a pig by looking at its head and snout)

- It doesn’t look like a fish2. How do youf feel when you see the picture? Women - We are happy.

- We are happy because the fish is beautiful.- We are attracted because it looks like Barney.

ManComm &TWG - We laugh, we enjoyed.

- We are inspired.Fishers & Guards - Happy

3. Suppose this is our mascot, how attractive is she? Is it possible that you will be afraid of her? Or is it possible that you would like to go near her, to shake hands and hug her?) Women - She would be nice and attractive as a mascot because

she’s very pretty.- The form of her face is nice.- Nice, red lips

Women &ManComm - She’s not horrible. She is pretty.

- She is huggable.Fishers & Guards - We want to approach her.4. What can you suggest for the name of our mascot? Women - Molly, Mole TWG - Molay, Inday Molay, Molmolita Villalower ManComm - Hawie, Hawilina Villa Lower, Hawie Lovill Fishers - Hawie, Hawi, Hawe, Haw-Haw

5. For whom this mascot is intended for? Who will be the target of the campaign and the mascot? Unanimous answers - For all and for the fishers because it is a fish.

- For all people of Pilar 6. What character traits do you want for our mascot? Women - She must dance.

- Graceful- Friendly, specially to the children- have good sense of humor, comedy acting- has the ability to act with comedy

ManComm - friendly, approachable, lively, active

7. What can you suggest to add or modify on the physical appearance of our mascot to make it nicer and to facilitate its mobility? Women, Fishers & Guards - NoneManComm - The form of its face must be patterned with

that of the fish to make it look like fish, not pig.

SloganNo comment from the PRE-TEST respondents except during the Fiesta Committee meeting when one of the teachers raised a point for clarification - Is it SIKAT or SIPAT?. I explained to the entire group of participants that it’s SIKAT which means that if the fishers fish with the use of the right gear at the right place outside the MPA then they will be called SIKAT NGA MANANAGAT or STAR FISHERS (in English) otherwise, they will be called SIPAT NGA MANANAGAT or BAD FISHERS.

Poster / BillboardWomen - No comment

Fishers - No comment

ManComm &TWG - For billboards – BIG FONTS, less words

- if possible, use local fishers as models- the campaign should cover the entire municipality so, we

have to use the term lungsod instead of barangay