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Provide customers with one-on-one beauty advice. Sell and promote Mary Kay products.

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People skills Ability to empathize Personal enthusiasm Problem solving Product knowledge

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There is no specific education requirements to be a Independent Beauty consultant. There are training videos that a consultant can utilize to improve their product knowledge and skills. There are also informal training offered from other Independent Beauty Consultants.

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There is no typical day as a Independent Beauty Consultant for Mary Kay. Setup or confirm appointments for the week. 1. For facials 2. Shop and go 3. Open houses Plans for any other special events for the week 1. Sales or promotions 2. Helping other consultants

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People Person Flexible schedule Work as much or as little as you want Pay is on commission basis

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Product Shopping product Price Value-based pricing Placement Indirect marketing channel Vertical marketing system Franchise Selective distribution strategy Promotion Mix Advertising 5% Personal Selling 80% Sales Promotions 5%

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Promotion Mix cont. Public Relations 5% Direct Marketing 5% Push strategy People Differentiated market coverage